By Melissa Kellogg Lueck
5
88 ratings
The podcast currently has 130 episodes available.
In Episode 128 of the Doing Business Like a Woman podcast, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, offers a heartfelt reminder: you matter, your goals matter, and your business matters. In this episode, Melissa dives into the deeper "why" behind goal setting, moving beyond surface-level strategies to the core of why we pursue our dreams. With her signature warmth and insight, Melissa encourages women entrepreneurs to embrace their calling, set meaningful goals, and create a plan to achieve them. You’ll walk away inspired to live into your purpose and make an impact—starting now.
00:00 — Welcome and introduction: You matter, and so do your goals
02:00 — The real reason we set goals: Creating a life and business with purpose
05:00 — Melissa’s personal journey: Staying motivated during challenges
09:00 — Why your work matters to your clients, your community, and the world
12:00 — Living your calling today: Why now is always the best time
14:00 — A step-by-step look at the Envision 2025 goal-setting process:
Day 1: Celebrate your wins and evaluate your progress
Day 2: Setting deeply meaningful goals
Day 3: Creating a simple, actionable plan
Day 4: Building a belief plan to stay connected to your purpose
Day 5: Accountability and problem-solving for success
18:00 — Why self-accountability and adaptability are key to achieving goals
20:00 — Final thoughts: You matter, your calling matters, and the time to start is now
---
🥳 Envision 2025: Set Goals that Feel Great & Make Achieving Them Inevitable!
Register Here: https://www.melissamkellogg.com/envision-2025
📩 Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In Episode 127 of the Doing Business Like a Woman podcast, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, shares her proven KISS (Keep It Simple, Sister) approach to marketing. In this special masterclass replay, Melissa reveals how simplifying your marketing and focusing on genuine connections can make your business thrive. Melissa breaks down her four-step KISS method, offering practical guidance to help busy women entrepreneurs create meaningful relationships, serve authentically, and attract clients without feeling overwhelmed. Whether you’re new to business or an established entrepreneur, this episode is packed with insights to help you market with ease, purpose, and confidence.
00:00 — Welcome and Introduction: Reinventing marketing for women entrepreneurs
01:30 — A new approach: Marketing as a “support group”
04:00 — Melissa’s story: Balancing business and personal life after 9/11
07:00 — The KISS (Keep It Simple, Sister) Method of Marketing”
09:00 — Business Brain vs. Helper’s Heart: Balancing purpose and strategy
11:45 — The power of marketing from a place of service and connection
14:30 — What really makes marketing effective today
17:00 — Step 1: Connect—Why building relationships matters more than ever
20:30 — Step 2: Interact—The art of meaningful conversations and connections
22:45 — Step 3: Serve—Providing value without expectation
26:00 — Step 4: Steps—Inviting people naturally to the next step in your business
32:00 — Q&A: Building referral networks and fostering consistent relationships
37:00 — Consistency and Confidence: Strategies for staying committed to your marketing
---
📩 Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In Episode 126 of Doing Business Like a Woman, Melissa Kellogg Lueck talks with pricing expert and business strategist Markey Read, who has spent over 30 years helping women entrepreneurs get paid what they’re worth. Melissa and Markey dive deep into the challenges and strategies for setting prices that reflect the true value of your work. They discuss why women often undercharge, how to navigate the "dollars-for-hours" mindset, and the power of building confidence in your worth as a service provider. Markey also shares her “muscle-building” approach to pricing, offering actionable steps to raise rates, structure service offerings, and attract clients who appreciate the results you bring. Whether you’re a new business owner or a seasoned entrepreneur, this conversation is packed with insights to help you charge confidently, increase your impact, and build a sustainable business.
00:00 — Introduction to the episode and Markey’s background in pricing strategy
01:30 — Why pricing matters: How undercharging impacts your life and business
03:00 — Markey’s personal journey: From undervaluing her work to building a pricing model that reflects true worth
07:00 — The common “dollars-for-hours” trap and how to escape it
10:30 — Understanding the “value add”: The real worth behind your expertise
15:00 — How pricing can shift as your experience grows
19:00 — Markey’s top three steps for evaluating and adjusting prices
24:00 — How to create service levels that attract different types of clients
28:30 — Why niching down clarifies pricing and helps attract ideal clients
31:30 — Building genuine relationships to nurture potential clients
36:00 — Final thoughts: Trusting your value and evolving your business
To learn more, connect with Markey on LinkedIn or follow her on Instagram or Facebook.
---
📩 Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In Episode 125, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, shares insights gathered from six iconic millionaire and billionaire women entrepreneurs: Sarah Blakely, Oprah Winfrey, Jamie Kern Lima, Sandra Yancey, Taylor Swift, and Beyoncé.
Melissa highlights key success habits from each of these women, from reframing failure to owning your confidence and self-worth. This episode is packed with empowering wisdom and real-life lessons on resilience, creativity, and building a purpose-driven brand that aligns with your highest self. Join us as Melissa interprets and celebrates the habits that have helped these extraordinary women make their mark on the world.
00:45 — Intro: Melissa’s inspiration for this episode, drawing from women she admires
02:30 — Lessons from Sarah Blakely: Reframing failure as learning
07:15 — Oprah Winfrey: Harnessing self-awareness and intuition in business
13:00 — Jamie Kern Lima: Perseverance in the face of rejection
19:45 — Sandra Yancey: The power of community and building strong support networks
24:30 — Taylor Swift: Embracing creativity and uniqueness
28:50 — Beyoncé: Personal power, confidence, and the drive for excellence
34:00 — Wrap-up: How you can apply these success habits in your own business journey
---
💡 Sign up for the Masterclass here: https://www.melissamkellogg.com/monthly-marketing-mastermind
📩 Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
💭 Your thoughts and experiences matter to me! Share with me your takeaway from this episode. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In today’s episode, Melissa dives into the concept of marketing momentum—what it means, how to create it, and why it’s the key to growing your business with ease. Whether you’re just starting out or looking to scale, Melissa introduces her "Marketing Momentum Formula," designed to help you generate powerful results without burning out. This simple yet effective approach combines connection, courage, small consistent actions, and time, resulting in compounding revenue and impact.
Melissa also shares personal insights from her recent trip to Prague and how reflecting on your goals can create clarity and energy for your business. From understanding the physics behind momentum to shifting from "get" energy to "give" energy in your marketing, this episode will leave you feeling empowered and ready to take action!
00:00 — Introduction: Recap of Melissa’s trip to Prague and how it ties into her goals for the year.
02:00 — The power of marketing momentum and what momentum means for your business.
04:00 — The Marketing Momentum Formula explained.
07:00 — How connection to yourself, your mission, and your ideal clients fuels momentum.
11:00 — Courage: Why it’s often a decision before a feeling and how to take bold action in your marketing.
15:00 — Small consistent actions: What they are and why they’re key to building momentum.
18:00 — The role of frequency and why consistent touchpoints help nurture relationships and drive results.
23:00 — Why you create your own momentum, not external circumstances like the economy or elections.
28:00 — Final thoughts: How to simplify your marketing and get started today.
---
💡 Sign up for the Masterclass here: https://www.melissamkellogg.com/monthly-marketing-mastermind
📩 Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
💭 Your thoughts and experiences matter to me! Share with me your takeaway from this episode. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In this episode, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, shares a personal breakthrough that radically shifted her mindset around energy and capacity. Melissa dives into how we often limit ourselves with beliefs about how much we can handle and how much energy we have. She explains how tapping into your "why" and connecting to your purpose can open up infinite possibilities in your business and life.
Drawing from her own experience of growing her business while being a mom, Melissa illustrates how expanding your capacity isn't about hustling harder—it's about learning to tap into a source of energy beyond just your physical self. If you're an entrepreneur feeling like you're running on empty, this episode will show you how to expand your energy and capacity to reach new levels of success without burning out.
00:45 — Welcome and introduction: Embracing fall and the seasons of life.
02:00 — Melissa’s realization about energy limits and feeling too “busy” to grow.
05:00 — How limiting beliefs about capacity hold us back from reaching our potential.
07:00 — Expanding your capacity as a business owner and mom: Lessons from Melissa’s life.
10:30 — Key breakthrough: How connecting to your "why" opens up infinite energy.
12:45 — Why your energy source is not just physical—it comes from your purpose.
14:30 — Tapping into unlimited capacity by being a conduit of energy, service, and love.
17:00 — How to grow your energy without burning out: Making the mindset shift.
18:45 — Building momentum into Q4 and why it's not too late to crush your goals for 2024.
---
💡 Sign up for the Masterclass here: https://www.melissamkellogg.com/monthly-marketing-mastermind
📩 Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
💭 Your thoughts and experiences matter to me! Share with me your takeaway from this episode. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In this episode, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, shares her signature KISS Method—Keep It Simple, Sister—a powerful framework designed to help female entrepreneurs simplify their marketing while staying authentic to their values. Melissa emphasizes the importance of building genuine connections with clients and focusing on service rather than "getting." Through the KISS Method, you’ll learn how to streamline your marketing efforts, feel more confident in your approach, and show up as your best self.
02:00 – Melissa's Background: From corporate marketing to building a heart-centered business.
06:15 – The Foundations of Great Marketing: Simplicity, connection, and service.
10:30 – Introducing the KISS Method: Keep It Simple, Sister—making marketing manageable.
13:45 – Serving as Marketing: Shifting from "get" energy to service-focused marketing.
17:20 – How to Show Up Confidently in Your Marketing: Letting go of perfection and staying authentic.
21:30 – Steps for Action: How to meet new people, nurture relationships, and make invitations that convert.
26:00 – Wrapping Up: The importance of staying consistent and making marketing fun again.
---
💡 Sign up for the Masterclass here: https://www.melissamkellogg.com/monthly-marketing-mastermind
📩 Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
💭 Your thoughts and experiences matter to me! Share with me your takeaway from this episode. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In this episode, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, sits down with marketing strategist Abigail Tiefenthaler to explore how female entrepreneurs can unlock their unique marketing superpower. Abigail shares her 26+ years of experience helping women coaches and consultants develop marketing strategies that lead to real sales results. Together, they discuss the critical differences between strategy and tactics, and how being "authentically disruptive" can help entrepreneurs stand out in today’s crowded marketplace. Abigail also reveals how to uncover your “secret sauce” and use it to build relationships with clients that drive business growth.
02:15 – Abigail’s Background: Growing up immersed in marketing and finding her calling.
05:03 – Strategy vs. Tactics: Understanding the key difference and why it matters.
09:45 – Fundamentals of Marketing: How to approach marketing with a long-term strategy.
12:50 – The Importance of Being "Authentically Disruptive": Standing out in a noisy market.
15:37 – Email Marketing Strategies: Why email is still a powerful tool for building connections.
18:29 – Leveraging AI and Automation: How to personalize and streamline your marketing efforts.
24:52 – Cold Outreach and Lead Generation: Abigail’s best practices for using LinkedIn to grow your audience.
30:45 – Marketing as Relationship Building: How to shift your mindset from "getting" to "serving" clients.
To learn more, connect with Abigail on LinkedIn or follow her on Instagram or Facebook.
---
💡 Sign up for the Masterclass here: https://www.melissamkellogg.com/monthly-marketing-mastermind
📩 Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
💭 Your thoughts and experiences matter to me! Share with me your takeaway from this episode. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In this episode, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, introduces her KISS (Keep It Simple Sister) marketing method, helping busy entrepreneurs shift their marketing from overwhelming and complex to simple and effective. Melissa explains how to approach marketing as an act of service, building real connections with your audience without the stress of trying to "do it all."
---
💡 Sign up for the Masterclass here: https://www.melissamkellogg.com/monthly-marketing-mastermind
📩 Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
💭 Your thoughts and experiences matter to me! Share with me your takeaway from this episode. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
In this episode, Melissa Kellogg Lueck, marketing coach and founder of the Avanti Business Academy for Women, breaks down the art of content repurposing to help you reach a wider audience without creating more work. Melissa shares practical, easy-to-implement strategies for turning one piece of content into many, using tools like Descript and CapCut to streamline your process. Whether you’re writing, speaking, or creating videos, you’ll learn how to repurpose your content in a way that feels manageable, creative, and efficient—perfect for the busy entrepreneur looking to make a bigger marketing impact with less effort. Tune in and discover how to work smarter, not harder, to grow your business!
Register for My Monthly Marketing Class: https://www.melissamkellogg.com/monthly-marketing-mastermind
---
Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
Your thoughts and experiences matter to me! Share with me your takeaway from this episode by:
--
Stay Connected:
Website: https://www.melissamkellogg.com/
LinkedIn: https://www.linkedin.com/in/melissamkellogg/
Instagram: https://www.instagram.com/melissa_m_kellogg/
Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
The podcast currently has 130 episodes available.