Ever snap at someone and later wonder, “Why did I overreact?” 

Last week, my daughter refused breakfast and I felt my pulse spike. I caught myself mid-yell and remembered something my friend (and mentor) Fiona Lukies taught me: “You’re not in a relationship with that person—you’re in a relationship with your thoughts about them.”

That idea changed everything. I paused, asked her what she was really feeling, and we smoothed it out—no yelling, no guilt, just understanding.

Today on the podcast, Fiona joins me to unpack how your thoughts shape every connection you have—with your kids, your spouse, your business partners…even yourself.

Listen in and discover what it really means to be “in a relationship with your thoughts”, the difference between loaded thinking (anger, fear, urgency) and fresh thinking (clarity, calm, creativity), how to spot your trigger moments and get over yourself fast, why speaking your truth from a clear mind deepens connection (instead of destroying it), and the one question to ask before you decide to stay or go in any relationship.

If you’ve ever felt stuck in conflict, talked yourself into staying angry, or wondered how your own mindset could unlock more ease and empathy…this episode is for you.

Hit play now to learn how to navigate your thoughts, transform your relationships, and finally feel understood (and understanding) in every conversation. 

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

This year has been brutal for almost everyone I know. Business hiccups, family dramas, even literal “truck hits you in the face” moments. I’ve been there—feeling unheard, shouldering old baggage, resisting change until life forced me to let go. Those hard hits can crush you… or they can be the catalyst for your biggest growth. But there’s one mindset shift most people miss that turns chaos into opportunity. Today on the podcast, I sit down with my friend Brad Bizjack to unpack why resistance is your greatest roadblock, and how to flip it into fuel for your next breakthrough. Listen in and discover why accepting “what is” gives you real power to change things, the metaphorical backpack weighing down every step of your climb, how to unearth hidden beliefs that keep you playing small, the single question that exposes unexpressed pain—and frees your energy, and a simple framework to raise your emotional vibration and match your goals. If you’ve felt stuck, overwhelmed, or just tired of muscling through the same old challenges, this episode is your roadmap out of resistance and into momentum. Ready to stop resisting and start thriving? Tune in now. And if you’re serious about leveling up, don't miss Brad's free five-day Success Accelerator, where he’ll guide you through these steps in real time. Grab your spot here -  https://brandonlucero.com/brad

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

Ever seen an account hit 10K followers in 32 days? (21k now, 10 days after this episode was recorded.) Well, my team just did it as a side-hustle experiment. No warm audience, almost zero ad spend, and 99% organic reach. We leaned into one core principle: specificity. Then we used our Messaging AI Bot to test new frameworks and handle 80% of topic generation, titles, and hooks. The result? 468K views, thousands of shares, and new followers pouring in every day. Today on the podcast, I break down exactly how we built a new brand from scratch using AI and relevancy triggers.

Listen in and discover the six content frameworks that stop the scroll and spark engagement, why micro-specific scenarios beat generic advice every time, how to use our Messaging AI Bot to craft bullet-proof messaging, the surprising case study that delivered 468K views in just one month, and the #1 trap course creators fall into with AI (and how to avoid it).

If you’re ready to supercharge your messaging and fuel rapid, organic growth using AI, this episode is your new blueprint. Tune in now! Want to learn more about Built To Convert and the B Bot? Book a call here - https://learn.brandonlucero.com/b2c-clarity-call-main

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

Are you ready to create your own money machine blueprint? My mentor Mel Abraham is here to tell you how to take the money you earn and turn it into growing wealth. Mel walks us through the highlights of his three-day live event, shares the process of achieving financial freedom, and explains how to align money management with life values. He shares practical steps for both entrepreneurs and employees, offering frameworks and tools to establish solid financial habits.

Even a small daily investment can grow exponentially and the right financial behaviors are key. Plus, discover exclusive bonuses to help accelerate your income and investment growth. Tune in, and take the first step towards financial control and freedom! Enroll in The Money Machine Blueprint - https://secure.melabraham.com/a/nyOteQaKd2/5099

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

We've all heard that mentors are essential for growth, and while that's true, it's equally important not to rely on them entirely. This week on the podcast, I discuss the necessity of building your own internal guidance system and maintaining your personal power. I'll share insights from my experiences with my friends and mentors like James Wedmore, Jim Fortin, and others, emphasizing that mentors should be guides, not the only decision-makers for your life. We'll also explore how to recognize when you're giving away too much of your power and the importance of aligning advice with your own excitement and purpose. It's time to lean into who you are and stand up for what you want to create!

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

In today's episode of the New Generation Entrepreneur podcast, I'm joined by repeat guest and my good friend and mentor, Mel Abraham. Mel dives deep into the crucial topic of money—how to make more of it and get your money working for you. We discuss how uncertainty creates fear and stagnation and how to overcome these hurdles by focusing on your inherent value. Mel shares actionable advice on crafting a vivid vision for your life, understanding your current financial state, and prioritizing your expenses and saving habits to build a solid financial foundation. We also talk about his upcoming Money Machine Experience Live event, designed to guide you through creating a sustainable and prosperous financial future. Tune in for a comprehensive discussion on personal finance, entrepreneurship, and living a life by choice!

Register for Mel's Money Machine Experience LIVE here - https://secure.melabraham.com/a/ZPLFDwLn5j/5099

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

We've developed numerous content frameworks over the years, including Thought Reversal and Self-identifying Content, and today I'm excited to introduce our latest one. It's called the Validation Content framework and it can help you achieve tremendous engagement on social media. Discover the importance of validating your audience's actions, leveraging AI for messaging, and the strategic steps to craft compelling content titles. Plus, hear about our real-world experiment with a new TikTok and Instagram brand and get access to exclusive content strategies designed to boost your organic reach. Don't miss out on this opportunity to transform your content approach and see remarkable results!

Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

One of the biggest reasons why people aren't consuming your content is because they don't find it relevant. And the things that people find relevant are the things that create these automatic triggers inside of their subconscious. Things like emotions, curiosity, or identities, or  big realizations, that's the stuff that gets the clicks and most people don't know how to do that. Last week we did a whole episode on four different hooks that you can use to start getting people to take the automatic reactions and clicks and actions you want them to take. This week, listen and discover how to effectively use these hooks in various contexts such as ads, emails, webinars, and call-to-actions to create impactful messaging that drives actionable responses. Discover how to use them in every part of your communication from content creation to teaching to pitching and how that can get you the best traction.

Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

You've heard me say it for years, more information doesn't drive sales. So what does? Well, it's all about the hooks—the language and communication that drive people into action.  Today on the podcast, I break down four different hooks you can start using immediately to get your audience to act. Listen in to explore how buying decisions are emotionally and subconsciously driven, and why understanding this is key to driving conversions. I’ll even introduce you to four types of hooks (Identity, Curiosity, Emotional, and Realization) and show you how to implement them in your content to drive action every single time. Whether it's in your business, funnel ads, or emails, these hooks will change the game.  Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

This episode was so powerful it made me tear up, helping me remember who I am and what my mission is in this world.

Today on the podccast I'm talking about building a brand off of real authenticity, not fake authenticity. If you don't understand the difference, you will by the end. I delve into a concept I received in a meditation about the difference between conditioned authenticity and authentic authenticity. Conditioned authenticity is shaped by our environments and past experiences, whereas authentic authenticity comes from our soul's true essence. By understanding and tapping into our authentic selves, we can operate more powerfully in business and life.

Tune in to discover how to create a deeper connection with yourself and your audience, and bring about positive change in the world.  If you're looking to build a brand on real authenticity, this is an episode you can't miss.

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com