Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

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Most advertisers celebrate a record Black Friday revenue week, then quietly lose money once the returns come in and the ad spend is counted. 

This episode is a recording of the Profit Metrics Black Friday Roundtable, hosted by Sam Kellert at Profit Metrics, featuring Jeremy Young alongside Ruben
Runneboom from Taskforce and Thomas Eccel from Profit Metrics.

Covering discount depth by product margin, why your best sellers probably shouldn’t be your most discounted, how to test your offer before it counts, and why a cascading discount structure can protect profitability while still generating a compelling headline offer. 

Learn why extending your sale into a Black Month beats a single weekend for algorithm performance, how to use day-by-day seasonality adjustments around peak, and why gross profit after ad spend is the only metric worth celebrating, not ROAS, not revenue. 

Watch the full roundtable at: https://lp.profitmetrics.io/black-friday-roundtable?utm_source=jeremy-young&utm_medium=influencer&utm_campaign=bf-roundtable-2026&utm_content=li-post

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

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Q4 2026 is here and if your Google Ads account isn’t ready by now, this eight-step playbook and free downloadable checklist is your fastest route to being prepared. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through the exact Q4 framework Y&D runs across every client account. C

overing Google-friendly offer design, algorithm preparation, seasonality bid adjustments, promotion mode, demand gen creative strategy, daily media buying during peak, and how to wind down fast before post-sale overspend wipes out your profit. 

Download the free Q4 Google Ads Checklist checklist at: https://checklist.younganddigital.marketing 

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

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Pausing your Google Ads campaigns feels safe, but it's the restart that breaks things, and most advertisers only find out the hard way. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the scaremongering and gives an honest account of the four real consequences of pausing. Including stale smart bidding signals, a forced relearning period on restart, decaying remarketing lists, and competitors consolidating your auction position while you're dark. 

Learn why a trickle beats a flatline every time, how data exclusions can protect your account during short pauses, and why almost every reason to pause everything is actually a reason to pause something. If Q4 is your peak season and you're tempted to go dark before November, this episode will make you think twice.

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

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Your competitors have access to the same campaign types, the same bidding strategies, and the same AI, but they can't copy your customer data. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy makes the case that first-party data is the single biggest untapped edge in most Google Ads accounts, walking through the four feeds every advertiser should be connecting. 

Learn how to automate your customer list uploads through Klaviyo, why Google has been auto-assigning customer types since August 18th and what that means if your lists were never properly labelled, and why feeding negative signals like serial returners is just as powerful as feeding your best customers. If you're running Google Ads without any of this in place, this episode is the audit checklist you didn't know you needed.

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

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A client was spending €5,000 a month on branded search because a YouTube tutorial said to, so we ran a geo test to prove it either way. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a full brand search incrementality test for a toothbrush brand, splitting Germany into two equal regions, running a six-week geo holdout, and tracking every metric.

The results were unambiguous: revenue in the test region was only 0.6% lower, organic clicks rose 22%, and paid search orders that disappeared were almost entirely replaced by organic, confirming that branded search demand was already theirs at zero cost.

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

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Google is removing language targeting from search and AI Max campaigns in September,  and it may have been quietly suppressing your quality score all along. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what is changing, why campaign-level language targeting has always been a questionable setting for pull marketing, and why blocking multilingual buyers from seeing your ads could have been artificially depressing your ad relevance and quality score for years. 

Advertisers operating in multilingual markets like Germany, the Netherlands, Canada, and Ireland where educated, multilingual buyers have likely been excluded by English-only language settings. 

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

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The DSA migration to AI Max was delayed, but a different deadline on September 1st is already here, and your campaigns may be affected right now. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the confusion around Google's AI Max rollout, explaining exactly which campaigns are being auto-upgraded in September. Those using campaign-level broad match settings or automatically created assets, why the delayed DSA headlines gave many advertisers a false sense of security, and what AI Max's URL expansion and text customisation features actually do in practice. 

Learn what to audit in your account before the upgrade happens, why Jeremy's agency has seen strong results from text customisation but not from final URL expansion, and why proactively migrating now could give you a competitive edge before the February 2027 DSA deadline lands. 

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

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If your Google Ads campaigns can't scale, the problem might not be in the ad account at all, it could be hiding in how your products are structured. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down two real consultancy cases where umbrella products, were silently killing conversion rates by sending highly specific search queries to generic product pages that forced customers to configure the product themselves. 

Learn why expanding one umbrella product into 15 to 25 individual SKUs with their own titles, content, and images can increase feed size dramatically but match search intent precisely, and how one client achieved 20% month-on-month revenue growth without a single change to the ad account itself. 

If you're heading into Q4 with campaigns that produce clicks but not conversions, this episode will show you exactly where to look first.

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

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A client's Amazon account was suspended overnight, €1.5 million in monthly revenue gone, and we had five weeks to replace it with Google Ads. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy  walks through a real crisis case study with a German fitness and home gym retailer, detailing exactly how the team scaled Google Ads spend 2.5x in five weeks. By redefining profit targets, isolating hero products, pushing proven campaigns to their profitable ceiling, and expanding into demand capture territory the account had never needed to touch before. 

Learn why already running on POAS through Profit Metrics rather than ROAS was the decision that made scaling possible without destroying profitability, and why good Google Ads management is ultimately about how fast and how smartly you can react to the business around it.

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

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As of August 2nd, EU law requires you to disclose AI-generated or edited ad creative, and if your agency hasn't told you yet, that's a problem. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what the EU AI Act Article 50 means for Google Ads advertisers. Which assets are affected, from Performance Max and demand gen creatives to Merchant Center product images, and how to manually label AI-generated content across Google Ads, Asset Studio, and Merchant Center before it becomes a compliance liability. 

Learn why the disclosure obligation sits entirely with the advertiser rather than Google, why non-compliance risks fines of up to €15 million or 3% of global turnover, and what Young & Digital is already doing to get client accounts compliant. 

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching