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Before you invest time, money, and energy into a new business idea, there's one critical question you must answer:

Is it actually viable?

In this episode, host Kirsten Flory walks through give simple but powerful tests every entrepreneur should use to validate a startup idea before going all in. Through real-world examples - from product ideas to grocery delivery services - Kirsten shares how asking the right questions early can save you significant time, money, and frustration.

Key Takeaways:

• Why idea validation matters more than passion alone
• The difference between solving your problem and solving a market problem
• How to have real conversation without pitching
• Why "people like it" doesn't mean "people will pay for it"
• How to avoid perfectionism while still delivering value
• The importance of repeat customers and referrals

Follow Kirsten Flory at:

www.kirstenflory.com

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