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As we kick of 2026, Kirsten Flory challenges small business owners to start the year with clarity - not guesswork. In this episode, she breaks down the most important data points every entrepreneur should be tracking to make smarter decisions, improve profitability, and eliminate what's no longer working.

From understanding where you sales really come from, to evaluating clients, marketing spend, staff performance and even product offerings, this episode is a practical roadmap to use data to drive growth. Kirsten also shares real-world examples from her own business, including a hard decision she made to walk away from a service that wasn't profitable - even though clients loved it.

If you want 2026 to be your most focused, efficient, and profitable year yet, this episode will help you start with the right foundation.

Key Takeaways:

• Why business data is one of your most profitable tools in 2026
• What product-based and service-based businesses should be tracking
• How to identify your most valuable customers
• Evaluating marketing and advertising ROI
• How to analyze staffing, payroll and productivity
• Why annual employee evaluations matter more than you think
• Knowing when to eliminate products and services

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