You've seen him on TikTok, now he's sharing the top 4 Facebook Ads mistakes you need to avoid. Episode 31 of Inside Google Ads hands the mic to Facebook Ads Expert Josh Okungbaiye. Josh is a highly sought after consultant with 600 5-star reviews on Fiverr. He's sharing his expertise with host Jyll Saskin Gales, a Google Ads Coach, on starting with broad targeting, the importance of creative diversity, setting realistic budgets, and letting go of ego. Tune in to learn how to optimize your Facebook ad campaigns for maximum effectiveness.

Key Topics:

• Why starting too broad with Facebook ads can be a mistake
• The importance of creative diversity in ad campaigns
• How to set realistic budgets for your Facebook ads
• Why you need to let go of ego and focus on the user

Follow Josh on social media
https://tiktok.com/@yoshibearj
https://www.instagram.com/goldstarsocialmedia
https://www.youtube.com/@yoshibearj
https://yoshibearj.com

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode31

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro 

In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gales, a Google Ads Coach, asks Jack to break down the common challenges faced by small businesses when using Google Ads for local objectives, including budget constraints, conversion tracking, and measuring the effectiveness of online ads in driving in-store visits. Jack shares valuable tips on setting realistic budgets, optimizing for store visits, and leveraging Google My Business to track offline conversions. Whether you're a small business owner or a marketing professional, this episode is packed with actionable insights to help you maximize your local Google Ads campaigns.

Key Topics:

• Common challenges faced by local businesses in Google Ads
• Setting realistic budgets for local campaigns
• Optimizing for store visits and tracking offline conversions
• Leveraging Google My Business for local ads
• Tips for measuring the effectiveness of local campaigns

Learn more from Jack
https://www.linkedin.com/in/harrisonjhepp
https://industriousmarketing.co

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode30

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, host Jyll Saskin Gales is joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you need to maintain accurate conversion tracking and audience building in 2024 and beyond.

Ameet breaks down the jargon and complexities of tools like consent mode, enhanced conversions, offline conversion tracking, server-side tracking, and first-party data. Ameet explains what each tool does, why it's important, and how to prioritize their implementation.

Key Topics:

• Understanding consent mode and its role in respecting user privacy
• Leveraging enhanced conversions to protect user information and improve tracking accuracy
• Bridging the gap between online and offline conversions with offline conversion tracking
• Exploring the benefits of server-side tracking for enhanced security and performance
• Using customer lists and first-party data for personalized retargeting and audience segmentation

Follow Ameet on social media
https://ww.linkedin.com/in/adwordsgirl
https://www.instagram.com/adwordsgirl
https://twitter.com/adwordsgirl
https://www.facebook.com/adwordsgirl

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode29

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro 

Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry.

For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platforms can teach us about Google Ads. We get right into the weeds that every practitioner needs, as Navah shares the nuances of Performance Max on Microsoft Ads, the mechanics of exclusions in search and social advertising, and her undying love for Amazon Advertising's unique audience targeting capabilities - even if you're not an Amazon seller. 

Key Topics: 

• Leveraging Microsoft Ads' Performance Max for businesses struggling with conversions on Google
• Understanding the differences in match types and exclusions between search and social advertising
• Exploring the unique audience targeting capabilities of Amazon Ads
• Optimizing conversion tracking and reporting across different platforms
• Using a CRM as a single source of truth for data consistency

Follow Navah on social media
https://www.linkedin.com/in/navahhopkins
https://www.tiktok.com/@navah.hopkins
https://www.instagram.com/ppcpuppy
https://x.com/navahf

Read Navah's "Ask a PPC" column for Search Engine Journal: https://www.searchenginejournal.com/category/paid-media/ask-ppc/

Watch Optmyzr PPC Town Hall: https://www.optmyzr.com/ppctownhall/

Learn about Optmyzr: https://www.optmyzr.com/

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode28

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro 

If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for!

Google Ads Coach Jyll Saskin Gales is joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits. We'll bust some common myths, share insider tips, and discuss strategies to help you get the most out of your ad grants campaigns.

Key Topics:

• Understanding Google Ad Grants and its limitations
• Common struggles nonprofits face with Ad Grants
• What to do if your campaign isn't serving any impressions
• How to choose the right bidding strategy
• The importance of conversion tracking
• Tips for overcoming competition and maximizing your budget

Learn more about Jason King’s Ad Grants course: https://course.kingjason.co.uk/?utm_source=iga-podcast&utm_medium=referral&utm_campaign=episode27 

Book a call with Jason King: https://kingjason.co.uk/google-ad-grant-training/?utm_source=iga-podcast&utm_medium=referral&utm_campaign=episode27 

Browse the Google Ad Grants Help Community: https://support.google.com/grants/community?hl=en 

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode27

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  

Google Ads coaching
Want to get Jyll's expertise working on your account? Book a call with Jyll at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode26

Join us at ppc.zone!

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales 

Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a campaign "without guidance" to the potential risks of auto-apply recommendations. She also explains attribution models in detail, using real-world examples to help you pick the right one for your business (hint: it's probably DDA!)

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  

You can also sign up for Jyll's free Google Ads newsletter, The Insider, and her free small business marketing newsletter, at free.jyll.ca

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales 

Is it possible to layer audiences in Google Ads? Absolutely! 

In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try your hand at a new Insider Challenge at the end of the episode!

In Episode 24, you’ll learn about:

• How audience layering works in Google Ads.
• How to create combined segments to target users who meet multiple criteria.
• Non-linear targeting, and how it can help you reach your ideal audience.
• How to add targeting layers in a shopping campaign.
• What to use instead of similar segments (hint: Lookalikes and Optimized Targeting are two very different solutions)

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  

Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials to take you from confused to confident, whether you're working on audiences, keywords, ad copy or attribution. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode24

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales 

Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think!

This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and real-world examples on how to get the most out of your modest Google Ads budget.

In this episode, you’ll learn about:

• Getting your data foundation in place, including conversion tracking, audiences, attribution, and account linking.
• Optimizing for micro conversions.
• Tips to maximize your Google search investment.
• How to leverage audiences to make better use of a small budget.
• How to determine if your business is ready for Google Ads.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your burning questions on how to get started with Google Ads. Discover whether you need a website for your ads, learn how to create simple ads with a set price per click, and explore the different learning resources available, including Jyll's beginner-friendly courses. Jyll also reveals the answer to last week's insider challenge, clarifying the different character requirements for headlines in Google Ads.

Key Topics:

• Do you need a website to run Google Ads?
• How to create a simple Google Ad for a single word with a set price per click.
• What are the best resources to learn Google Ads?

You can get episode transcripts delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads

Google Ads for Beginners
Ready to get started with Google Ads? Jyll's Google Ads for Beginners course is perfect for you. Ryan says it is an "awesome course for beginners and very easy to understand." Isioma raves it's "super easy to follow and I can’t recommend enough." Join Ryan and Isioma in Google Ads for Beginners, learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode22

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales