If you're still running search ads with basic headlines and descriptions, you are firmly average. And in 2026, average just doesn't cut it anymore! In episode 118 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you through all 15 types of Google Ads assets (formerly known as Google Ads extensions) to help you increase your click-through rate and drive better results from Google Ads. From essential tools like sitelinks and callouts to little-known assets that can significantly boost performance, she provides a technical roadmap for both universal and industry-specific assets. She also addresses the critical "automated" side of assets, warning you to check your account-level settings to ensure Google isn't generating content that misaligns with your brand.

Key topics discussed:

• The six essential assets that every type of business should implement.
• How sitelinks, callouts, and structured snippets enhance SERP real estate and relevance.
• The technical requirements for image assets and why they are often underutilized.
• Strategies for using lead forms, call assets, and message assets to capture customer data directly.
• Managing account-level automated assets and dynamic assets.
• The tactical use of campaign-level headline and description assets for short-term messaging and testing.

Timestamps
01:18 - Sitelinks: Specific Website Links
03:02 - Callouts: Key Selling Points
04:16 - Structured Snippets: Categorized Lists
05:20 - Image Assets: Visual Search Aids
07:39 - Business Name & Logo: Verified Branding
09:58 - Call Assets: Direct Phone Contact
12:22 - Location Assets: Physical Store Details
13:50 - Lead Form Assets: In-Ad Contact Collection
14:53 - Price Assets: Product & Service Pricing
15:26 - Promotion Assets: Sales & Discounts
16:41 - App Assets: Mobile Download Links
17:41 - Message Assets: WhatsApp & Messenger Beta
18:40 - Headline & Description Assets: Campaign Level Messaging

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Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode118

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode118

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