Inside Google Ads with Jyll Saskin Gales

Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change your bid strategy.

She'll guide you through the decision-making process, offering practical advice on transitioning from Maximize Clicks to Maximize Conversions, and from Maximize Conversions to Target CPA. She also addresses common issues like low conversions and unstable results, providing actionable solutions to optimize your campaigns.

Listen now to learn how to effectively communicate your goals to Google via your bid strategy, and achieve better results from your Google Ads campaigns.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode34

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they're releasing their findings all month long. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads Coaching
If you're finding Google Ads overwhelming, you can book a 1-hour call with me. Whether your goal is to set up and plan a new campaign, understand why you're not getting any conversions and fix it, or run through your account together finding opportunities to save wasted ad spend, these are all things we can accomplish on a call together. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode34

Find Jyll on social media
https://tiktok.com/@the_google_pro
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https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales 

Today, September 12, 2024, as a bonus treat for my Inside Google Ads listeners, enjoy this full episode from the Today in Digital Marketing podcast by Tod Maffin.

Subscribe to the Today in Digital Marketing podcast wherever you're listening to this one. Every weekday at 5pm ET, get Tod's fast-paced 10-minute marketing news podcast and email newsletter covering everything you missed in the world of digital marketing, ecommerce, and social media that day.

You can also subscribe to the Today in Digital Marketing newsletter, for free, at https://todayindigital.beehiiv.com/subscribe?ref=plyJNuwZHm

I'll be back with a new, full Inside Google Ads episode, as usual, on Thursday.

It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and cons of SKAGs, and whether she recommends this keyword strategy. She also discusses how to strike the right balance between control and automation in your Google Ads strategy. Plus, Jyll shares her top tips for spying on your competitors' keywords, including her unique indirect competitor targeting strategy.

Topics discussed in this episode include:

• The pros and cons of SKAGs
• The importance of exact match keywords
• How to balance control and automation in your keyword strategy
• Insider tips for spying on your competitors
• Indirect Competitor Targeting

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode33

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they're releasing their findings all month long. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads Account Audit
Jyll's Google Ads account audits are so helpful in driving better results that Google reps are recommending her to their clients. Get your account audited by "The Google Pro" - Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode33

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales 

Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign types, and why it's often called the "Facebook Ads of Google."

Topics discussed in this episode include:

• What are Demand Gen campaigns and how do they differ from other campaign types?
• Which businesses can benefit from Demand Gen campaigns?
• Does targeting get too specific with signed-in users in Demand Gen campaigns?
• How to track your Gmail ad performance in Demand Gen campaigns.
• Insider tips and strategies for maximizing your Google Ads results with Demand Gen campaigns.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode32

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they're releasing their findings all month long. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship

Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials, including everything you need to know to get started with Demand Gen campaigns. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode32

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales 

You've seen him on TikTok, now he's sharing the top 4 Facebook Ads mistakes you need to avoid. Episode 31 of Inside Google Ads hands the mic to Facebook Ads Expert Josh Okungbaiye. Josh is a highly sought after consultant with 600 5-star reviews on Fiverr. He's sharing his expertise with host Jyll Saskin Gales, a Google Ads Coach, on starting with broad targeting, the importance of creative diversity, setting realistic budgets, and letting go of ego. Tune in to learn how to optimize your Facebook ad campaigns for maximum effectiveness.

Key Topics:

• Why starting too broad with Facebook ads can be a mistake
• The importance of creative diversity in ad campaigns
• How to set realistic budgets for your Facebook ads
• Why you need to let go of ego and focus on the user

Follow Josh on social media
https://tiktok.com/@yoshibearj
https://www.instagram.com/goldstarsocialmedia
https://www.youtube.com/@yoshibearj
https://yoshibearj.com

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode31

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro 

In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gales, a Google Ads Coach, asks Jack to break down the common challenges faced by small businesses when using Google Ads for local objectives, including budget constraints, conversion tracking, and measuring the effectiveness of online ads in driving in-store visits. Jack shares valuable tips on setting realistic budgets, optimizing for store visits, and leveraging Google My Business to track offline conversions. Whether you're a small business owner or a marketing professional, this episode is packed with actionable insights to help you maximize your local Google Ads campaigns.

Key Topics:

• Common challenges faced by local businesses in Google Ads
• Setting realistic budgets for local campaigns
• Optimizing for store visits and tracking offline conversions
• Leveraging Google My Business for local ads
• Tips for measuring the effectiveness of local campaigns

Learn more from Jack
https://www.linkedin.com/in/harrisonjhepp
https://industriousmarketing.co

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode30

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, host Jyll Saskin Gales is joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you need to maintain accurate conversion tracking and audience building in 2024 and beyond.

Ameet breaks down the jargon and complexities of tools like consent mode, enhanced conversions, offline conversion tracking, server-side tracking, and first-party data. Ameet explains what each tool does, why it's important, and how to prioritize their implementation.

Key Topics:

• Understanding consent mode and its role in respecting user privacy
• Leveraging enhanced conversions to protect user information and improve tracking accuracy
• Bridging the gap between online and offline conversions with offline conversion tracking
• Exploring the benefits of server-side tracking for enhanced security and performance
• Using customer lists and first-party data for personalized retargeting and audience segmentation

Follow Ameet on social media
https://ww.linkedin.com/in/adwordsgirl
https://www.instagram.com/adwordsgirl
https://twitter.com/adwordsgirl
https://www.facebook.com/adwordsgirl

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode29

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro 

Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry.

For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platforms can teach us about Google Ads. We get right into the weeds that every practitioner needs, as Navah shares the nuances of Performance Max on Microsoft Ads, the mechanics of exclusions in search and social advertising, and her undying love for Amazon Advertising's unique audience targeting capabilities - even if you're not an Amazon seller. 

Key Topics: 

• Leveraging Microsoft Ads' Performance Max for businesses struggling with conversions on Google
• Understanding the differences in match types and exclusions between search and social advertising
• Exploring the unique audience targeting capabilities of Amazon Ads
• Optimizing conversion tracking and reporting across different platforms
• Using a CRM as a single source of truth for data consistency

Follow Navah on social media
https://www.linkedin.com/in/navahhopkins
https://www.tiktok.com/@navah.hopkins
https://www.instagram.com/ppcpuppy
https://x.com/navahf

Read Navah's "Ask a PPC" column for Search Engine Journal: https://www.searchenginejournal.com/category/paid-media/ask-ppc/

Watch Optmyzr PPC Town Hall: https://www.optmyzr.com/ppctownhall/

Learn about Optmyzr: https://www.optmyzr.com/

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode28

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro 

If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for!

Google Ads Coach Jyll Saskin Gales is joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits. We'll bust some common myths, share insider tips, and discuss strategies to help you get the most out of your ad grants campaigns.

Key Topics:

• Understanding Google Ad Grants and its limitations
• Common struggles nonprofits face with Ad Grants
• What to do if your campaign isn't serving any impressions
• How to choose the right bidding strategy
• The importance of conversion tracking
• Tips for overcoming competition and maximizing your budget

Learn more about Jason King’s Ad Grants course: https://course.kingjason.co.uk/?utm_source=iga-podcast&utm_medium=referral&utm_campaign=episode27 

Book a call with Jason King: https://kingjason.co.uk/google-ad-grant-training/?utm_source=iga-podcast&utm_medium=referral&utm_campaign=episode27 

Browse the Google Ad Grants Help Community: https://support.google.com/grants/community?hl=en 

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode27

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  

Google Ads coaching
Want to get Jyll's expertise working on your account? Book a call with Jyll at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode26

Join us at ppc.zone!

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales