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Google is removing language targeting from search and AI Max campaigns in September,  and it may have been quietly suppressing your quality score all along. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what is changing, why campaign-level language targeting has always been a questionable setting for pull marketing, and why blocking multilingual buyers from seeing your ads could have been artificially depressing your ad relevance and quality score for years. 

Advertisers operating in multilingual markets like Germany, the Netherlands, Canada, and Ireland where educated, multilingual buyers have likely been excluded by English-only language settings. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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The DSA migration to AI Max was delayed, but a different deadline on September 1st is already here, and your campaigns may be affected right now. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the confusion around Google's AI Max rollout, explaining exactly which campaigns are being auto-upgraded in September. Those using campaign-level broad match settings or automatically created assets, why the delayed DSA headlines gave many advertisers a false sense of security, and what AI Max's URL expansion and text customisation features actually do in practice. 

Learn what to audit in your account before the upgrade happens, why Jeremy's agency has seen strong results from text customisation but not from final URL expansion, and why proactively migrating now could give you a competitive edge before the February 2027 DSA deadline lands. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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If your Google Ads campaigns can't scale, the problem might not be in the ad account at all, it could be hiding in how your products are structured. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down two real consultancy cases where umbrella products, were silently killing conversion rates by sending highly specific search queries to generic product pages that forced customers to configure the product themselves. 

Learn why expanding one umbrella product into 15 to 25 individual SKUs with their own titles, content, and images can increase feed size dramatically but match search intent precisely, and how one client achieved 20% month-on-month revenue growth without a single change to the ad account itself. 

If you're heading into Q4 with campaigns that produce clicks but not conversions, this episode will show you exactly where to look first.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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A client's Amazon account was suspended overnight, €1.5 million in monthly revenue gone, and we had five weeks to replace it with Google Ads. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy  walks through a real crisis case study with a German fitness and home gym retailer, detailing exactly how the team scaled Google Ads spend 2.5x in five weeks. By redefining profit targets, isolating hero products, pushing proven campaigns to their profitable ceiling, and expanding into demand capture territory the account had never needed to touch before. 

Learn why already running on POAS through Profit Metrics rather than ROAS was the decision that made scaling possible without destroying profitability, and why good Google Ads management is ultimately about how fast and how smartly you can react to the business around it.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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As of August 2nd, EU law requires you to disclose AI-generated or edited ad creative, and if your agency hasn't told you yet, that's a problem. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what the EU AI Act Article 50 means for Google Ads advertisers. Which assets are affected, from Performance Max and demand gen creatives to Merchant Center product images, and how to manually label AI-generated content across Google Ads, Asset Studio, and Merchant Center before it becomes a compliance liability. 

Learn why the disclosure obligation sits entirely with the advertiser rather than Google, why non-compliance risks fines of up to €15 million or 3% of global turnover, and what Young & Digital is already doing to get client accounts compliant. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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YouTube Shorts placements are getting saturated and CPMs have doubled in a year, but your Shorts creative is also your untapped instream inventory. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy shares a simple but overlooked demand gen trick - duplicating your 9:16 Shorts content into a separate instream campaign targeting mobile only. 

Learn Jeremy's full demand gen campaign structure, from one campaign per placement and lookalike audience setup, to how to triangulate on-platform data, third-party attribution, and post-purchase survey results to actually measure whether your demand gen is working.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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The Google Ads learning phase is real, but it's also the most overused excuse in the industry, and it's time someone said it out loud. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy demystifies the learning phase from the ground up, covering exactly what triggers it, what doesn't, how long it actually lasts, and the five destructive advertiser behaviours.

Learn why Google doesn't start from zero when you launch a campaign, why volatility is normal but failure isn't, and how to tell the difference between expected short-term variance and a genuine strategy problem your agency is hiding behind a two-week deflection.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Grouping your campaigns by product margin feels like smart strategy, but it's not the same as actually bidding for profit, and the difference is costing you. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down a real audit finding that exposes why static margin-based campaign structures can't account for the factors that determine whether an order is truly profitable.  Shipping costs by location, bulk purchase quantities, return rates, and basket complexity, and why only feeding profit as a conversion value into Google Ads can actually solve this. 

Learn why a low-margin product isn't necessarily unprofitable, why a high-margin product hitting your ROAS target can still lose you money, and why the nuance between margin bidding and POAS is one of the most misunderstood distinctions in ecommerce Google Ads.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Google is changing how Target ROAS and Target CPA work in August, and if you do nothing, your campaigns will quietly spend more and perform worse. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy  breaks down exactly what is changing on August 17th, why your bid targets are shifting from a floor to a magnet that pulls performance toward the number you set, and why accounts that have been comfortably overperforming their targets are the most exposed. 

Learn why the conservative targets many advertisers set and forgot are now an open instruction for Google to loosen bids, chase more volume, and close the gap between target and actual performance, at your expense.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Sometimes Google Ads will never work, not because of poor management, but because the conditions simply don't support it. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers an honest assessment of the four structural reasons an ad account is destined to underperform regardless of how well it's run. 

Learn why Google is fundamentally a demand capture and physical availability channel, why it should almost never be your first marketing channel, and what to fix before spending another penny on paid search. If your account has never quite worked and you can't figure out why, this episode will give you the honest answer your Google Ads expert might not have told you.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching