Is it possible to use Google Ads without running Search campaigns? What if you're a Google Ads beginner? In this special crossover episode, Jyll Saskin Gales, host of Inside Google Ads, chats with Jenna Harding, host of the Shiny New Clients podcast, about paid and organic marketing. Jyll and Jenna get into a candid conversation about why they love Google Ads and why it's a valuable tool for reaching new customers. They discuss the advantages of using different types of ads, like Gmail Ads, and how YouTube Promote can help expand your reach and attract new subscribers. This episode is packed with great insights for both new and experienced business owners who are looking for ways to improve their marketing strategies.

In episode 85, Jyll and Jenna discuss:

• How to use Google Ads beyond just search campaigns
• The benefits of using Gmail ads for email marketers
• Why boosting YouTube videos with "YouTube Promote" can be a great way to grow your channel
• How small businesses can benefit from the same strategies that the big guys use
• Jenna's top tips for starting with organic social media to grow your business.

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
 
Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode85

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about YouTube and Gmail, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode85

Resources mentioned in this episode

• Jyll's FREE Gmail Ads course https://youtu.be/z6hF9AlfXBM
• Shiny New Clients episode "Google Ads for Beginners" https://www.youtube.com/watch?v=uFGevX0g3Uo&list=PLZJQefs20Ayl0R25oQnm264C7cnXaO0t9&index=88&t=10s
• Inside Google Ads Episode 78 - Promote Your YouTube Video https://jyll.ca/insidegoogleads/78?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
• Strategic Stories 5-Day Challenge https://magicmarketingmachine.podia.com/strategic-stories

Read more about this topic on Jyll's Google Ads Blog

• YouTube In-Feed Ads: A Complete Guide for Beginners https://learn.jyll.ca/blog/youtube-in-feed-ads-a-complete-guide-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
• All About Demand Gen Campaigns in Google Ads https://learn.jyll.ca/blog/all-about-demand-gen-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
• Is Demand Gen Good for Leads? How 3 Businesses Found Success https://learn.jyll.ca/blog/is-demand-gen-good-for-leads-how-3-businesses-found-success?utm_source=podcast&utm_medium=referral&utm_campaign=episode85

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

How does the Google Ads algorithm actually work? In Episode 84 of Inside Google Ads, host Jyll Saskin Gales demystifies the concept of "the algorithm" and explains that it’s not a single entity, but a collection of different AI-powered processes that constantly learn and adapt based on your inputs. Jyll explores three specific algorithms - bidding, keyword, and Performance Max signals - offering practical advice for both beginner and advanced Google Ads practitioners.

Key topics covered in this episode include:
- What the "learning" status in Google Ads campaigns really means and how to speed it up
- The ideal time and data needed for your bidding algorithm to work effectively
- The difference between broad match and exact match keyword algorithms
- Why a "perfect" search terms report isn't realistic with broad match
- The purpose of audience signals and search themes in Performance Max targeting algorithms
- Why you might be killing your own performance when testing AI Max, Demand Gen, or other newer Google Ads features

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode84
 
Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode84

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about broad match, AI Max and more, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode84

Resources mentioned in this episode
- Inside Google Ads podcast: Episode 39 - Micro-conversions https://jyll.ca/insidegoogleads/39?utm_source=podcast&utm_medium=referral&utm_campaign=episode84
- Advanced Audience Targeting in Google Ads with SimilarWeb https://www.youtube.com/watch?v=ETbr96HojtI

Read more about this topic on Jyll's Google Ads Blog
- The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode84
- Should you use Broad Match keywords in Google Ads? https://learn.jyll.ca/blog/should-you-use-broad-match-keywords-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode84
- Should You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you-run-search-and-performance-max-campaigns-together?utm_source=podcast&utm_medium=referral&utm_campaign=episode84

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

If you're wondering how to target or exclude specific websites, topics, or keywords on Google Ads, Episode 83 is for you. Host Jyll Saskin Gales, author of the bestselling book about Google Ads Audience Targeting, explores the other side of the ad targeting world: content targeting on the Google Display Network. She explains the difference between audience and content targeting, and the various content targeting and exclusion options available to you in Display, Video and Performance Max campaigns. Jyll also shares her candid opinion on whether the Google Display Network is still a viable option for advertisers in 2025, and what you might consider instead to achieve your goals.

In this episode, you’ll learn:

• How to find which placements your display ads have shown on, including for Performance Max campaigns
• The difference between content targeting (placements, topics, and keywords) and audience targeting
• How to exclude placements, topics, and keywords at the campaign and account levels
• Whether the Google Display Network and is still worth using

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode83

Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode83

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about keywords and content targeting, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode83

Read more about this topic on Jyll's Google Ads Blog

• How to Show Display Ads on Specific Websites Using Google Ads: https://learn.jyll.ca/blog/how-to-show-display-ads-on-specific-websites-using-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83
• Can you still do Display Remarketing in Google Ads? https://learn.jyll.ca/blog/can-you-still-do-display-remarketing-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83
• Stop Wasting Money! How to Fight Spam in Google Display Ads: https://learn.jyll.ca/blog/stop-wasting-money-how-to-fight-spam-in-google-display-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@

AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales addresses your fears and misconceptions about AI Max head-on. She provides clear, straightforward answers to help you understand exactly what AI Max is, how it works, and whether or not it's a feature you should be using in your Search campaigns.

Specifically, Jyll answers 9 questions from listeners and viewers like you, including:

1. Is AI Max optional?
2. Can I still use keywords?
3. Is AI Max helpful for Search campaigns?
4. Should I turn AI Max on now or wait? Is Google training this tool on our behalf?
5. Can you run an experiment with AI Max to see if it does what Google alleges?
6. Should I move my budget from PMax to AI Max?
7. Should I turn AI Max on in my broad match campaign, or start a new campaign?
8. Do I recommend AI Max?
9. Are PPC jobs at risk due to AI taking over?

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Thank you to YouTube users @ppc1001 @mohamedabdelkaleq4957 @segevmatuf @rickyriki-nt @Sam-p2i2q and Instagram user @imsach8821 for these questions. Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode82
 
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode82

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including everything you need to know about AI Max, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode82

Read more about this topic on Jyll's Google Ads Blog

• AI Max for Search Campaigns: What you need to know about "Search Max" https://learn.jyll.ca/blog/ai-max-for-search-campaigns-what-you-need-to-know-about-search-max?utm_source=podcast&utm_medium=referral&utm_campaign=episode82
• Smart Bidding Exploration in Google Ads: Everything you need to know: https://learn.jyll.ca/blog/smart-bidding-exploration-in-google-ads-everything-you-need-to-know?utm_source=podcast&utm_medium=referral&utm_campaign=episode82
• Should you use Broad Match keywords in Google Ads? https://learn.jyll.ca/blog/should-you-use-broad-match-keywords-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode82

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Have you heard the buzz about Google Ads "double serving" and wondered what it really means for your campaigns? In Episode 81 of Inside Google Ads, host Jyll Saskin Gales cuts through the noise to clarify Google's recent policy update, separating fact from fiction before offering 3 practical tips for managing this change. Then, Jyll busts another myth about the "death of PPC" due to Local Services Ads (LSAs). And finally, Jyll goes in-depth to answer a question about various strategies for B2B search campaigns to increase impression share while keeping CPCs in check.

SERPs are changing, and Impression Share today is not the same as it was 5 years ago. By the end of this episode, you'll have a clear understanding of how to properly evaluate and optimize your Google Search visibility today.

Key topics discussed:

• Understanding Google's new "top" and "other" ad auction placements
• How to segment your Google Ads data to analyze performance by placement
• Clarifying impression share metrics (Search IS, Search Top IS, Search Absolute Top IS)
• The role of Local Services Ads (LSAs) for local leag generation businesses
• Strategies for optimizing B2B search campaigns: broad match vs. exact match with audience targeting
• Prioritizing impression share vs. CPC in Google Ads

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode81
 
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode81

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including Anthony Higman's 90 minute LSA masterclass, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode81

Read more about this topic on Jyll's Google Ads Blog
- What is Impression Share in Google Ads? https://learn.jyll.ca/blog/what-is-impression-share-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81
- What is a good Impression Share in Google Ads? https://learn.jyll.ca/blog/what-is-a-good-impression-share-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81
- How can I increase my impression share in Google Ads? https://learn.jyll.ca/blog/how-can-i-increase-my-impression-share-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81
- Should you use Target Impression Share bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-target-impression-share-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

How do you know if you're ready to run Google Ads? How do you manage client expectations when your client doesn't understand how Google Ads works?

In Episode 80 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales answers your questions about when Google Ads is the right fit and, perhaps more importantly, when it's not. She introduces her "Rule of Two," a straightforward metric to help determine if a business is ready to invest in paid advertising. Then, Jyll explains how to tackle the misconception that Google shouldn't need time to learn. Finally, Jyll shares some real talk about what it actually takes to become a Google Ads expert today.

Whether you're a business owner contemplating your Google Ads performance, or an agency/freelancer with a challenging client scenario, this episode will help you navigate these issues so you can determine if ads are really worth the hassle (and the investment). 

Plus, the Insider Challenge returns! Stay tuned until the end of the episode to try your hand at a real life Google Ads challenge.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode80
 
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode80

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode80

Read more about this topic on Jyll's Google Ads Blog
- Conquering Google Ads with a Low Budget: 12 Tips for Small Businesses: https://learn.jyll.ca/blog/conquering-google-ads-with-a-low-budget-12-tips-for-small-businesses?utm_source=podcast&utm_medium=referral&utm_campaign=episode80
- Google Ads for Service-Based Businesses: A Beginner's Guide to Turning Clicks into Clients: https://learn.jyll.ca/blog/google-ads-for-beginners-service-providers?utm_source=podcast&utm_medium=referral&utm_campaign=episode80
- Google Ads 101: A Beginner's Guide to Getting Started: https://learn.jyll.ca/blog/google-ads-101-beginners-guide?utm_source=podcast&utm_medium=referral&utm_campaign=episode80
- Should you work with low budget Google Ads clients? https://learn.jyll.ca/blog/the-truth-about-low-budget-google-ads-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode80

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

What's the difference between AI Max and Broad match keywords in Google Ads? Should you use them? In episode 79 of the Inside Google Ads podcast, host Jyll Saskin Gales talks to James Deeney of the Paid Media Lab podcast. They dive deep into keywordless targeting, discussing the highly anticipated AI Max feature for search campaigns, broad match keywords, and how to succeed with Google Ads today. Jyll explores the shift from keyword matching to intent prediction and the role of AI in optimizing campaign performance. The conversation also provides practical advice on effectively using broad match, addressing common misconceptions and offering strategies for better results. 

Key topics discussed:

• Debunking myths and misconceptions about AI Max for search campaigns.
• Understanding the true nature of AI Max as a bundle of features, not a new campaign or match type.
• The increased transparency and control offered by AI Max.
• The future of keywordless PPC and intent-based targeting.
• Leveraging final URL expansion and the importance of accurate conversion data.
• Strategies for effectively using broad match keywords in Google Ads.
• The crucial role of first-party data (customer lists) and creative in campaign success.

This conversation was originally recorded for the Paid Media Lab podcast. You can find it wherever you follow podcasts. Jyll also delivered a free, 1-hour workshop for Lunio yesterday called "Beyond Keywords: Advanced Audience Targeting Strategies in Google Ads." You can catch the recording on Lunio's YouTube channel: https://www.youtube.com/@lunio_ai

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode79
 
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Want to start testing AI Max the right way? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode79

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Yes, we cover AI Max in the course! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode79

Read more about this topic on Jyll's Google Ads Blog
- AI Max for Search Campaigns: What you need to know about "Search Max": https://learn.jyll.ca/blog/ai-max-for-search-campaigns-what-you-need-to-know-about-search-max
- Should you use Broad Match keywords in Google Ads? https://learn.jyll.ca/blog/should-you-use-broad-match-keywords-in-google-ads

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

How can you effectively promote your YouTube videos or even increase your YouTube subscriber count legitimately, without breaking the bank? In episode 78 of the Inside Google Ads podcast, host Jyll Saskin Gales welcomes Cory Henke, founder and CEO of Variable Media, to explore powerful and surprisingly affordable strategies for YouTube promotion using Google Ads.

Cory and Jyll dive into a recent test she conducted with her own money, comparing YouTube's built-in "Promote" feature with different Google Ads Demand Gen campaign setups. The results were quite astonishing, revealing incredibly low CPMs and subscriber acquisition costs. They discuss the nuances of each approach, why certain methods yield better results, and how to interpret the data to make informed decisions for your own YouTube ads strategy. Jyll and Cory also touch on key considerations like the quality of subscribers, the impact on organic reach, and aligning your campaign objectives with your overall business goals.

Whether you're an aspiring creator, a business looking to expand your reach on YouTube, or a Google Ads practitioner, this episode offers invaluable insights into maximizing your video promotions.

Key topics discussed in this episode:
- Understanding the "Promote" feature within YouTube Studio and how it utilizes Google Ads Demand Gen campaigns.
- A head-to-head comparison of YouTube promotions, Demand Gen with optimized targeting, and Demand Gen with custom segments.
- Analyzing cost per thousand impressions (CPMs) and cost per subscriber across different campaign types.
- The role of view rate and its relationship to subscriber acquisition.
- Considering the long-term value of subscribers versus immediate website clicks.
- Advice for businesses and Google Ads practitioners looking to get started with YouTube advertising.

WATCH THIS EPISODE INSTEAD: https://youtu.be/171bibE0b4A

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode78

Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode78

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Plus, members get an exclusive YouTube formats cheat sheet! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode78

Read more about this topic on Jyll's Google Ads Blog
- YouTube In-Feed Ads: A Complete Guide for Beginners: https://learn.jyll.ca/blog/youtube-in-feed-ads-a-complete-guide-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode78
- Video Advertising Trends Now: A Comprehensive Guide: https://learn.jyll.ca/blog/video-advertising-trends?utm_source=podcast&utm_medium=referral&utm_campaign=episode78
- All About Demand Gen Campaigns in Google Ads: https://learn.jyll.ca/blog/all-about-demand-gen-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode78

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Did you know that there are a dozen different bid strategies to choose from in Google Ads? In Episode 77, Google Ads Coach Jyll Saskin Gales covers the key things you need to know about each one. After breaking them down into four main categories (impression-based, click-based, view-based, and conversion-based), she explains the nuances of each strategy, from the popular Maximize Conversions and Target CPA to the lesser-known Viewable CPM or Maximum CPV and even the newest bid strategy: Target CPC. By the end of this in-depth episode, you'll have the knowledge to confidently select the most effective bid strategy for your Google Ads campaigns.

Key Topics in this episode:

• The four types of Google Ads bid strategies
• How smart bidding strategies optimize for action
• Understanding click-based bidding strategies
• The ins and outs of view-based bid strategies for video campaigns
• How to use impression-based bid strategies for awareness and reach
• Jyll's recommendations for choosing the right bid strategy for your campaign

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode77
 
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode77

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Plus, members get an exclusive bid strategies cheat sheet! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode77

More Inside Google Ads podcast episodes about bidding
Episode 1: Which bid strategy should you choose in Google Ads? https://jyll.ca/insidegoogleads/1
Episode 15: Should you use Maximize Conversions bidding? https://jyll.ca/insidegoogleads/15
Episode 26: Is Manual CPC bidding in Google Ads a mistake? https://jyll.ca/insidegoogleads/26
Episode 34: When should I change my bid strategy in Google Ads? https://jyll.ca/insidegoogleads/34
Episode 42: Will Maximize Conversions bidding inflate my CPCs? https://jyll.ca/insidegoogleads/42
Episode 50: Do I need to set a Target CPA or Target ROAS in Google Ads? https://jyll.ca/insidegoogleads/50
Episode 55: Can you still use Manual CPC bidding in Google Ads? https://jyll.ca/insidegoogleads/55
Episode 65: Should you use bid adjustments in Google Ads? https://jyll.ca/insidegoogleads/65
Episode 67: Why does Smart Bidding drive up my CPCs? https://jyll.ca/insidegoogleads/67
Episode 71: Should you use Target CPA bidding in Google Ads? https://jyll.ca/insidegoogleads/71

Read more about this topic on Jyll's Google Ads Blog
- Maximize Conversion Value vs Target ROAS: How Google Ads Bid Strategies Work: https://learn.jyll.ca/blog/maximize-conversion-value-vs-target-roas-how-google-ads-bid-strategies-work?utm_source=podcast&utm_medium=referral&utm_campaign=episode77
- Maximize Conversions vs. Target CPA: A Complete Google Ads Guide: https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode77
- Should you use Maximize Conversions or Manual CPC bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-maximize-conversions-or-manual-cpc-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode77

Find Jyll on social media
https://linkedin.com/in/jyllsaskingales
https://youtube.com/@the_google_pro
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Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll Saskin Gales breaks down the key differences, strengths, and weaknesses of these two powerful campaign types, then provides a clear 3-step process to pick the right one for you.

Jyll clarifies what each campaign entails, from the keyword-focused nature of Search campaigns to the comprehensive, AI-driven reach of Performance Max across Google's various properties like Search, Display, YouTube, and Gmail. She explains why Performance Max represents the future of Google Ads with its cutting-edge AI, but also highlights crucial considerations before adopting it. You'll learn about the increased transparency now available in Performance Max reporting, debunking outdated notions of it being a "black box." Jyll also reveals the declining precision of keyword targeting in traditional Search campaigns and offers three essential rules to help you determine which campaign type is best suited for your business. Plus, before the end of the episode, Jyll demonstrates why relying on ChatGPT for Google Ads advice can lead you astray.

Key topics discussed:

• How Google Search campaigns work
• How Google Performance Max campaigns work
• How Google Ads is evolving, with AI at the forefront
• Strengths and Weaknesses of Performance Max campaigns
• Strengths and Weaknesses of Search campaigns
• 3 criteria to choose between Performance Max and Search campaigns for your Google Ads account
• Why Generative AI's Google Ads advice can be misleading

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode76 
 
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode76 

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode76 

Read more about this topic on Jyll's Google Ads Blog

• Performance Max vs. Search: Which is Best for B2B Lead Generation? https://learn.jyll.ca/blog/performance-max-vs-search-which-is-best-for-b2b-lead-generation?utm_source=podcast&utm_medium=referral&utm_campaign=episode76 
• Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode76 
• Should You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you-run-search-and-performance-max-campaigns-together?utm_source=podcast&utm_medium=referral&utm_campaign=episode76 

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