The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Answering questions from listeners this week!

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Chris Schaeffer - http://www.chrisschaeffer.com

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Getting an expert opinion about your Google Ads campaigns is always a good thing, right? Well let's talk about that. In today's episode Chris Schaeffer and Joey Bidner discuss the three types of audits you can get. Free, Paid, and AI. What should you expect from an audit and what should you avoid? All of that plus more in this week's Paid Search Podcast!

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Chris Schaeffer - http://www.chrisschaeffer.com

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Do you know how Google determines the age, gender, and income of your paid traffic? Well that's an important question to ask! In today's podcast we discuss why you should not exclude traffic based on obscure demographics that have no real analytical weight in the performance of your account. Don't settle for the chicken nuggets of PPC, pull up a chair and enjoy the real meat being served. Let's talk about that!

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Chris Schaeffer - http://www.chrisschaeffer.com

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This week Chris Schaeffer a Google Ads expert manager and consultant discusses the state of Google Ads in 2026. There are a lot of things that have changed and these topics are weighing heavy on today's advertisers. Let's talk about the wide diversity in today's google ppc ads.

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Chris Schaeffer - http://www.chrisschaeffer.com

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It's sad but true. People lie. Companies lie. And there are real victims. Google Ads expert Chris Schaeffer discusses 9 ways that Google Ads experts lie to their clients and how you can spot those scams to avoid being a victim.

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Chris Schaeffer - http://www.chrisschaeffer.com

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If you had to build a business that would be more likely to succeed in Google Ads what would it look like? Well that's the topic of this week's show. Chris Schaeffer discusses 3 ways to make a brand new campaign succeed in Google Ads using unique strategies and tactics that could make a huge difference in the performance of your account.

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Chris Schaeffer - http://www.chrisschaeffer.com

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There really are settings and features in Google Ads that are hidden. And some of these settings can make a big difference in the performance of your search campaigns. In today's podcast Chris Schaeffer, an expert of Google Ads with 23 years of experience, discusses 10 settings and where to find them.

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Chris Schaeffer - http://www.chrisschaeffer.com

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Let's talk about competitor campaigns on Google Search. Should you run ads against competitors? Is it worth it? In today's episode Chris Schaeffer discusses the best way to proceed if you plan to spend money on competitor bids.

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Chris Schaeffer - http://www.chrisschaeffer.com

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This week Chris Schaeffer answers questions from listeners. He covers topics around conversion actions in your campaigns, hidden search terms, image assets and display campaigns. And Joey Bidner shares a great tip for optimizing your product title in your product feed!

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Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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Feed the algorithm! That's the secret we are talking about in today's podcast. Learn how to create a campaign that can be trained to generate better traffic than other traditional methods. This strategy focuses on using a website that drives a large number of conversions which then drives positive signals for the Google Ads bidding algorithm. Let's talk about that!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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