My friend Brad Klopfenstein and I have shared a love of beer drinking and beer history for more than 3 decades. Now Mr. Klopfenstein is turning his love into a side hustle. A novice Indiana historian, Brad was poking around the internet researching old Indiana beers as sort of a “where are they now?” endeavor. That’s when he discovered Alps Brau — a former Fort Wayne, IN based beer brand — was available for the taking. Brad acquired the rights to the brand and in February 2023, will release the first batch of Alps Brau since 1978! Brad explains the path to his new endeavor, business lessons learned, and how he hopes to capitalize on the appeal of nostalgia.