Ever wonder why some products just seem to connect with customers on a deeper level? It's rarely about the product itself and almost always about how it's positioned in the marketplace.

In this conversation, we'll walk you through our three-level hierarchy framework that can transform how customers perceive your products. 

By the end of this episode, you'll understand how to position ANY product (yes, even water like Liquid Death) to stand out in a crowded marketplace and connect emotionally with your ideal customers.

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