Everything Coworking

392. Leslie Bailey’s Secret Sauce for Coworking: Food, Events, and Corporate Sponsors


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In this episode, I talk with Leslie Bailey, founder and CEO of Indy Maven and the powerhouse behind Maven Space, a coworking space that was as bold and layered as Leslie herself.

Leslie never set out to run a coworking space. What began as a media company and newsletter for women in Indianapolis quickly snowballed into a full-on community, and eventually a physical space with coworking, a cafe, a gym, an event venue, and yes, cauliflower soup that apparently had a fan club.

We talk about:

  • How Leslie went from lifestyle editor to community builder and coworking operator, almost by accident.

  • The business model behind Maven Space: combining coworking, hospitality, events, and sponsorships into one seamless experience.

  • What worked (and didn’t) in her 15,000 sq ft downtown space, and what she planned to change in her next location.

  • How she used sponsorships and her media background to unlock non-traditional coworking revenue streams.

  • Why her digital membership community is still going strong, and what the future looks like post-coworking.

Whether you’re dreaming about layering more revenue streams into your coworking business or wondering how to build community with or without a physical space, this one’s packed with takeaways you can use.

Resources Mentioned in this Episode:

Leslie's LinkedIn profile

Indy Maven website

Leslie Bailey’s personal website

Leslie’s 10 Lessons Learned article

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

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Everything CoworkingBy Jamie Russo

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