Lets Run Facebook Ads: The Podcast

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In this episode of Let’s Run Facebook Ads, Nick Boddington explores how Meta’s AI is changing the way businesses reach their ideal customers through their advertising. Using Meta’s ability to analyse video ad content, identify key messages and generate AI-powered static creatives, Nick explains how the words you use in your ads can help Meta find the right audience for your business. He also looks back at a fascinating article written in 2009 that predicted the future of advertising software, intelligent automation and data-driven targeting, drawing parallels between those predictions and the Meta Ads landscape we see today. Discover how AI, creative strategy, audience targeting and advertising technology are transforming digital marketing, why the industry has evolved so dramatically and why Nick believes now is an exciting time for businesses running Facebook Ads.

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One of the most common questions I get is, without interest-based targeting, how do I get my ads in front of the right people? In this episode, we look at how your creative can help Meta understand exactly who your ideal customer is without relying on audiences. We discuss why being specific about your customer’s situation, problems and goals can make your ads more relevant and how elements like your ad copy, headlines, imagery, captions and landing page all give Meta important context. If you’re running Facebook Ads or Meta Ads and want to improve your targeting, reach the right customers and make your creative work harder, this episode explains why the way you communicate your offer could be more important than the audience settings you choose.

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In this episode of Let’s Run Facebook Ads, Nick looks at the ongoing debate between landing pages and Meta Instant Forms after testing a new application funnel for his own business. After spending around £500 but only seeing two applications, Nick explains why he decided to test a different approach, including Meta’s new AI feature that can automatically build an Instant Form using the content from your website or landing page. He walks through how the AI-generated form works, the questions it created, what still needs to be changed manually and why this could make building lead forms much quicker. Nick also discusses the importance of testing and tweaking your Facebook Ads rather than expecting every campaign to work immediately and why generating more leads is only useful if the quality of those leads is right.

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Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick breaks down the latest changes to Ad placements in Meta Ads Manager and explains what advertisers need to know as placement controls start disappearing. He discusses which Facebook and Instagram ad placements he recommends using, why he particularly avoids Audience Network and Messenger for lead generation campaigns and how these placements can impact lead quality. Nick also explains how to use account-level placement controls and Meta’s Value Rules to reduce wasted ad spend on unwanted placements while still giving Meta enough flexibility to optimise your Facebook and Instagram advertising campaigns. The episode also covers creative formatting for different placements and why allowing Meta to optimise across multiple placements can help get your ads in front of better prospects.

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In this episode, Nick shares a new approach he has been testing in his Facebook ad campaigns over the past two months. He breaks down how he is combining  different creative concepts with multiple variations to give Meta more creative diversity to work with. Using real campaign results, Nick explains why not every individual ad needs to be a winner, how different creatives can play different roles throughout the customer journey and why advertisers should focus on the overall performance of the campaign rather than judging every ad in isolation. If you’re looking to improve your Meta ads without constantly reinventing your entire creative strategy, this episode offers a practical way to think about creative testing and scaling.

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Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode of Let’s Run Facebook Ads, Nick  explores a useful way to check the trust level of your Meta ad account using a handy Chrome extension. He explains how Facebook’s different trust tiers can affect spending limits, ad reviews and the way your ads are processed, as well as why maintaining a strong account history and following Meta’s advertising policies can help you progress towards a higher trust level. Nick also shares what he discovered when checking his own and client accounts and why understanding your account’s trust level could be valuable when scaling Facebook Ads and avoiding unnecessary restrictions.

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In this episode, Nick shares the results of a real-world Facebook Ads experiment comparing landing pages and Meta lead forms. He breaks down how adding qualifying questions and conditional logic dramatically reduced the number of unqualified leads while increasing the quality of booked calls. Nick explains why paying more for a lead can actually be more profitable, how to identify whether your leads are worth pursuing, and why advertisers should focus on lead quality rather than simply chasing a low cost per lead.

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In this episode, Nick explains how to improve the quality of your Meta lead generation by moving beyond simply optimising for lead volume. He walks through Meta’s new qualified leads optimisation, showing how to use Lead Center to track prospects through your sales funnel, configure Events Manager and feed conversion data back into Meta so the algorithm finds higher-quality leads. The episode also covers best practices for setting up optimisation stages, why CRM and Conversions API integration matter and how these changes can help advertisers generate leads that are far more likely to convert into customers.

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Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

YouTube video on this topic: https://youtu.be/Sdk3osR0WBk

In this episode, Nick explores what could be one of the most useful Meta Ads updates for smaller advertisers. Looking back at the evolution from Dynamic Creative to Flexible Creative, he explains why these features were so valuable for testing multiple headlines, primary texts and creatives on limited budgets and why their disappearance frustrated so many advertisers. Nick then reveals a new way to achieve similar results using Meta's latest ad creation workflow, showing how you can finally see which images and videos are driving performance through ad breakdowns. If you're running Facebook ads on a smaller budget and want a smarter way to test creatives without creating dozens of separate ads, this episode walks you through a simple strategy that could make your campaigns far more efficient.

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Check out the YouTube video for this episode: https://youtu.be/dN0CgVuCYlI

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick shares a simple but often-overlooked Meta Ads feature that can dramatically improve the quality of your leads. He explains how feeding lead quality signals back to Meta helps the platform optimise for qualified and converted leads instead of just generating more form submissions. Whether you're using Instant Forms, GoHighLevel or another CRM, Nick breaks down why this feedback loop matters, how to set it up and why it's becoming one of the most effective ways to improve Facebook ad performance and generate better results from your campaigns.

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Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!