By Melissa Kellogg Lueck
The podcast currently has 121 episodes available.
In this episode, Melissa Kellogg Lueck, marketing coach and founder of the Avanti Business Academy for Women, breaks down the art of content repurposing to help you reach a wider audience without creating more work. Melissa shares practical, easy-to-implement strategies for turning one piece of content into many, using tools like Descript and CapCut to streamline your process. Whether you’re writing, speaking, or creating videos, you’ll learn how to repurpose your content in a way that feels manageable, creative, and efficient—perfect for the busy entrepreneur looking to make a bigger marketing impact with less effort. Tune in and discover how to work smarter, not harder, to grow your business!
Register for My Monthly Marketing Class: https://www.melissamkellogg.com/monthly-marketing-mastermind
---
Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:
--
Stay Connected:
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In this episode, your host Melissa Kellogg Lueck, a renowned marketing coach and founder of the Avanti Business Academy for Women, dives into simplifying consultations to make them more valuable and effective. Melissa shares her personal journey and practical steps to run a consultation that focuses on serving clients rather than just closing a sale. Enjoy a refreshing perspective that prioritizes client clarity and empowerment, sure to boost your confidence and conversion rates. Join Melissa as she transforms the consultation experience into a seamless process that feels good for both you and your clients. Listen in and elevate your business consultations!
00:00 Welcome to the Doing Business Like a Woman Podcast
02:22 Introduction to Running Valuable Consultations
04:29 Common Challenges in Sales Conversations
06:49 A New Approach to Consultation Calls
10:10 The Consultation Process Explained
11:42 The Medical Specialist Analogy
17:34 Empowering Clients Through Consultations
23:10 Invitation to Schedule a Consultation
24:31 Conclusion and Final Thoughts
---
Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:
--
Stay Connected:
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In this episode, Melissa welcomes Gina Meyer Vincent, an expert known for her swift and direct soul-shifting methods. Originally from New York, Gina shares her personal journey from a fashion career to becoming a yoga instructor and eventually moving to California. She discusses how she helps high-achieving clients push their boundaries using personalized 24/7 support, focusing on worthiness, unique gifts, and soul-level truths. Gina also talks about the importance of recognizing one's unique abilities to create impactful transformations. Tune in to hear more about Gina's insights on overcoming imposter syndrome, the challenges of aligning personal value with business offerings, and the significance of living authentically.
00:00 Introduction and Special Guest Announcement
01:17 Gina's Journey: From New York to California
04:26 Meeting Through eWomen Network
05:45 Gina's Yoga Journey and Personal Transformation
09:11 Overcoming Personal Challenges
12:26 Building a Fulfilling Career
16:16 Empowering Clients and Transformations
22:22 Addressing Worthiness and Imposter Syndrome
25:28 Flipping Perspectives: The Joy of Upside Down
26:17 From Yoga Enthusiast to Business Owner
28:44 Challenges of Pricing Services
29:44 Discovering and Owning Your Worth
34:36 Aligning Internal and Business Value
36:04 Helping Clients Find Their Unique Path
40:08 The Importance of Uniqueness in Business
47:51 Final Thoughts and Contact Information
To learn more, visit Gina's website or follow her on Instagram. You can also check out her podcast.
---
Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:
--
Stay Connected:
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In this episode, I’m sharing with you the replay of my training on Marketing Essentialism. The discussion emphasizes how to 10X the effectiveness and efficiency of your marketing efforts by increasing their quality and value. We explore topics such as your marketing self-concept, the purpose of marketing, and evaluating marketing efforts. I also introduce the contrast between Newtonian time and Einstein time, illustrating how to enhance work efficiency and reduce stress by focusing on creating valuable and high-quality work. She also explains the importance of having a simple yet effective marketing plan and offers insights into her private coaching services.
00:00 Introduction to the Podcast
00:35 Week Four of Marketing Essentialism
02:28 Recap of Previous Weeks
07:01 Creating a One-Page Marketing Plan
16:21 Understanding and Communicating Value
28:41 Time Management and Einstein Time
43:10 Invitation to Work Privately
48:44 Conclusion and Next Steps
---
Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:
--
Stay Connected:
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In this episode of the podcast, we continue exploring Marketing Essentialism and how it guides your marketing strategy. Drawing on my 20 years of experience and insights from 'Essentialism' by Greg McKeon and '10 X Is Easier Than 2 X,' I’m teaching the importance of evaluating your current marketing efforts, identifying your most impactful actions, and focusing on those to achieve greater efficiency and results. Listeners are encouraged to create a one-page marketing plan, optimize their top-performing marketing activities, and learn how to balance new relationship-building, nurturing existing relationships, and making clear offers.
00:00 Introduction to the Podcast
00:33 Welcome to Marketing Essentialism
00:44 Course Overview and Personal Experience
02:21 Recap of Previous Weeks
04:57 The Purpose of Marketing
06:19 Engagement and Feedback
09:20 Creating Your One Page Marketing Plan
12:14 Evaluating Your Marketing
18:25 Understanding the 80/20 Rule
27:26 Balanced Marketing Plan
34:55 Homework and Next Steps
37:10 Conclusion and Community Invitation
---
Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:
--
Stay Connected:
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In this episode, I’m sharing with you a replay of Week 2 of my LIVE online class, Marketing Essentialism. I share insights on transforming marketing practices, focusing on value and quality over quantity, and building a one-page marketing plan. I emphasize the importance of understanding the 'why' behind marketing, serving clients before selling and creating impactful relationships. I also recount my learnings from a marketing seminar with Seth Godin and encourage listeners to evaluate their current marketing strategies to identify what works best.
00:00 Welcome and Introduction
00:52 Mission and Purpose of the Podcast
01:52 Marketing Essentialism Overview
04:13 Transforming Your Marketing Mindset
06:53 The Why Behind Marketing
07:23 Seth Godin's Influence
10:38 Value Exchange in Marketing
19:35 Nurturing Business Relationships
22:21 Defining Your Marketing Why
25:34 Understanding Your Client's Needs
26:40 Engaging with Your Audience
30:58 Evaluating Your Marketing Strategies
35:35 The 80/20 Rule in Marketing
37:08 Creating a One-Page Marketing Plan
39:03 Networking for Success
43:09 Reflecting on Your Marketing Journey
45:05 Final Thoughts and Next Steps
52:00 Join the Community
---
Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:
--
Stay Connected:
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In this episode of the podcast, we bring you inside my latest LIVE Online Class, Marketing Essentialism. I teach the importance of focusing on effective marketing activities, developing a confident mindset, and overcoming the fear of being seen. I outline a practical approach to transform your marketing strategy over the next four weeks, emphasizing the power of internal beliefs and consistent daily practices. Listeners are encouraged to adopt new thinking, commit to regular journaling, and participate in weekly live classes to achieve lasting impact and financial freedom.
00:00 Introduction to the Podcast
00:36 Setting Up and Initial Thoughts
01:58 Understanding Marketing Essentialism
03:07 Challenges Women Entrepreneurs Face
05:20 Mindset and Marketing Effectiveness
06:44 Course Overview and Private Sessions
08:32 Becoming the Who Before the How
11:47 Daily Practices for Marketing Success
21:31 Homework and Daily Journaling
33:10 Internal Work for External Success
37:49 Goals and Desires for Marketing
39:54 Intentions and Final Thoughts
---
Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:
--
Stay Connected:
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In this episode of Doing Business Like a Woman podcast, marketing expert and business coach Melissa Kellogg Lueck introduces the concept of marketing essentialism, inspired by her favorite business books 'Essentialism' by Greg McKeon and '10X is Easier Than 2X' by Dan Sullivan and Dr. Benjamin Hardy.
Melissa discusses the importance of simplifying marketing efforts to enhance productivity and impact. She explores the psychological aspect of marketing, emphasizing the need for self-safety and internal confidence to overcome perfectionism and external validations. Melissa shares personal thoughts and beliefs that help her stay motivated and resilient, encouraging listeners to find their own empowering thoughts to create a successful and fulfilling business journey.
00:00 Introduction to the Podcast
00:25 June Marketing Focus: Essentialism
02:29 The Complexity of Marketing
04:30 Creating Safety with Yourself
09:53 Empowering Beliefs for Entrepreneurs
16:43 Final Thoughts and Encouragement
17:28 Join the Community
---
Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:
--
Stay Connected:
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In this episode, Melissa shares one of the most crucial lessons she has learned in her entrepreneurial journey – a powerful question that can transform your marketing and set you on the path to success.
In This Episode, You’ll Discover:
Join Melissa’s Upcoming Class:
Melissa introduces her exciting new class, Marketing Essentialism, a transformative journey designed to help you step into your CEO self-concept and revolutionize your marketing approach. Join her throughout June 2024 for just $149 and learn how to create a concise, effective marketing plan that works for you.
Listen and Subscribe:
If you enjoyed this episode, please subscribe to the Doing Business Like a Woman podcast and leave a review! Your support helps us reach more women entrepreneurs and share valuable insights to help them succeed.
---
Thank you for joining us today. Remember, great marketing starts with believing in yourself and the value you bring to the world. See you in the next episode!
Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:
--
Stay Connected:
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In this episode of the 'Doing Business Like a Woman' podcast, Melissa Kellogg Lueck, a marketing expert and business coach, discusses the importance of effective networking for early-stage business growth and financial freedom. She emphasizes connecting over traditional networking to build trust and relationships. The episode presents the top 10 networking faux pas in a David Letterman-style countdown, highlighting common mistakes such as coming on too strong, walking into a room with the intention of getting clients, and failing to follow up on connections. Melissa also includes two bonus faux pas related to communication and assumptions in networking. She provides insights on the real purpose of networking and strategies for effective engagement, aiming to help women entrepreneurs create impact and achieve success by reinventing the way we network.
00:00 Welcome to Doing Business Like a Woman
00:32 A Fabulous Friday and Personal Updates
01:16 The Power of Networking for Business Growth
03:23 Top 10 Networking Faux Pas: A Countdown
32:43 Bonus Networking Tips: Avoid These Mistakes
36:09 Recap and Invitation to Join the Community
Sign-up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:
--
Stay Connected:
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
The podcast currently has 121 episodes available.