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Struggling to figure out how much budget you actually need for Google Ads—and how many conversions it takes before Smart Bidding becomes effective? 

In this episode of Google Ads Unleashed, host Jeremy breaks down the real thresholds for Target CPA and Target ROAS, how to reverse-engineer your daily budgets, and why the right conversion event depends on how deep into your funnel you can track. 

You’ll also learn how to use offline conversion tracking, MQL/SQL ratios, and realistic CPA math to finally set goals that Google can optimise toward. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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*Apologies in advance for the disrupted audio in this episode, next week will be back to normal.

Setting a random ROAS target and hoping for the best? Not a good strategy. 

In this episode of Google Ads unleashed, host Jeremy breaks down a smarter, data-driven approach to finding the right Return on Ad Spend for your campaigns—one that goes beyond what Google Ads tells you. 

You’ll learn how to use incrementality testing and calibration multipliers to reveal your true ROAS, avoid misleading metrics, and set profitable targets based on real performance.

Google Resource: https://www.thinkwithgoogle.com/_qs/documents/18393/For_pub_on_TwG___External_Playbook_Modern_Measurement.pdf

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Thinking about hiring an agency or running your Google Ads yourself? 

In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down the pros, cons, and trade-offs between DIY, freelancers, and full-service agencies — so you can make the right call for your budget, goals, and stage of growth.

Learn when it pays to do it yourself, when outsourcing saves you money, and how hybrid “done-with-you” options can fast-track your success.

Download the Google Ads Ultimate Q4 Checklist here: https://checklist.younganddigital.marketing/

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Bad agencies are everywhere and they’re costing businesses millions. 

In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest red flags to watch for when hiring or working with a Google Ads agency or freelancer. Learn how to identify poor tracking setups, vanity reporting, lack of communication, and shady ownership practices before they sink your results. 

Get the ultimate Google Ads Q4 checklist here: https://checklist.younganddigital.marketing/

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Tracking and analytics have never been more complex, or more critical.

In this episode, Jeremy sits down with Luc Nugteren, one of Europe’s top tracking specialists, to unpack what’s really happening with consent mode, server-side tracking, and offline conversions. You’ll learn how to build a compliant, high-accuracy setup that Google actually rewards and why most advertisers are still getting it wrong.

Follow Luc on LinkedIn: https://www.linkedin.com/in/luc-nugteren/

Get in touch with Luc directly: https://lucnugteren.com/

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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The Ultimate Q4 Google Ads Prep Guide (and Costly Mistakes to Avoid)

Get our Ultimate Google Ads Checklist here: https://checklist.younganddigital.marketing

 Q4 can make or break your year — but most advertisers go in unprepared. In this episode, Jeremy shares the 8-step Google Ads Q4 checklist he uses with every client to maximize sales, boost ROAS, and avoid the costly mistakes that waste millions each holiday season. From offer planning to bid strategy tweaks and campaign timing, this is your roadmap to a record-breaking quarter.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Hitting a ceiling with your Google Ads growth? 

In this Google Ads Unleashed episode, host Jeremy breaks down how to scale internationally without wasting ad spend or tanking ROAS. Learn how to structure accounts, manage domains, handle multiple currencies, and localise your feeds and landing pages for sustainable growth. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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The right tools can make or break your Google Ads success. 

In this episode of Google Ads Unleashed, host Jeremy shares his top 10 essential tools that every advertiser should be using in today’s AI-driven, automated landscape. From feed management and attribution to AI, competitor analysis, and client reporting, discover the stack that keeps campaigns running profitably.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Struggling with Google Ads that just won’t convert? 

In this episode of Google Ads Unleashed, host Jeremy breaks down exactly how to diagnose a failing account and pinpoint where things are going wrong. From search terms and CTR to CPCs, add-to-cart rates, checkout issues, and even shipping, he shows you how to spot the weak link in your funnel and fix it. 

This episode takes you step-by-step through real examples so you can troubleshoot your campaigns with confidence.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Think adding negative keywords always improves results? Think again. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy explains why most advertisers are overdoing negatives—and how it can actually hurt performance. You’ll learn when to trust Google’s smart bidding, why data (not gut instinct) should guide exclusions, and how to run an A/B test to see if cutting back boosts results.

👉 Curious if your keyword lists are doing more harm than good? Tune in now and rethink your negative keyword strategy.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching