In this Tactical Tuesday, Vivien joins to discuss the challenges recruiters face in standing out amidst a cluttered communication landscape — particularly on platforms like LinkedIn. One key for breaking through the noise? Using the 80/20 rule. In short: she emphasizes the importance of personalization in outreach, understanding candidate motivators, and the need for creativity to capture attention. We know it can be hard to be this creative at scale — which is why Vivien's 80/20 rule is so fantastic. With this method, you send your most tailored, specific, and customized outreach to the top 20% of talent. 

Looking for a method that may work for the 80%? Check out our Tactical Tuesday episode on the ABCD Method of cold outreach.


Chapters:

00:00 - Podcast Intro
02:06 - Why LinkedIn InMails get ignored by candidates
03:39 - How the 80/20 model can improve your candidate outreach
05:45 - How personalized outreach is more powerful than ever
07:37 - Final takeaways: Standing out in candidate outreach




 







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