Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the world of keyword match types, looking at whether exact match consistently delivers a better return on investment compared to broad match, and discussing why the old "phrase match is the middle ground" advice might not hold up anymore. Plus, we're exploring why trying to micromanage exact match through scripts or SKAGs isn't the most effective strategy anymore.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode62

Inside Google Ads course
Want an exclusive invitation to the top search marketing conferences in the world... without getting off your couch? Now, Inside Google Ads course members get exclusive access to Jyll's conference presentations from Friends of Search, SMX Munich, MnSearch and more! Yet another reason to join more than 400+ Google Ads practitioners leveling up Inside Google Ads. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode62

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In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and discover the five key areas she focuses on to maximize Google Ads Account Audits. Next, demystify the world of UTM tracking and learn how to use them to gain valuable insights into your website traffic. Finally, Jyll clarifies the differences between her two popular Google Ads courses, Inside Google Ads and Google Ads for Beginners, to help you choose the best training for your needs. And as always, there's a new PMax Insider Challenge for you to solve!

Key Topics:

• Google Ads account audit template
• UTM tracking explained
• Inside Google Ads course vs. Google Ads for Beginners course
• Performance Max campaign analysis

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode61

Inside Google Ads course
Ready to take your Google Ads skills to the next level? Let me show you how to optimize Search, Shopping, Display, Demand Gen, Video and Performance Max campaigns like a pro. Join more than 400 practitioners today: https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode61 

Google Ads for Beginners course
Stop guessing, start advertising. Learn everything you need to know, explained in clear and simple language, to run your first Google Ads campaign - completely updated for 2025. Start now at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode61 

YouTube Playlist: Google Ads Account Audits
https://www.youtube.com/playlist?list=PL62Jp6AKaQkLnj0G5lJaQeIygb70PGzkH 

Mike Rhodes PMax script [affiliate link]
https://mikerhodes.circle.so/checkout/latest-script?affiliate_code=f578f5 

Find Jyll on social media
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Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead generation. Is it a good fit for B2B clients? How does it compare to Demand Gen campaigns? And can it be effectively used for affiliate marketing?

Key topics discussed:

• Comparing Performance Max and Demand Gen for B2B.
• Strategies for scaling remarketing campaigns using PMax.
• The feasibility and challenges of using Performance Max for affiliate marketing.
• The importance of conversion tracking for PMax success.
• Testing visual mediums and audience targeting with Demand Gen.

Plus, I have a very special guest at the end of the episode sharing a new Insider Challenge for you to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode60

Google Ads Coaching
Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode60 

Find Jyll on social media
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This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, and looks at some exciting new features. Jyll also reveals her top 3 audience targeting strategies: non-linear targeting, creative-led targeting, and indirect competitor targeting. Tune in to discover how to adapt your Google Ads strategy and achieve better results with these advanced techniques.

Key topics discussed:

• Understanding Audience vs. Content Targeting
• The New World of Google Ads Audience Targeting
• New Features: Google Engaged Audiences & Conversion-Based Customer Lists
• Non-linear Targeting: Reaching Your Audience Indirectly Yet Effectively
• Creative-Led Targeting: Using Ad Creative to Attract and Repel
• Indirect Competitor Targeting: Leveraging Non-Brand Searches In New Ways

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode59

Inside Google Ads: Everything you need to know about Audience Targeting
This episode is a sneak peak at Jyll's upcoming book about Google Ads audience targeting. Sign up for free to be notified when her book is released at https://free.jyll.ca?utm_source=podcast&utm_medium=referral&utm_campaign=episode59

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and explore the murky world of asset performance ratings. Plus, Google Ads specialist Boris Beceric shares practical tips for writing effective responsive search ad copy. If you're looking to improve your CTR and expand your PPC skill set, tune in for tons of tips on creating effective Responsive Search Ads.

Key topics discussed include:

• Keyword usage and dynamic insertion in ad copy.
• Decoding asset performance ratings and their limitations.
• Aligning ad assets with available impressions for optimal testing.
• Landing page relevance and its impact on ad performance.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode58

Inside Google Ads course
Shall we optimize our RSAs together? Responsive Search Ads, Dynamic Keyword Insertion, Creating Magnetic RSAs - these are just some of the 100+ in-platform tutorials you'll find in Jyll's Inside Google Ads course. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode58

Google Ads with Boris
Are you looking for a community of like-minded PPC professionals, a place you can ask questions and get advice from fellow experts? I'm a proud member of Boris's new Google Ads community, you can learn more about it at https://www.skool.com/google-ads-with-boris

Find Jyll on social media
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In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too small to advertise? She explores the nuances of Google Ads for small businesses, low-budget campaigns, and niche industries, and discusses how to determine if your business (or your client's business) falls into this category. Plus, Jyll shares some controversial opinions and insider tips for making the most of your Google Ads campaigns, even if you're working with limited resources.

Key topics discussed:

• How to tell if your business is too small to advertise
• Strategies for small budget accounts
• The importance of search impression share
• Why you shouldn't over-focus on Quality Score with low data
• Bid strategy recommendations for small businesses
• How to approach limited search volume
• Tips for advertising in small towns
• When to consider a Demand Gen campaign
• Why it's okay to break the rules

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode57 

Google Ads Coaching
Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode57 

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your burning questions surrounding Google Ads certifications and Google Partner status. Jyll shares her recent experience of having to redo five certifications to maintain her Google Partner status. She explores the value of the Google Partner badge and delves into the program's four key requirements, and discusses whether achieving and maintaining Google Partner status is truly worth the effort for Google Ads practitioners. She also addresses the debate about the usefulness of Google Ads certifications. Finally, Jyll answers listener questions about the cost of certifications and their impact on job prospects.

Key Topics Discussed:

• Is Google Partner status worth it?
• Are Google Ads certifications helpful for marketers?
• How much do Google Ads certifications cost?
• Can certifications help you get a job in Google Ads?

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode56 

Inside Google Ads course
Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials on everything you need to know to manage ads profitably. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode56 

Find Jyll on social media
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If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as manual CPC, target ROAS, and target impression share. Jyll also shares tips on how to determine which bid strategy is right for your business goals.

Key topics covered in this episode:

• Different bid strategies available in Google Ads
• How to choose the right bid strategy for your business goals
• Tips for using Smart Bidding effectively

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode55

Google Ads Coaching
Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode55 

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro 
https://www.instagram.com/the_google_pro 
https://www.threads.net/@the_google_pro 

How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how to effectively use in-feed ads and leverage your ecommerce product catalog.

Key Takeaways include:

• YouTube is the second largest search engine after Google.
• YouTube serves as a database of intent and interest data.
• Video campaigns in Google Ads require selecting a campaign subtype.
• In-feed ads can be used for brand awareness and mid-funnel engagement.
• Skippable video ads can be linked with product catalogs through Google Merchant Center.
• Ad creative is crucial in capturing viewer attention in the first few seconds.
• Automation in Google Ads can lead to better performance.
• Conversion tracking is essential for achieving CPA goals.

Tune in to Inside Google Ads Episode 54 now for your YouTube Ads 101 crash course with Google Ads Coach Jyll Saskin Gales!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode54

Inside Google Ads course
Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, including Video campaigns explained, How to set up a Video campaign, How to optimize a Video campaign, Creating great video ads and the YouTube Ads Cheat Sheet! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode54 

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro 
https://www.instagram.com/the_google_pro 
https://www.threads.net/@the_google_pro 

It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episode is jam-packed with rapid-fire answers to your biggest Google Ads challenges, covering everything from bidding strategies and targeting options to navigating Performance Max and optimizing keywords.

But that's not all! Jyll is also giving away thousands of dollars worth of stuff to celebrate this anniversary, including courses, a coaching call, and more. Tune in NOW to learn what you can win, and enter at jyll.ca/insidegoogleads/53 (note: you can enter at any time in February 2025, and winners will be announced in March 2025)

Topics discussed include:

• Bidding strategies: Which strategy is best for your business?
• Targeting: How to target your ads to the right audience
• Conversion tracking: Why it's important and how to set it up for success
• Performance optimization: How to improve your click-through rate, conversion rate, and return on investment
• Google Ads for Beginners: Tips for getting started with Google Ads
• Advanced Google Ads topics: Such as Performance Max, micro-conversions, Demand Gen and Customer Match

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode53

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
https://tiktok.com/@the_google_pro 
https://www.instagram.com/the_google_pro 
https://www.threads.net/@the_google_pro