This episode goes behind the scenes with Liz Elam, the driving force behind GCUC, as she and Gio recap one of the most impactful GCUC conferences to date. From a packed house of operators, brokers, architects, and first-timers to a renewed focus on mental health and belonging, Liz reflects on the power of community—and where coworking goes from here.

She also shares how she’s turning personal purpose into industry transformation through advocacy, C20, and her unwavering belief that coworking can (and should) help solve the loneliness epidemic.

In this episode, we cover:

• Why GCUC Boston felt like a pivotal moment for the industry—and what made it stand out.

• Liz’s mission to destigmatize mental health, especially for men, and how coworking plays a role in creating connection and belonging.

• The strategic shift behind the conference’s programming and format—and what operators can take away from it.

• How Liz is leading a global effort to change the perception of coworking with the C20 initiative.

• Why showing up matters—for you, for your business, and for the future of our industry.

Whether you were at GCUC or are catching the wave from afar, this conversation is a reminder that coworking is about more than real estate—it’s about real people. And Liz is here to help us all win.

Resources Mentioned in this Podcast:

Liz on LinkedIn

GCUC website

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Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

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You don’t need a real estate background to thrive in coworking—but you do need to understand people, process, and patience. Lee Linton, owner of two Office Evolution locations outside Austin, shares how he used his background in telecom and data to build strong community-centered businesses.

Lee walks us through the realities of building out two locations, hiring (and marrying) his community manager, and learning to let go of the details so he could focus on being the visionary leader his team needed.

In this episode, we cover:

• How Lee chose coworking as his next move after decades in corporate leadership and entrepreneurship.

• The biggest lesson he learned after expanding too quickly—and what he’d do differently now.

• Why a front desk person isn’t just a nice-to-have—and how to train them to deliver on brand promise.

• The power of mystery shopping your competitors (and what he discovered when he did).

• How Lee and his wife approach the business as a team—and what they’ve learned about drawing boundaries.

Whether you’re a first-time operator or managing multiple locations, Lee brings relatable insight and thoughtful takeaways that’ll resonate with anyone building in this space.

Resources Mentioned in this Podcast:

Lee on LinkedIn

Office Evolution website

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast

In honor of the GCUC Conference happening this week in Boston, we're doing a re-run on episode 5 with Sarah Travers, CEO at Workbar, with over 10 locations in the greater Boston area.

In this episode, Sarah shares how she became an “accidental CEO,” why her team is building slow on purpose, and what it means to grow with confidence in a market that’s not chasing the latest trends.

We talk about:

• Why growing in Northern Ireland requires a unique approach to community and demand

• The strategic decision not to chase rapid expansion—and why that made the business stronger

• How Workplus designs its spaces to reflect each local market

• The cultural and operational differences between Belfast and Derry—and how the Workplus team adapts accordingly

• Why Sarah isn’t looking to London for her next playbook

Resources Mentioned in this Podcast:

Sarah Travers on LI

Workbar

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast

What happens when a banker walks away from finance and into the world of coworking? Jon Lambert did just that—turning an old bank (yes, with an actual vault!) into a thriving coworking community. His story is packed with insights on transitioning from corporate life to entrepreneurship, building a space with character, and creating a model that works.

In this episode, we cover:

• How Jon made the leap from banking to coworking (and why he never looked back).

• The unique challenges—and opportunities—of transforming a bank into a flex space.

• The strategy behind building a strong community in a non-traditional location.

• What’s working (and what’s not) in Jon’s coworking model today.

• Key takeaways for anyone thinking about launching or evolving a coworking space.

If you’re dreaming of starting your own space or looking for fresh ideas, this episode is packed with real-world insights.

Resources Mentioned in this Podcast:

Jon on LinkedIn

The Cannon website

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast

The biggest real estate operator in the world—the U.S. federal government—is making a bold move toward flexible work. Mark Gilbreath, CEO of LiquidSpace, joins us to break down what this means for the coworking industry, why it signals a major shift in how large organizations view their real estate portfolios, and what coworking operators should be doing right now to prepare.

In this episode, we cover:

• How the GSA’s new enterprise-wide marketplace for flexible work could change the coworking industry.

• What it means when a government agency starts thinking like an enterprise occupier.

• How coworking operators can position themselves to capture demand from this shift.

• Why flexible office space is becoming a critical piece of workplace strategy for major organizations.

• Mark’s insights on how the coworking industry is evolving—and what’s next.

This is a huge step forward for the coworking and flex space industry. Don’t miss this conversation!

Resources Mentioned in this Podcast:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

Mark on LinkedIn

LiquidSpace website

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast

What does it take to build one of the most respected coworking brands in Mexico—one that spans 36 locations and is known for its unparalleled hospitality?

Javier Garcia Iza, CEO of IOS Offices, joins us for a deep dive into how he and his team have created a coworking brand that prioritizes people, purpose, and premium experiences. From redefining workspaces to scaling a culture that employees and members love, Javier shares the strategies that have made IOS Offices a leader in the industry.

In this episode, we discuss: 

• The origin story of IOS Offices and how it has evolved over 18 years 

• The secret to hiring and keeping a passionate, dedicated team—without micromanaging

• Why IOS Offices integrates baristas, bartenders, and hospitality-driven experiences into its coworking model

• How IOS Offices serves enterprise clients and why long-term relationships are key to its success

• The importance of giving back—how Javier’s passion for community, conservation, and wellness fuels his leadership

Plus, Javier shares his experience climbing one of Mexico’s highest peaks just days after hosting Immersive Mexico—because work and adventure go hand in hand.

If you want to learn how to build a coworking brand with heart, hospitality, and longevity, this episode is a must-listen!

Resources Mentioned in this Podcast:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

Javier on LinkedIn

IOS Offices website

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast

What happens when you bring together top coworking operators, investors, and service providers from across North America and Latin America? A conference packed with insights, unexpected surprises, and a deep dive into the booming coworking scene in Mexico City.

In this episode, we break down the key moments from GWA Immersive, an event that brought fresh perspectives on hospitality, enterprise adoption, and the future of Flex. Join us as we chat with event organizers and attendees about what made this gathering so unique.

In this episode, we cover:

🔥 How EOS and other Mexican operators are setting new standards for hospitality in coworking 🏢 Why demand for flex space in Mexico City is outpacing supply—and what that means for the global market 🎧 The behind-the-scenes logistics of hosting a bilingual coworking conference (spoiler: it involved 25 translation devices!) 🍹 Why coworking spaces in Mexico are doubling down on baristas, bartenders, and high-touch service 🤝 The value of global collaboration and how events like this are shaping the future of flex

If you’re in the coworking industry—or just love a good story about how Flex is evolving—this episode is packed with insights you won’t want to miss!

Resources Mentioned in this Podcast:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

Kurt Patrick on LinkedIn

Grant Barnhill on LinkedIn

essensys website

Shift Workspaces website

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast

If coworking is just about filling offices, you’re doing it wrong. John Egan (Lucid Private Offices) and John Herring (Fuse Workspace) know that thriving flex brands are built on hospitality, experience, and genuine community.

In this episode, we dig into how these two regional operators create spaces where members feel truly at home—and why that’s the key to long-term success.

We cover:

• The strategy behind scaling a hospitality-first coworking brand.

• Why design and first impressions matter—but why people matter more.

• The role of culture, service, and even faith in coworking leadership.

• How regional flex brands can go head-to-head with the big players.

• What coworking operators can learn from hotels, restaurants, and even summer camps.

If you’re serious about running a coworking space that actually builds loyalty, retention, and impact—this one’s a must-listen! 

Resources Mentioned in this Podcast:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

John Egan on LinkedIn

John Herring on LinkedIn

Lucid Private Offices website

Fuse Workspace website

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast

We finally got Caleb Parker in the hot seat! If you know Caleb, you know—he’s a flex space industry leader, a branding expert, and the voice behind the Brave Ideas podcast. Caleb joins us to talk about his journey from IWG to launching multiple companies, the critical role of brand and hospitality in the future of flex, and how he’s building a business that he actually wants to work in.

In this episode, we cover:

• How Caleb got into the flex industry and what led him to London

• The power of branding and why it’s more important than ever

• Why office space needs to focus on human experiences, not just desks

• The future of flex partnerships and why collaboration beats competition

• How to build a company culture that keeps people coming back

Caleb is one of the sharpest minds in the industry, and this conversation is packed with insights. Don’t miss it!

Resources Mentioned in this Podcast:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

Caleb on LinkedIn

Brave Corp website

Brave Ideas podcast

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast

Anne Olsen, Director of Coworking at The Shop, joins us to share how she went from community building to leading a multi-city coworking brand under The Domain Companies. With locations in Salt Lake City, New Orleans, and soon Brooklyn, The Shop is growing, and Anne is at the center of it all—scouting new locations, refining operations, and making sure each space fosters connection.

In this episode, we cover:

• How The Domain Companies integrates coworking with mixed-use developments.

• Why The Shop is expanding into new cities and how they select locations.

• The balance between community-building and financial sustainability in coworking.

• Anne’s career path from community manager to director and her advice for growth-minded coworking pros.

• The role of management agreements in The Shop’s expansion strategy.

Whether you're looking for inspiration on growing your coworking brand or just love a good community-building success story, this one’s for you!

Resources Mentioned in this Podcast:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

Anne on LinkedIn

The Domain Companies website

The Shop Coworking Spaces website

LExC

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast