Send us a text

Think adding negative keywords always improves results? Think again. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy explains why most advertisers are overdoing negatives—and how it can actually hurt performance. You’ll learn when to trust Google’s smart bidding, why data (not gut instinct) should guide exclusions, and how to run an A/B test to see if cutting back boosts results.

👉 Curious if your keyword lists are doing more harm than good? Tune in now and rethink your negative keyword strategy.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us a text

Ever wondered if your Google Ads are actually driving incremental sales—or if those conversions would’ve happened anyway? 

In this episode of the Google Ads Unleashed, Jeremy breaks down the concept of incrementality and shares a 5-step framework to test it for yourself. You’ll learn how to build a clear hypothesis, set up a geo holdout test, and measure results without falling into common traps.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us a text

In this episode of Google Ads Unleashed, host Jeremy breaks down the power of advertorials - paid articles that look like editorial content and guide users to convert without aggressive sales tactics. 

You’ll learn when to use advertorials, how they help you capture more SERP real estate after maxing out Search, Shopping, and Demand Gen, and the step-by-step process to launch your own campaign. From comparison pages to cross-domain tracking and even affiliate tie-ins, this episode shows why advertorials can outperform standard prospecting campaigns.

👉 Want to see how this strategy could work for your brand? Connect with Jeremy on LinkedIn or via email for a deep dive.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us a text

Google Ads not spending? 

In this episode of Google Ads Unleashed, host Jeremy breaks down four key fixes to get your campaigns moving again. From catching hidden disapprovals to adjusting bid strategies, checking Merchant Center errors, and improving quality signals, you’ll learn the exact steps to diagnose and resolve stuck campaigns.

 Whether you’re running Search or Shopping, this guide will help you troubleshoot why your ads aren’t serving—and how to fix it fast.

👉 Need more help? Reach out to Jeremy on LinkedIn or via email to get personalised support for your campaigns.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us a text

How do you grow revenue by 50% without increasing ad spend? 

In this episode, host Jeremy breaks down a real client case study that did exactly that. You’ll learn how profit-first tracking (profit bidding) changes decision-making, why offline conversions from your CRM are critical, and how a PMax brand vs. non-brand split can unlock higher ROAS. 

Jeremy also shares how server-side tracking, call tracking, and passing Shopify profit data back into Google Ads set the foundation for smarter bidding.

👉 Want to see the full strategy in action? Reach out to Jeremy on LinkedIn or via email to get the exact process we use with clients.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us a text

Struggling to spot wasted ad spend in your search terms? 

In this episode, host Jeremy shares a powerful but underused strategy: how to run an N-gram analysis to uncover hidden patterns in your Google Ads data. You’ll learn how to identify one- and two-word phrases that drive up your CPA, how to automate the analysis using ChatGPT, and why this method is perfect for summer account cleanup. 

Want to finally know if words like “Amazon” or your competitor’s brand are killing performance? This episode is your blueprint.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us a text

Top advertisers are quietly shifting away from automation—and for good reason. 

In this episode of Google Ads Unleashed, host Jeremy shares why manual bidding is making a comeback, especially for brand campaigns, low-volume accounts, and high-CPC segments. Learn where smart bidding fails, how to run strategic A/B tests, and why taking back control of your bids might be your next best move. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us a text

Amazon Just Disappeared from Google Shopping—Here’s What It Means for Your Ads

In this episode of Google Ads Unleashed, host Jeremy breaks down the shock exit of Amazon from Google Shopping and why it’s a golden opportunity for ecommerce advertisers. Learn how this move could lower your CPCs, boost your impression share, and open the door for niche players to win big. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us a text

Big news—Jeremy’s hosting a live webinar this Thursday 24th July with Product Hero, and you’re invited! Sign up now: https://producthero.webinargeek.com/how-to-start-demand-gen-the-right-way-a-proven-media-buying-framework-for-ecom-brands

In this episode, get a sneak peek of what he’ll be covering: how to launch high-converting Demand Gen campaigns, structure your YouTube and Discovery ads for success, and avoid common mistakes. Plus, hear a fresh case study that shows exactly what’s working right now. 

Don’t miss the webinar—it’s your chance to ask questions live and learn how to unlock growth with Google Ads' most underused campaign type.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us a text

Is Google Ads really harder—or are we just ignoring the Magic Mix aka the fundamentals? 

In this episode, Ed Leake breaks down why PPC success still comes down to strategy, not hacks. Host Jeremy and Ed talk frameworks vs. courses, the rise of automation and AI, and why most ad accounts fail outside the platform. If you're tired of chasing shiny objects and want performance that actually scales, this one’s for you.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching