Everything Coworking

395. The "Chicken or Egg" of Opening a Coworking Space


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If you’re launching a coworking space and feel like you’re doing everything out of order, welcome to the club. In this episode, I share the “chicken or egg” paradox of starting a space. That messy, exhilarating, and sometimes disorienting phase where you’re working on your vision, talking to brokers, crunching numbers, and trying to figure out what comes first.

Whether you’re just getting started or expanding, you’ll hear why feeling uncertain is actually a sign you’re on the right track, and what you do need in place before committing to a lease.

What we cover:

  • Why the early stages of launching a coworking space will always feel messy, and why that’s normal.

  • The essential pieces to have in place before you start looking for space.

  • How to work with brokers who understand the coworking model.

  • Balancing your vision, budget, and capital with your ideal product mix.

  • The role of due diligence, test fits, and realistic build-out estimates in avoiding costly mistakes.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

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Everything CoworkingBy Jamie Russo

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