If the thought of someone else swooping in and trademarking your business name or signature program makes your stomach drop… this episode is for you.

I’m joined by trademark attorney Sarah Waldbuesser of Twist Law, and she’s breaking down everything you didn’t know you needed to know about protecting your brand.

We’re talking:

• What a trademark actually is (and what it isn’t)
• Why even small businesses should think about trademarking
• The difference between TM, ®, and copyright symbols (finally, some clarity!)
• Real stories of rebrands, legal threats, and business names lost
• The gut punch test to know if it's time to trademark your program, course, or podcast
• The surprising things you can trademark (like sounds and colors)
• And why LegalZoom is not your best move 

Whether you’re still figuring out your brand or already scaling with signature offers, this episode will give you the knowledge—and the kick in the pants—you need to start taking ownership of your work.

Resources mentioned in this episode:
 Free Guide: 5 Expensive Trademark Mistakes Entrepreneurs Make

Sarah's YouTube Channel

Trademarks by Sarah on Instagram

Twist Law

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