Are you struggling to figure out the best structure for your Google Ads campaigns? Should you segment or consolidate? In Episode 90 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your questions about the crucial topic of Google Ads account structure, focusing on Performance Max campaigns, but also touching on Search and Shopping.

Key Topics Discussed:

• PMax Asset Group Strategy: Why segmenting asset groups by only audience signals is a mistake, and the single most important factor for creating a new asset group
• Consolidation vs. Segmentation: The four main reasons to separate products into different campaigns
• Testing Consolidation: A simple, low-risk technique using shared budgets and bid strategies to test a consolidated campaign approach
• PMax and Other Campaigns: The risks of running Performance Max alongside Standard Shopping or Search campaigns simultaneously

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode90
 
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode90

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode90

Resources mentioned in this episode

• Blog: How Can I Target Similar Audiences in Google Ads? https://learn.jyll.ca/blog/how-can-i-target-similar-audiences-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode90

Read more about this topic on Jyll's Google Ads Blog

• Should You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you-run-search-and-performance-max-campaigns-together?utm_source=podcast&utm_medium=referral&utm_campaign=episode90
• Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode90
• Google Ads Campaign Structure: When to Use Multiple Campaigns for One Goal https://learn.jyll.ca/blog/google-ads-campaign-structure-when-to-use-multiple-campaigns-for-one-goal?utm_source=podcast&utm_medium=referral&utm_campaign=episode90

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

We’ve all been there: you log into Google Ads ready to optimize, only to find the interface has changed and a key feature you rely on is gone. Google Ads is constantly introducing new tools, while retiring older ones.

In episode 89 of the Inside Google Ads podcast, host Jyll Saskin Gales discusses the universal experience of feature deprecation and provides actionable alternatives for three significant Google Ads features that are either going away or have recently been retired: Call Ads (formerly Call-Only Ads), Video Campaigns for Conversion, and Combined Segments. Jyll explains the timelines for these changes and walks you through specific, practical steps to adapt your strategy.

Key Topics Discussed:

• Call Ads Deprecation: The timeline for the feature's retirement (2026-2027) and the immediate steps to transition to Responsive Search Ads (RSAs)
• Video Campaigns for Conversion: Why the conversion objective for video is gone, the pros and cons of this new structure, and how you can proceed
• Combined Segments Replacement: Practical alternatives for precise audience targeting in Demand Gen and Video campaigns

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
 
Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode89

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode89

Resources mentioned in this episode

• Inside Google Ads podcast, Episode 43: Changing bid strategy https://jyll.ca/insidegoogleads/43?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
• Inside Google Ads podcast, Episode 24: Audience layering https://jyll.ca/insidegoogleads/24?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
• Search Engine Land article: What you need to know about Responsive Search Ads https://searchengineland.com/responsive-search-ads-explained-462743
• Book - Inside Google Ads: Everything you need to know about Audience Targeting https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
• Inside Google Ads course https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode89

Read more on Jyll's Google Ads Blog

• How to Apply a Custom Segment to Your Google Ads Campaign: https://learn.jyll.ca/blog/how-to-apply-a-custom-segment-to-your-google-ads-campaign?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
• Can you Layer Audiences in Google Ads? https://learn.jyll.ca/blog/can-you-layer-audiences-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode89
• How to Choose the Right Google Ads Video Campaign Subtype https://learn.jyll.ca/blog/how-to-choose-the-right-google-ads-video-campaign-subtype?utm_source=podcast&utm_medium=referral&utm_campaign=episode89

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Should you even be using Google Ads? In Episode 88 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a simple framework for business owners to determine how much they should spend on Google Ads and whether their business is even ready to run campaigns. Jyll shares the story of one of her clients, a therapist, and uses this example to walk through how to calculate your customer acquisition cost, a metric that is much more useful and accurate than the numbers you see inside the Google Ads platform.

Jyll explains the three key levers that can be used to lower your customer acquisition cost and make your ads more profitable, including things you can do inside your Google Ads account, as well as things you can do to improve your business outside of Google Ads. This framework is a simple, effective, and relatable way for any small business owner or marketer to determine if Google Ads is a viable marketing channel and how to get the best results.

In this episode, you will learn about:

• The difference between cost per click, conversion rate, and customer acquisition cost
• How to calculate customer acquisition cost, using the numbers from your Google Ads account
• Three key levers to lower your customer acquisition cost
• How to improve your conversion rate, both on and off your website
• Why your sales process is often the most important part of a successful Google Ads strategy
• A simple rule of thumb for determining how much budget to spend on Google Ads

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode88
 
Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode88

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode88

Read more about this topic on Jyll's Google Ads Blog

• Conquering Google Ads with a Low Budget: 12 Tips for Small Businesses https://learn.jyll.ca/blog/conquering-google-ads-with-a-low-budget-12-tips-for-small-businesses?utm_source=podcast&utm_medium=referral&utm_campaign=episode88
• How to Predict Your CPCs with Google Ads Keyword Planner https://learn.jyll.ca/blog/how-to-predict-your-cpcs-with-google-ads-keyword-planner?utm_source=podcast&utm_medium=referral&utm_campaign=episode88
• Should you work with low budget Google Ads clients? https://learn.jyll.ca/blog/the-truth-about-low-budget-google-ads-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode88

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Is Performance Max the best or worst campaign type in Google Ads? In Episode 87 of Inside Google Ads, host Jyll Saskin Gales dives into the controversy surrounding PMax. She clarifies what Performance Max is and isn't, noting how it has evolved since its launch. Then, Jyll provides her 3-step decision tree to help you determine if PMax is the right fit for your business. This episode is a must-listen for anyone considering using PMax, as Jyll provides crucial insights into why it can be amazing for some and terrible for others. She also addresses common questions about brand exclusions, feed-only PMax, and whether to run Search and PMax campaigns together.

Topics discussed in this episode include:

• What Performance Max is and what has changed since its initial launch
• A three-step process to determine if you should be running a PMax campaign
• The bare minimum requirements you need before launching a successful PMax campaign
• Whether to exclude brand keywords from PMax and when to run a separate brand campaign
• The pros and cons of running a "feed-only" PMax campaign
• How to decide whether to run Search and PMax campaigns together

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode87
 
Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode87

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about troubleshooting bid strategy issues, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode87

Resources mentioned in this episode

• Inside Google Ads podcast: Episode 41 - Pairings https://jyll.ca/insidegoogleads/41?utm_source=podcast&utm_medium=referral&utm_campaign=episode87
• Inside Google Ads podcast: Episode 76 - PMax vs Search https://jyll.ca/insidegoogleads/76?utm_source=podcast&utm_medium=referral&utm_campaign=episode87
• The Insider newsletter issue: https://learn.jyll.ca/newsletters/the-insider/posts/measure-pmax-success-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode87
  
  

Read more about this topic on Jyll's Google Ads Blog

• Performance Max vs. Search: Which is Best for B2B Lead Generation? https://learn.jyll.ca/blog/performance-max-vs-search-which-is-best-for-b2b-lead-generation?utm_source=podcast&utm_medium=referral&utm_campaign=episode87
• Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode87
• Should You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you-run-search-and-performance-max-campaigns-together?utm_source=podcast&utm_medium=referral&utm_campaign=episode87

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

There are many bid strategies to choose from in Google Ads, and they fall into three main categories of bidding: target, maximize, and manual. In Episode 86 of the Inside Google Ads podcast, host Jyll Saskin Gales explains how they work and why some are more effective than others. She addresses your questions, including the differences between target-based and maximize-based bidding and whether there are still valid use cases for manual bidding in 2025. Jyll also provides a detailed breakdown of how to troubleshoot campaigns with low search volume and high CPCs by analyzing impression share and conversion rate. 

Key topics discussed:

• The fundamental differences between maximize and target bid strategies
• Why Smart Bidding beats manual bidding for most campaigns
• When to use click-based vs. conversion-based bid strategies
• A framework for troubleshooting high CPCs and low conversion volume

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
 
Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode86

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about troubleshooting bid strategy issues, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode86

Resources mentioned in this episode

• Inside Google Ads podcast: Episode 77 - Every Bid Strategy Explained https://jyll.ca/insidegoogleads/77?utm_source=podcast&utm_medium=referral&utm_campaign=episode86

Read more about this topic on Jyll's Google Ads Blog

• Manual vs. Smart Bidding in Google Ads: Which is Right for You? https://learn.jyll.ca/blog/manual-vs-smart-bidding-in-google-ads-which-is-right-for-you?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
• Maximize Conversions vs. Target CPA: A Complete Google Ads Guide https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode86
• Maximize Conversion Value vs Target ROAS: https://learn.jyll.ca/blog/maximize-conversion-value-vs-target-roas-how-google-ads-bid-strategies-work?utm_source=podcast&utm_medium=referral&utm_campaign=episode86

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Is it possible to use Google Ads without running Search campaigns? What if you're a Google Ads beginner? In this special crossover episode, Jyll Saskin Gales, host of Inside Google Ads, chats with Jenna Harding, host of the Shiny New Clients podcast, about paid and organic marketing. Jyll and Jenna get into a candid conversation about why they love Google Ads and why it's a valuable tool for reaching new customers. They discuss the advantages of using different types of ads, like Gmail Ads, and how YouTube Promote can help expand your reach and attract new subscribers. This episode is packed with great insights for both new and experienced business owners who are looking for ways to improve their marketing strategies.

In episode 85, Jyll and Jenna discuss:

• How to use Google Ads beyond just search campaigns
• The benefits of using Gmail ads for email marketers
• Why boosting YouTube videos with "YouTube Promote" can be a great way to grow your channel
• How small businesses can benefit from the same strategies that the big guys use
• Jenna's top tips for starting with organic social media to grow your business.

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
 
Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode85

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about YouTube and Gmail, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode85

Resources mentioned in this episode

• Jyll's FREE Gmail Ads course https://youtu.be/z6hF9AlfXBM
• Shiny New Clients episode "Google Ads for Beginners" https://www.youtube.com/watch?v=uFGevX0g3Uo&list=PLZJQefs20Ayl0R25oQnm264C7cnXaO0t9&index=88&t=10s
• Inside Google Ads Episode 78 - Promote Your YouTube Video https://jyll.ca/insidegoogleads/78?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
• Strategic Stories 5-Day Challenge https://magicmarketingmachine.podia.com/strategic-stories

Read more about this topic on Jyll's Google Ads Blog

• YouTube In-Feed Ads: A Complete Guide for Beginners https://learn.jyll.ca/blog/youtube-in-feed-ads-a-complete-guide-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
• All About Demand Gen Campaigns in Google Ads https://learn.jyll.ca/blog/all-about-demand-gen-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode85
• Is Demand Gen Good for Leads? How 3 Businesses Found Success https://learn.jyll.ca/blog/is-demand-gen-good-for-leads-how-3-businesses-found-success?utm_source=podcast&utm_medium=referral&utm_campaign=episode85

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

How does the Google Ads algorithm actually work? In Episode 84 of Inside Google Ads, host Jyll Saskin Gales demystifies the concept of "the algorithm" and explains that it’s not a single entity, but a collection of different AI-powered processes that constantly learn and adapt based on your inputs. Jyll explores three specific algorithms - bidding, keyword, and Performance Max signals - offering practical advice for both beginner and advanced Google Ads practitioners.

Key topics covered in this episode include:
- What the "learning" status in Google Ads campaigns really means and how to speed it up
- The ideal time and data needed for your bidding algorithm to work effectively
- The difference between broad match and exact match keyword algorithms
- Why a "perfect" search terms report isn't realistic with broad match
- The purpose of audience signals and search themes in Performance Max targeting algorithms
- Why you might be killing your own performance when testing AI Max, Demand Gen, or other newer Google Ads features

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode84
 
Google Ads Coaching
Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode84

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about broad match, AI Max and more, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode84

Resources mentioned in this episode
- Inside Google Ads podcast: Episode 39 - Micro-conversions https://jyll.ca/insidegoogleads/39?utm_source=podcast&utm_medium=referral&utm_campaign=episode84
- Advanced Audience Targeting in Google Ads with SimilarWeb https://www.youtube.com/watch?v=ETbr96HojtI

Read more about this topic on Jyll's Google Ads Blog
- The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode84
- Should you use Broad Match keywords in Google Ads? https://learn.jyll.ca/blog/should-you-use-broad-match-keywords-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode84
- Should You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you-run-search-and-performance-max-campaigns-together?utm_source=podcast&utm_medium=referral&utm_campaign=episode84

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

If you're wondering how to target or exclude specific websites, topics, or keywords on Google Ads, Episode 83 is for you. Host Jyll Saskin Gales, author of the bestselling book about Google Ads Audience Targeting, explores the other side of the ad targeting world: content targeting on the Google Display Network. She explains the difference between audience and content targeting, and the various content targeting and exclusion options available to you in Display, Video and Performance Max campaigns. Jyll also shares her candid opinion on whether the Google Display Network is still a viable option for advertisers in 2025, and what you might consider instead to achieve your goals.

In this episode, you’ll learn:

• How to find which placements your display ads have shown on, including for Performance Max campaigns
• The difference between content targeting (placements, topics, and keywords) and audience targeting
• How to exclude placements, topics, and keywords at the campaign and account levels
• Whether the Google Display Network and is still worth using

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode83

Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode83

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about keywords and content targeting, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode83

Read more about this topic on Jyll's Google Ads Blog

• How to Show Display Ads on Specific Websites Using Google Ads: https://learn.jyll.ca/blog/how-to-show-display-ads-on-specific-websites-using-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83
• Can you still do Display Remarketing in Google Ads? https://learn.jyll.ca/blog/can-you-still-do-display-remarketing-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83
• Stop Wasting Money! How to Fight Spam in Google Display Ads: https://learn.jyll.ca/blog/stop-wasting-money-how-to-fight-spam-in-google-display-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode83

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@

AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales addresses your fears and misconceptions about AI Max head-on. She provides clear, straightforward answers to help you understand exactly what AI Max is, how it works, and whether or not it's a feature you should be using in your Search campaigns.

Specifically, Jyll answers 9 questions from listeners and viewers like you, including:

1. Is AI Max optional?
2. Can I still use keywords?
3. Is AI Max helpful for Search campaigns?
4. Should I turn AI Max on now or wait? Is Google training this tool on our behalf?
5. Can you run an experiment with AI Max to see if it does what Google alleges?
6. Should I move my budget from PMax to AI Max?
7. Should I turn AI Max on in my broad match campaign, or start a new campaign?
8. Do I recommend AI Max?
9. Are PPC jobs at risk due to AI taking over?

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

Thank you to YouTube users @ppc1001 @mohamedabdelkaleq4957 @segevmatuf @rickyriki-nt @Sam-p2i2q and Instagram user @imsach8821 for these questions. Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode82
 
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode82

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including everything you need to know about AI Max, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode82

Read more about this topic on Jyll's Google Ads Blog

• AI Max for Search Campaigns: What you need to know about "Search Max" https://learn.jyll.ca/blog/ai-max-for-search-campaigns-what-you-need-to-know-about-search-max?utm_source=podcast&utm_medium=referral&utm_campaign=episode82
• Smart Bidding Exploration in Google Ads: Everything you need to know: https://learn.jyll.ca/blog/smart-bidding-exploration-in-google-ads-everything-you-need-to-know?utm_source=podcast&utm_medium=referral&utm_campaign=episode82
• Should you use Broad Match keywords in Google Ads? https://learn.jyll.ca/blog/should-you-use-broad-match-keywords-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode82

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Have you heard the buzz about Google Ads "double serving" and wondered what it really means for your campaigns? In Episode 81 of Inside Google Ads, host Jyll Saskin Gales cuts through the noise to clarify Google's recent policy update, separating fact from fiction before offering 3 practical tips for managing this change. Then, Jyll busts another myth about the "death of PPC" due to Local Services Ads (LSAs). And finally, Jyll goes in-depth to answer a question about various strategies for B2B search campaigns to increase impression share while keeping CPCs in check.

SERPs are changing, and Impression Share today is not the same as it was 5 years ago. By the end of this episode, you'll have a clear understanding of how to properly evaluate and optimize your Google Search visibility today.

Key topics discussed:

• Understanding Google's new "top" and "other" ad auction placements
• How to segment your Google Ads data to analyze performance by placement
• Clarifying impression share metrics (Search IS, Search Top IS, Search Absolute Top IS)
• The role of Local Services Ads (LSAs) for local leag generation businesses
• Strategies for optimizing B2B search campaigns: broad match vs. exact match with audience targeting
• Prioritizing impression share vs. CPC in Google Ads

Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode81
 
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode81

Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including Anthony Higman's 90 minute LSA masterclass, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode81

Read more about this topic on Jyll's Google Ads Blog
- What is Impression Share in Google Ads? https://learn.jyll.ca/blog/what-is-impression-share-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81
- What is a good Impression Share in Google Ads? https://learn.jyll.ca/blog/what-is-a-good-impression-share-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81
- How can I increase my impression share in Google Ads? https://learn.jyll.ca/blog/how-can-i-increase-my-impression-share-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81
- Should you use Target Impression Share bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-target-impression-share-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode81

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro