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Your branded campaign shows the highest ROAS, but is it your least incremental channel? 

In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs incrementality, and when branded search in Google Ads is quietly draining profit. 

Learn how to structure brand campaigns correctly, defend against competitors, exclude brand from Performance Max, and run simple incrementality tests to see if you should cut it.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Stop copying competitors in Google Ads—win by standing out. 

In this episode of Google Ads Unleashed, host Jeremy breaks down “reverse benchmarking,” inspired by Rory Sutherland, and explains why differentiation beats imitation in competitive auctions. 

Learn how messaging, positioning, pricing strategy, and product-market fit impact Google Ads performance more than hacks or automation ever will.

Rory Sutherland clip 1: https://www.youtube.com/shorts/MGrbru05VzE
Rory Sutherland clip 2: https://www.youtube.com/shorts/GuhxCcPb-_k

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Is your competitor stealing your branded traffic and your revenue? 

In this episode of Google Ads Unleashed, host Jeremy reveals a real Google Ads audit where a rival hijacked branded search, crushed impression share, and wiped out thousands in sales. 

You’ll learn how brand bidding, auction insights, impression share loss, and weak brand protection can quietly destroy performance, even when Meta and non-brand campaigns look fine.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Is ROAS telling you the truth—or quietly killing your profits? 

In this episode of Google Ads Unleashed, host Jeremy sits down with Google Ads expert Thomas Eccel to unpack why ROAS is often misleading and what smart advertisers should track instead. 

You’ll learn how Google Ads automation, margins, contribution profit, and business context matter more than vanity metrics—and why high ROAS doesn’t always mean real growth. 

Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaseccel/

Contact Thomas: https://www.thomaseccel.com/?utm_source=linkedin&utm_medium=Profile&utm_campaign=CTA&utm_term=googleadsstore

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Rising CPCs killing your Google Ads performance? 

In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down why cost-per-click keeps climbing—and what you can actually do about it. You’ll learn how competition, shrinking inventory, bidding strategies, match types, and Quality Score all drive higher CPCs, plus practical fixes you can apply immediately.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Your Performance Max campaign spending but not scaling? 

This episode of the Google Ads Unleashed Podcast breaks down exactly why PMAX fails in so many ad accounts, and how to fix it. 

Host Jeremy walks through the most common PMAX mistakes: wrong goals, bad settings, brand leakage, weak creatives, and feeds that quietly kill performance. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Your Google Ads account is losing money, and you might not even know why. 

In this episode of Google Ads Unleashed, host Jeremy breaks down a real Google Ads audit that uncovered broken conversion tracking, zero audience strategy, feed chaos, and campaigns optimised for revenue instead of profit. 

You’ll learn why profit-first tracking, first-party data, and feed optimisation are non-negotiable for large ecommerce accounts with tight margins.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Your Google Ads account needs a 2026 reset - start the year clean and profitable.

In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a practical Google Ads “spring clean,” covering ad copy refreshes, conversion tracking checks, audience updates, keyword research, and landing page optimisation. 

You’ll learn how to spot what held performance back in 2025 and what to fix now to scale smarter in 2026.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Struggling to set the right Google Ads CPA? 

In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down CLV vs CAC and shows how to calculate a profitable customer acquisition cost using real eCommerce data. 

You’ll learn how to use Customer Lifetime Value, contribution margins, and CLV:CAC ratios to set smarter Google Ads targets that scale, without killing cash flow.

We'd recommend watching this episode on YouTube or Spotify, for the full experience.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send a text

Christmas demand drop incoming? 

In this episode of Google Ads Unleashed, host Jeremy breaks down exactly what to do with your campaigns over Christmas to avoid wasted spend and protect performance. 

Learn when to lower budgets, when to pause, or fully stop campaigns using data exclusions. A must-listen for media buyers planning a smooth shutdown and strong January restart.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching