Don't make these same mistakes! This week we take a look at three examples of accounts that made big mistakes and wasted thousands of dollars in Google Ads. As the year comes to an end use these examples to learn how to avoid these deadly account management mistakes.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/zwwHxifjj3U

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Answering questions from listeners about Google Ads. Topics include solving an issue with conversion tracking, performance max questions, how to manage search terms effectively, Google Ads policy issues, and a question about Google's sweeping changes to their platform in the past 5 years.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/_Nf6mkHN2JU

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best approach this tough industry.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/e5EAzDusFUc

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/MKRcQ2EPQz0

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/OWqQx8pfhCM

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/VZxIrvPAC8Y

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/zfDwbg6ZlgM

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns.

Try Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/WLsHZikn3vM

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

This simple bidding strategy gives you a simple way to manage your ads on Google. It is a great alternative to manual bidding!

Try Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/8u2FCzlVJ0g

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Learn more about keywords in Google Ads in this week's episode using my favorite keyword hack.

Try Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/bEIR7YYaHMA

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod