So often, I hear from founders who feel frustrated that their products just aren’t selling the way they’d hoped, even though they know the product itself is great. And more often than not, the missing piece isn’t the product at all, it’s the content of the visuals.

Because visuals are more than “pretty pictures.” The right content tells a story, shows your product in context, and makes it easy for your customer to imagine themselves using it. That’s what builds trust and gets someone to click “add to cart.”

To explore this, I sat down with stylist and creative director Sandra Chau. Sandra began her career as a lawyer, then moved into the wedding industry, and eventually found her true calling in brand styling. Today, she’s based in Sydney and works with e-commerce brands across the world, from luxury bedding to minimalist swimwear, helping them create visuals with intention, clarity and selling power.

In this episode, Sandra and I chat about:

Why the content of your visuals matters more than the aesthetic alone

How lifestyle-driven imagery helps your customer connect and feel confident to buy

The mistakes founders often make with product photography, and how to fix them

What brands like Nimble Activewear  and DISSH  are doing right with their visuals

Simple, practical ways to start creating content-rich imagery that resonates with your audience and converts

Sandra’s approach is about clarity, not complication. You don’t need a huge budget or endless photoshoots. You need visuals with a clear story, created intentionally for your customer, so they do the heavy lifting in your marketing.

If you’ve ever felt like your photos “look nice” but don’t seem to move the needle, this episode will show you how to rethink your visuals as strategic content that actually sells.

✨ Want more clarity on scaling your brand sustainably? Visit jodieminto.com .

Links & resources:

🎧 Full episode page 

🌐 Visit my website 

📸 Connect on Instagram 

🛍 Nimble Activewear 

👗 DISSH