The Ecommerce Roadmap

Think SEO doesn't matter if nobody's searching for your product? I used to think that too. Then I sat down with Matt Demers, SEO expert and our very first male coach in the Inner Circle, and he changed my mind.

Matt has spent years growing e-commerce stores through SEO, including helping one brand 10X its traffic in just six months with a single collection page. In this episode, he breaks SEO down for total beginners: what to focus on, what to ignore, and where to start when you only have an hour a week.

In this episode, you'll learn:

• The one SEO decision that makes everything else pointless if you get it wrong

• A simple five-letter framework that uncovers keywords hiding inside products you already sell

• How one store 10X'd its traffic in six months without making anything new

• The technical SEO error you need to fix right away, and the popular "fixes" that are secretly wasting your week

• Where to start if you only have one hour a week to spend on SEO

Matt also shared his keyword placement checklist, the same one his agency uses for every client. You'll find it linked below.

RELATED LINKS

Grab Matt's keyword placement checklist by going to our blog post, CLICK HERE

You can find more of Matt's free content at diffusedigitalmarketing.com, on Instagram at @diffuse_digital, and on YouTube.

Find your future Buyers - using SEO for Ecommerce https://www.thesocialsalesgirls.com/blog/find-your-future-buyers-using-seo-for-ecommerce-episode-274

SEO for Ecommerce Store Owners Only https://www.thesocialsalesgirls.com/blog/seo-for-ecommerce-store-owners-only-episode-218

Use these 3 steps to get featured in Gift Guides https://www.thesocialsalesgirls.com/blog/use-these-3-steps-to-get-featured-in-gift-guides-episode-252

--------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKv

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.

Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

If you only had two hours a day to work on your business…what would you do with them?

Shae Miller runs Nobly, a handmade timber decor brand for kids' rooms, around homeschooling three kids and a part-time nursing job. She gets about two hours a day to work, mostly during nap time. In the year since joining the Inner Circle, she has grown her sales by 40% over the previous year without spending a dollar more on ads. In this episode, I sit down with Shae to break down exactly how she did it, from the simple change that nearly doubled her average order value to the mysterious "Important" page that turns browsers into subscribers.

Listen in and learn:

• How Shae almost doubled her average order value

• The weekly numbers habit that helped Shae spot her record-breaking month before it happened

• How understanding your funnel takes the emotion out of slow weeks

• A GENIUS (and free) way to build an email list full of high-intent buyers

If you're short on time and want growth that doesn't depend on ad spend, this one's for you.

RELATED LINKS:

Check out Shae's store here: https://knobbly.com.au/

How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327

How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads) https://www.thesocialsalesgirls.com/blog/how-sarah-built-a-full-time-income-selling-her-art-online-without-ads-episode-313

The real reason your sales are unpredictable https://www.thesocialsalesgirls.com/blog/the-real-reason-your-sales-are-unpredictable-episode-310

This store owner grew her list by more than 1600 names - and you can too https://www.thesocialsalesgirls.com/blog/this-store-owner-grew-her-list-by-more-than-1600-names-and-you-can-too-episode-336

-------------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.

Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Lisa Simone went from 20 years in PR to selling out her very first inventory order of the Female Founders Journal. She funded it with a Kickstarter, grew it through community, and did it with just one product. In this episode, she shares exactly how she got there and what she's doing to sell out again.

In this episode, you'll learn:

• The absolute WORST way to spend your ad money

• How (and why) to build a flywheel, not just a funnel

• The one specific data point that changed everything for Lisa (and how she learned to trust it)

It's important for every store owner to hear this, because it's a great example of how stepping out of your comfort zone and investing your time rather than dollars is the quickest way to reach your goal.

RELATED LINKS:

Go check out Lisa's journal at pearlsparkpages.com It's good for your mental health.

And see her bulk order page here: https://www.pearlsparkpages.com/products/the-female-founders-journal-private-pre-sale-founding-gifter

Get on the Inner Circle Waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership

She Started with $4K and a Dream https://www.thesocialsalesgirls.com/blog/she-started-with-4000-and-a-dream-now-she's-in-the-top-5-episode-320

Do this and 2x your next Product Launch https://www.thesocialsalesgirls.com/blog/do-this-and-2x-your-next-product-launch-episode-312

The habits I see that lead to success https://www.thesocialsalesgirls.com/blog/the-habits-i-see-that-lead-to-success-episode-311

______________________

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.

Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Jessica Stark of Stark Skincare almost walked away from her 15-year-old business after burnout and an injury sent her sales into a 20% decline. In this episode we break down exactly what turned it around and added up to a 27% sales increase and a 59% jump in new customer acquisition.

Listen in and learn:

• The one number to track every week, even when it's ugly

• The sneaky way you might be destroying your own SEO (and how to fix it)

• Why a good returning customer rate does not equal a growth strategy

If you've ever felt bored or stuck in a business you know has more in it, this one's for you.

RELATED LINKS

Check out Jessica's website here: https://starkskincare.com/

Get on the Inner Circle Waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership

Sales Plateaued? Do this to grow profitably https://www.thesocialsalesgirls.com/blog/sales-plateaued-do-this-to-grow-profitably-episode-284

How Pivoting and Consistency Doubled Sales for Wendy https://www.thesocialsalesgirls.com/blog/how-pivoting-and-consistency-doubled-sales-for-wendy-episode-256

5 Things to do every month (Don't skip this). https://www.thesocialsalesgirls.com/blog/5-things-to-do-every-month-dont-skip-this-episode-246 __________________________________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

CLICK HERE, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

There's no better feeling than hitting your stride with Meta ads. Until one day they stop working, and you're left wondering why.

That's what happened to Sam Gilhooly. Her new customer acquisition fell off a cliff overnight, and she wasted a fortune chasing it. She panicked, tried a different ads training program, and forgot about the one thing that actually worked to grow her sales before she went all in on ads.

This week, Sam joins me to share exactly what she did to turn it around. She cut her ad spend, nearly doubled her daily revenue, and grew her profit.

You'll learn:

• The metric Sam was using to measure success, and why it's the kiss of death when you're making financial decisions about ad spend.

• How to calculate your REAL cost to acquire a new customer.

• A smart strategy to double your revenue without giving away the store.

• The ONE marketing channel that will never, ever let you down.

RELATED LINKS:

Check out Sam's store here: https://www.magnetixtherapy.com/

Join the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership

Your Ads Manager ROAS is the wrong Metric. https://www.thesocialsalesgirls.com/blog/your-ads-manager-roas-is-the-wrong-metric-episode-332

Brandon doubled his sales AND cut ad spend by 90%. https://www.thesocialsalesgirls.com/blog/brandon-doubled-his-sales-and-cut-ad-spend-by-90-episode-315

Why you're not getting Sales - it's NOT your Conversion Rate https://www.thesocialsalesgirls.com/blog/why-youre-not-getting-sales-episode-323 ---------------------------------------------

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Stop, collaborate, and listen….Today I'm talking to someone with a small store who grew her email list by more than 1,600 names (and landed 34 brand new customers) using a strategy any one of us can and should use.

Listen in and find out how Tina collaborated with other Shopify stores to get big results. You'll learn:

• How she got her customer acquisition cost down to $3-4

• Why she almost gave up on the strategy too soon

• The traffic source that converts 2X as well as social media

Even if you've tried it before and think collabs aren't right for you…I promise, this episode will change your mind.

RELATED LINKS:

Get on the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership

The formula for an easy Collaboration you can do this month https://www.thesocialsalesgirls.com/blog/the-formula-for-an-easy-collaboration-you-can-do-this-month-episode-215

Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282

A step by step plan to double Louise's email list https://www.thesocialsalesgirls.com/blog/a-step-by-step-plan-to-double-louises-email-list-episode-303 ---------------------------

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

A year ago, Kristin didn't think she could ever replace her dentist's income with her art. Now she can see exactly how to get there.

In this episode you'll hear about the one pivot that changed everything for this retired-dentist-turned-artist. You'll also hear how she went from "this isn't attainable" to actually mapping out the path to full-time income from her art.

You'll learn:

• Why your current email strategy is probably leaving money on the table

• The merchandising automation that turns buyers into raving fans

• A genius way to organize (and protect) your time

If you've got a goal that feels out of reach right now, Kristin's story will show you it's closer than you think. RELATED LINKS:

Check out Kristin's work here: https://kristincooneystudio.com/

Get on the waitlist for Reliable Revenue: https://www.thesocialsalesgirls.com/reliable-revenue

How to Sell Your Art Online: What One Botanical Artist Did to Grow 521% https://www.thesocialsalesgirls.com/blog/how-to-sell-your-art-online:-what-one-botanical-artist-did-to-grow-521-episode-324

This Artist narrowed her focus, and quadrupled her sales https://www.thesocialsalesgirls.com/blog/this-artist-narrowed-her-focus-and-quadrupled-her-sales-episode-317

How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads) https://www.thesocialsalesgirls.com/blog/how-sarah-built-a-full-time-income-selling-her-art-online-without-ads-episode-313 ---------------------------------------

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

What if 80 out of every 100 customers come back and buy again. Sounds like a dream come true, right?

But not so fast.

Today I'm following up with Jen O'Rourke, owner of Bear and Roo, a made-to-order clothing business. A year ago, Jen had a returning customer rate so high it meant she had a serious problem: in order to make her sales she had to sell more to the same pile of existing customers. She desperately needed an infusion of new customers.

You'll learn:

• Why a high returning customer rate can hide a serious problem

• A strategy that works to get NEW customers

• How to keep your cool during a rough patch

Come hear exactly what she did about it, how she landed 320 new customers in a year, and the strategy she's using to create a steady stream of new customers every month.

You can do this very same thing!

RELATED LINKS:

Check out Jen's store at www.bearandroo.com

A 10 minute check up you should do today https://www.thesocialsalesgirls.com/blog/a-10-minute-checkup-you-should-do-today-episode-157

What to do when you need new Customers https://www.thesocialsalesgirls.com/blog/what-to-do-when-you-need-new-customers-episode-263

How Melissa reduced her cost of acquiring a customer by 44% https://www.thesocialsalesgirls.com/blog/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191

-----------------------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.

Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

If you're like most people, nobody ever taught you how to money. And if you're a store owner, it's even worse — no 401k, no automatic deductions, no HR department setting things up for you. So you keep telling yourself you'll deal with it "once the business is making more."

Sound familiar?

I talked this week with Chloe Daniels, who's a Money Coach. Chloe teaches people like us how to invest for a secure financial future. Listen in and learn:

• Why self-employed people have MORE retirement options — not fewer

• How to treat investing like a bill, not a leftover

• The numbers to run so that you can make decisions on facts, not feelings

Because here's the truth: it's hard to be the business leader you want to be if your personal finances are a mess. Don't miss this one.

RELATED LINKS:

Find Chloe Daniels at clobare.com

How to Scale Without Borrowing (or Breaking Your Business) https://www.thesocialsalesgirls.com/blog/how-to-scale-without-borrowing-or-breaking-your-business-episode-279

3 Things you can do to be more profitable today https://www.thesocialsalesgirls.com/blog/3-things-you-can-do-to-be-more-profitable-today-episode-219

How to create profit goals https://www.thesocialsalesgirls.com/blog/how-to-create-profit-goals-episode-209

Gross Profit: Will you take charge and pay yourself more? https://www.thesocialsalesgirls.com/blog/gross-profit-will-you-take-charge-and-pay-yourself-more-episode-188 --------------------------------------------------

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Ever look at your Meta ads dashboard and think, "My ROAS is great…so why is my Shopify data telling a different story?"

Here's the problem: Meta wants you to believe every sale is because of your ad. But that's not the whole story.

Today I'm talking with Cathy Hayhurst, our marketing director and ads coach, about our brand new Traffic Bootcamp training. It's all about creating a solid system for getting top quality traffic to your site at a price you can afford, so you can build up to long term sales and profit you can count on.

Here's what you'll learn:

• Why your ROAS number is only half the story, and which metrics you need to be watching to know if the traffic you're getting is actually good.

• How to start testing small (with a budget of just $120), and how to know when it's time to scale.

• How to avoid the money pit of paid ads.

Your paid ads strategy should be just one piece of a much larger puzzle. This episode will show you exactly how to leverage them to support your business, not run it.

RELATED LINKS:

Why you're not getting Sales - it's NOT your Conversion Rate https://www.thesocialsalesgirls.com/blog/why-youre-not-getting-sales-episode-323

How to get your first sale from Meta ads in 90 Days https://www.thesocialsalesgirls.com/blog/how-to-get-your-first-sale-from-meta-ads-in-90-days-episode-321

Growing your sales: what you must know first https://www.thesocialsalesgirls.com/blog/growing-your-sales-what-you-must-know-first-episode-261

The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://www.thesocialsalesgirls.com/blog/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257