So Worth It

So Worth It

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So Worth It episodes

  • 141. Messy Motivation from Jackie

    Today's episode straight from my heart to yours. If you're feeling stuck, thinking about pivoting or creating a new offer because maybe it just feels hard right now, this is is for you. 

    This episode is a messy-action-style heart-to-heart on why your message still matters—and why you need to say it again. And again. And again.

    Here's just some of the things I'm talking about today:

    • Why creating something new might not be the answer
    • What to do when your offer is solid but it's not selling 
    • The reason most people don’t reach the level of success they want (it’s not what you think)
    • Why YOU are the only person meant for your biz
    • A story about divine timing, stubborn resistance, and a literal sign that changed everything

    Send me a message!


    Want more help with lead gen, Facebook ads, and funnels?

    ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

    💵 Get The ROAS Rescue Kit >> soworthit.co/roas

    DM me on Instagram @iamjackieellis

    Or send me an email at [email protected]

    29 min
  • 140. Sell Their Future, Not Your Offer with Macy McNeely

    What if selling could feel good? In this powerful and refreshingly honest conversation, I sit down with Macy McNeely, CEO and co-founder of The Salesgirls, to talk about redefining what it means to sell online. 

    We dive into the real reasons your offer might not be converting (hint: it’s not the price), why conversations—not just copy—move people to action, and the science of what actually makes someone buy.

    If you've ever felt turned off by bro marketing or wondered why your audience isn’t buying—even though you’re “doing all the right things”—this episode is going to change how you think about sales forever.

    Plus, Macy shares all the juicy details on her Sell Your Offer Challenge, which completely transformed the way I show up in my business.

    What We Talk About:

    • Why “logic makes you lethargic” and emotion puts people in motion
    • How to stop spewing sales page copy and start connecting
    • The problem with hiding behind passive funnels
    • What you’re really selling (hint: it’s not your course)
    • Macy’s personal journey from oversharing online to selling with skill
    • Why conversations are still the fastest path to conversions
    • The power of “scaling the spirit” in your sales messaging
    • What makes the Sell Your Offer Challenge so freaking good

    Sign up for the Sell Your Offer Challenge at www.soworthit.co/salesgirls

    Send me a message!


    Want more help with lead gen, Facebook ads, and funnels?

    ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

    💵 Get The ROAS Rescue Kit >> soworthit.co/roas

    DM me on Instagram @iamjackieellis

    Or send me an email at [email protected]

    44 min
  • 139. 6 Ads You Need to Run This Summer

    Summer gets a bad rap in business — but I’m here to tell you, the so-called “summer slump” is a myth. In today’s episode, we’re flipping the narrative.

    Because the truth is: buyers don’t disappear in the summer — business owners do.

    This is your chance to get ahead while everyone else is checked out.
    To build a system that keeps bringing in leads while you’re road-tripping, concert-hopping, and finally taking a break.

    I’m breaking down why summer is the perfect time to get your funnel and ads in place — and how you can have it up and running in under two weeks.

    Whether you’re dreaming of unplugging or doubling your revenue by fall, this episode will show you how to do both.

     No stress. No guesswork. No agency required.

    Send me a message!


    Want more help with lead gen, Facebook ads, and funnels?

    ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

    💵 Get The ROAS Rescue Kit >> soworthit.co/roas

    DM me on Instagram @iamjackieellis

    Or send me an email at [email protected]

    34 min
  • 138. Why I'm Letting Go of 80% of My Business

    Have you ever felt like you're meant for something more, but you just can't figure out what?

    Maybe you ask yourself -- Is this it? Am I really meant to keep doing this forever? Should I be building something bigger?

    That's where I found myself last year. Stuck and trying to figure out what to do next. 

    In this episode, I’m sharing how I changed my perspective and my business — and why I’ve made the decision to retire multiple programs this year so I can go all-in on the work that truly moves the needle.

    If you’ve been feeling scattered, stretched, or like something needs to shift… this one’s for you.

    🎧 Let’s talk about what it means to let go of the 80%, make room for the 10x, and stop tricking ourselves into playing small.

    Send me a message!


    Want more help with lead gen, Facebook ads, and funnels?

    ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

    💵 Get The ROAS Rescue Kit >> soworthit.co/roas

    DM me on Instagram @iamjackieellis

    Or send me an email at [email protected]

    33 min
  • 137. The 10X Shift You Need to Make

    If you're in a season of growth in your business, this episode is for you.

    If you're feeling stuck right now and feel like growth is impossible, this episode is for you too.

    Today I'm sharing my takeaways from one of my all time favorite business books, "10X Is Easier Than 2X."

    Grab your big goals and tune in to learn how to make them happen without hustling yourself into the ground.

    Send me a message!


    Want more help with lead gen, Facebook ads, and funnels?

    ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

    💵 Get The ROAS Rescue Kit >> soworthit.co/roas

    DM me on Instagram @iamjackieellis

    Or send me an email at [email protected]

    23 min
  • 136. Let's Talk About The "Trust Recession"

    There's this buzz phrase floating around the online course and coaching space right now.  Everyone's talking about a 'trust recession'.  

    This episode is all about my take on what's really going on, how we got here, and how to overcome it.


    Send me a message!


    Want more help with lead gen, Facebook ads, and funnels?

    ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

    💵 Get The ROAS Rescue Kit >> soworthit.co/roas

    DM me on Instagram @iamjackieellis

    Or send me an email at [email protected]

    26 min
  • 135. Just Run The Freakin' Ads

    Ever stare at the “Publish” button on your Facebook ad and suddenly feel like you’re about to jump off a cliff… with your wallet?
     Been there. 🙋‍♀️

    In this episode, I’m sharing a slightly spicy take on what’s really holding you back from running ads — and why that fear might be costing you more than just a few bucks.

    You’ll learn:

    • Why “wasted” ad spend might be the smartest money you spend this month
    • The one ad metric that tells you everything you need to know
    • How Facebook ads give you more than leads (spoiler: they give you marketing clarity)
    • The mindset shift that helped me and my clients start seeing profitable results faster

    Plus, I’ll tell you how I use the ROAS Rescue Kit (and yes, even ChatGPT) to troubleshoot exactly what’s not working — so you can fix it fast.

    This one’s for the business owner who’s ready to stop stalling and start growing.
     Just run the ad. You might be one click away from your best leads yet.

    Send me a message!


    Want more help with lead gen, Facebook ads, and funnels?

    ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

    💵 Get The ROAS Rescue Kit >> soworthit.co/roas

    DM me on Instagram @iamjackieellis

    Or send me an email at [email protected]

    30 min
  • 134. Are You Setting The Bar Too High?

    Real talk -- Are you celebrating success in your life and biz?

    In this episode I'm talking about my struggle to celebrate wins, let go of perfectionism, and set realistic expectations for myself and my team.  This episode is outside the norm of "tactical" marketing as I share my journey of growth and the challenges of different phases of my business.


    Send me a message!


    Want more help with lead gen, Facebook ads, and funnels?

    ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

    💵 Get The ROAS Rescue Kit >> soworthit.co/roas

    DM me on Instagram @iamjackieellis

    Or send me an email at [email protected]

    23 min
  • 133. The 4-Step Formula for Ads That Actually Convert

    This is the third episode of the 3-part miniseries: Hot Ads for Cold Leads.

    Running Facebook ads without a clear system? That’s a recipe for chaos—and a guaranteed way to burn cash. 

    In this episode, I'm breaking down my exact 4-step Profitable Ads Formula, a proven framework developed after millions in ad spend. 

    You'll learn how to plan smarter, test faster, optimize confidently, and finally build a funnel that sells on autopilot.

    We’ll cover:

    • The secret to creating ad messaging that deeply connects (hint: sub-avatars!)
    • How to run simple tests that slash ad costs (no more months-long testing)
    • The keys to spotting and fixing ad and funnel bottlenecks fast
    • What “autopilot” really means—and why most marketers get it wrong

    Ready for ads that finally convert? Listen in and let’s get your ads profitable ASAP.

    Send me a message!


    Want more help with lead gen, Facebook ads, and funnels?

    ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

    💵 Get The ROAS Rescue Kit >> soworthit.co/roas

    DM me on Instagram @iamjackieellis

    Or send me an email at [email protected]

    30 min
  • 132. The Ad Copy Strategy That Makes Cold Leads Click

    This is the second episode of the 3-part miniseries: Hot Ads for Cold Leads.

    Feel like your ads are being ignored? They probably are. In this episode, we’re digging into how to craft ad copy that grabs attention, connects with cold leads, and gets the click—without sounding like a bro marketer or writing cringe clickbait.

    You’ll learn:

    • The 3 biggest copy mistakes killing your conversions
    • A simple formula to stop the scroll and drive action
    • Why cold leads need a totally different message than your email list

    💬 Ready to get support writing ads that actually work?
     DM me “FCA” on Instagram @iamjackieellis or book a call at soworthit.co/bookyourcall

    Send me a message!


    Want more help with lead gen, Facebook ads, and funnels?

    ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

    💵 Get The ROAS Rescue Kit >> soworthit.co/roas

    DM me on Instagram @iamjackieellis

    Or send me an email at [email protected]

    37 min

About So Worth It

From the publisher's feed

Growing a business, raising a family, and building a life you love -- It can feel like a lot.  Some days feel crazy, most days are busy, but every day is So Worth It! Each week host Jackie…