What happens when a seasoned real estate investor decides to dive into coworking? James Westbrook, co-owner of Magnolia Woods, shares his journey from corporate sales to running two successful coworking spaces in the Houston suburbs. We talk about the challenges of expansion, why office-heavy coworking models work in his market, and the strategies that keep his spaces full.

• How James transitioned from real estate investing to launching coworking spaces

• The pros and cons of owning vs. leasing coworking properties

• Why private offices are the key revenue driver in his suburban market

• Marketing and lead generation strategies that actually work (including what didn’t)

• The power of community in coworking—without forcing happy hours

If you’re an operator thinking about expansion or a real estate investor eyeing coworking, this episode is packed with insights!

Resources Mentioned in this Episode:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

James' LinkedIn profile

Magnolia Woods website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

If summer has ever meant fewer members, lower revenue, and way too much empty space in your coworking business, this episode is for you.

A seasonal slowdown can feel inevitable—but smart coworking operators know how to stay ahead of the dip. In this episode, we’re diving into three powerful, low-lift strategies that can help you:

• Create predictable revenue (even if members pause their coworking plans).
• Leverage creative offers to attract new members who actually need space in the summer.
• Lock in cash flow now so you’re not scrambling when June rolls around.

Plus, we cover:

• The most underrated coworking growth strategy that gyms have been using for years—and why it works even better in a coworking space.
• A simple tweak to your current membership model that could add thousands in revenue before summer even starts.
• How to make sure your summer marketing connects with the right people - so you’re filling desks, not just throwing out random discounts.

Don’t wait until your space is half-empty—tune in now and set yourself up for a strong, profitable summer!

Want a custom plan to avoid the summer slump? Book a call with a mentor at CoworkingMentorship.com and build a strategy that works for your space!

Hit play and let’s make this your most profitable summer yet!

Resources Mentioned in this Episode:

**GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/

Get on the waitlist for the Mailbox Moneymaker Challenge!

Join the coworking mentorship program: CoworkingMentorship.com

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

In this episode of the Everything Coworking podcast, I’m joined by Leslie M. Bosserman, the powerhouse Co-Founder and Community Manager at The Makers Place™ in Sacramento. Leslie has blended coworking with licensed childcare, creating a unique and welcoming space for working parents. With a background in education, leadership coaching, and a passion for intentional community, Leslie has taken coworking to a new level.

Join us as she shares the journey of building The Makers Place™, lessons from creating a family-friendly coworking environment, and the value of staying connected to core values.

We talked about:

• How Leslie’s diverse background in education, coaching, and community-building informed The Makers Place™ model

• The journey from idea to reality – including buying a building in record time and finding the ideal setup for childcare and coworking

• Designing a childcare program that prioritizes flexibility and quality, allowing parents to work confidently

• Valuable insights into operating a coworking space that supports both parents and children

• Balancing work, family, and the daily demands of running a coworking space

Resources Mentioned in this Episode:

**GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/

Leslie's LinkedIn profile

The Makers Place™ website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

If you’ve ever thought, Maybe I should switch my space management platform…—this episode is for you.

Your space management software is the backbone of your coworking business. It handles bookings, invoicing, door access, reporting—basically, everything that keeps your space running smoothly. But what happens when it’s not running smoothly?

Before you hit the eject button and sign up for the latest and greatest platform, let’s talk about what’s really involved in switching. Because spoiler alert: It’s not just a quick flip of a switch.

In this episode, I cover: ✅ How to decide if switching is actually worth it—or if you’re just experiencing software envy ✅ The painful parts of migrating to a new system (including the fact that your members will have to re-enter their credit cards—yep, all of them) ✅ The importance of choosing a platform that will grow with you—not just one that solves today’s problems ✅ Why building your own platform is probably not the answer (trust me, it’s a massive undertaking) ✅ Why none of these platforms have a real CRM—and what you need to do about it

Plus, I’ll share the #1 thing operators forget to ask about their new platform—and why it can make or break your experience.

Thinking about switching platforms? Listen in before you make the move!

Resources Mentioned in this Episode:

**GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Your Google Business Profile is more than just a listing—it’s the front door to your coworking space online. And if it’s not up to date, you’re missing out on members. In this episode, we’re diving deep into why your profile matters, how Google ranks coworking spaces, and what you can do right now to increase your visibility and bookings.

We cover:

• Why your Google Business Profile is the top of your coworking sales funnel

• How fresh reviews can push you ahead of the competition

• The must-have details that make or break your listing

• The Google Review Challenge—why it’s time to automate the process

• Pro tips for keeping your profile active, engaging, and optimized for conversions

If you’re ready to bring in more members without increasing your ad spend, this episode is a must-listen.

Everything Coworking Featured Resources:

**GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Starting a private practice is hard. Doing it alone? Even harder. That’s why Laura Spiller, PhD, founder of Practice Age Therapist Collective, created a shared workspace that supports therapists in their entrepreneurial journeys. Laura shares her story of launching a coworking space designed specifically for mental health professionals, the lessons she’s learned, and the community she’s building in Houston.

In this episode, we talk about:

• How Laura’s experience as a relationship therapist led her to entrepreneurship.

• Why shared workspace is the future for therapists balancing in-person and virtual practices.

• The unique needs of therapists and how Laura designed her space to meet them.

• Building an online community alongside a physical space for deeper connections and support.

• Lessons learned from navigating leasing, marketing, and launching a hyperlocal niche space.

Laura’s story will inspire you to think creatively about building community and sustainable business models.

Resources Mentioned in this Episode:

**GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/

Laura's LinkedIn profile

PractiSage website

PractiSage Instagram

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

In this episode, Jamie talks with Amanda Findlay, Executive Director at Matchbox Studios in Lafayette, Indiana, about leading a coworking space that is more than just a place to work.

Matchbox Studios thrives as a nonprofit organization, blending coworking, innovation, and community-building in a town with a population of just 70,000. Amanda shares how their unique approach has fostered a loyal and diverse membership base while supporting local economic development.

We talk about:

• How Matchbox Studios evolved into a thriving nonprofit coworking space.

• Why their model focuses on community and shared spaces rather than private offices.

• Strategies for engaging local HR departments to attract and retain talent.

• The value of offering unique resources like a makerspace and acceleration programs.

• How Matchbox Studios keeps their mission-driven business sustainable.

This episode is packed with inspiration and actionable insights for anyone interested in coworking, community building, or nonprofit innovation. Don't miss Amanda’s story of growth and impact at Matchbox Studios

Resources Mentioned in this Episode:

Amanda's LinkedIn profile

MatchBOX Coworking Studio website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

In this episode, Jamie is joined by Emanuele Sisti, founder of Innovation Campus, a coworking brand with locations in Spain and Italy. Emanuele shares his inspiring transition from engineering to entrepreneurship and his journey to create vibrant coworking spaces tailored for international communities. With an emphasis on connection, design, and adaptability, Innovation Campus thrives in competitive markets while fostering a global community.

In this episode, we cover:

• How Emanuele’s engineering background shaped his approach to launching Innovation Campus.

• The unique challenges and opportunities of serving expats in coworking spaces.

• Balancing growth and consolidation while maintaining community-focused values.

• The competitive coworking landscape in Spain and strategies for standing out.

• Creative partnerships and expanding into new markets on a budget.

Emanuele’s story is a must-listen for anyone looking to grow their coworking space or gain inspiration for building a global community!

Resources Mentioned in this Episode:

Emanuele's LinkedIn profile

Innovation Campus website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Are your community managers ready to help your coworking space accomplish goals with less friction in 2025? In this episode, we’re diving into the four key strategies to align, empower, and strengthen your team for success.

🎯 Here’s what we cover: 1️⃣ Setting Inspiring, Actionable Goals: Learn how to break big-picture objectives into meaningful, measurable steps your team can rally around. 2️⃣ Fostering Accountability Without Micromanaging: Discover the secret to building trust and encouraging ownership in your team’s day-to-day work. 3️⃣ Investing in Training & Development: Why ongoing education and mentorship are critical to boosting confidence and performance. 4️⃣ Encouraging Peer Engagement: Simple ways to foster connection and collaboration within your team to boost morale and productivity.

Whether you’re focused on increasing member retention, closing more tours, or creating a culture of accountability, these strategies will help your team hit their goals faster—and with less friction.

Resources Mentioned in this Episode:

Community Manager University

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

 Coworking Startup School

Follow Us on YouTube

Tamara Payne is a multi-passionate, human-centered entrepreneur and a master connector...it makes sense that she ended up in coworking! Tamara owns Ensemble Coworking, along with a coaching business. This episode is full of gold nuggets on how she structures a team that allows her to work on the business, not in it, and how she has created a profitable business that is still community-first (check out her Google reviews!)

In this episode, Tamara shares:

• The transition from a marketing business to launching a coworking space in Fort Worth and the challenges she faced.

• Why a strong, community-focused culture is at the heart of Ensemble Coworking's success and how it impacts member retention.

• The role of a visionary and integrator in a coworking business partnership and how to work through early-stage challenges.

• How they leveraged organic marketing and word-of-mouth to grow their business and build a loyal community.

• Insight into their diverse revenue streams, including meeting room rentals, virtual memberships, and dedicated desk options.

Tamara’s journey proves that, with the right mindset and a community-first approach, a coworking space can thrive.

Resources Mentioned in this Episode:

Q1 2025 Planning Session - Join us!

Tamara's LinkedIn profile

Ensemble Coworking website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Follow Us on YouTube