Doing Business Like a Woman Podcast

141. The Organized CEO: How to Create Simplicity, Systems & Sanity in Your Business


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If your digital life is a mess of open tabs, scattered files, and “where-did-I-put-that” moments… this one’s for you.

In this special guest episode of Doing Business Like a Woman, Melissa is joined by Professional Organizer + Certified Life Coach Tracy Hoth, creator of the Organized Coach Academy and host of the Organized Coach Podcast.

Together, they’re having a candid conversation about what it really takes to create a business that feels manageable, peaceful, and powerful — from the inside out.

Whether you’re neurodiverse, overwhelmed, or just ready to feel like a confident CEO again, this episode will meet you where you are.

You’ll learn:

  • The real cost of disorganization in your business
  • Why we often block new opportunities when we’re buried in chaos
  • How to start building systems (even if you don’t feel like “an organized person”)
  • The simple 5-folder method that can work across your entire business
  • What to do when you feel too overwhelmed to even start
  • 💡 Bonus: Melissa shares exactly how she implemented Tracy’s framework — and how it transformed her time, energy, and capacity.

    This conversation is like a warm hug and a tactical strategy session all in one 💗

    Timestamps:

    00:00 – Welcome + Meet Tracy Hoth
    02:00 – How Melissa found Tracy + why this year became her “year of systems”
    04:00 – Why many women avoid hiring help when things feel messy
    05:30 – What’s really behind disorganization in your business
    07:00 – The power of Tracy’s 3-part framework: mindset, systems, computer
    08:30 – How mindset blocks about organizing stop our progress
    09:30 – The “I should be able to figure this out” trap
    11:00 – Tracy’s story: from organizing homes to organizing online businesses
    13:00 – The brain dump method Melissa uses when she’s overwhelmed
    15:00 – What disorganization is actually costing you
    17:00 – From stress to confidence: how organizing shifts your energy
    19:00 – One place for ideas, tasks, links, and to-dos
    21:00 – Treating organization like a project — not an afterthought
    23:00 – How Tracy supports neurodivergent entrepreneurs
    25:00 – 3 places to start organizing today
    28:00 – Melissa’s Asana + calendar breakdown using the 5-folder method
    33:00 – How to maintain an organized business without burning out
    36:00 – Final tips for anyone who feels “not naturally organized”

    Connect with Tracy:

    🌐 Website: https://simplysquaredaway.com/

    🔗 LinkedIn: https://www.linkedin.com/in/tracyhoth/

    📸 Instagram: https://www.instagram.com/tracyhoth 

    📘 Facebook: https://www.facebook.com/SimplySquaredAway/

    Stay Connected:

    📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

    💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

    🌐 Website: https://www.melissamkellogg.com/

    🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

    📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

    📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

    Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

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    Doing Business Like a Woman PodcastBy Melissa Kellogg Lueck

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