Content warning: This episode mentions suicide. If you or someone you know has been affected by any of the issues raised in this episode, help is always available. Call Lifeline Australia on 13 11 14.

Customer service is part of building a business. It is also one of the fastest ways to test your patience, your boundaries, and your leadership.

In this episode, I share several real stories from my own journey, from scaling a 7-figure fashion brand to navigating the early days of my coaching business. Some of them are absurd. Some are terrifying. All of them taught me something important about policies, professionalism, and protecting your energy.

Because the complaint itself is rarely the hardest part. It is the emotional weight that comes with it. The back and forth. The temptation to defend yourself. The way one email can hijack your entire day if you let it.

Inside this conversation, I walk through how to handle difficult customers without reacting, oversharing, escalating the situation, or damaging your reputation.

We cover:

Why complaints can feel so personal

The importance of responding rather than reacting

How to remove emotion from difficult replies

When a refund can be a strategic decision

How to tighten policies after a challenging situation

Protecting your reputation in the age of screenshots

Guarding your energy as a founder

If you run an online store, sell digital products, or work closely with clients, this is a conversation worth having. Strong boundaries are not harsh. Clear policies are not unkind. Protecting your energy is not optional if you want to build something sustainable.

Running a business will expose you to all kinds of people. The goal is not to avoid complaints. The goal is to handle them in a way that protects your brand, your confidence, and your long-term vision.

If this episode resonated, I would love to hear your own lessons from the trenches. Send me a DM on Instagram at @iamjodieminto.

And if you found this helpful, please leave a review on Apple Podcasts. It genuinely helps more founders discover the show.

Listen to the full episode:
https://www.jodieminto.com/podcast 

Explore how we can work together:
https://www.jodieminto.com/work-with-me 

Apply for the 7-Figure Scale Collective:
https://www.jodieminto.com/mastermind 

Meta ads are still one of the most powerful growth levers for e-commerce brands.

But the way they work, and the way you need to use them, has shifted again.

In this episode, I’m sharing my 2026 Meta ads predictions based on what I’m seeing right now inside real ad accounts, client results, and the wider e-commerce landscape.

This isn’t theory or trend-chasing.

It’s what’s actually working, what’s losing effectiveness, and where smart founders need to focus next if they want profitable, sustainable growth.

If you’re running ads now, or planning to this year, this episode will help you approach Meta with more clarity and confidence.

I’m hosting a free, live training where I break down the 5 biggest Facebook ad mistakes I see e-commerce brands making right now, and what to do instead.

👉 Register your place at my free Masterclass 

If you’re ready for strategic guidance across ads, marketing, and the bigger picture of scaling your business, you can explore how we can work together here.

👉 Learn how we can work together 

🎧 See the full episode page

If this episode resonated, I’d love for you to share it with another founder who’s running ads this year.

And if you haven’t yet, make sure you’re subscribed so you don’t miss what’s coming next.

Jodie
🌸

The first episode of 2026!

After a much-needed break, I’m back in your ears to kick off the year with a topic that’s been coming up a lot in my mastermind (and in my own experience too).

This week, we’re talking about something many e-commerce founders quietly struggle with:

Feeling like your business is you.

Your identity, your self-worth, your success – all tangled up in sales, social media engagement, and your Shopify dashboard.

In this episode, I unpack:

Why healthy detachment is actually a business strategy

The impact of tying your self-worth to your revenue

The nervous system toll of constantly checking your Shopify app

Real-life boundaries you can set to protect your energy and decision-making

Simple mindset shifts and physical routines to create separation

This is a vulnerable, honest conversation about what it really looks like to run a business without letting it run you. Especially if you’re a creative, a perfectionist, or someone who really cares.

🎧 Listen to the full episode here:
https://www.jodieminto.com/podcast 

💻 Want help building a profitable online store that supports your life (not consumes it)?
Explore my programs and coaching:
https://www.jodieminto.com/work-with-me 

🌿 Ready for high-level support in 2026?
Apply for my 7-Figure Scale Collective mastermind:
https://www.jodieminto.com/mastermind 

Until next week,
Jodie
🌸

P.S.
If this episode resonated with you, I’d love for you to leave a review or share it with a friend who needs this reminder too.

As the year comes to a close, I wanted to record something a little different for this final episode of Online Store Success.

This isn’t a strategy episode.
It’s a pause.

A chance to slow down, reflect on the year that’s been, and look ahead with a bit more clarity and intention before everything ramps up again.

If this year stretched you emotionally, mentally, or financially, you’re not alone. It’s been a big year for many e-commerce founders, and in this episode I invite you to gently reflect on what actually worked, what felt heavy, and how you want your business and life to feel in the year ahead.

This episode isn’t about setting revenue targets or pushing harder.
It’s about closing the year intentionally and creating space for a more aligned next chapter.

In this episode, I talk about:

• Why this year felt heavier than usual for many small business owners
• How to reflect on what worked without judgement
• Identifying what drained your energy, time, or cash flow
• Shifting focus from revenue goals to how you want your business to feel
• What I’m seeing work right now inside my mastermind clients’ businesses
• Why simplifying your product range and focusing on hero products matters
• Creating a more easeful, sustainable sales and marketing engine
• Protecting your energy through better systems, support, and operations

A gentle reflection as you listen:

As you listen, I invite you to sit with these questions:

• What actually worked for you this year?
• What felt heavy or misaligned?
• How do you want your business and life to feel next year?

There’s no pressure to have perfect answers. This episode is simply about noticing, acknowledging, and closing the year with intention.

Ways you can work with me:

If you’d like support as you move into the new year, here are a few ways we can work together.

One Ad Wonder

A self-paced mini course that teaches a simple, high-converting Meta ads strategy.
Perfect if you want a low-investment starting point.
https://www.jodieminto.com/oneadwonder 

eComm Ads Academy

A small-group coaching program for product-based e-commerce brands already making sales and ready to scale with Meta ads.

Includes lifetime access to the curriculum plus an 8-week live coaching round starting 16 February.
https://www.jodieminto.com/eaa 

The 7-Figure Scale Collective Mastermind

A high-touch mastermind for established fashion and lifestyle e-commerce brands ready to scale profitably and build a business that runs in school hours.

The next cohort starts on 2 February, with four spots available.
https://www.jodieminto.com/mastermind 

Listen to the episode:
https://www.jodieminto.com/podcast

Today on the podcast, I’m lifting the lid on exactly how I’m structuring Meta ad accounts right now. Think of it as a real behind-the-scenes chat about what I’m testing, what I’m keeping, and the small shifts that are helping campaigns run more smoothly.

It’s simple, practical and perfect to listen to before you head into your next round of optimisation.

🎧 Listen here: https://www.jodieminto.com/podcast 

It’s an easy, honest breakdown of what’s working right now without the overwhelm. Just clear strategy and a fresh way to think about your setup.

If you’d love expert guidance or a personalised plan, you can book a paid 1:1 session with me here:
👉 https://www.jodieminto.com/work-with-me 

Or explore all the ways we can work together:
👉 https://www.jodieminto.com 

Thanks so much for tuning in!

If you’ve noticed your Meta ads feeling a little wobbly lately, you’re not imagining it. 😩

Andromeda has officially landed. 

In this episode, I unpack what this major algorithm shift means for your e-commerce brand and how to adjust your strategy so Meta’s delivery system works with you, not against you.

Here’s what we cover:

What Andromeda actually is and why Meta has introduced it

Why broad audiences are now essential

How your creative has become your strongest targeting signal

What this means for your hooks, angles and visuals

Why one hero ad is no longer enough

How to structure campaigns so the right person sees the right message at the right time

What’s working across my ad accounts and client accounts right now

Practical next steps you can implement today

By the end, you’ll know exactly how to adapt, what to test, and how to stay steady even as the algorithm evolves.

💫 Early access is now open for eComm Ads Academy 🤩

If you want my eyes on your ad account and a clear step by step system for building profitable Meta ads, you can join eComm Ads Academy in early access now.

You’ll get instant access to the full curriculum so you can start implementing straight away.

And if you join before 27 November, you’ll also receive a bonus one-on-one coaching call with me valued at $990 🎉

Learn more and join early access here:
https://www.jodieminto.com/eaa 

Connect with me

Website: jodieminto.com
Instagram @iamjodieminto

Making sales is great… but keeping money in your bank account? That’s where most online store owners struggle.

In this episode, we dive deep into the money side of your business — the cashflow leaks, the profit traps, and the small tweaks that can make a big difference to your bottom line.

I’m joined by Matt Byrne, founder of Day One Advisory and an accountant who specialises in e-commerce. Together, we break down what every online store owner needs to know to run a financially healthy, profitable business.

You’ll learn:

This isn’t a scary finance episode, it’s your no-fluff guide to finally understanding your numbers so you can make smarter, more confident business decisions.

Connect with Matt Byrne:

Links Mentioned:

Want more support scaling your store?

Check out my free resources and programs at jodieminto.com 

Links & Resources:
🎧 Full episode page: jodieminto.com/podcast
🌐 Visit my website: jodieminto.com
📸 Connect on Instagram: @iamjodieminto

I recently joined Jaryd Krause on his podcast to chat about what it really takes to scale an eCommerce business and sell it successfully.

We unpacked my journey building iland co., a fashion brand I started from scratch while raising a young family, working full time, and living overseas. What started as a side project turned into a seven figure global brand with customers and stockists around the world.

In this chat, Jaryd and I talk about what happens behind the scenes of scaling an eCommerce business, the lessons I learned from my first failed exit attempt, and how I eventually secured an all cash sale to an outside buyer.

Here’s a quick peek at what we cover:

✔️ The two biggest mistakes brands make when trying to jump from six to seven figures

✔️ Why scaling too fast can backfire (and how to know when to pause)

✔️ The real process of selling your business (and what happens when a deal falls through)

✔️ How to align your business growth with your long term goals

If you’re an eCommerce founder dreaming of scaling, selling, or simply building a business with real value, this one’s for you.

🎧 Tune in and get an inside look at how to scale strategically and prepare for a successful sale.

See the full episode page here.

Watch the full episode here, too.

Ever felt like your brain has 5,000 tabs open, you’re doing all the things, and you’re one big order surge away from collapse? 👀

This week’s episode is for you. We’re diving into the big (and often scary) question: When’s the right time to hire help in your business?

I’m sharing the lessons I learnt the hard way, from picking and packing orders on my dining table to managing a team of seven (and a lease I couldn’t wait to escape). Spoiler: it wasn’t all sunshine and scaling.

You’ll learn:

If you’re on the cusp of hiring your first VA, considering a 3PL, or wondering how to free yourself up to focus on revenue-driving tasks, this episode will help you make smarter, more strategic decisions about building your team.

Want more support scaling your store?

Check out my free resources and programs at jodieminto.com 

Links & Resources:
🎧 Full episode page: jodieminto.com/podcast 
🌐 Visit my website: jodieminto.com 
📸 Connect on Instagram: @iamjodieminto

Feeling like you're doing everything in your business... and wondering how you could possibly scale?

This episode is a must-listen if you're stuck in the messy middle, juggling growth, orders, marketing, customer service and everything else.

You're not alone, and you're not doing it wrong. But something has to shift if you're going to grow and stay sane.

We cover:

If you're maxed out and feel like scaling is impossible, this episode will help you see what’s really getting in the way and how to start shifting it.

✨ Want help stepping into your CEO role and scaling smarter?

The 7-Figure Scale Collective is where we do exactly this. Apply here: www.jodieminto.com/mastermind 

Links & Resources

🎧 Full episode page
🌐 Visit my website 
📸 Connect on Instagram