So Worth It

133. The 4-Step Formula for Ads That Actually Convert


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This is the third episode of the 3-part miniseries: Hot Ads for Cold Leads.

Running Facebook ads without a clear system? That’s a recipe for chaos—and a guaranteed way to burn cash. 

In this episode, I'm breaking down my exact 4-step Profitable Ads Formula, a proven framework developed after millions in ad spend. 

You'll learn how to plan smarter, test faster, optimize confidently, and finally build a funnel that sells on autopilot.

We’ll cover:

  • The secret to creating ad messaging that deeply connects (hint: sub-avatars!)
  • How to run simple tests that slash ad costs (no more months-long testing)
  • The keys to spotting and fixing ad and funnel bottlenecks fast
  • What “autopilot” really means—and why most marketers get it wrong

Ready for ads that finally convert? Listen in and let’s get your ads profitable ASAP.

Send me a message!


Want more help with lead gen, Facebook ads, and funnels?

Check out our most popular services >> soworthit.co

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

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So Worth ItBy Jackie Ellis

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