Online Store Success with Jodie Minto

In today’s episode, I sat down with Dylan Jahraus on Etsy Seller Success Podcast to explore the world of paid ads for Etsy sellers. We covered a range of strategies to help you get the most out of Facebook and Instagram ads—whether you’re just getting started or looking to scale your shop.

We also talked about why the type of ad content you create can make or break your results and how you can manage your own ads effectively without needing a big budget or an agency. Plus, I shared some key lessons from my own journey of growing a seven-figure business, including insights into website optimisation and scaling smarter, not harder.

If you’re looking for actionable tips to help boost your Etsy sales, you won’t want to miss this episode!

If you want help scaling your e-commerce business, check out my Mastermind Program, The 7-Figure Scale Collective

This program offers one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here.

Connect with Dylan Jahraus:
Instagram: @dylanjahraus
Facebook: Dylan Jahraus
Website: dylanjahraus.com

Links:
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast/
- Visit my full website: https://jodieminto.com/
- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

In this week's episode, I sit down with Nicki Sciberras from The Digital Exchange, who shares essential strategies for online marketing success. Whether you're new to e-commerce or looking to level up, Nicki’s insights into Meta Ads and Google Ads are invaluable.

Here’s a preview of what we cover:
- How to use Meta Ads (Facebook/Instagram) to attract audiences and create demand for your products.
- When to use Google Ads to capture those ready-to-buy customers.
- The benefits of running branded campaigns and building backlinks to boost your SEO.

Nicki’s journey from corporate marketing to agency owner is full of practical tips and inspiration for anyone looking to grow their online business. You won’t want to miss this episode!

If you like my episodes and want help scaling your e-commerce business, check out my Mastermind Program, The 7-Figure Scale Collective

This program offers one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here.

Connect with Nicki:
Instagram: @thedigitalexchange.co
Facebook: The Digital Exchange 
Website: thedigitalexchange.co

Links Mentioned in the Episode:
- AI Tool for advertising: www.adcreative.ai
- Ad Workflow | Saves Ads: www.foreplay.co

Links:
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast
- Visit my full website: https://jodieminto.com
- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto

Are you on the fence as to whether or not you want to participate in Black Friday this year?

You're not alone.

Tune into today's episode to hear the pros and cons and some easy ways you can use this sale period to clear down some old stock, acquire new customers and bring some cold hard cash to your business.

In this episode, I share with you:
- How to decide on your offer
- What products you might include
- What incentives could you try
- How you will promote your Black Friday sale
- Tools, resources or apps you might need to install now in the lead-up to the sale
- How to set Black Friday sales goals and what key metrics should you measure to gauge your success

If you like my episodes and want my help scaling your e-commerce business, check out my Mastermind program.

This program incorporates one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here.

Links:
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast
- Visit my full website: https://jodieminto.com
- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto

Are you making the most of Meta’s Advantage + Shopping campaigns? These powerful ads can be a game-changer for your online store—if you know how to use them correctly.

But what if you don’t?

You could be wasting your budget without seeing the results you want.

In this episode, I’m breaking down exactly how these campaigns work, when to use them, and sharing my top tips to help you get the best results. If you’re ready to boost your sales and take your ads to the next level, this one’s for you!

Ready to transform your e-commerce business and hit 7-figures?

Join the 7-Figure Scale Collective and get the expert guidance, 1:1 coaching, and proven strategies you need to grow. With personalized support, you’ll gain clarity, boost sales, and confidently scale your business to new heights.

>>Apply now and start scaling to 7-figures<<

Links:
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast/
- Visit my full website: https://jodieminto.com/
- Let’s connect on Instagram: @iamjodieminto

In this episode, I joined Miranda Ivey on Real Fabulous Marketing to share my journey of growing Island Co from market stalls to a seven-figure business. We chatted about the challenges of running an e-commerce store, the differences between selling products and courses, and why showing up on social media can be a powerful tool for success.

We also touched on the importance of Facebook ads and how getting the creative right can transform your results. If you’re looking to scale your online store, this episode offers plenty of inspiration and insight!

Ready to double your sales and triple your traffic in just 12 weeks?

Join Online Store Success™, my 12-week e-commerce group coaching program designed for online store owners who are struggling to make consistent sales. If you’ve got a good-looking website, some traffic, and great products but still wonder, ‘Where are the customers?’—this program is for you.

Don’t let another day go by without seeing the results you deserve.

>>Learn more and enrol today<<

Connect with Miranda Ivey:
Instagram: @mirandaiveymedia
Facebook: Miranda Ivey - The Happy Ads Manager
Website: mirandaivey.com

Links:
- Make profitable, predictable sales every day—join Online Store Success
- Have me inside your Facebook ads account: Apply for the Mastermind program
- Visit the full podcast page here: https://jodieminto.com/podcast/
- Visit my full website: https://jodieminto.com/
- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Is your store getting tons of traffic but barely any sales? You’re not alone—90% of you said this is your biggest challenge. In this episode, I reveal why more visitors aren’t the answer and how focusing on your conversion rate can turn things around. If you’re tired of seeing high traffic numbers but low sales, this episode will give you the insights and strategies you need to finally make a change.

Discover practical steps to convert that traffic into paying customers and achieve the results you’ve been striving for. Tune in to the full episode and start transforming your online store today!

Ready to double your sales and triple your traffic in just 12 weeks?

Join Online Store Success™, my 12-week e-commerce group coaching program designed for online store owners who are struggling to make consistent sales. If you’ve got a good-looking website, some traffic, and great products but still wonder, ‘Where are the customers?’—this program is for you.

Don’t let another day go by without seeing the results you deserve.

>>Learn more and enrol today<<

Links:

Make profitable, predictable sales every day—join Online Store Success

Have me inside your Facebook ads account: Apply for the Mastermind program

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

When I first started my online fashion store, I was working full-time in the corporate world, juggling young kids, and living in the Middle East. It was a chaotic time, and I remember feeling like I was just throwing spaghetti at the wall, trying to see what would stick. But through all the trial and error, I eventually found the strategies that worked—and those are what I’m sharing with you in this two-part series.

Welcome back to Part 2 of our deep dive into scaling your online store! If you haven’t listened to Part 1 yet, I highly recommend you do because it lays the crucial foundations you need for success.

In this episode, I’m diving into the next steps: mastering traffic and conversions. These are the strategies that took my business from $10K months to $170K months. I’ll share what worked for me, giving you insights that can help you see real results in your own business.

Tune in to learn how you can supercharge your e-commerce growth, and if you missed last week’s episode, be sure to catch up on it!

Enrolments for my Online Store Success program open the first week of September. This program is designed to give you the tools, strategies, and support you need to scale your online store to new heights.

>>Get your name on the waitlist<<

So you don’t miss out on this opportunity to work closely with me and transform your business.

And I’ve got something special for you as well—join my FREE five-day challenge called e-Comm Traffic and Conversions! In this challenge, I’ll personally guide you through proven strategies to boost traffic and conversions for your online store. You’ll also have the chance to join live Q&A sessions where I’ll be answering your questions directly, and you’ll get to be part of a pop-up Facebook group for extra support and encouragement from a community of like-minded entrepreneurs.

>> Register your spot here and get ready to transform your online store! <<

I’m so excited to help you take these next steps—let’s do this together! 

Links:
Make profitable, predictable sales every day—join Online Store Success

Register for FREE - 5-day eComm Traffic and Conversion Challenge

Have me inside your Facebook ads account: Apply for the Mastermind program

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Episode Mentioned:
57. The 5 x Klaviyo automated flows every eCommerce business needs
87. How I Took My Business from $0k to $170k a Month Online - Part 1

I'm often asked how I took my fashion brand from weekend market stalls to over $1.3m a year online and what the one thing was that moved the needle, but the truth is it took many things, not one singular thing.

It was a messy ride and took lots of throwing the proverbial 'spaghetti at the wall' to see what stuck. But with time, I realised there were a number of key factors that helped me scale not only my own online store to seven figures but also the same factors that helped my clients scale their stores.

Over the next two episodes, I'm sharing with you the exact steps I took and now take my students and clients through to find success online.

Tune in to get the first steps you need for scaling your e-commerce business today, and don't forget to come back next week for the exciting conclusion where I’ll be discussing traffic and conversions, and how mastering these can skyrocket your business growth.

If you're ready to take your online store to the next level, I’ve got something special for you.

Join me for a FREE 5-day eCom Traffic and Conversions Challenge! where I’ll guide you step by step on how to increase traffic and conversions for your online store. There will be live Q&A sessions, and you'll get access to a pop-up Facebook group where the challenge will take place.

>> Register your spot here and get ready to transform your online store! <<

Links:

Register for FREE - 5-day eComm Traffic and Conversion Challenge

Have me inside your Facebook ads account: Apply for the Mastermind program

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Episode Mentioned:
57. The 5 x Klaviyo automated flows every eCommerce business needs

Are you running Meta ads for your online business or e-commerce store and not sure when to turn them off? This episode will help answer that question!

Building and launching Facebook ads is one thing, but knowing when to turn them off is another.

Well, the answer isn't based on the length of time an ad has been running... it's all about the dollar spend.

Before we dive into those specifics, we need to first understand what your "goal cost per sale" is. How much are you willing to spend on Facebook ads to acquire one sale?

I share a simple way to calculate this for your own online store using your product's price point.

From here, we can then look at the right time to pull the plug on your ad campaign if it's not delivering the results you want.

Hint: you want to give Facebook the chance to optimise and learn, so ensuring you've spent at LEAST your goal cost per sale amount is key before making any decisions.

Tune into today's short and punchy episode to get all the specifics on how long to run your Facebook ad campaign, what to look for and how to make the call to switch it off.

Links:

Get instant access to One-Ad-Wonder here.

Apply for the Mastermind program: (Have me inside your Facebook ads account!)

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

On today's episode, I discussed the common issues that might be costing you sales in your online store. Whether you're dealing with a lack of traffic or poor conversion rates, this episode is packed with insights and practical advice to help you troubleshoot and fix these problems.

I break down the two key areas that affect your sales: traffic and conversion rates. If you're struggling to get the sales you want, it's often due to one of these two factors. In this episode, I guide you through a self-audit process to determine if your primary issue is a traffic problem or a conversion problem.

Tune into today's episode to diagnose what's costing you sales and how you can fix it to scale up your online store successfully.

If you're eager to ramp up your marketing and drive more traffic to your store.

Join One-Ad-Wonder.  Get access to 3 x workshops dedicated to teaching you how to bring in your next 10 sales using the simplest Facebook ad campaign. 

Links:

Apply for the Mastermind program: (Have me inside your Facebook ads account!)

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/