In this episode we uncover the five essential pillars every design business needs. Whether you’re just starting out or have been in business for a while, it’s crucial to have these foundations in place:

1. Understand your why Get clear on your core motivation for starting a design business. This “why” will guide you, fuel your passion, and keep you focused during tough times.   2. Establish your revenue goal It's so incredibly important to balance your passion with financial stability. Your revenue goals directly support your lifestyle, passions, and your "why." Your business should serve your life, not the other way around.   3. Understand WHO you are Identify your strengths and personality traits and tailor your business to them. This self-awareness will help you create a business that aligns with your unique talents and passions. This is the pathway to ease, which is something we highly value in business!   4. WHO can you serve? Who are you designing for? Pinpoint your ideal clients by understanding their needs and challenges. Make sure there’s strong demand in your niche, with clear, urgent needs that your services can fulfil.   5. Design your ideal business model Create a business structure that perfectly aligns with your “why,” your financial goals, personal strengths, and target audience. This is where it all comes together.

This isn’t just about theory—we’re sharing real talk, personal stories, and actionable steps to help you create a business that serves your life, not the other way around.

With love, Kris & Donna xo

Mentioned in this episode: Join us live for Pathway To Profit and fast-track your design business success & build a life you LOVE. https://www.designandprosper.co/ptp

Episode 113: Why did you start your graphic design business? https://podcasts.apple.com/au/podcast/design-and-prosper/id1523004678?i=1000640593727

James Clear 3-2-1 Newsletter https://jamesclear.com/3-2-1

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