We’ve all been there: you log into Google Ads ready to optimize, only to find the interface has changed and a key feature you rely on is gone. Google Ads is constantly introducing new tools, while retiring older ones.

In episode 89 of the Inside Google Ads podcast, host Jyll Saskin Gales discusses the universal experience of feature deprecation and provides actionable alternatives for three significant Google Ads features that are either going away or have recently been retired: Call Ads (formerly Call-Only Ads), Video Campaigns for Conversion, and Combined Segments. Jyll explains the timelines for these changes and walks you through specific, practical steps to adapt your strategy.

Key Topics Discussed:

• Call Ads Deprecation: The timeline for the feature's retirement (2026-2027) and the immediate steps to transition to Responsive Search Ads (RSAs)
• Video Campaigns for Conversion: Why the conversion objective for video is gone, the pros and cons of this new structure, and how you can proceed
• Combined Segments Replacement: Practical alternatives for precise audience targeting in Demand Gen and Video campaigns

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
 
Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode89

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode89

Resources mentioned in this episode

• Inside Google Ads podcast, Episode 43: Changing bid strategy https://jyll.ca/insidegoogleads/43?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
• Inside Google Ads podcast, Episode 24: Audience layering https://jyll.ca/insidegoogleads/24?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
• Search Engine Land article: What you need to know about Responsive Search Ads https://searchengineland.com/responsive-search-ads-explained-462743
• Book - Inside Google Ads: Everything you need to know about Audience Targeting https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
• Inside Google Ads course https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode89

Read more on Jyll's Google Ads Blog

• How to Apply a Custom Segment to Your Google Ads Campaign: https://learn.jyll.ca/blog/how-to-apply-a-custom-segment-to-your-google-ads-campaign?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
• Can you Layer Audiences in Google Ads? https://learn.jyll.ca/blog/can-you-layer-audiences-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
• How to Choose the Right Google Ads Video Campaign Subtype https://learn.jyll.ca/blog/how-to-choose-the-right-google-ads-video-campaign-subtype?utm_source=podcast&utm_medium=referral&utm_campaign=episode89

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro