How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/1RWfEQ_k7y4

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/n3tp1Du9ADk

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com 

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/kvKP-KFIlu0

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new report in this week's episode!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com 

Watch this episode on YouTube: https://youtu.be/hUbKHB4gEJI

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com 

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/uDUqSQ_LuD4

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

*****SCRIPT LINKS******
how to install a script:
https://youtu.be/2vHyWNUKYlI?si=ExH58JMe65q9j44-

Pmax script: 
https://mikerhodes.circle.so/c/free-scripts/installing-the-pmax-script

Product labaizer script-PPC leap: 
https://ppcleap.com/leap-labelizer

negative keyword brand shopping brand campaign script:
https://shabba.io/script/1

script database:
https://docs.google.com/spreadsheets/d/1Gmog_7pXWjYseGMjmI0pvtR3PmsF_wo0mc0HpTRc__8/edit?usp=sharing

Mike Rhodes pmax script
https://8020agent.com

Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a discussion about the relationship between Search and Performance Max.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com 

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/bU3pFvaOlr0

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below.

Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdf

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/oHcX91DKAY4

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns. 

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/H1jbb-Tf3jU

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com 

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/uDUqSQ_LuD4

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

*****SCRIPT LINKS******
how to install a script:
https://youtu.be/2vHyWNUKYlI?si=ExH58JMe65q9j44-

Pmax script: 
https://mikerhodes.circle.so/c/free-scripts/installing-the-pmax-script

Product labaizer script-PPC leap: 
https://ppcleap.com/leap-labelizer

negative keyword brand shopping brand campaign script:
https://shabba.io/script/1

script database:
https://docs.google.com/spreadsheets/d/1Gmog_7pXWjYseGMjmI0pvtR3PmsF_wo0mc0HpTRc__8/edit?usp=sharing

Mike Rhodes pmax script
https://8020agent.com

Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Roman about AI and its affect on pay per click. And last a question from Eric about graduating from TCPA to TROAS.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/uby0rFJA63k

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod