Doing Business Like a Woman Podcast

There’s a lot of talk around AI right now. Some people are excited about it. Others are worried it will replace creativity and the human connection that makes us unique.

In this episode of Doing Business Like a Woman, I'm sharing the framework I use to decide what stays in my hands, what I collaborate on with AI, and what I confidently delegate. I'll also walk you through the three practical ways AI helps me save time every week while keeping my voice, values, and thought leadership at the center of everything I create.

In this episode, you'll learn:

If you've been curious about AI but don't want your business to lose its heart, this episode will show you a practical, thoughtful way to use it with intention.

00:00 – Welcome and introducing the AI marketing series
01:15 – My mission to help women create more financial freedom through entrepreneurship
02:15 – Why AI belongs in a simple, sustainable marketing strategy
03:10 – From corporate marketing to wearing every hat as a solopreneur
04:15 – How comfortable are you with AI?
05:15 – You get to decide how AI fits into your business
06:10 – Protecting your voice, values, and relationships
06:35 – The Three Zones
07:00 – Zone 1: The "Only You" work that should never be delegated
08:20 – Zone 2: Collaborating with AI and your team
09:20 – Zone 3: The work you should fully delegate
10:10 – A simple exercise to decide what AI should handle
11:10 – The three ways I use AI every week
11:45 – Repurposing content instead of creating from scratch
14:10 – Building a content flywheel with AI
17:00 – Creating repeatable workflows
18:20 – Using AI to plan your calendar and weekly priorities
22:15 – Saving nearly an hour every week with AI planning
23:20 – Using AI for research and idea generation
24:10 – How Human Design influences my creative process
26:00 – Brainstorming with AI instead of staring at a blank page
27:35 – Why you're always the final editor
28:10 – Resources, prompt kit, and Content Flywheel workshop
29:20 – Recap: The CEO mindset and the three ways to use AI
32:20 – Final encouragement and next steps

📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

📚 Substack: https://substack.com/@melissakellogglueck

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever found yourself thinking, "Maybe my offer just isn't good enough?"

I've been there many times. It’s frustrating and can really rock your confidence. It's easy to think that if people aren't buying, the answer is to create something new or continue to tweak what you already have to offer. The problem is that cycle usually keeps you busy without bringing in more clients.

In this episode of Doing Business Like a Woman, you'll learn why consistency builds trust, why a confused mind will almost always say no, and the five simple steps I use to help women entrepreneurs create more consistent clients without constantly reinventing their business.

I share:

If you're tired of trying to reinvent the wheel and ready to build a business that creates consistent clients, this episode is for you.

00:00 - Welcome
01:10 - Why chasing the "perfect offer" keeps entrepreneurs stuck
02:00 - Why storytelling builds stronger marketing and deeper connections
03:00 - The biggest misconception about why people aren't buying
04:00 - Understanding the buyer bell curve
05:30 - Why your offer may already be good enough
07:00 - Stop perfecting your offer and start improving your marketing
08:45 - How repetition builds trust
10:15 - Step 1: Get completely sold on the outcome you help clients achieve
12:30 - Step 2: Commit to one clear message and communicate it consistently
15:30 - Say the same thing to new people instead of different things to the same people
16:20 - Step 3: Meet more new people with one clear message
17:00 - Step 4: Nurture relationships instead of constantly chasing new leads
18:00 - Why curiosity makes you a better marketer
18:45 - How consistent messaging creates referrals and long-term trust
19:15 - Step 5: Make direct offers with confidence
21:00 - Recap of the five-step framework
23:15 - Complimentary marketing evaluations and next steps
24:20 - Marketing can be simple, enjoyable, and effective
25:00 - Preview of the upcoming AI and Marketing series

📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

📚 Substack: https://substack.com/@melissakellogglueck

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever reached the end of the day, week, or month feeling like you've been marketing nonstop, only to wonder why you're still not seeing the results you want?

In this episode of Doing Business Like a Woman, I'm sharing my three-step marketing framework that has helped hundreds of women entrepreneurs stop chasing every new idea and start creating consistent clients with more calm, clarity, and confidence.

You’ll learn:

If you're ready to simplify your marketing, create more consistent clients, and finally feel confident about where to focus your time, this episode is for you.

00:00 – Welcome and why marketing feels so overwhelming
01:40 – Why doing more marketing isn't always the answer
03:10 – My own journey from corporate marketing to entrepreneurship
05:00 – The internal marketing that has to happen before external marketing works
05:45 – Why all marketing works and the real reason entrepreneurs struggle
07:10 – The simple three-step marketing framework
08:45 – Why simplifying your marketing creates greater momentum
09:15 – Essentialism and the power of focusing on fewer things
11:10 – Step 1: Always be bringing in new people
15:10 – Why intention changes every marketing activity
16:35 – Step 2: Always be nurturing relationships
18:20 – Building a simple follow-up system
21:15 – The 20/60/20 relationship model
23:10 – Why your next clients may already be in your network
23:45 – Step 3: Always be making invitations and offers
24:35 – The doctor analogy that changes how you think about selling
27:15 – Why women entrepreneurs often wait too long to invite people to work with them
28:40 – Rate yourself in each area of your marketing
30:00 – Finding the missing piece in your marketing system
33:10 – One simple action to create momentum this month
34:10 – How a complimentary marketing evaluation can help

📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

📚 Substack: https://substack.com/@melissakellogglueck

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever reached the end of the month, looked at your revenue, and thought, "I'm doing everything I'm supposed to be doing. Why isn't this working?"

I hear this from women entrepreneurs all the time. You're doing all the marketing things, then you look at your revenue and try not to take your revenue as a personal failure.

I've learned there's usually a gap between what we feel is happening in our business and what's actually true. That's where the data helps. Revenue is only one number, and it doesn't tell the whole story.

In this week’s episode of Doing Business Like a Woman, I’m talking about why measuring what matters can completely change the way you think about your marketing.

In this episode, you'll learn:

If you're ready to simplify your marketing and create more consistent clients without adding more to your plate, this episode is for you.

00:00 - Welcome and why marketing doesn't have to feel so hard
02:10 - Mid-Year Reset Part 2 and why now is the perfect time to evaluate your marketing
04:05 - Why so many women feel like their marketing isn't working
05:10 - Your business is always telling you a story through data
05:50 - Why measuring matters and what happens when you only track revenue
07:10 - Stop making your business results mean something about you
08:15 - The simple three-step marketing system
09:00 - Why consistency matters more than finding the perfect marketing tool
10:10 - Step 1: Bringing new people into your world
10:55 - Step 2: Nurturing relationships that build trust
13:05 - Step 3: Making offers and invitations consistently
15:20 - Building a simple marketing tracker
17:40 - How to score your marketing activities each month
18:25 - The story of thinking I was doing great until I looked at the numbers
20:00 - Why quality, energy, and connection matter just as much as consistency
21:05 - Your assignment: Create your marketing tracker
21:45 - How a Get It Done Session can help you simplify your marketing
22:45 - Preview of next week's episode on creating your three-step marketing plan

📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

📚 Substack: https://substack.com/@melissakellogglueck

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Do you find yourself looking up halfway through the year and wondering, "Am I actually making progress, or am I just staying busy?"

I see so many women entrepreneurs working incredibly hard. Then they look at their revenue and decide nothing is working.

Here's what I want you to know: Your business is always giving you valuable information, and you need a simple way to evaluate what's working, what isn't, and what needs your attention next.

In this episode of Doing Business Like a Woman, I'm sharing the same evaluation process I teach inside my 90-Day Marketing Accelerator. It's a simple framework that helps you stop guessing and start making confident decisions about your marketing.

You'll learn:

If you're ready to simplify your marketing and create more consistent clients and revenue, this episode is for you.

00:00 - Welcome and why a mid-year reset matters
01:15 - Why entrepreneurs often feel like nothing is working
04:10 - Thinking like the CEO of your business
05:45 - The three-question evaluation process
07:30 - Trusting your intuition while looking at the data
08:35 - The simple three-step marketing plan
10:10 - How to evaluate each part of your marketing plan
13:00 - Why tracking removes guesswork and builds confidence
14:15 - Measuring consistency alongside results
15:45 - If you're not measuring, you're not improving
16:20 - What to track in each stage of your marketing
17:30 - How to reverse engineer your business goals
18:45 - Why your activity level predicts your results
19:15 - Activity versus effectiveness
20:00 - Consistency before improvement
20:45 - Marketing is an ongoing process of evaluation and refinement
22:00 - Why keeping your marketing simple creates better results
23:10 - Your mid-year action plan
24:15 - Invitation to the 90-Day Marketing Accelerator
25:15 - Closing thoughts and next steps

📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

📚 Substack: https://substack.com/@melissakellogglueck

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever come home from a networking event with a stack of business cards, every intention of following up, and then... life happened, and the follow-up didn’t? I get it.

In this episode of Doing Business Like a Woman, I'm talking about one of the biggest opportunities I see women entrepreneurs miss: follow-up.

Many business owners spend time and money networking, speaking, creating content, and meeting new people. But if you're not intentionally nurturing those relationships afterward, you're leaving money, relationships, and impact on the table.

The good news is that follow-up doesn't have to be complicated. It doesn't require endless automation, complicated funnels, or spending all day in your inbox. It simply requires a plan.

In this episode, you'll learn:

If you've been working hard to grow your business but feel like you're constantly starting over with new leads, this episode will help you create a simpler, more sustainable way to attract clients and grow your revenue.

00:00 - Welcome to Doing Business Like a Woman
01:00 - Why follow-up matters more than most entrepreneurs realize
02:00 - The problem with constantly chasing new leads
03:00 - Understanding the 20-60-20 buyer framework
05:00 - The fortune is in the follow-up
06:00 - How to stand out in a crowded marketplace
07:00 - Reframing follow-up so it doesn't feel salesy
08:00 - Relationship building versus selling
08:45 - Creating a simple follow-up system
09:30 - The three ways most entrepreneurs meet new people
10:00 - Follow-up strategy for networking and in-person connections
14:00 - Follow-up strategy for social media connections
16:00 - Follow-up strategy for speaking engagements and events
18:00 - Why personal outreach works better than automation alone
19:00 - Building a simple email follow-up sequence
21:00 - Creating long-term relationship nurture systems
22:30 - What an effective follow-up system really looks like
24:00 - How follow-up creates consistent revenue and cash flow
25:00 - Marketing is serving your future clients
26:00 - Real-life implementation examples and audience discussion
29:00 - Make a plan and follow the plan
30:00 - Scheduling follow-up time on your calendar
31:00 - Final thoughts and next steps

📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

📚 Substack: https://substack.com/@melissakellogglueck

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever launched an event or opened enrollment for a program and…crickets. Or maybe, you get a surge of sign-ups and then radio silence, leaving yourself wondering, "Why isn't this filling faster?"

I know that feeling.

That’s why in this week’s episode of Doing Business Like a Woman, I'm pulling back the curtain on what I've learned about filling rooms, filling events, and filling offers after nearly three years of leading a thriving community of women entrepreneurs and hosting over 72 events as Managing Director of the Northern Colorado Chapter of eWomenNetwork.

The truth is, filling the room isn't only about marketing and sales. It's about leadership. It's about creating connection, building community, and believing in your vision before anyone else does.

In this episode, I talk about:

If you’re ready to increase your impact, this episode will encourage you to think bigger, stay committed, and keep showing up for your vision.

00:00 – Welcome to Doing Business Like a Woman
01:15 – Why we're talking about filling the room
02:15 – Taking over the Northern Colorado eWomenNetwork chapter
04:00 – The surprising reason Melissa said yes
05:15 – Learning how to fill rooms and offers
06:30 – We all start with an empty room
07:15 – Your responsibility as a leader
08:00 – Creating an ecosystem of support for women entrepreneurs
09:00 – Serving thousands through events, programs, and coaching
10:00 – What 72 events taught me about filling rooms
10:45 – Why you must be more sold than anyone else
11:30 – Stop waiting for validation and permission
12:00 – "I go first, I go often, and I go on purpose"
12:30 – Stop selling seats and start curating the room
13:30 – Finding the right people for your community
15:00 – Building something bigger than yourself
16:00 – Relentless communication and connection
17:00 – Why personal invitations work so well
18:00 – AI, authenticity, and the future of live events
19:30 – Making registration and enrollment easy
20:30 – The event marketing lesson that changed everything
21:30 – The power of personal outreach
22:30 – People love to be invited
23:00 – Staying committed when registrations slow down
24:00 – Maintaining belief through the quiet middle
25:00 – The challenge: filling a room with 111 women entrepreneurs
26:00 – Lessons from Lindsey Vonn and Breezy Johnson
27:00 – Giving your vision everything you've got
28:00 – Think bigger and spread your message
29:00 – Final encouragement and invitation to connect

📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever caught yourself thinking, “If I could just figure out the perfect niche, everything in my business would finally click?”

In this episode of Doing Business Like a Woman, I’m sharing my own niche journey after 20 years in business, from saying yes to every client and opportunity, to discovering the deeper purpose behind my work and building a business centered around helping women entrepreneurs grow.

And honestly? The biggest lesson I’ve learned is this: your niche is not something you force. It’s something that evolves over time.

I’m talking about:

— The mistake women entrepreneurs make trying to “pick the perfect niche”
— Why your niche should be built around your strengths, desires, experience, and purpose
— What it really means to shift into purpose in your business

If you’ve been stuck in niche perfectionism or questioning whether you’re “doing it right,” this episode is for you. Because it’s not the perfect niche that creates success. It’s knowing who you are, how you want to serve, and the change you want to help create in the world.

00:00 – Welcome to Doing Business Like a Woman
01:00 – What “niche drama” really looks like
02:30 – Defining what a niche actually is
03:15 – Why your niche is an evolving process
04:15 – Melissa’s first business and serving “everybody”
05:30 – The benefits of casting a wide net early in business
06:30 – From content creator to mortgage and real estate marketing
07:30 – Feeling disconnected from purpose in business
08:15 – The moment that changed everything
09:30 – Realizing the desire to help women entrepreneurs
10:30 – Shifting into purpose and meaning in work
11:15 – Gradually transitioning into a new niche
12:15 – Discovering the types of clients she serves best
13:00 – Trust driven service businesses and relationship based marketing
13:45 – Why women get stuck trying to find the “perfect niche”
14:30 – Why perfectionism keeps entrepreneurs stuck
15:00 – Letting your niche reveal itself organically
16:00 – The question from Seth Godin that changed Melissa’s thinking
16:45 – Building a niche around your strengths and desires
17:30 – Why it’s not the “perfect niche” creating results
18:15 – Discovering the through line in your business journey
19:00 – Invitation to work together and create clarity
20:00 – Final encouragement and closing thoughts

📝 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever sat down to work on your marketing and immediately felt overwhelmed? Like you’re doing all the things, posting, emailing, networking, trying to “figure out TikTok” and somehow it still feels random?

I get it because I lived it.

In this episode of Doing Business Like a Woman, I’m teaching my simple marketing system that I’ve been practicing myself and teaching my clients for 20 years. These are the exact shifts that helped my clients and me streamline marketing and start creating more clients, more consistency, and more confidence.

And as a gift, I’m sharing my one-page marketing plan workbook with you: https://www.melissamkellogg.com/OnePageMarketingPlan

Because what I know to be true is this: You do not need more strategies. You do not need to become a marketing expert. You just need to think about marketing differently.

If you’ve been spending too much time trying to perfect your marketing and not enough time doing what you’re actually brilliant at, this conversation is going to feel like a deep exhale.

00:00 – Welcome to Doing Business Like a Woman
01:00 – Why today’s episode is a little masterclass
02:15 – The real reason marketing feels overwhelming
04:00 – Melissa’s journey from marketer to coach and teacher
06:30 – Discovering the inner work of marketing
08:20 – Why women entrepreneurs overcomplicate marketing
10:00 – Spending too much time perfecting marketing instead of serving clients
11:45 – You do not need more strategies
13:00 – Why all marketing works
15:00 – Marketing is really about human connection and trust
16:30 – Marketing as service to future clients
18:45 – Why your energy matters in marketing
20:00 – The trust crisis happening in today’s buying environment
21:30 – Introducing the one-page marketing plan
23:00 – The three marketing moves every business needs
24:00 – Step 1: Bringing new people into your orbit
25:30 – Step 2: Nurturing relationships consistently
27:00 – Step 3: Making invitations and offers
28:30 – Understanding the client relationship journey
30:00 – Creating a balanced marketing plan that feels sustainable
31:30 – Why simple and consistent marketing creates better results
32:45 – Marketing that feels like you is the most powerful kind of marketing
33:30 – Final encouragement and invitation to connect

📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Last month, I hosted the largest event I’ve ever put together, managed multiple launches, traveled with my family, attended my sister’s wedding, and supported my clients…while it was full of so much joy, I hit some hard moments, too.

But somewhere in the middle of the crazy schedule, I changed.

In this week’s episode of Doing Business Like a Woman, I’m sharing the biggest lessons I learned from the first quarter of 2026 about pressure, belief, visibility, leadership, energy, marketing, and what it really takes to grow as a CEO.

Inside this episode, I talk about:

This conversation is full of the real behind-the-scenes growth that entrepreneurship requires, because building a business is never just about strategy. It’s about who you become while you’re building it.

If you’ve been in a season of growth or questioning yourself lately, I think this episode will really speak to you.

00:00 - Welcome and introduction to today’s conversation
01:00 - Reflecting on Q1 growth and business lessons
02:00 - Preparing for the Women’s Success Summit
03:00 - Reaching the goal of 100 women in the room
04:00 - The power of community and asking for help
06:00 - How the event fundamentally changed me
07:00 - Wins, disappointments, and lessons from Q1
08:00 - Recognizing the need for rest and integration
10:00 - Professional and personal growth in a short season
11:00 - Lesson 1: Getting deeply connected to your “why”
13:00 - Helping the woman I used to be
15:00 - Marketing with mission and purpose
17:00 - Lesson 2: Creating your own energy as a CEO
18:00 - Supporting your emotional, physical, and spiritual energy
20:00 - Publicly sharing a bold goal and risking failure
21:00 - How support showed up after sharing the vision
23:00 - Holding belief all the way through
25:00 - Visualizing success and redirecting fear
26:00 - Shifting from “expect the worst” to “expect to win”
29:00 - Learning to constrain and focus
31:00 - Using time and deadlines as a tool
33:00 - Focusing on high-impact activities
35:00 - Pressure, burnout, and emotional capacity
37:00 - Why pressure does not have to stop you
38:00 - Rest, identity growth, and integration after big seasons
39:00 - Final thoughts and invitation to connect

📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

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