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What if your best-performing Google Ads campaigns aren’t actually adding any value? 

In this episode of the Google Ads Unleashed Podcast, host Jeremy is joined by Marcel Smal of Roots Network breaks down the real meaning of incrementality in PPC—why it matters, how to test it, and what most advertisers get wrong. We explore brand search cannibalisation, PMax pitfalls, conversion lift studies, and the hidden costs of not knowing your true impact. If you want to separate performance from perception, this one’s for you.

Find Marcel here: https://www.linkedin.com/in/marcel-smal/

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Missed Google Marketing Live 2025? Here's your fast-track summary. 

In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest updates from GML 2025 - AI Overviews, Smart Bidding Exploration, Performance Max reporting, and the long-awaited A/B testing in Merchant Center. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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In this episode of Google Ads Unleashed, host Jeremy is joined by Inderpaul Rai, Director of Paid Media at WeDiscover, to dive deep into some of the smartest, most unconventional strategies in performance marketing. 

From feeding Google ‘wrong’ data to improve bidding accuracy, to overcoming the limitations of PMax and attribution windows with predictive modelling. Learn how AI and data science are being used to solve complex problems like underperforming feeds, inflated conversion values, and long purchase cycles. 

Find Indi here: https://www.linkedin.com/in/inderpaul-rai/

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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In this weeks episode of the Google Ads Unleashed podcast discover how to save thousands on your brand campaigns with Jeremy's game-changing brand campaign hack. 

Host Jeremy shares a proven method that recently helped a client reduce ad spend by 70%. Learn how to optimise your campaigns, minimise CPCs, and maximise ROI. 

Note: This is a reuploaded episode while Jeremy is away on his honeymoon — but it's a hidden gem you may have missed the first time around! Packed with insights on how to use post-purchase data to boost your Shopping Ads performance. Usual episodes will return shortly.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Unlock new potential in your Google Shopping Ads with post-purchase data!

In this episode of Google Ads Unleashed, discover how analysing customer survey insights post-purchase can reveal key product benefits to optimise your ad titles and descriptions—resulting in better search alignment, higher CTRs, and more conversions. 

Jeremy Young breaks down practical ways to gather and leverage this data, giving you a competitive edge and making your Shopping Ads more effective than ever!

Note: This is a reuploaded episode while Jeremy is away on his honeymoon — but it's a hidden gem you may have missed the first time around! Packed with insights on how to use post-purchase data to boost your Shopping Ads performance. Usual episodes will return shortly.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Struggling to scale with Google Ads? 

In this weeks episode of the Google Ads Unleashed podcast, host Jeremy breaks down 7 proven strategies to grow faster, even when search volume is limited.

Learn how to boost ROAS by improving conversion rates, increasing average order value, and positioning your products for maximum visibility. Whether you’re hitting a plateau or just starting to scale, this episode gives you a clear roadmap to unlock profitable growth.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Struggling to scale profitably on Google Ads? 

In this episode of Google Ads Unleashed, host Jeremy breaks down a real-life case study showing exactly how Young & Digital turned a stagnant account into a high-performance growth engine—boosting ad spend and profits at the same time. Learn what changes actually moved the needle, from feed optimisation to smart bid strategies.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the hype vs. reality of AI in Google Ads. Learn how to use AI to speed up competitor research, boost CRO, and write ads that actually resonate—without losing your creative edge. 

If you’ve ever wondered how to use AI tools like ChatGPT to gain an unfair advantage in your campaigns, this episode is for you! 

Want the exact prompts Jeremy uses to get results faster? Reach out and get them today.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the costly pitfalls many Ecommerce brands make on Google Ads—and how to avoid them. 

Learn why poor tracking, weak product pages, sloppy feeds, and wrong bid strategies can quietly kill your profits. If you’ve ever wondered why your campaigns aren’t scaling like they should, this episode is for you!

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Should You Use PMax to Win Back Lapsed Customers?

 In this episode of Google Ads Unleashed, host Jeremy explores Google Ads’ latest update: customer retention bidding in Performance Max. Learn how to target lapsed customers, when it makes sense to reactivate them, and why this feature could be a smarter play than always chasing new traffic. 

If you’ve ever wondered how to get more value from your existing customer base, this one’s for you!

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching