You've heard me say it for years, more information doesn't drive sales. So what does? Well, it's all about the hooks—the language and communication that drive people into action. Today on the podcast, I break down four different hooks you can start using immediately to get your audience to act. Listen in to explore how buying decisions are emotionally and subconsciously driven, and why understanding this is key to driving conversions. I'll even introduce you to four types of hooks (Identity, Curiosity, Emotional, and Realization) and show you how to implement them in your content to drive action every single time. Whether it's in your business, funnel ads, or emails, these hooks will change the game. Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand

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This episode was so powerful it made me tear up, helping me remember who I am and what my mission is in this world.

Today on the podccast I'm talking about building a brand off of real authenticity, not fake authenticity. If you don't understand the difference, you will by the end. I delve into a concept I received in a meditation about the difference between conditioned authenticity and authentic authenticity. Conditioned authenticity is shaped by our environments and past experiences, whereas authentic authenticity comes from our soul's true essence. By understanding and tapping into our authentic selves, we can operate more powerfully in business and life.

Tune in to discover how to create a deeper connection with yourself and your audience, and bring about positive change in the world. If you're looking to build a brand on real authenticity, this is an episode you can't miss.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com

The past 8 months of my life have brought some of the hardest challenges I've had to face. Going through a divorce. Carrying the weight of a major launch just to keep things going… the business, the bills, all of it. And the loss of clarity about what I even want anymore.

When I've shared about this with peers like James Wedmore and in my mastermind group, I've realized I'm not alone. So many of us are navigating massive shifts in business, relationships, health, identity and live itself. And when the clarity goes, it's easy to feel stuck or even burnt out.

But through it all, there are three powerful lessons that keep me grounded.

I shared these lessons on social and people loved it. Now, I'm going even more in depth on each one on the podcast.

Listen in and learn how to know it's time to restructure your business, why insecurities can become your superpower, a mind blowing lesson for me that transformed how I see my work, and how to stay out of self-pity and in your power especially when times get tough.

If you're a high achiever, creative, or entrepreneur who feels burnt out, stuck, or unsure of what's next, you'll love this episode. Because when you grow your awareness in positive ways, your business will grow in the same direction as well!

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai

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IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com

Ever feel like your emails and ads aren't getting the attention they deserve? One of the most important aspects of marketing is actually the headline. That's what stops the scroll and grabs attention. In this episode, we explore how leveraging AI, specifically ChatGPT, can transform your headline game.

Listen in to discover key messaging frameworks, practical prompts and examples, and how to create compelling headlines for webinars, emails, ads, and more.

The future is here. You need to be leveraging AI in your business, and one way it can help you is by revolutionizing the way you craft captivating titles that drive engagement and conversion. Tune in to master the art of headlines and elevate your success.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com

I'm challenging you to reconsider the approach to solving problems in your audience's life or business through your courses.

In this episode of the New Generation Entrepreneur Podcast, we'll explore why offering a solution to a single, specific problem might be more effective than creating comprehensive, 'monster' programs aimed at solving multiple issues. Tailoring a course to address a precise problem can make marketing simpler and more impactful.

Learn why smaller, focused courses can often be created faster and marketed more effectively, and discover strategies to optimize your existing courses to better meet the needs of your audience. Tune in for insights on thriving in business by aligning your offers closely with your audience's most pressing problems.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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IG: @iambrandonlucero

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Website: https://www.brandonlucero.com

You've heard me talk about educational content quite a bit and how it shouldn't be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn't understand the value of what's being taught, or they get a great response to the quality of the content… but no buyers. Is it the same for you?

In this episode of the podcast, I'm revealing how to teach in your content so your followers and audience will take action. Listen in and discover how to become a better teacher, the art of teaching with story and metaphor, ways to come up with powerful stories, tons of examples for you to hear and consider for your business, and secrets to next level presentations and more buyers. And, of course, I'll share what's going on in your audience's mind so you know exactly where they are and how to help them get to the next stage, whether it's joining a challenge or buying your course.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

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Website: https://www.brandonlucero.com

If you're overwhelmed by the thought of using AI in your business, you're not alone. Anyone who's been browsing the internet recently, has definitely encountered AI-driven content... and there are a lot of different tools available.

It might feel impossible to figure out what's right for your business. Today's guest is here to clear up the confusion.

On this episode of the New Generation Entrepreneur podcast, Jenna Soard joins me to dive deep into how AI can be used effectively in course creation, business, and branding. We explore practical tips on getting started, embedding GPTs in your courses, and utilizing AI for sales and marketing.

Listen in and discover Jenna's insights custom GPTs, the revolutionary impact of AI tools like ChatGPT and Midjourney, and how to implement these technologies for faster, more personalized results.

If you're ready to leverage AI to enhance your business, this one is for you.

See everything Jenna has to offer - https://secretaisociety.com/

And check out her Instagram - https://www.instagram.com/jennasoard/

Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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IG: @iambrandonlucero

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Website: https://www.brandonlucero.com

If you had asked me even at the beginning of this year, I would've told you I never thought I'd talk about this topic... But here we are diving into messaging and AI.

In this episode, I explain why I resisted using AI in our business and what changed my perspective. I'll share two main reasons why AI is worth getting excited about and why it's crucial we learn to navigate it effectively and balance it with human expertise.

Listen and discover why simply relying on AI tools like ChatGPT for content creation won't work, the the human elements that remain essential, and how integrating AI into courses and programs can speed up results and eliminate mistakes.

To show you what I mean, I'm putting AI to the test with some interesting comparisons. Plus, I have a brand new free resource to help you master using AI for thought reversals.

Ready to embrace the future of messaging?

Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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IG: @iambrandonlucero

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Website: https://www.brandonlucero.com

Over the past few years, my personal journey into deeper self-awareness has led to dramatic positive changes. It is something that impacts everything from your marketing strategies to your relationships and overall quality of life.

In this episode, I dive deep into the crucial role of awareness in not just your business, but your personal life and relationships as well. I'll share personal insights on letting go of ego, stepping into others' perspectives, and improving communication to create powerful connections.

Listen in and disocver why many students struggle to create resonating content, how raising awareness can change that, and how big an impact it can have on your marketing and everything else in your life.

If you want to elevate your marketing and personal life, this episode is a must-listen!

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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IG: @iambrandonlucero

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Website: https://www.brandonlucero.com

How many of you know why you're doing what you're doing inside of the funnels you're creating inside of your business? Or how many of you have put a funnel together strictly because you saw someone else do it without understanding why you're doing every single step?

Today we dive into how to build funnels with intention and purpose, and give you an inside look at our $17 funnel update and how we're planning to move forward with a low ticket to high ticket strategy.

Listen in today's podcast and discover the key elements needed to generate sales, how to become intentional with your sales process, the importance of understanding your audience's awareness level, and strategies for creating low ticket offers to feed your funnel.

If you want to create streamlined funnels that convert, this episode is for you.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

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Website: https://www.brandonlucero.com