Smart Bidding is only as smart as the data you provide. If you feed Google Ads low-quality conversions, you will get low-quality results. In episode 115 of the Inside Google Ads podcast, host Jyll Saskin Gales steps back from the technical "how-to" and focuses on the strategic foundation of conversion tracking. Whether you are managing a high-volume e-commerce store or a niche lead-generation business, understanding how to lay the foundation your true business goals is the difference between a campaign that prints money vs. one that lights money on fire.

Jyll breaks down the seven critical nuances of conversion tracking that even experienced practitioners often overlook. You will learn how to navigate the confusing hierarchy of goals and actions, why your reporting columns might be lying to you, and how to use offline conversion tracking to stop the flow of spam leads. If you have ever felt like your smart bidding strategy is a "black box," this episode provides the clarity needed to take back control of your account optimization.

Key Topics Discussed:

• The difference between Primary and Secondary conversion actions and how to use both.
• Why Goal Categorization can supersede your conversion action settings.
• How to audit an account using the All Conversions column and segments.
• The risks of On-SERP lead actions versus on-site completions.
• How to implement Offline Conversion Tracking (OCT) for better lead quality - for more on this topic, check out this video: https://youtu.be/ROs6o7Lllu4
• Using Micro-conversions to provide data for low-volume accounts.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode115

I recommend WhatConverts for lead tracking software. This episode is NOT sponsored, but I did recently share a sponsored video on my YouTube channel all about lead quality, offline conversions and lead tracking software. You can watch that video here: https://youtu.be/ROs6o7Lllu4
and start your free 30-day trial of WhatConverts here: https://what.jyll.ca [affiliate link]

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode115

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode115

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

The "learning period" is often treated like a ghost story in the world of Google Ads - something to be feared, to avoid at all costs. In episode 114 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales aims to calm your anxiety, and bring some much needed TRUTH to all the learning myths out there. By diving into the technical reality of how Google's machine learning models actually process your data, Jyll explains why your campaigns are in a constant state of evolution rather than a fixed "on or off" learning switch.

You will learn why moving assets or making modest budget tweaks won't break your performance, and what actually happens under the hood when you change a bid strategy. Jyll also tackles the "magic conversion number" debate, comparing Google’s minimum requirements with industry benchmarks to help you find the sweet spot for statistical consistency.

Key topics discussed:

• Why Google’s models are semantic-based and what that means for your ad groups.
• A definitive cheat sheet on what does and does not trigger a full relearning phase.
• Exploring the "30 conversions in 30 days" rule and finding your data density goal.
• How conversion lag and business cycles dictate the actual speed of AI learning.
• The strategic advantage of starting campaigns on Maximize Conversions from day one.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode114
 
Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode114

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode114

Read more about this topic on Jyll's Google Ads Blog

• Should you start a Google Ads campaign on Maximize Conversions or Maximize Clicks? https://learn.jyll.ca/blog/should-you-start-a-google-ads-campaign-on-maximize-conversions-or-maximize-clicks?utm_source=podcast&utm_medium=referral&utm_campaign=episode114
• How Does the Google Ads Algorithm Actually Work? (And Why You Should Stop Fighting It) https://learn.jyll.ca/blog/how-does-the-google-ads-algorithm-actually-work-and-why-you-should-stop-fighting-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode114
• Should you use Maximize Conversions or Manual CPC bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-maximize-conversions-or-manual-cpc-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode114
  
  

Follow Jyll on social media
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Should you be paying for ads when people are already searching for your business by name? This "brand tax" is one of the most debated topics in the Google Ads community, but the decision should be based on data, not a gut feeling. In episode 113 of the Inside Google Ads podcast, #1 Most Influential PPC Expert Jyll Saskin Gales dives into the branded search debate to help you determine if those clicks are actually incremental or if you are simply paying for traffic you would have received anyway.

Key topics discussed:

• How to use Auction Insights to decide if bidding on your brand is necessary
• Why keeping brand terms in PMax can be the best move for new campaigns
• When to separate branded search and shopping into their own campaigns vs. keeping them in Performance Max
• Choosing the right bid strategy for your branded campaigns
• Why shifting from Manual CPC to Target ROAS or Target CPA can improve the quality of your branded traffic
• How to handle "brand vs. competitor" search queries and the legality of using competitor names in your copy

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode113
 
Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode113

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode113

Read more about this topic on Jyll's Google Ads Blog

• Do you need a Brand campaign in Google Ads? https://learn.jyll.ca/blog/do-you-need-a-brand-campaign-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode113
• Should You Use Manual Bidding for Brand Campaigns in Google Ads? https://learn.jyll.ca/blog/should-you-use-manual-bidding-for-brand-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode113
• Should You Exclude Your Brand Name from Google Ads Search Campaigns? https://learn.jyll.ca/blog/should-you-exclude-your-brand-name-from-google-ads-search-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode113

Follow Jyll on social media
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If you work in a so-called "Sensitive Interest Category" like healthcare, finance, legal, or real estate, you’ve likely stared at that "Eligible (Limited)" status in Google Ads with frustration. Operating in a sensitive interest category means that standard Google Ads tactics like retargeting or basic demographics are often off the table. But "limited" doesn't mean "impossible." In episode 112 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down why being in a restricted category isn't a dead end, but rather a call to get more strategic with the tools you still have at your disposal.

Jyll shares three counterintuitive strategies that help her Google Ads coaching clients thrive despite targeting restrictions. From the vital importance of offline conversion tracking to using creative as your primary targeting filter, this episode is a masterclass in navigating policy-heavy industries.

Key topics discussed:

• The "can’ts" vs. the "cans" of sensitive interest categories.
• Why offline conversion tracking (OCT) is the non-negotiable foundation for success.
• Challenging the "privacy-first" pushback from in-house counsel.
• Strategy 1: When going wider with Broad Match and Demand Gen actually works.
• Strategy 2: Non-linear targeting - finding your customer before they hit the "intent" phase.
• Strategy 3: Creative-led targeting - using your ads to attract the right leads and repel the wrong ones.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode112

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode112

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode112

Read more about this topic on Jyll's Google Ads Blog

• What is Non-Linear Targeting in Google Ads? https://learn.jyll.ca/blog/what-is-non-linear-targeting-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode112
• 5 Must-Have Tools for Accurate Google Ads Conversion Tracking https://learn.jyll.ca/blog/5-must-have-tools-for-accurate-google-ads-conversion-tracking-in-2024?utm_source=podcast&utm_medium=referral&utm_campaign=episode112
• Navigating Google Ads' Sensitive Interest Categories: A Guide for Advertisers https://learn.jyll.ca/blog/navigating-google-ads-sensitive-interest-categories-a-guide-for-advertisers?utm_source=podcast&utm_medium=referral&utm_campaign=episode112

Follow Jyll on social media
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It's frustrating to watch those Google Ads bills roll in while your campaigns have zero conversions! Whether you're an experienced agency pro or a business owner managing your own account, this is one of the most common Google Ads challenges you'll experience. In episode 111 of the Inside Google Ads podcast, host Jyll Saskin Gales walks you through the exact process she uses with her Google Ads coaching clients to diagnose and solve conversion issues. In this real life example, Jyll figures out why a client's search campaign hadn't seen a single conversion in six weeks. Then, Jyll uncovers the truth behind a suspiciously high view rate in a YouTube campaign. This episode is all about understanding the "why" behind your Google Ads metrics, and learning how to distinguish between green flags and red flags in your account.

Key Topics Discussed:

• The three root causes of zero conversions, and the order in which you should audit and solve them
• How to identify if the Search Partner Network is inflating your metrics with low-quality traffic
• The danger of using click-focused bid strategies like Manual CPC
• Establishing benchmarks for YouTube View-Through Rates (VTR) across In-stream, In-feed, and Shorts.
• What your campaign demographics can reveal about performance fluctuations
  
  

This episode is adapted from a popular issue of Jyll's free bi-weekly Google Ads newsletter, The Insider. Read the original issue here: https://learn.jyll.ca/newsletters/the-insider/posts/google-ads-metric-traps ?utm_source=podcast&utm_medium=referral&utm_campaign=episode111

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode111
 
Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode111

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode111

Read more about this topic on Jyll's Google Ads Blog
- "I'm getting impressions and clicks, but no conversions in Google Ads." https://learn.jyll.ca/blog/i-m-getting-impressions-and-clicks-but-no-conversions-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode111
- Google Ads isn't recording my leads as conversions. Why? https://learn.jyll.ca/blog/google-ads-isn-t-recording-my-leads-as-conversions-why?utm_source=podcast&utm_medium=referral&utm_campaign=episode111
- Should you use Maximize Conversions or Manual CPC bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-maximize-conversions-or-manual-cpc-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode111

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Running Google Ads for B2B is notoriously more complex than any other vertical. With longer sales cycles and higher stakes, the usual "best practices" and "ALWAYS do this" don't apply. In episode 110 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales maps out the essential frameworks she's developed specifically for B2B advertisers to attract high-value business customers while repelling low-value consumer leads.

She starts with the non-negotiable foundation: full-funnel conversion tracking. Jyll explains why optimizing for simple form fills is a recipe for failure and why you must connect your CRM to feed Google data on marketing qualified leads (MQLs) instead. From there, we dive into the "Day in the Life" exercise to move beyond basic job-title targeting, the strategic use of Demand Gen campaigns to create a halo effect over your search efforts, and why high CPCs in the B2B world can actually be a sign of success. Finally, learn how to use intentional friction in your ad copy and landing pages to filter out the "hay" and find your "needles" in the haystack. This episode is a must watch/listen for anyone running Google Ads with a business-to-business objective.

Key Topics Discussed:

• Why your B2B strategy must move beyond tracking simple form fills.
• Connecting your CRM (HubSpot, Salesforce, etc.) to optimize for MQLs and SQLs.
• The "Day in the Life" exercise for better audience targeting.
• Allocating budget to Demand Gen and Video for a 30% reduction in search CPL.
• The "Magnet, Needle and Haystack" analogy for using broad match and smart bidding.
• Using intentional friction in creative and landing pages to disqualify poor leads.
  
  

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode110
 
Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode110

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode110

Read more about this topic on Jyll's Google Ads Blog

• Should B2B advertisers use broad match or exact match keywords? https://learn.jyll.ca/blog/should-b2b-advertisers-use-broad-match-or-exact-match-keywords?utm_source=podcast&utm_medium=referral&utm_campaign=episode110
• PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? https://learn.jyll.ca/blog/pmax-vs-demand-gen-which-is-right-for-your-b2b-google-ads-strategy?utm_source=podcast&utm_medium=referral&utm_campaign=episode110
• Performance Max vs. Search: Which is Best for B2B Lead Generation? https://learn.jyll.ca/blog/performance-max-vs-search-which-is-best-for-b2b-lead-generation?utm_source=podcast&utm_medium=referral&utm_campaign=episode110

Follow Jyll on social media
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Performance Max is no longer the "black box" it used to be; it's now a "clear box" offering full transparency. So how do you USE that transparency to optimize your Performance Max campaign? In special episode 109, Inside Google Ads host Jyll Saskin Gales shares an exclusive excerpt from her SMX Master Class, "Google Ads Beyond Search." You'll learn how to interpret the latest reporting features - including search term reports, channel performance, and asset-level data - to understand exactly where your budget is going and how to steer it.

Key Topics Discussed:

• The "Clear Box" Evolution: Understanding the shift in how PMax works today vs 2022
• New Transparency Reports: How to use Search Term, Channel Performance, and Asset-level reports
• Lead Gen vs. E-commerce: Nuances for optimizing by business type
•  Creative as Targeting: Using images, video, and copy to guide the algorithm to your ideal customer
• Bidding Foundations: The functional differences between Maximize Conversions and Target CPA

It's not too late to join Jyll's SMX Master Class! Use code JyllVIP for 15% off at https://events.searchengineland.com/smx-master-classes-april-2026/?ref=jyll

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode109

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode109

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode109

Check out more Inside Google Ads episodes about Performance Max

• The PMax Lie: Why Audience Signals & Search Themes Feel Like Control (But Aren't) https://jyll.ca/insidegoogleads/105?utm_source=podcast&utm_medium=referral&utm_campaign=episode109
• Is PMax the best or the worst campaign type in Google Ads? https://jyll.ca/insidegoogleads/87?utm_source=podcast&utm_medium=referral&utm_campaign=episode109
• PMax vs. Shopping vs. Search: Which is best for ecommerce? https://jyll.ca/insidegoogleads/99?utm_source=podcast&utm_medium=referral&utm_campaign=episode109
• What's the best structure for Performance Max campaigns? https://jyll.ca/insidegoogleads/90?utm_source=podcast&utm_medium=referral&utm_campaign=episode109
  
  

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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Imagine waking up to find your entire agency’s Google Ads Manager account has been compromised. In just minutes, hackers can remove your employees, lock out your clients, and rack up hundreds of thousands of dollars in fraudulent spend. In this urgent episode of Inside Google Ads, host Jyll Saskin Gales pulls back the curtain on the sophisticated phishing tactics currently targeting agencies and high-level practitioners.

We move beyond the basic advice of "use a strong password" to break down how hackers are bypassing two-factor authentication and using "shell" login pages to steal access in real-time. Jyll shares harrowing stories from industry veterans and provides a step-by-step safety playbook that Google hasn't provided. You’ll learn the only 100% safe way to log into your account, how to properly grant access to others, and exactly what to do if the worst-case scenario happens to you. This is a must-listen for anyone managing Google Ads at scale.

Please note: if your account has been hacked, there is nothing that Jyll can do to help your specific situation. Everything she can offer you right now is in this episode, and she will keep this article updated with new tips, warnings and security suggestions going forward: https://learn.jyll.ca/blog/how-to-protect-your-google-ads-account-and-what-to-do-if-you-get-hacked?utm_source=podcast&utm_medium=referral&utm_campaign=episode108

Key Topics Discussed:

• The "Audit Phishing" scam: How hackers use fake account invitations to steal your MCC in seconds
• Why "Allowed Domains" and two-factor authentication aren't enough to stop modern attacks.
• The "Safe Login" Method: The only way you should ever access your Google Ads account from now on.
• Critical steps to take if you are hacked, from persistent support contact to billing protection.
• Why client-owned accounts and regular session logouts are essential for agency security.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode108
 
Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode108

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode108

Read more about this topic on Jyll's Google Ads Blog
https://learn.jyll.ca/blog/how-to-protect-your-google-ads-account-and-what-to-do-if-you-get-hacked?utm_source=podcast&utm_medium=referral&utm_campaign=episode108

Follow Jyll on social media
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https://www.threads.net/@the_google_pro

There are naysayers who claim Google Ads Quality Score is just a diagnostic tool and doesn't matter. They're wrong. In episode 107 of the Inside Google Ads podcast, host Jyll Saskin Gales walks you through exactly how to find your Quality Score, how to interpret the data, and most importantly, how to improve the three core components that define it. Plus, she's briefly joined by a very special guest, Fred Vallaeys, CEO of Optmyzr one of the original Google employees who built AdWords, to settle the debate on whether Quality Score is just a vanity metric or a crucial performance lever.

Topics covered include:

• The difference between Quality Score, Optimization Score, and Ad Strength.
• Why Ad Rank is a function of both price and quality.
• How to audit Ad Relevance, Landing Page Experience, and Expected CTR.
• Specific strategies to fix ""below average"" ratings in your account.
• Fact check from the Google Ads Help Center and from Fred Vallaeys

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode107
 
Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode107

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode107

Read more about this topic on Jyll's Google Ads Blog

• Google Ads Quality Score & Ad Strength Explained by an Ex-Googler https://learn.jyll.ca/blog/google-ads-quality-score-ad-strength-explained-by-an-ex-googler?utm_source=podcast&utm_medium=referral&utm_campaign=episode107
• The Ultimate Guide to Google Ads Quality Score https://learn.jyll.ca/blog/the-ultimate-guide-to-google-ads-quality-score?utm_source=podcast&utm_medium=referral&utm_campaign=episode107
• Does Quality Score matter in Google Ads? https://learn.jyll.ca/blog/does-quality-score-matter-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode107

Follow Jyll on social media
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Is your Google Ads performance actually plummeting, or is it just an unlucky Tuesday? We all know that sinking feeling when you log into your account and see red arrows pointing down next to your conversions or ROAS. It is easy to panic, but reacting too quickly can often do more harm than good.

In episode 106 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales helps you distinguish between a genuine campaign crisis and standard performance fluctuations. She answers three listener questions that cover the spectrum of performance anxiety, from how often beginners should check their accounts to managing volatility in Demand Gen, Video and Display campaigns. She also gives some tough love that all seasonal business owners need to hear.

Topics covered in this episode include:

• Why checking your campaign performance daily is a bad habit that hurts results
• The difference between Reach metrics and Efficiency metrics, and which ones actually matter
• How to handle sudden drops in Display, Video and Demand Gen campaigns without ruining your data
• Strategies for managing seasonal slumps, like selling BBQ grills in the winter

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode106
 
Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode106

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode106

Read more about this topic on Jyll's Google Ads Blog

• How Does the Google Ads Algorithm Actually Work? (And Why You Should Stop Fighting It) https://learn.jyll.ca/blog/how-does-the-google-ads-algorithm-actually-work-and-why-you-should-stop-fighting-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode106 
• Why You're Losing Money on Ads (And How to Fix It) https://learn.jyll.ca/blog/why-your-service-business-is-losing-money-on-ads-and-how-to-fix-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode106 
• Conquering Google Ads with a Low Budget: 12 Tips for Small Businesses https://learn.jyll.ca/blog/conquering-google-ads-with-a-low-budget-12-tips-for-small-businesses?utm_source=podcast&utm_medium=referral&utm_campaign=episode106 

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