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Scaling Google Ads isn’t about more tweaks, it’s about fixing the real bottlenecks in your funnel and business. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down why 70% of performance happens outside the ad account, covering conversion rate optimisation, offer strategy, pricing, retention, and customer journey analysis.

Learn how to identify true growth constraints, from low AOV and poor checkout UX to weak retention, and stop wasting time on meaningless in-platform tweaks.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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*Disclaimer there is no video for this weeks episode.

Overwhelmed by Google Ads tasks? Here’s your weekly, monthly & quarterly optimisation system that actually works. 

In this episode weeks episode of Google Ads Unleashed, host Jeremy breaks down a proven Google Ads SOP checklist—covering performance analysis, budget pacing, search term optimisation, feed health, conversion tracking, and scaling strategies. Learn exactly what to do (and when) to stay consistent, avoid wasted spend, and drive long-term growth without guesswork. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Your Demand Gen creatives are crushing it… then suddenly performance drops. 

In this episode of Google Ads Unleashed, hosr Jeremy reveals the “Zombie Campaign” strategy, a simple Google Ads Demand Gen tactic to revive high-performing creatives after they start to burn out. 

Learn how to repurpose winning ads using tCPA or tROAS bid caps, extend creative lifespan, and squeeze extra performance from assets that once drove conversions.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Your branded campaign shows the highest ROAS, but is it your least incremental channel? 

In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs incrementality, and when branded search in Google Ads is quietly draining profit. 

Learn how to structure brand campaigns correctly, defend against competitors, exclude brand from Performance Max, and run simple incrementality tests to see if you should cut it.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Stop copying competitors in Google Ads—win by standing out. 

In this episode of Google Ads Unleashed, host Jeremy breaks down “reverse benchmarking,” inspired by Rory Sutherland, and explains why differentiation beats imitation in competitive auctions. 

Learn how messaging, positioning, pricing strategy, and product-market fit impact Google Ads performance more than hacks or automation ever will.

Rory Sutherland clip 1: https://www.youtube.com/shorts/MGrbru05VzE
Rory Sutherland clip 2: https://www.youtube.com/shorts/GuhxCcPb-_k

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Is your competitor stealing your branded traffic and your revenue? 

In this episode of Google Ads Unleashed, host Jeremy reveals a real Google Ads audit where a rival hijacked branded search, crushed impression share, and wiped out thousands in sales. 

You’ll learn how brand bidding, auction insights, impression share loss, and weak brand protection can quietly destroy performance, even when Meta and non-brand campaigns look fine.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Is ROAS telling you the truth—or quietly killing your profits? 

In this episode of Google Ads Unleashed, host Jeremy sits down with Google Ads expert Thomas Eccel to unpack why ROAS is often misleading and what smart advertisers should track instead. 

You’ll learn how Google Ads automation, margins, contribution profit, and business context matter more than vanity metrics—and why high ROAS doesn’t always mean real growth. 

Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaseccel/

Contact Thomas: https://www.thomaseccel.com/?utm_source=linkedin&utm_medium=Profile&utm_campaign=CTA&utm_term=googleadsstore

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Rising CPCs killing your Google Ads performance? 

In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down why cost-per-click keeps climbing—and what you can actually do about it. You’ll learn how competition, shrinking inventory, bidding strategies, match types, and Quality Score all drive higher CPCs, plus practical fixes you can apply immediately.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Your Performance Max campaign spending but not scaling? 

This episode of the Google Ads Unleashed Podcast breaks down exactly why PMAX fails in so many ad accounts, and how to fix it. 

Host Jeremy walks through the most common PMAX mistakes: wrong goals, bad settings, brand leakage, weak creatives, and feeds that quietly kill performance. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Your Google Ads account is losing money, and you might not even know why. 

In this episode of Google Ads Unleashed, host Jeremy breaks down a real Google Ads audit that uncovered broken conversion tracking, zero audience strategy, feed chaos, and campaigns optimised for revenue instead of profit. 

You’ll learn why profit-first tracking, first-party data, and feed optimisation are non-negotiable for large ecommerce accounts with tight margins.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching