We were promised that AI would save us so much time, we could lie on the beach while automation handled our business. The reality so far? Quite different! In this conversation between Fred Vallaeys, CEO of Optmyzr, and Jyll Saskin Gales, Google Ads Coach & host of the Inside Google Ads podcast, we discuss how AI isn't actually making our jobs shorter, it's pushing us to work harder, think deeper, and become better marketers.

Join us for special episode 127 to find out what it truly means to be an AI-powered marketer. We talk about why human creativity and business data are your ultimate competitive advantages as Google's tools become more automated. We also dive into some contrarian strategies, including why you might want to rethink your entire approach to negative keywords, and I pull back the curtain on how I use my own custom "JyllBot" to manage my content creation.

Key topics discussed:

• Why AI acts as an "average maker" and how you can use unique business data to get excellent results.
• The negative keyword debate: why removing massive legacy lists might actually improve your ROAS.
• How I used Claude Cowork to help overcome blank-page syndrome while writing my upcoming second book.
•  Keeping up with rapid industry shifts through peer communities rather than just feature logs.
• What highly personalized search results mean for the future of your ad formats and delivery.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode127

Resources mentioned in this episode

• Episode 126: Is Google Ads Dead? Why I’m More Excited Than Ever for the Future https://jyll.ca/insidegoogleads/126?utm_source=podcast&utm_medium=referral&utm_campaign=episode127
• Fred Vallaeys' latest book, the AI-Amplified Marketer: https://aiamplifiedmarketer.com
• Jyll Saskin Gales' latest book, Inside Google Ads: Everything you need to know about Audience Targeting: https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode127
• Start your free trial of Optmyzr: https://www.optmyzr.com/?ref=ywu3y2m [affiliate link]

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode127

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode127

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
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https://www.threads.net/@the_google_pro