In this episode we look at your identity and why you do what you do. You’ll learn that it doesn’t matter what you think you want and it doesn’t matter what you do because you only create in life what you are. Your identity is created from experiences in your life, then you create an interpretation from those experiences and then you tell yourself a story about it for the rest of your life. So, in order to change your identity, you must first ask “What would be the identity of someone who already has what I want?” Look for someone who already has what you want. Listen to the entire episode to learn about changing your identity!

In this episode I discuss:
How your identity is formed when you’re a small child
How you have created an identity loop and it’s keeping you stuck
How to determine what identity you have (hint look at your environment)
Discovering your internal barometer
What identity do you want? How do you get it?

Start Your Transformation Now

In this follow-up episode of The Jim Fortin Podcast, Jim Fortin returns to the provocative theme of ego death introduced in Part 1, this time going deeper into the mechanics of ego identification and why most people remain trapped inside it. Drawing from shamanic teachings, brain science, and deeply personal stories—including the moment a doctor told him he was in heart failure—Jim explains that fear is not a personal flaw but the energy of separation, a byproduct of the ego. Every limitation, every story of "I'm not good enough," every belief system that keeps us small, is rooted in ego. And all of it, Jim insists, was learned.

Jim distinguishes between transformation and transcendence, sharing why he is now calling himself and his listeners toward something even deeper: moving beyond the identity of ego altogether. He revisits the habits of the mind that keep the ego alive, explains why love itself gets hijacked by ego, and offers a powerful shamanic reframe—that the soul is the witness, the parent watching the child, the light that dissolves the darkness of the ego. The episode also introduces Soul Forge, Jim's new program designed to help people identify and dissolve the ego's grip on their subconscious patterns. 

If Part 1 opened the door, Part 2 walks you through it. Listen and let this one sit with you. 

What You’ll Discover in This Episode: 

(02:53) Fear is not personal—it's the energy of separation Why every fear you entertain is ego-based, not soul-based, and how understanding this distinction begins to dissolve fear's power over your life. 

(05:47) The habit of knowing yourself as ego How we become so deeply conditioned to identify as our ego that we forget there's a soulful being underneath—and why recognition is the first step to breaking the cycle. 

(09:13) Identity, ego, and the question "Who would I be without me?" Through a powerful client story, Jim illustrates how ego identity quietly runs our lives and why releasing it doesn't leave you empty—it makes you present. 

(12:04) Awareness is the light that dissolves ego Why your ego cannot survive scrutiny and observation, and how shifting from ego to soul as your primary vantage point changes what's possible for you. 

(18:03) The soul as parent, the ego as child A vivid metaphor for understanding the soul's role as observer—watching the ego's drama without being consumed by it and gently calling you toward expansion. 

(24:30) You don't need a birthday—you have an incarnation date Why recognizing that you've never truly died shifts your operating frequency from ego fear to soulful power, and what it really means to become more spiritual. 

Listen, apply, and enjoy! 

Transformational Takeaway 

You don't need to destroy your ego. You need to stop believing that it is you. Every fear, every limitation, every "I'm not good enough" belongs to the ego—a learned identity formed in childhood that no longer serves you. You are the soul observing the ego, present and aware, knowing everything is going to be fine. You have an incarnation date, not a birth date. You have never truly died. Stop fighting the ego. Simply become aware. Awareness is the light. Flip the switch. 

Mentioned Resources:

Let’s Connect: 

Instagram | Facebook | YouTube | LinkedIn 

LIKED THE EPISODE? 

If you're the kind of person who likes to help others, then share this with your friends and family. If you have found value, they will too. Please leave a review on Apple Podcasts so we can reach more people. 

Listening on Spotify? Please leave a comment below. We would love to hear from you! 

With gratitude, Jim 

Have you ever wondered why you try and try and try to change but nothing changes? If so, you’re not alone and it’s not your fault, it’s your brain keeping you trapped in your old subconscious identity.

In this episode, I delve into the BE-DO-HAVE model of performance which you’ve probably heard me talk about over and over and I talk about why some people still fail with it. I share with you how to up-level and make the BE-DO-HAVE strategy of performance work for you!

In this episode I talk about:
[1:43] How your current subconscious identity keeps you trapped
[7:48] How your reptilian brain does not want you to change
[12:22] How predictability keeps you trapped
[13:48] Why anxiety sets in when you’re trying to change
[18:43] How “Resistance” is not your friend
[20:33] Why there is no time but NOW to work from
[23:12] And, how your brain tries to protect you but keeps you trapped

If you’ve ever wondered, “WHY, why do I want to change so badly but I keep finding myself right back in my old patterns” then this episode is for you.

In this episode, I dig into brain-based function as well as the psychological aspects of change and transformation.

Start Your Transformation Now

In this episode of The Jim Fortin Podcast, Jim Fortin unpacks the provocative statement "today is a good day to die"—not referring to physical death, but to the death of the ego. Drawing from shamanic wisdom and decades of personal evolution, Jim reveals how every fear, shame, anger, resentment, and struggle in life stems from ego identification. The masks we wear in different situations—at work, home, social events—aren't who we truly are, yet most people have forgotten they're even wearing them. Jim explains that transformation isn't about becoming better or acquiring more; it's about removing the illusion of who we think we are and recognizing the soulful being beneath the ego.

Throughout the episode, Jim shares personal stories and observations about how the ego plays out in everyday life—from road rage incidents to political divisions to relationship conflicts. He explains why the ego, formed hundreds of thousands of years ago as a survival mechanism, still drives our reactions today. The key isn't eliminating ego (which is impossible), but recognizing when it shows up and choosing how we want to demonstrate it. When we stop identifying with our ego and start seeing ourselves and others as soulful beings temporarily wearing masks, everything shifts.

If you've been struggling with fear, conflict, or feeling stuck in life, this episode offers a profound reframe that can help you see beyond the mask and reclaim your true self.

What You’ll Discover in This Episode: 

(05:14) Why we wear different masks in different situations 
How the masks we learned as children for survival still run our lives decades later, keeping us small and inauthentic. 

(09:03) The power of separating ego from soul 
A parking lot encounter that demonstrates how recognizing someone's ego behavior—rather than taking it personally—creates instant peace. 

(13:25) How your ego was formed and why it persists 
Understanding the ancient survival mechanisms that created the ego and why fears of rejection and judgment still control modern behavior. 

(18:41) Why reacting to someone's ego with your own ego keeps you stuck 
How judging people for being assholes makes us the asshole, and what to do instead to break the cycle. 

(23:28) The choice between being right and being kind 
Why wanting to be right in relationships is pure ego, and how shifting this one pattern transforms conflict into connection. 

(26:55) Seeing every person as a soulful being 
The train metaphor that helps us recognize everyone—even the "bad" people—are on the same journey home, just at different locations. 

Listen, apply, and enjoy! 

Transformational Takeaway 

Today is a good day for your ego to die—not your physical body, but the mask you've been wearing that was never truly you. Every fear, shame, anger, and struggle in your life is ego-based, not soul-based. When you recognize that you are a soulful being having a human experience, and that everyone else is too, everything changes. The antagonists in your life aren't assholes—they're souls wearing masks, just like you. Stop judging their ego with your ego. Instead, choose to see beyond the mask. You'll never eliminate ego completely, but you can decide how you want to demonstrate it. Will you choose being right or being kind? Will you react from fear or respond from soul? The mask you wore as a child to survive no longer serves you. It's time to remember who you truly are beneath the illusion, and when you do, you'll discover that transformation isn't about getting more—it's about releasing what was never you in the first place. 

Let’s Connect: 

Instagram | Facebook | YouTube | LinkedIn 

Start Your Transformation Now

If you’ve tried to change before and failed you’ll love this short episode. It’s not your fault, it’s your brain and you’re not getting the changes you want because you’re working against your brain’s natural function.

It’s epidemic…people trying to change yet they get little to no change in life and then they usually become more and more frustrated and just give up.
In this episode I talk about:
[2:44] Habits and episode # 83
[3:19] Subconscious reprogramming and episode # 80
[3:59] How all habits and patterns come from your reptilian brain
[6:55] Why your brain craves predictability
[10:06] Why you get anxious when you try to change
[15:59] And, why change is so hard

In this episode, I refer you back to a few others and then share the simple attitude you must embrace to create long term change in life.

Listen, apply, and enjoy!

Transformational Takeaway

Mentioned Resources:

Master Thought Formula

The Power of your Subconscious Mind-Joseph Murphy

Episode 8: Reprogramming Your Subconscious Mind For Health, Wealth And Happiness

EPISODE 80: Q&A – How do I increase my self-worth?

EPISODE 83: You speak your life into existence.

Disclosure: Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a small commission if you make a purchase.

Let’s Connect:
Instagram | Facebook | YouTube | LinkedIn

LIKED THE EPISODE?
If you're the kind of person who likes to help others, then share this with your friends and family. If you have found value, they will too. Please leave a review on Apple Podcasts so we can reach more people.

Listening on Spotify? Please leave a comment below. We would love to hear from you!

With gratitude,
Jim

Start Your Transformation Now 

In this episode of The Jim Fortin Podcast, Jim Fortin explores why so many people feel lost, stuck, or overwhelmed in life—not because life is difficult, but because their attention is divided. Drawing from consciousness-based principles, Jim explains that when attention is split between inner truth and outer circumstances, progress stalls. Wherever attention goes, consciousness follows—and whatever consciousness serves becomes the master shaping results in health, money, and relationships.

Jim unpacks how most people unknowingly give authority to the world of appearances—bank accounts, symptoms, relationship dynamics—while claiming to trust spirituality or higher intelligence. This inner contradiction creates tension, fear, and exhaustion. By learning to manage attention and live from consciousness rather than conditions, listeners begin reclaiming personal power and peace of mind.

If you’ve been trying harder but feeling more frustrated, this episode offers a profound reframe that can help you stop serving the wrong master and start creating from alignment instead.

What You’ll Discover in This Episode: 

(02:50) Why divided attention creates divided results 
How focusing on both fear and faith at the same time keeps people stuck. 

(08:45) The real role of attention in creation 
Why where you place your attention determines what you experience in life. 

(12:11) Why circumstances are effects—not causes 
How health, money, and relationships reflect consciousness rather than define it. 

(17:49) The hidden mistake spiritual seekers often make 
Why trying to use spirituality to fix a life you still identify with doesn’t work. 

(26:53) The true measure of progress in life 
Why peace of mind—not improved conditions—is the real sign of transformation. 

(29:30) Two questions that reveal who you’re serving 
A simple self-check to see whether consciousness or circumstances runs your life. 

Listen, apply, and enjoy! 

Transformational Takeaway 

You are not stuck because life is against you—you’re stuck because you’re serving the wrong master. When circumstances dictate your peace, they control your life. But when you reclaim authority over your attention, conditions lose their power. Shift the cause, and the effects must follow. Master your attention, and you master your experience from the inside out. 

Mentioned Resources:

http://Jimfortin.com/soul

Let’s Connect: 

Instagram | Facebook | YouTube | LinkedIn 

LIKED THE EPISODE? 

If you're the kind of person who likes to help others, then share this with your friends and family. If you have found value, they will too. Please leave a review on Apple Podcasts so we can reach more people. 

Listening on Spotify? Please leave a comment below. We would love to hear from you! 

With gratitude, 
Jim 

Start Your Transformation Now

Hopefully not, but if you’re like 79% of Americans you’re living paycheck to paycheck.

Ironically, money is easy to make and there are a million ways to make a million dollars yet most struggle.

In this episode I touch briefly on the mental aspect of money, and I make it brief because Episode 9 clearly lays out how to attract money and how to stop repelling it.

In this episode I go over some of the earlier stuff again, and I expand a little on things you can do in behavior that will attract more money into your life.

In this episode I discuss:
[16:42] How small shifts in behavior can attract more money
[19:27] Why carrying $100 in your pocket can up your money consciousness
[23:11] How trusting the universe 10% opened the money flood gates for me
And, to the question of the week, how to reprogram your money identity.

HINT: I’ve suggested this before but you and others may have missed it so I make reference to it in this episode.

Listen, apply, and enjoy!

Transformational Takeaway

Let’s Connect:
Instagram | Facebook | YouTube | LinkedIn

LIKED THE EPISODE?
If you're the kind of person who likes

Listening on Spotify? Please leave a comment below. We would love to hear from you!

With gratitude,
Jim

Start Your Transformation Now 

In this episode of The Jim Fortin Podcast, Jim Fortin reframes wealth from a radically different perspective—one rooted in consciousness rather than effort, hustle, or external conditions. Against the backdrop of economic uncertainty, Jim explains why money is not something to chase, earn, or force into existence, but something that flows naturally from the state of being a person occupies. By shifting attention from form—bank accounts, markets, and bills—to consciousness itself, listeners are invited to rethink everything they believe about financial security and abundance. 

Jim breaks down four powerful reframes that dismantle the cultural conditioning around money: that wealth exists outside of us, that hard work guarantees financial success, that numbers define worth, and that current circumstances reflect present truth. Instead, he reveals how wealth is a state of consciousness first—and how money is simply a delayed echo of past thinking. When consciousness changes, form must follow. 

If you’ve been working harder but feeling stuck, anxious, or at the mercy of external forces, this episode offers a grounded yet expansive perspective that can permanently change how you relate to money, supply, and yourself. 

What You’ll Discover in This Episode: 

(02:50) The lie that money exists outside of you 
Why chasing money keeps it out of reach—and how wealth actually takes form through consciousness. 

(08:58) Why wealth is a state of being before it’s a number 
Jim explains why focusing on bank balances and markets keeps people trapped in the “shadows.” 

(14:45) The cause-and-effect truth behind financial reality 
How consciousness creates money—and why trying to fix effects never works. 

(18:06) Why you are supply itself, not separate from it 
A powerful reframe that dissolves lack by reconnecting identity to Source. 

(24:11) Why your finances reflect past consciousness, not present truth 
How to stop treating money as a verdict and start using it as feedback. 

(29:57) A simple phrase that rewires your relationship with money 
Jim shares a practical internal shift that changes how you respond to bills, fear, and lack. 

Listen, apply, and enjoy! 

Transformational Takeaway 

Money does not define who you are—it reflects who you have been. When you stop reacting to appearances and start identifying as consciousness itself, the struggle dissolves. Wealth is not something you earn someday; it is something you embody now. Shift the cause, and the effect must change. When you stop waiting for proof and begin living from knowing, supply aligns naturally—and life responds accordingly. 

Mentioned resources:

Dying to Be Me by Anita Moorjani

Disclosure: Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a small commission if you make a purchase.

Let’s Connect: 

Instagram | Facebook | YouTube | LinkedIn 

LIKED THE EPISODE? 

If you're the kind of person who likes to help others, then share this with your friends and family. If you have found value, they will too. Please leave a review on Apple Podcasts so we can reach more people. 

Listening on Spotify? Please leave a comment below. We would love to hear from you! 

With gratitude, 
Jim 

Start Your Transformation Now

If you’re struggling with an identity that weighs you down, procrastination, and self-sabotage then you’re going to love this episode.

Beginning this week I start answering questions from all of you emailing about your particular life situations, problems and challenges.
Today’s first Q &A episode, I answer Doreen’s questions about self-sabotage, procrastination and reprogramming your self identity.

In this episode I discuss:
Needing permission from others
Being financially stuck
Being stuck in self-sabotage and procrastination
Fear of judgment
Managing emotions
Perfectionism
The polarity of “Good V Bad” thinking
Traits and identity of successful entrepreneur
And, much, much more.

Listen, apply, and enjoy!

Transformational Takeaway

Mentioned Resources:

Let’s Connect:
Instagram | Facebook | YouTube | LinkedIn

LIKED THE EPISODE?
If you're the kind of person who likes to help others, then share this with your friends and family. If you have found value, they will too. Please leave a review on Apple Podcasts so we can reach more people.

Listening on Spotify? Please leave a comment below. We would love to hear from you!

With gratitude,
Jim

Start Your Transformation Now

In this episode, Your Belief and the Problem Is The Problem, Jim Fortin challenges one of the most deeply ingrained assumptions in personal growth—that problems are something to be fixed. Drawing from shamanic wisdom, neuroscience, and lived experience, Jim reveals that what we call “problems” are often creations of the ego, sustained by the belief that something is wrong in the first place. When identity is rooted in the ego, struggle feels real and persistent—but when awareness shifts, problems lose their power.

Jim goes deeper into how focusing on healing, money, love, or solutions can actually reinforce the very conditions people want to escape. He explains why techniques, hustling, and even prayer can unintentionally affirm lack, separation, and struggle when they come from ego-based identity. Instead, Jim invites listeners to recognize themselves as consciousness first—and to allow universal intelligence to work through them rather than forcing outcomes through effort.

If you’ve been working hard to “solve” your life but still feel stuck, this episode offers a powerful reframing that can change how you experience challenges altogether.

What You’ll Discover in This Episode: 

(02:01) Why believing you have a problem is often the real problem 
Jim explains how problems exist primarily because the ego believes they do. 

(06:45) How focusing on healing, money, or love can reinforce lack 
Learn why trying to fix conditions from ego-based identity keeps them alive. 

(11:58) Why prayer, visualization, and techniques can backfire 
Discover how effort-based approaches affirm separation from Source. 

(17:01) The identity shift from ego to consciousness 
Jim breaks down the difference between having consciousness and being consciousness. 

(23:45) Why stopping the struggle allows life to realign 
Understand how silence, presence, and service open the door to effortless change. 

(32:55) A simple sentence that dissolves ego-based problems 
Jim shares a practical way to separate who you are from what you’re experiencing. 

Listen, apply, and enjoy! 

Transformational Takeaway 

The moment you stop identifying as the condition and recognize yourself as the one experiencing it, everything changes. Problems don’t disappear because you fix them—they dissolve when you stop feeding them with belief, fear, and effort. When you shift from ego to consciousness, life no longer pushes against you. It moves with you. Let go of the struggle, return to awareness, and allow transformation to unfold naturally. 

Mentioned resources:

Dying to Be Me by Anita Moorjani

Disclosure: Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a small commission if you make a purchase.

Let’s Connect: 

Instagram | Facebook | YouTube | LinkedIn

LIKED THE EPISODE? 

If you're the kind of person who likes to help others, then share this with your friends and family. If you have found value, they will too. Please leave a review on Apple Podcasts so we can reach more people. 

Listening on Spotify? Please leave a comment below. We would love to hear from you! 

With gratitude, 
Jim