Episode Description/Show Notes: 

In this episode, Jackie sits down with Kris Jones from Red Door Design to dive deep into her new book From Click to Client: How to Easily Create a Story-Driven Website that Turns Visitors into Clients. 

Kris shares the behind-the-scenes of writing the book, her proprietary framework for simplifying your website and messaging, and why your story is the key to more clients, less overwhelm, and better marketing results. 

Whether you're a service provider, coach, or product-based business, this conversation will challenge how you think about storytelling, websites, and showing up online with confidence and clarity.

What You’ll Learn in This Episode:

• The difference between a founder story and a brand story (and why it matters)
• How to turn your website into your top sales employee
• What “mining your story” means—and why AI can’t do it for you
• Tips for creating a compelling call to action that people actually want to click
• The “Freedom 15” approach to turning your Instagram into a high-converting sales page
• How to simplify your marketing by making your website the sun of your business universe

Links + Resources:

• Get a sneak peek of the book (first 5 chapters via private podcast): reddoordesigns.com/free-resources
• Get the book: reddoordesigns.com/book
• Kris’s Instagram sales page: instagram.com/reddoordesign 

Send me a message!

This summer -- when you join First Class Ads your first month is 100% done-for-you!

Strategy, tech, pixel, testing... we do all of it for you.

This special offer is only available when you sign up in June or July. 

DM me on instagram or email me at [email protected] for more info.

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

Episode Description/Show Notes:

If you’re tired of attracting lukewarm leads or feeling like you’re stuck in a race to the bottom on price, this conversation will help you rethink your approach to marketing, content, and client experience.

In this episode, I sit down with branding and messaging strategist Amanda Burg, of Liberty Type, to explore what it truly means to be seen, trusted, and chosen—and why that distinction matters far more than simply being liked.

Amanda challenges the traditional sales funnel and introduces a more realistic view of how buying decisions are made in today’s crowded market. We discuss how businesses unintentionally fall into copycat strategies and what it takes to break that pattern and stand out.

She explains the power of building a content ecosystem—one that allows potential clients to immerse themselves in your brand, no matter where they first discover you. Amanda also breaks down how brand consistency, unique positioning, and conviction-led messaging drive deeper client buy-in and long-term results.

In this episode, you’ll learn why being seen, trusted, and chosen holds more weight than simply being liked—and how that mindset shift can transform your approach to marketing. 

Amanda shares how creating a binge-worthy content ecosystem builds long-term trust with your audience and positions you as the clear choice. 

We also explore why most buying decisions don’t follow a traditional funnel and how businesses can stand out by breaking free from cookie-cutter templates. 

Finally, we dive into how your pricing strategy, client buy-in, and long-term results are all deeply interconnected—and what to do if you want to attract clients who are truly invested. 

You’ll learn: 

• Why being seen, trusted, and chosen matters more than simply being liked—and how this mindset shift can transform your marketing approach
• How creating a binge-worthy content ecosystem builds long-term trust and positions you as the go-to expert
• Why most buying decisions don’t follow a traditional funnel, and how to stand out by breaking away from cookie-cutter templates
• How your pricing strategy, client buy-in, and long-term results are interconnected
• What to do if you want to attract clients who are truly invested in your work

Resources Mentioned:

• Never Lose a Customer Again by Joey Coleman
• Amanda’s Website: libertytype.com
• Instagram: @libertytypeco
• Amanda’s Podcast: The Disruptor

Send me a message!

This summer -- when you join First Class Ads your first month is 100% done-for-you!

Strategy, tech, pixel, testing... we do all of it for you.

This special offer is only available when you sign up in June or July. 

DM me on instagram or email me at [email protected] for more info.

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

If the thought of someone else swooping in and trademarking your business name or signature program makes your stomach drop… this episode is for you.

I’m joined by trademark attorney Sarah Waldbuesser of Twist Law, and she’s breaking down everything you didn’t know you needed to know about protecting your brand.

We’re talking:

• What a trademark actually is (and what it isn’t)
• Why even small businesses should think about trademarking
• The difference between TM, ®, and copyright symbols (finally, some clarity!)
• Real stories of rebrands, legal threats, and business names lost
• The gut punch test to know if it's time to trademark your program, course, or podcast
• The surprising things you can trademark (like sounds and colors)
• And why LegalZoom is not your best move 

Whether you’re still figuring out your brand or already scaling with signature offers, this episode will give you the knowledge—and the kick in the pants—you need to start taking ownership of your work.

Resources mentioned in this episode:
 Free Guide: 5 Expensive Trademark Mistakes Entrepreneurs Make

Sarah's YouTube Channel

Trademarks by Sarah on Instagram

Twist Law

Send me a message!

This summer -- when you join First Class Ads your first month is 100% done-for-you!

Strategy, tech, pixel, testing... we do all of it for you.

This special offer is only available when you sign up in June or July. 

DM me on instagram or email me at [email protected] for more info.

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

This one’s not just a podcast episode—it’s a full-blown mini masterclass you can listen to in your car, on your walk, or while hiding from your kids in the pantry.

In this Summer Sales Booster session, Jackie shares the exact 3-part ad strategy that helps you boost your leads and sales all summer long—without chaining yourself to your laptop.

You’ll learn:

• The 3 ad campaigns I recommend for every business
• Why waiting to run ads until things are slow is a losing strategy
• The momentum lesson I learned watching my daughter play soccer (yep, I went there)
• Why your ads don’t have to cost a fortune to be effective (even $1/day can work!)
• How to stay visible in the feed—even if you've been ghosting Instagram 

Jackie also shares why this summer feels especially meaningful to her (cue the mom tears) and how she’s designing a business that funds the fun and keeps clients coming in and how you can, too.

Send me a message!

This summer -- when you join First Class Ads your first month is 100% done-for-you!

Strategy, tech, pixel, testing... we do all of it for you.

This special offer is only available when you sign up in June or July. 

DM me on instagram or email me at [email protected] for more info.

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

Today's episode straight from my heart to yours. If you're feeling stuck, thinking about pivoting or creating a new offer because maybe it just feels hard right now, this is is for you. 

This episode is a messy-action-style heart-to-heart on why your message still matters—and why you need to say it again. And again. And again.

Here's just some of the things I'm talking about today:

• Why creating something new might not be the answer
• What to do when your offer is solid but it's not selling 
• The reason most people don’t reach the level of success they want (it’s not what you think)
• Why YOU are the only person meant for your biz
• A story about divine timing, stubborn resistance, and a literal sign that changed everything

Send me a message!

This summer -- when you join First Class Ads your first month is 100% done-for-you!

Strategy, tech, pixel, testing... we do all of it for you.

This special offer is only available when you sign up in June or July. 

DM me on instagram or email me at [email protected] for more info.

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

What if selling could feel good? In this powerful and refreshingly honest conversation, I sit down with Macy McNeely, CEO and co-founder of The Salesgirls, to talk about redefining what it means to sell online. 

We dive into the real reasons your offer might not be converting (hint: it’s not the price), why conversations—not just copy—move people to action, and the science of what actually makes someone buy.

If you've ever felt turned off by bro marketing or wondered why your audience isn’t buying—even though you’re “doing all the right things”—this episode is going to change how you think about sales forever.

Plus, Macy shares all the juicy details on her Sell Your Offer Challenge, which completely transformed the way I show up in my business.

What We Talk About:

• Why “logic makes you lethargic” and emotion puts people in motion
• How to stop spewing sales page copy and start connecting
• The problem with hiding behind passive funnels
• What you’re really selling (hint: it’s not your course)
• Macy’s personal journey from oversharing online to selling with skill
• Why conversations are still the fastest path to conversions
• The power of “scaling the spirit” in your sales messaging
• What makes the Sell Your Offer Challenge so freaking good

Sign up for the Sell Your Offer Challenge at www.soworthit.co/salesgirls

Send me a message!

This summer -- when you join First Class Ads your first month is 100% done-for-you!

Strategy, tech, pixel, testing... we do all of it for you.

This special offer is only available when you sign up in June or July. 

DM me on instagram or email me at [email protected] for more info.

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

Summer gets a bad rap in business — but I’m here to tell you, the so-called “summer slump” is a myth. In today’s episode, we’re flipping the narrative.

Because the truth is: buyers don’t disappear in the summer — business owners do.

This is your chance to get ahead while everyone else is checked out.
To build a system that keeps bringing in leads while you’re road-tripping, concert-hopping, and finally taking a break.

I’m breaking down why summer is the perfect time to get your funnel and ads in place — and how you can have it up and running in under two weeks.

Whether you’re dreaming of unplugging or doubling your revenue by fall, this episode will show you how to do both.

 No stress. No guesswork. No agency required.

Send me a message!

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

Have you ever felt like you're meant for something more, but you just can't figure out what?

Maybe you ask yourself -- Is this it? Am I really meant to keep doing this forever? Should I be building something bigger?

That's where I found myself last year. Stuck and trying to figure out what to do next. 

In this episode, I’m sharing how I changed my perspective and my business — and why I’ve made the decision to retire multiple programs this year so I can go all-in on the work that truly moves the needle.

If you’ve been feeling scattered, stretched, or like something needs to shift… this one’s for you.

🎧 Let’s talk about what it means to let go of the 80%, make room for the 10x, and stop tricking ourselves into playing small.

Send me a message!

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

If you're in a season of growth in your business, this episode is for you.

If you're feeling stuck right now and feel like growth is impossible, this episode is for you too.

Today I'm sharing my takeaways from one of my all time favorite business books, "10X Is Easier Than 2X."

Grab your big goals and tune in to learn how to make them happen without hustling yourself into the ground.

Send me a message!

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

There's this buzz phrase floating around the online course and coaching space right now.  Everyone's talking about a 'trust recession'.  

This episode is all about my take on what's really going on, how we got here, and how to overcome it.

Send me a message!

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]