This week on the podcast, we’re continuing Back to Business Coaching Week with a strategy session for Amber of Andrews Artistry. Amber is a creative entrepreneur who blends photography, design, and performance into a one-of-a-kind branding service for fellow creatives. In this session, we build out a simple, repeatable 90-day marketing plan centered around her top-performing lead magnet.

If you’ve ever felt scattered or unsure where to focus your marketing efforts—this episode is for you.

💡 Key Takeaways:

Anchor your content around one high-converting lead magnet for 90 days

Use the 3 content types—connect, position, invite—to stay consistent on social

Promote your lead magnet more often than you think (seriously!)

Align your content with the seasons and your audience’s current conversations

Gamify your promotion with the List Building Growth Scorecard

Repurpose your best content—no one’s paying as much attention as you are

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/