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142: Tricia Marsherall on Clean Data, Clear Strategy, and How Donor Databases Really Work
Tricia Marsherall, founder of Donor Database Experts, has seen it all: nonprofits convinced their database is broken, teams without a shared definition of "major gift," and the costly mistake of switching systems to solve a strategy problem. In this episode, she shares what thriving fundraising operations actually look like — and the preventative care every nonprofit needs.
Resources Mentioned- Connect with Tricia on LinkedIn
- Donor Database Experts | Knowledge Hub
- Good to Great: Why Some Companies Make the Leap...and Others Don't | Jim Collins
Read More on the Learning Edge Blog
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By Prospect Research Institute
4.8
55 ratings
Tricia Marsherall, founder of Donor Database Experts, has seen it all: nonprofits convinced their database is broken, teams without a shared definition of "major gift," and the costly mistake of switching systems to solve a strategy problem. In this episode, she shares what thriving fundraising operations actually look like — and the preventative care every nonprofit needs.
Resources Mentioned- Connect with Tricia on LinkedIn
- Donor Database Experts | Knowledge Hub
- Good to Great: Why Some Companies Make the Leap...and Others Don't | Jim Collins
Read More on the Learning Edge Blog