n this Back to Business Coaching Week edition, we dive into a Marketing Makeover Strategy Session with Carrie Simpson of Forget Me Not Social — a boutique marketing agency specializing in Pinterest. Carrie is just starting her service-based business and wants to build an email list, set up her systems, and move beyond social media to nurture her dream clients.

In this live coaching call, we map out her next steps, including:

• Why all roads should lead to your lead magnet
• How to pick an email service provider (and why I love ConvertKit)
• What to include in your first nurture sequence
• How to keep things simple and sustainable so you actually take action

Whether you're brand new to email marketing or know you’ve been avoiding it, this episode will give you clarity and confidence to just start.

Key Takeaways:

Build your list from Day 1 — Even before you have a website or offer, start collecting emails.

Start simple — One great lead magnet + one solid email sequence is enough to build momentum.

Choose tools you actually enjoy using — If your tech feels clunky, you won’t use it.

Segment your audience — Tagging email subscribers allows you to speak directly to their needs.

Don’t overthink it — Progress over perfection. Done is better than perfect!

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/