I remember sitting in my office thinking I didn’t have enough to say to start a podcast. I had the idea and desire, but I didn’t trust my voice yet.

And if I’m honest, I think that’s where a lot of women get stuck. Not because they don’t have something valuable to share, but because they’re waiting to feel ready first.

In this week’s episode of Doing Business Like a Woman, I’m taking you behind the scenes of how I started my podcast and what it actually required of me to take the leap. It wasn’t about having the best equipment or the most polished plan. It was about being willing to let myself be bad at something while I was learning.

Inside this episode, I talk about:

This episode is an invitation to your next level. The one that feels a little uncomfortable. The one you’ve been putting off. The one that is asking you to trust yourself in a bigger way.

Because you don’t have to be the best at everything to get your expertise out into the world. You just have to be willing to start.

00:00 - Welcome and what we’re talking about today
01:00 - Behind the scenes of preparing for a podcast interview
02:30 - Setting intention for how you show up
04:00 - Highlighting clients and storytelling in marketing
06:00 - Being outside your comfort zone in a new environment
07:00 - How podcasts influenced my journey into coaching
08:30 - Discovering coaches through podcasting
09:30 - Thinking I didn’t have anything to say
10:30 - Deciding to trust my voice and start anyway
11:30 - Podcasting as a next level growth challenge
12:30 - Letting myself be bad at something new
14:30 - Keeping things simple instead of perfect
15:30 - Your next level challenge
16:30 - Why growth requires experimentation
17:00 - Invitation to work together and free consultation

📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

There was a point in my business where I kept thinking things were supposed to feel easier by now. Like I had done enough, learned enough, worked hard enough… and it should all just click. But instead, I kept running into new challenges.

And what I see now, looking back over 20 years, is that those challenges were never the problem. They were the path.

In this week’s episode of Doing Business Like a Woman, I share three of the most challenging times in my business that I now see as my greatest teachers. I take you behind the scenes diving into one of the most impactful shifts in my business: growing my capacity.

Because your business will only grow to the level you can hold it.

In this episode, I talk about:

Growing your capacity is one of the greatest skills and practices that will help you create a sustainable, long-lasting, successful business. After you listen, I’ll leave you with a question I want you to really sit with: Where are you being invited to grow right now?

00:00 – Welcome + episode introduction
01:30 – What capacity means as a CEO
03:00 – Capacity to contain and capacity to produce
04:30 – Why burnout happens and how to prevent it
05:30 – Different types of capacity (emotional, energetic, physical, intellectual)
07:00 – The duality of entrepreneurship: comfort vs challenge
09:00 – Seeing challenges as opportunities for growth
10:30 – Story #1: Starting my business and early uncertainty
14:00 – Growing emotional resilience through rejection
16:00 – Believing before you see results
17:00 – Story #2: Identity shifts
19:00 – Feeling fear and acting anyway
20:30 – Growing physical and energetic capacity during motherhood
23:00 – Thinking in seasons instead of permanence
23:30 – Story #3: Business downturn and reinvention
25:00 – Not enjoying your business as a signal for change
26:30 – Stop making yourself the problem
27:30 – Developing real problem-solving capacity
29:00 – Faith, trust, and believing without evidence
29:45 – Why capacity compounds over time
30:30 – Your challenge: where do you want to grow your capacity?
32:00 – What’s coming next week

📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

There was a season in my business where I thought the answer was always more. More ideas. More content. More effort.

But what I’ve learned after 20 years is sometimes the wealth you’re looking for is already here.

In this week’s episode of Doing Business Like a Woman, I’m walking you through three practical tools that help me capture ideas, organize my thinking, and turn what I already know into offers, content, and income.

I share:

This is one of those episodes that can shift how you think about your business immediately. Because once you see what you already have, everything gets simpler.

Tool #1 - Evernote: https://evernote.com/
Tool #2 - Delphi.ai: https://www.delphi.ai/melissamarketingcoach
Tool #3 - Chat GPT: https://chatgpt.com/

00:00 – Welcome + what “mining for wealth” really means
01:00 – Expanding the definition of wealth beyond money
02:00 – Are you building your dream or someone else’s?
03:00 – Turning intellectual and experiential wealth into income
04:00 – Why your ideas are your greatest business asset
05:00 – Tool #1: Capturing ideas in real time
06:00 – Evernote & Notes app
07:00 – Why my best ideas don’t come at my desk
09:00 – The cost of not capturing your ideas
11:00 – Tool #2: Delphi.ai and your AI brain
12:00 – Turning 20 years of content into a searchable asset
14:00 – The future of thought leadership and scalability
15:00 – Tool #3: Using AI to take inventory of your work
16:00 – Prompting AI to uncover your hidden assets
17:00 – Realizing how much you’ve already created
18:00 – Repurposing content into offers, courses, and marketing
20:00 – Why repetition actually works in teaching and marketing
21:00 – Final challenge: mine your own wealth
22:00 – Invitation to work together

📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Do you feel intimidated by finances? Do you find yourself procrastinating tax season? Or avoiding looking at your books altogether?

In this episode of Doing Business Like a Woman, I’m joined by my client tax strategist and founder of Checkpoint Advising, Becky Spence. We talk about why so many entrepreneurs avoid their numbers and how learning a few key metrics and creating a simple rhythm for reviewing your finances can change everything.

Becky and I talk about:

If conversations around money have felt uncomfortable in your business, this episode will help you approach your numbers with clarity and confidence.

And if you are ready for real strategy and support, my 90-Day Marketing Accelerator is here for you. It’s a group coaching program where women like you come together to simplify their marketing, build consistent visibility, and become deeply confident in their value. Learn more and take the next step here: https://www.melissamkellogg.com/90dma 

00:00 – Welcome and introducing Becky Spence
01:00 – Why talking about numbers matters for women entrepreneurs
02:00 – Working on your business instead of only working in it
03:00 – Becky’s journey into tax strategy and financial advising
05:00 – Why early financial habits make a huge difference in business
07:00 – Why entrepreneurs develop a “head in the sand” mindset around money
09:00 – The role of strategy vs. simple tax filing
11:00 – Moving past shame and fear around finances
13:00 – The surprising truth about revenue and business assumptions
14:00 – The mindset shift that creates confidence with financials
15:00 – The magic in the pause and why it matters
17:00 – The checkpoint system for reviewing business finances
19:00 – The three financial pillars: revenue, cash flow, and profit
20:00 – The few numbers every service-based business owner should track
22:00 – Understanding the true cost of doing business
26:00 – Becky’s experience inside the 90 Day Marketing Accelerator
28:00 – Becky’s first webinar and growing visibility in her business
31:00 – The power of group coaching and shared learning
32:00 – How to connect with Becky and download the financial checklist

🌐 Website: https://www.checkpointadvising.com/
💡 LinkedIn: https://www.linkedin.com/in/beckyspence
📘 Facebook: https://www.facebook.com/checkpointadvising
📷 Instagram: https://www.instagram.com/checkpoint_advising/

 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

In this bonus episode of Doing Business Like a Woman, I’m sharing a personal story about my own journey with visibility and why it can feel so uncomfortable to show up and share our ideas as women entrepreneurs.

Even after years working in marketing, I used to feel petrified of being visible in my own business.

In this episode, I talk about the shift that helped me change my relationship with visibility, why worrying about what others think can keep us stuck, and how learning to tolerate that discomfort allows us to lead, serve, and create greater impact.

If visibility has felt like a struggle in your business, this episode will help you see it differently.

We talk about:

00:00 – Welcome and introducing the topic of visibility
02:00 – Melissa’s early fear of visibility
04:00 – Marketing others vs. marketing yourself
06:00 – The trap of worrying about critics
08:00 – How people-pleasing shows up in marketing
10:00 – Why perfectionism doesn’t solve the problem
12:00 – The “zipper merge” story and practicing discomfort
15:00 – Growing your capacity to show up anyway
18:00 – Visibility, leadership, and impact
21:00 – Thinking about legacy and thought leadership
23:00 – Overview of the Visibility Challenge
26:00 – Invitation to join the challenge

In this episode of Doing Business Like a Woman, I’m joined by leadership and executive coach Liz Amenta. We talk about what Liz calls energy leadership and how the energy you bring into conversations, decisions, and communication shapes how your entire team operates.

Liz and I talk about:

If you’ve ever felt like you’re carrying the weight of your whole business, this powerful conversation will shift your perspective on leadership, delegation, and how you show up every day.

And if you are ready for real strategy and support, my 90-Day Marketing Accelerator is here for you. It’s a group coaching program where women like you come together to simplify their marketing, build consistent visibility, and become deeply confident in their value. Learn more and take the next step here: https://www.melissamkellogg.com/90dma 

00:00 – Introducing Liz Amenta
02:00 – Liz’s journey from CPA to leadership coach
03:30 – Helping leaders move out of survival mode
04:30 – What energy leadership really means
05:30 – Why entrepreneurs feel like everything rests on their shoulders
07:00 – The shift from sole doer to leader
07:45 – How delegating one small task can lift a surprising amount of weight
08:30 – How your energy shapes your team’s energy
10:00 – Why awareness is the starting point for leadership growth
12:00 – The trap of constant reaction in entrepreneurship
14:00 – Choosing how you show up instead of reacting automatically
17:00 – Common leadership challenges for women building teams
19:00 – Letting go of control and improving communication
23:00 – What energy leadership looks like in real life
26:00 – Building new leadership habits over time
30:00 – Values, alignment, and understanding what triggers you
32:00 – A simple leadership shift you can make today
33:00 – Moving from “I have to” to “I choose to”
37:00 – Liz’s experience in the 90 Day Marketing Accelerator
44:00 – How to connect with Liz

🌐 Website: https://www.amentacoaching.com/

💡 LinkedIn: https://www.linkedin.com/in/elizabethamenta

📘 Facebook: https://www.facebook.com/amentacoaching/

 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

In this episode of Doing Business Like a Woman, I sit down with my client and friend Monique Eckes, CEO of Silver Paws Studio. Monique is a photographer and videographer whose work centers around helping people feel comfortable enough to be seen.

She shares how being incredibly shy as a child shaped the way she now creates safety for her clients and why belonging is really what most of us are craving.

We talk about:

This is an honest conversation about growth, identity, leadership, and what really sustains you through the hard seasons of business. If you have ever felt invisible in your business, or wondered how to keep going when it gets hard, this episode is for you.

If you’re ready for real strategy and real support, the 90-Day Marketing Accelerator is where we do the work. It’s my group coaching experience for women who are ready to simplify their marketing, build consistent visibility, and become deeply confident in their value. Learn more and take the next step here: https://www.melissamkellogg.com/90dma

00:00 – Welcome and introducing Monique Eckes
03:00 – Journey from veterinary practice manager to photographer
06:00 – The connection between invisibility and wanting to be seen
08:00 – How Monique creates safety for people, pets, and entrepreneurs
11:00 – Dropping perfectionism
13:00 – Setting the tone and becoming a better leader
14:00 – Selling worms on the side of the road at 11 years old
16:00 – What keeps you in business for 13+ years
18:00 – “When your why is stronger than your resistance, you can overcome it.”
20:00 – Getting on stage despite being painfully shy
22:00 – The identity shift of stepping into CEO energy
24:00 – Entrepreneurship as one big experiment
26:00 – The power of community and accountability
28:00 – How the 90 Day Marketing Accelerator creates momentum
33:00 – Safety in belonging
35:00 – Who the 90 Day Marketing Accelerator is for
38:00 – Monique’s current projects and what she is building next
41:00 – Invitation to join the 90 Day Marketing Accelerator

🌐 Website: https://silverpawstudio.com/

📸 Instagram: https://www.instagram.com/silverpawstudio/

📘 Facebook: https://www.facebook.com/silverpawstudio/

🎵 LinkedIn: https://www.linkedin.com/in/monique-renee-eckes-9213374/

🎥 YouTube: https://www.youtube.com/c/SilverPawStudioFortCollins

 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Twenty years ago, I didn’t start my business to build a million-dollar brand. I started it because I wanted freedom. I wanted time to hike with my dog, experiences with my now-husband, work that felt fun, and a life that felt like mine. And over the last two decades, my definition of wealth has grown and shifted more times than I can count.

In this week’s episode of Doing Business Like a Woman, I’m sharing how my definition of wealth has evolved and why you don’t have to wait to feel wealthy.

Financial wealth matters. Yes. But so do time freedom, relationships, intellectual growth, health, emotional capacity, and impact.

You don’t have to wait until some day somewhere with some number in the bank account to feel wealthy. You can feel wealthy right now, today.

00:00 – Welcome + why this lesson matters
04:00 – Early career hustle, 9/11, and redefining safety
07:00 – My first versions of wealth: experiences, relationships, time freedom
10:00 – Building a business around motherhood
13:00 – My shift toward impact, legacy, and sharing experience
18:00 – The many forms of wealth: financial, emotional, relational, health, experiential
19:30 – Letting your business grow and change with you
20:00 – Challenges have purpose, if you allow them to
21:00 – Entrepreneurship and defining wealth for yourself
22:00 – Listen to your gut about the wealth you desire
23:00 – You don’t have to wait to feel wealthy
24:00 – Invitation to work together

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Last week I shared a big milestone. It was emotional, vulnerable, and uncomfortable. And if I’m honest, part of me wanted to downplay it and move on quickly. That discomfort is exactly why this week’s episode matters.

I see so many women skip over their progress and wait to celebrate until they hit a huge milestone. It’s easy to live in “not enough yet.”

But what I’ve learned is, the single greatest motivator for high-level performance is the sense of making progress in meaningful work.

In this week’s episode of Doing Business Like a Woman, I’m sharing the science of celebration and why it belongs in your marketing strategy.

I cover:

If you want to learn how celebration can shift your business, this episode is for you!

00:00 – Welcome + why this topic matters
02:00 – Why sharing celebration feels uncomfortable
04:30 – The case for creating a culture of celebration
05:30 – The Progress Principle and why small wins drive motivation
08:30 – Why only celebrating big milestones keeps you in a psychological waiting room
10:30 – Dopamine vs. cortisol: what happens when you ignore wins
12:30 – How celebration enhances creativity and problem solving
14:00 – Broaden and Build Theory: opportunity vs. threat thinking
16:00 – How your internal psychology affects your marketing
18:00 – Need-based vs. value-based marketing
20:00 – Why the energy of celebration is attractive
21:30 – Leadership, client retention, and preventing quiet quitting
23:00 – The science-backed celebration practice
24:00 – The four components of a celebration practice: decide, act, visual, savor
29:00 – How to implement your celebration practice
31:00 – An invitation to work together

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

After closing my books for 2025, I realized I’ve officially crossed $1,010,850 in all-time revenue. And while yes, I’m proud of the number, what matters more is what it represents and what I’m really celebrating. It means I’ve spent twenty years creating value, serving entrepreneurs, and helping small businesses grow.

In this episode of Doing Business Like a Woman, I’m talking about why celebration can feel so uncomfortable for women entrepreneurs, how skipping it quietly drains our confidence and momentum, and why stopping to acknowledge your wins is one of the most powerful marketing and mindset practices you can have.

If celebration feels awkward, uncomfortable, or unnecessary, this episode is for you!

00:00 – Why this episode felt vulnerable to record
01:45 – Why celebration feels hard for so many women
03:10 – What we focus on, we create more of
05:00 – Why skipping celebration quietly hurts your business
06:45 – The $1,010,850 realization and why I almost didn’t share it
08:30 – What making the money actually represents to me
10:45 – The million lessons behind the milestone
12:40 – Why staying in the game matters more than speed
14:30 – How celebration fuels confidence, visibility, and marketing
16:15 – A simple daily practice to notice your wins
18:20 – What’s coming next on the podcast
19:45 – My invitation to celebrate together and book a call
21:00 – Why I believe so deeply in the work you’re doing

📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

🌐 Website: https://www.melissamkellogg.com/

🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.