Bunker Live on Location with Social Media Club of Vancouver

 

The Bunker Project is recorded with a live interactive studio audience. Join us for a show in person in downtown Vancouver or via Google + Hangout. Or watch live on Hangouts On Air.

Bunker Project World Tour

The Bunker Project is brought to you by Okanagan Spring Brewmaster Black.

The Bunker Project was invited by The Social Media Fan Club of Vancouver to join them for an expert panel on building community using Meetup.com. We set up our mobile studio upstairs on the balcony level of the Fan Club.

The Women Talking Tech dynamic duo and veterans of The Bunker Project, Bonnie Sainsbury, and Margaret Reynolds won the social media contest to be the final panel member of this event.

Listen to the episode and read the full show notes to get all the details.

Bunker Project Hits The Road

We start off the show with Big Bosco (pro wrestling name for Bosco Anthony) and Kemp Edmonds. Andrew and Bob shoot the shit with Kemp and Bosco and we get right into Social Media talk. Andrew asks Kemp if Social Media is bullshit…

We talk about BJ Mendelson’s book, “Social Media is Bullshit” and Ryan Calloway’s “Trust Me I’m Lying”. Two great books on Social Media and manipulation of mainstream media.

*** Someone comes up and tells us we are speaking too loud and the podcast is overpowering the expert panel downstairs ***

James Karg, the Gaming Maven, joins us and Bosco immediately make fun of him for being a Blackberry fan.

Bosco laughs that the Bunker show always starts with a theme and then digresses for the whole show and then in the last five minutes we get back on topic.

We switch back to the Expert Panel… Bonnie is talking about the Bunker Project being a non-selling zone where people come for information…

Andrew McGivern, Bob Garlick, and James give play-by-play commentary during the questions on the panel.

James talks about Start Up weekend and how they look for people to speak.

Bosco talks about public speaking and his development over time. James said Bosco has great outfits and when you look your best you do your best. Bosco said his favorite thing about the Bunker show is that we stay current and that is important for choosing your speakers and topics for events. James and Bosco talk about taking some risks with your speaking.

Bob goes back to Bonnie’s comment about not selling or plugging your events or courses. Bob says it is ok ifyou'rer adding value and not just making a sales pitch. Bosco said the age of pitch marketing is coming to an end.

Bosco points out that in mainstream media there are still a lot of old school marketers in charge.

Key points:

• Controversy = Cash

• Use Online to get offline or Cross the digital divide

Bosco takes an issue with the idea that you have to have a presence everywhere. If your presence on a platform sucks then it isn’t worth being there and can actually hurt your brand.

Bosco talks about Oreo’s ad supporting gay people with different coloured Oreo cookies but they didn’t actually make those cookies and that is where they failed to take advantage of the viral effect of the ad.

The Communications Maven, Maryln Anderson and Social Media dude, Wayne joins us for a chat up in the balcony. We talk about The Fan Club location and The Bunker show and more.

Wayne is part of the Social Media Club because he does all the Digital Marketing for a major company in Vancouver and is utilizing new media to further the impact of the brand. Maryln brings up that when you realize that there is a real person behind a Twitter account it makes a big difference. Wayne says using real names increases engagement but corporations but not many companies are comf...