Scaling to 7 figures isn’t about hacks—it’s about habits. In this episode, we break down 9 things the most successful ecommerce brands do differently—and how you can start implementing them now.

You’ll discover:

• Why fulfilling your own orders is killing your growth (and what to do instead)
• How to stop firing yourself from the wrong jobs and build a business that gives you energy—not burnout
• The math-first mindset that makes scaling predictable (and fun)
• Why 7-figure founders love the boring stuff—and how it’s the secret to real momentum

Whether you’re stuck in the $30K/month plateau or just tired of flying blind, this episode will give you a clearer path, tighter systems, and the conviction to step into CEO mode.

Listen To The 100th Episode Before Next Week's 200th Episode

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Every DTC founder knows revenue isn’t profit—but do you really know how much each sale actually contributes to your bottom line?

In this episode, Josh breaks down Contribution Margin in simple, operator-level terms. You’ll learn how to calculate it, why it’s the most important number for cash flow clarity, and how to use it to drive smarter decisions around pricing, marketing, and growth.

Here’s what we cover:

• The exact formula for Contribution Margin (with a real-world pet + apparel brand example)
• How CM affects break-even, CAC, and scaling potential
• The most common mistakes DTC founders make with margins
• Healthy benchmarks for apparel, supplements, pet products, and more
• Why a 30% CM is your real goal—not just ROAS or topline

If you’ve ever felt like “sales are growing but profit isn’t,” this episode will connect the dots and help you fix it fast.

📊 This one’s packed with frameworks, examples, and clarity—because more volume isn’t the answer if your margins are broken.

Get Our KPI Calculator To Calculate YOUR Breakeven ROAS

Training and Resources To Keep Track Of Your Numbers

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► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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Meta’s algorithm isn’t just evolving—it’s outpacing most advertisers. But if you understand how it thinks, you can build a customer acquisition machine that prints revenue with algorithmic alignment.

In this episode, we break down the exact Meta Ads campaign structure we use to scale 7- and 8-figure ecommerce brands—without relying on luck or outdated “hacks.”

You’ll learn:

• How this structure is helping the brands scale easily and profitably
• Why Meta rewards volume + variety (and how to structure your testing to match)
• Why you don’t need 10+ different campaigns to scale to $1,000/day in spend

If you’ve ever wondered how to turn testing chaos into a predictable, scalable ad system—this is your blueprint.

You can grab the full course here.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
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If you’re constantly working, always available, and still wondering why you feel burned out—this episode is for you.

We break down why boundaries aren’t just good for your mental health—they’re a strategic system every ecommerce founder needs to run a focused, fulfilling business.

In this episode, you’ll discover:

• The 3 types of boundaries every founder must set (and how to enforce them)
• How to stop Slack messages, customers, and late-night “just one more thing” from hijacking your time
• The mindset shift that helped us scale without sacrificing family time or freedom
• Real-world tactics from scheduling messages to running a client blacklist (yes, really)

Whether you’re stuck in a season of hustle or finally ready to reclaim your time, this episode will help you build the kind of business you actually want to run.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
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Ever wonder why some products just seem to connect with customers on a deeper level? It's rarely about the product itself and almost always about how it's positioned in the marketplace.

In this conversation, we'll walk you through our three-level hierarchy framework that can transform how customers perceive your products. 

By the end of this episode, you'll understand how to position ANY product (yes, even water like Liquid Death) to stand out in a crowded marketplace and connect emotionally with your ideal customers.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
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We’re chasing $1M/month across three ecommerce brands—and in this episode, we're breaking down everything that happened in June. From major wins to hard lessons, you’ll hear the raw, behind-the-scenes journey as we scale in real time. No fluff—just real numbers, real brands, and what it’s really like building toward seven figures.

Join Our Newsletter

TEA 190: We Acquired Stakes in 3 Ecommerce Stores… And We’re Aiming For $1M/Mo

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
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On July 4th, 1776, the thirteen American colonies declared independence from British rule, marking the birth of the United States as a sovereign nation.

Pretty cool, right?

In celebration of such an epic milestone, we’re giving 17.76% off our Max Profits Mentorship to anyone who schedules a call by end-of-day Sunday, July 6th and joins by July 10th.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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In this episode of The Ecommerce Alley podcast, we explore the intersection of faith and business, share personal anecdotes and insights on how incorporating spirituality can transform your entrepreneurial journey. Discover how to navigate challenges, build a faith-driven culture within your team, and apply biblical principles to achieve success. 

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
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In this episode of The Ecommerce Alley podcast we discuss navigating summer sales slumps, emphasizing the importance of proactive planning and smart marketing strategies. Learn how to assess your business metrics, avoid unnecessary budget cuts, and leverage slow seasons for growth and innovation. 

Recommended Podcast Episodes:

Run A Promo Sprint: Episode 185

Budget Your Ad Spend: Episode 147

Allocate Time/Money To Branding Activities: Episode 129

Develop/Improve New or Existing Products: Episode 173

Add More Bricks To Your Castle: Episodes 177 and 181

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
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In this episode of The Ecommerce Alley podcast, we discuss the recent rollout of Meta’s new sales campaign, focusing on key differences between the old ASC and manual strategies. Learn how we've been using Advantage+ Sales campaigns, how you should transition to start using them, and if you should even use them at all. 

Mentioned Resources:

► TEA 184: Meta’s Brand New AI: Andromeda, Lattice, GEM & Sequence Learning (FULL Breakdown)

► TEA 189: The #1 Meta Ad Testing Campaign Structure For 2025

► THE ECOMMERCE META ADS SCALING COURSE

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |