In this episode of our Back to Business Coaching Week series, I sit down with product and brand photographer Randy Pyles from Javelin Photography. We dive into how he can grow his client base and build an email list using strategic lead magnets, content repurposing, and a systemized client experience.

If you're a service-based entrepreneur looking to attract more clients or better communicate your value, you'll find plenty of ideas to apply to your own business—especially if you've struggled with how to market something that's not easy to explain.

Key Takeaways:

Why every entrepreneur needs a strong lead magnet—and how to build one from content you already have

The importance of educating clients who “don’t know what they don’t know” about your service

How to identify the pain points your lead magnet should solve (before they’re ready to buy)

The power of using blog posts and nurture emails to build trust and guide potential clients

How Randy’s unique blend of photography + design + workflow gives him a competitive edge

The key to standing out: speak both the creative and business language your audience needs

🎯 Your Challenge This Week:

What is one asset you can create or repurpose to solve a problem for your ideal client—even if they’re not ready to buy yet? Start there.

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/