Everything Coworking

393. Speed to Lead: The Simple Habit That Closes More Deals


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You’ve nailed your location. Your marketing’s dialed in. But if your leads aren’t turning into members… there’s a good chance your speed to lead is the culprit.

In this episode, Jamie breaks down why fast lead response is more than a “nice to have”; it’s one of the biggest drivers of sales success (or failure) in your coworking business. And it’s one of the easiest things to improve without adding headcount.

We cover:

  • Why slow response time might be quietly killing your conversion rate — even if you’re getting leads.

  • How to optimize lead response without hiring a full-time salesperson.

  • Practical tools (like AI chatbots and SMS automation) to bridge the gap.

  • Why phone and text should beat email every time when responding to inquiries.

  • How to help your team prioritize lead response, even if they wear all the hats.

If you’ve ever wondered why your sales funnel feels leaky, this episode will help you plug the holes — and close more deals.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

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Everything CoworkingBy Jamie Russo

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