eCommerce Scale Collective with Jodie Minto

By Jodie MintoBusiness Entrepreneurship Marketing

eCommerce Scale Collective with Jodie Minto episodes

December 24, 2025 138. End of Year Reflection + Looking Ahead
As the year comes to a close, I wanted to record something a little different for this final episode of Online Store Success.
This isn’t a strategy episode.
It’s a pause.
A chance to slow down, reflect on the year that’s been, and look ahead with a bit more clarity and intention before everything ramps up again.
If this year stretched you emotionally, mentally, or financially, you’re not alone. It’s been a big year for many e-commerce founders, and in this episode I invite you to gently reflect on what actually worked, what felt heavy, and how you want your business and life to feel in the year ahead.
This episode isn’t about setting revenue targets or pushing harder.
It’s about closing the year intentionally and creating space for a more aligned next chapter.
In this episode, I talk about:
• Why this year felt heavier than usual for many small business owners
• How to reflect on what worked without judgement
• Identifying what drained your energy, time, or cash flow
• Shifting focus from revenue goals to how you want your business to feel
• What I’m seeing work right now inside my mastermind clients’ businesses
• Why simplifying your product range and focusing on hero products matters
• Creating a more easeful, sustainable sales and marketing engine
• Protecting your energy through better systems, support, and operations
A gentle reflection as you listen:
As you listen, I invite you to sit with these questions:
• What actually worked for you this year?
• What felt heavy or misaligned?
• How do you want your business and life to feel next year?
There’s no pressure to have perfect answers. This episode is simply about noticing, acknowledging, and closing the year with intention.
Ways you can work with me:
If you’d like support as you move into the new year, here are a few ways we can work together.
One Ad Wonder
A self-paced mini course that teaches a simple, high-converting Meta ads strategy.
Perfect if you want a low-investment starting point.
https://www.jodieminto.com/oneadwonder
eComm Ads Academy
A small-group coaching program for product-based e-commerce brands already making sales and ready to scale with Meta ads.
Includes lifetime access to the curriculum plus an 8-week live coaching round starting 16 February.
https://www.jodieminto.com/eaa
The 7-Figure Scale Collective Mastermind
A high-touch mastermind for established fashion and lifestyle e-commerce brands ready to scale profitably and build a business that runs in school hours.
The next cohort starts on 2 February, with four spots available.
https://www.jodieminto.com/mastermind
Listen to the episode:
https://www.jodieminto.com/podcast
18 min
December 04, 2025137. How I'm Structuring My Meta Ads Account Right Now
Today on the podcast, I’m lifting the lid on exactly how I’m structuring Meta ad accounts right now. Think of it as a real behind-the-scenes chat about what I’m testing, what I’m keeping, and the small shifts that are helping campaigns run more smoothly.
It’s simple, practical and perfect to listen to before you head into your next round of optimisation.
🎧 Listen here: https://www.jodieminto.com/podcast
Inside this episode
What’s happening in the auction at the moment
Why the “one ad set for everything” approach is falling flat
The structure I’m leaning into for more stability
When ABO or CBO makes the most sense
A few ideas to consider before your next round of tweaks
Why you’ll love this one
It’s an easy, honest breakdown of what’s working right now without the overwhelm. Just clear strategy and a fresh way to think about your setup.
Want my eyes on your ads?
If you’d love expert guidance or a personalised plan, you can book a paid 1:1 session with me here:
👉 https://www.jodieminto.com/work-with-me
Or explore all the ways we can work together:
👉 https://www.jodieminto.com
Thanks so much for tuning in!
13 min
November 13, 2025136. Meta's new Andromeda update and how to make it work to your advantage
If you’ve noticed your Meta ads feeling a little wobbly lately, you’re not imagining it. 😩
Andromeda has officially landed.
In this episode, I unpack what this major algorithm shift means for your e-commerce brand and how to adjust your strategy so Meta’s delivery system works with you, not against you.
Here’s what we cover:
What Andromeda actually is and why Meta has introduced it
Why broad audiences are now essential
How your creative has become your strongest targeting signal
What this means for your hooks, angles and visuals
Why one hero ad is no longer enough
How to structure campaigns so the right person sees the right message at the right time
What’s working across my ad accounts and client accounts right now
Practical next steps you can implement today
By the end, you’ll know exactly how to adapt, what to test, and how to stay steady even as the algorithm evolves.
💫 Early access is now open for eComm Ads Academy 🤩
If you want my eyes on your ad account and a clear step by step system for building profitable Meta ads, you can join eComm Ads Academy in early access now.
You’ll get instant access to the full curriculum so you can start implementing straight away.
And if you join before 27 November, you’ll also receive a bonus one-on-one coaching call with me valued at $990 🎉
Learn more and join early access here:
https://www.jodieminto.com/eaa
Connect with me
Website: jodieminto.com
Instagram @iamjodieminto
27 min
October 20, 2025135. How to make your online store more profitable – Interview with E-Commerce Accountant Matt Byrne
Making sales is great… but keeping money in your bank account? That’s where most online store owners struggle.
In this episode, we dive deep into the money side of your business — the cashflow leaks, the profit traps, and the small tweaks that can make a big difference to your bottom line.
I’m joined by Matt Byrne, founder of Day One Advisory and an accountant who specialises in e-commerce. Together, we break down what every online store owner needs to know to run a financially healthy, profitable business.
You’ll learn:
💸 Why cashflow feels so hard (and what to do about it)
📊 How to calculate your real margins, including hidden costs that quietly kill profit
⚖️ The truth about profit vs. cashflow, and why they’re not the same thing
🧮 How to find your break-even point and plan for sustainable growth
💰 When to start paying yourself (and how to make it possible)
This isn’t a scary finance episode, it’s your no-fluff guide to finally understanding your numbers so you can make smarter, more confident business decisions.
Connect with Matt Byrne:
Day One Advisory
Instagram: @matt.dayoneadvisory
LinkedIn: Matt Byrne
Links Mentioned:
💼 Landed costs workbook download: Landed Cost Calculator - Day One Advisory
📹 Watch Matt’s YouTube Channel for more e-commerce finance tips: @matt.dayoneadvisory Matt Byrne - YouTube
Want more support scaling your store?
Check out my free resources and programs at jodieminto.com
Links & Resources:
🎧 Full episode page: jodieminto.com/podcast
🌐 Visit my website: jodieminto.com
📸 Connect on Instagram: @iamjodieminto
45 min
October 13, 2025 134. Scaling and Selling an eCommerce Brand- my interview with Jaryd Krause
I recently joined Jaryd Krause on his podcast to chat about what it really takes to scale an eCommerce business and sell it successfully.
We unpacked my journey building iland co., a fashion brand I started from scratch while raising a young family, working full time, and living overseas. What started as a side project turned into a seven figure global brand with customers and stockists around the world.
In this chat, Jaryd and I talk about what happens behind the scenes of scaling an eCommerce business, the lessons I learned from my first failed exit attempt, and how I eventually secured an all cash sale to an outside buyer.
Here’s a quick peek at what we cover:
✔️ The two biggest mistakes brands make when trying to jump from six to seven figures
✔️ Why scaling too fast can backfire (and how to know when to pause)
✔️ The real process of selling your business (and what happens when a deal falls through)
✔️ How to align your business growth with your long term goals
If you’re an eCommerce founder dreaming of scaling, selling, or simply building a business with real value, this one’s for you.
🎧 Tune in and get an inside look at how to scale strategically and prepare for a successful sale.
See the full episode page here.
Watch the full episode here, too.
41 min
October 02, 2025133.When (and how) to build your team without breaking the bank (or your sanity)
Ever felt like your brain has 5,000 tabs open, you’re doing all the things, and you’re one big order surge away from collapse? 👀
This week’s episode is for you. We’re diving into the big (and often scary) question: When’s the right time to hire help in your business?
I’m sharing the lessons I learnt the hard way, from picking and packing orders on my dining table to managing a team of seven (and a lease I couldn’t wait to escape). Spoiler: it wasn’t all sunshine and scaling.
You’ll learn:
The signs it’s time to hire (and why waiting too long can stall your growth)
My very first hires and why starting small was the best move
The costly mistakes I made scaling my team too fast
Why contractors and freelancers can save you stress (and $$)
How to create simple SOPs so your team members actually succeed
The #1 question to ask yourself before committing to an office or warehouse
If you’re on the cusp of hiring your first VA, considering a 3PL, or wondering how to free yourself up to focus on revenue-driving tasks, this episode will help you make smarter, more strategic decisions about building your team.
Want more support scaling your store?
Check out my free resources and programs at jodieminto.com
Links & Resources:
🎧 Full episode page: jodieminto.com/podcast
🌐 Visit my website: jodieminto.com
📸 Connect on Instagram: @iamjodieminto
22 min
September 29, 2025132. Are you the bottleneck in your e-commerce business?
Feeling like you're doing everything in your business... and wondering how you could possibly scale?
This episode is a must-listen if you're stuck in the messy middle, juggling growth, orders, marketing, customer service and everything else.
You're not alone, and you're not doing it wrong. But something has to shift if you're going to grow and stay sane.
We cover:
How to spot when you’ve become the bottleneck (and what to do next)
Why your growth will plateau if you don’t let go of low-value tasks
What real CEO-level focus looks like in a product-based business
A simple mindset shift that helps you delegate (without panic)
The difference between hiring help and actually freeing up your time
If you're maxed out and feel like scaling is impossible, this episode will help you see what’s really getting in the way and how to start shifting it.
✨ Want help stepping into your CEO role and scaling smarter?

The 7-Figure Scale Collective is where we do exactly this. Apply here: www.jodieminto.com/mastermind
Links & Resources
🎧 Full episode page
🌐 Visit my website
📸 Connect on Instagram
14 min
September 23, 2025131. Finding and Scaling Your Hero Product for your Online Store
Wondering why your best-seller has slowed down, or if you even have a hero product in the first place?
This episode walks you through how to spot, grow, and evolve your hero product. It's the one thing that makes everything in your business simpler and more profitable.
Whether your product is feeling a bit stale, or you're surrounded by copycats, it’s time to reassess, refine and reignite.
You’ll learn:
What a hero product is (and why most 7-figure brands don’t have dozens)
How I scaled with one-size-fits-all kimonos, and what worked
What to do when your product gets copied or loses momentum
Where to find clues if you're still not sure what your hero product is
Why my mastermind is my hero offer, and what changed when I started leading with it
If you’ve been pulled in different directions, this episode will help you get clear on what’s working, what’s next, and how to scale with more ease.
✨ Want help uncovering and scaling your hero product?

Inside my mastermind, this is one of the very first things we do. Apply now for The 7-Figure Scale Collective: jodieminto.com/mastermind
Links & Resources
🎧 Full episode page
🌐 Visit my website
📸 Connect on Instagram
11 min
September 01, 2025130. Why Most e-Commerce brands stall at $10K months (and how to move past it)
If you’ve hit $10K months but can’t seem to grow beyond it, this episode is for you.
It’s one of the most common plateaus I see as an e-commerce coach, and today I’m breaking down exactly why it happens (spoiler: it’s not just about working harder) and how to move past it with clarity and confidence.
This isn’t theory. It’s based on real conversations with clients, my own journey scaling and selling a fashion brand, and the patterns I see every week inside my mastermind.
Inside this episode, I’ll walk you through:
The hero product blind spot that keeps you stuck in “creating mode” instead of scaling
Why under-spending on proven ads might be the real reason your growth has stalled
The surprising cost of doing everything yourself and how to start stepping into your CEO role
What happens when you don’t have a clear end goal (and how to fix it fast)
Whether you’re still figuring out your bestsellers or already seeing results but can’t scale further, this episode will help you spot where the real bottlenecks are and what to do next.
✨ Want the step-by-step breakdown? Grab my free guide Deconstructing a Million-Dollar-a-Year Online Fashion Store at jodieminto.com
Links & resources:
🎧 Full episode page
🌐 Visit my website
📸 Connect on Instagram
Links & Resources:
📥 Download the free guide – Deconstructing a Million-Dollar-a-Year Online Fashion Store: jodieminto.com/million
💼 Learn more about my high-touch mastermind – The 7-Figure Scale Collective: jodieminto.com/mastermind
26 min
August 25, 2025129. Capturing content for your product-based brand that convert - with Sandra Chau
So often, I hear from founders who feel frustrated that their products just aren’t selling the way they’d hoped, even though they know the product itself is great. And more often than not, the missing piece isn’t the product at all, it’s the content of the visuals.
Because visuals are more than “pretty pictures.” The right content tells a story, shows your product in context, and makes it easy for your customer to imagine themselves using it. That’s what builds trust and gets someone to click “add to cart.”
To explore this, I sat down with stylist and creative director Sandra Chau. Sandra began her career as a lawyer, then moved into the wedding industry, and eventually found her true calling in brand styling. Today, she’s based in Sydney and works with e-commerce brands across the world, from luxury bedding to minimalist swimwear, helping them create visuals with intention, clarity and selling power.
In this episode, Sandra and I chat about:
Why the content of your visuals matters more than the aesthetic alone
How lifestyle-driven imagery helps your customer connect and feel confident to buy
The mistakes founders often make with product photography, and how to fix them
What brands like Nimble Activewear and DISSH are doing right with their visuals
Simple, practical ways to start creating content-rich imagery that resonates with your audience and converts
Sandra’s approach is about clarity, not complication. You don’t need a huge budget or endless photoshoots. You need visuals with a clear story, created intentionally for your customer, so they do the heavy lifting in your marketing.
If you’ve ever felt like your photos “look nice” but don’t seem to move the needle, this episode will show you how to rethink your visuals as strategic content that actually sells.
✨ Want more clarity on scaling your brand sustainably? Visit jodieminto.com .
Links & resources:
🎧 Full episode page
🌐 Visit my website
📸 Connect on Instagram
🛍 Nimble Activewear
👗 DISSH
32 min