eCommerce Scale Collective with Jodie Minto

By Jodie MintoBusiness Entrepreneurship Marketing

eCommerce Scale Collective with Jodie Minto episodes

May 25148. A simple Instagram strategy to grow your followers and feed your Meta ads funnel
Meta ads have been doing some strange things lately, especially when it comes to finding fresh top-of-funnel audiences.
In some accounts, purchase campaigns are leaning heavily towards warm audiences, while retargeting is suddenly performing better than it has in a long time.
So in this episode, I’m sharing a small but mighty Instagram strategy that can help bring new people into your world, grow your following, and support the rest of your Meta ads ecosystem.
This is an updated version of a strategy I first shared back in episode 104, and it’s especially useful right now if your top-of-funnel purchase campaigns have felt a little unpredictable.
In this episode, I cover:
Why some broad Meta campaigns may still be spending heavily on engaged and existing audiences
Why growing your Instagram audience can still support your broader sales and marketing strategy
How to choose the right organic posts to boost
Why your boosted post should be created from Instagram.com, not the app
The objective I recommend using if follower growth is your goal
How to set up your audience, budget and ad account connection properly
What to track inside Ads Manager so you can see what’s working
If your purchase campaigns are struggling to find fresh people, or your Instagram reach feels painfully low, this episode will give you a simple, low-cost strategy to test alongside your existing Meta ads.
🎧 Listen to the full episode here:
Want more support with your e-commerce growth strategy?
You can explore my current programs, courses and coaching options here:
Work with me
You can also listen back to episode 104, where I first shared the original version of this boosted post strategy:
Listen to episode 104
12 min
May 18147. Meet the Founder Marlena Gabriel from Horizon Athletic
Building a fashion or activewear brand from scratch takes far more than a beautiful product idea.
It takes patience, persistence, problem-solving and the willingness to keep showing up long enough to understand what your customers actually want.
In this Meet the Founder episode, I’m joined by Marlena, founder of Horizon Athletic, a sustainable swimwear and activewear brand originally founded in Australia and now growing across international markets.
Marlena shares how her background in sport, business and finance led her into fashion, why sustainability and responsible production have been central to the brand from the beginning, and what it really looks like to grow a lean, international product-based business.
From Australian-made swimwear to Italian-made activewear, European marketplaces, rebrands, product refinement and even losing stock in a fire, this is such a grounded and honest conversation about the realities of building a brand for the long term.
In this episode, we cover:
How Marlena first started Horizon Athletic while working in accounting
The role her auntie played in helping her understand design, sampling, patterns and production
Why Australian-made swimwear is still such an important part of the brand
The challenges of manufacturing locally and sourcing sustainable fabrics
How Horizon Athletic expanded into Europe through marketplaces
Why building momentum takes time, patience and consistent refinement
The importance of understanding your true customer, not just the customer you thought you were selling to
How Marlena bounced back after a fire impacted her Australian stock
Why customer feedback and seeing people genuinely love the product has been one of her biggest wins
What’s next for Horizon Athletic, including international expansion and new product categories
This episode is a beautiful reminder that building a brand is rarely instant.
It is built through small decisions, consistent action, customer feedback, product refinement and the resilience to keep going when things do not go to plan.
Listen to the full episode now.
Links mentioned:
Horizon Athletic website
Horizon Athletic Instagram
Listen to the episode
Learn more about my programs here
And remember, I'd be so grateful if you could leave me a review on Apple Podcasts! Your reviews make my day. See you next week!
29 min
May 11146. The 4 x e-Commerce growth strategies every online store owner needs to know
If your business feels busy but not necessarily growing, this episode will give you a reset.
Because doing more isn’t the answer.
It’s about knowing what to focus on, and when.
Inside this episode, I’m breaking down a simple framework I use with my clients to bring clarity and direction to their growth strategy, especially when things start to feel scattered or stagnant.
You’ll walk away knowing exactly where to focus your time and energy over the next 30 to 90 days, without trying to do everything at once.
What we cover:
The 4 core e-commerce growth strategies and how they actually work in real life
Why trying to do everything at once is slowing your growth
How to identify which strategy you’re currently focused on (and if it’s the right one)
The difference between scaling with existing products vs launching new ones
When it makes sense to expand into new markets, like international or wholesale
Why product development often creates more pressure than progress
How to choose one or two clear priorities for the next 30 to 90 days
If you’ve been feeling pulled in too many directions or unsure what your next move should be, this will help you simplify and refocus.
Listen to the full episode here.
If you’re ready for personalised support to map out your growth strategy and scale your business with clarity, you can apply to work with me inside the mastermind.
Or explore my programs at jodieminto.com
16 min
May 05145. What to do when your business feels harder than it should
In this episode, I’m sharing something a little more personal.
After two weeks away in Bali, I came home questioning everything.
Not just how I was running my business, but whether I even wanted to keep doing it at all.
And if you’ve ever had one of those moments where everything feels heavy, frustrating, or just harder than it should… this one will likely hit close to home.
Because what I realised wasn’t what I expected.
It wasn’t that I’d fallen out of love with my business.
It wasn’t that I needed to burn everything down and start again.
It was something much simpler, and much more fixable.
Inside this episode, I walk you through what actually came up for me, what I was getting wrong, and the shift I’m making moving forward.
We also talk about the different seasons of business, why these “I want to quit” moments happen more often than you think, and how to respond without making reactive decisions you’ll regret.
If your business has been feeling harder than it should lately, this is your reminder to pause before you pivot.
There’s usually a smarter solution sitting right in front of you.
In this episode, I cover:
What triggered me to question my entire business
Why time off didn’t give me the clarity I expected
The real reason things started to feel overwhelming
How growth can quietly create new pressure points
The difference between a business problem and a support problem
Why these feelings are often seasonal, not permanent
The simple shift I’m making instead of walking away
If this episode resonated, I’d love to hear from you.
Send me a message on Instagram or share it to your stories and tag me so I can say thank you.
And if you’re ready for more support inside your business, you can explore ways to work with me at jodieminto.com
12 min
April 13144. What to Do When Your Meta Ads Aren’t Working, 5 Common Problems and How to Fix Them
If your Meta ads have suddenly stopped performing, your ROAS has dropped, or you’re getting clicks but no sales, this episode is for you.
Inside this episode, I’m breaking down some of the most common Meta ads problems I’m seeing right now across e-commerce brands, and what to actually do about them.
From ads that start strong and then slow down, to campaigns that are spending but not converting, I’m walking you through the key things to check before you panic, turn everything off, or assume your ads are broken.
I also share why low ROAS is not always a Meta problem, what can cause new ads not to spend at all, and why your website might be the real issue if people are clicking but not buying.
In this episode, I cover:
What to do when your ads were working, then suddenly dropped off
Why low ROAS often points to an average order value or website issue
What to look at when you’re getting some sales, but not enough volume
Why do some new ads not spend at all
What it usually means when your ads get clicks but no purchases
The difference between a Meta ads issue and a website conversion issue
Why reading the numbers matters more than reacting emotionally
This is a practical troubleshooting episode to help you step back, assess what the data is actually saying, and make smarter decisions inside Ads Manager.
If you enjoyed this episode, come and say hi on Instagram at @iamjodieminto.
And if you’d like my help with your e-commerce business, you can learn more about my programs and coaching at jodieminto.com/work-with-me.
21 min
March 31143. How to Track What’s Actually Working in Your E-Commerce Business (with Triple Whale)
When you start running ads, using email marketing, posting on social media and trying to grow your online store, one of the biggest questions becomes this.
What is actually driving my sales?
Because when your Shopify, Meta Ads and Google Ads all show different numbers, it becomes very hard to know what is really working and where you should be investing more time and money.
In this episode, I’m joined by Adam Saunders from Triple Whale and we talk about attribution, tracking, and how e-commerce founders can actually understand their data and make better decisions as they grow.
We talk about why tracking has become more complicated over the last few years, why your numbers don’t match across platforms, and how to start looking at your data in a much smarter way so you can scale with more confidence.
If you are running ads, investing in marketing, or trying to scale your online store, this episode will help you better understand what is really happening behind your sales numbers.
In this episode, we cover:
Why your Shopify, Meta and Google numbers never match
What attribution actually means in e-commerce
Why tracking has become harder over the last few years
How to look at blended data instead of relying on one platform
How understanding your numbers helps you scale with more confidence
What founders should actually be tracking in their business
How tools like Triple Whale help you see the bigger picture
Why data becomes more important as your business grows
Resources mentioned in this episode
Triple Whale
If you'd like to sign up and try Triple Whale, your welcome to use my Affiliate link here
Connect with Adam Saudners from Triple Whale here.
Learn more about the Mastermind here - 7-Figure Scale Collective
Explore more podcast episodes here.
Enjoyed this episode?
If this episode was helpful, I would be so grateful if you could leave a review and a five-star rating on Apple Podcasts or Spotify. It helps more product-based founders discover the show.
You can also share the episode on Instagram and tag me @iamjodieminto so I can say thank you.
30 min
March 04142. The 3 Growth Levers that Scale an e-Commerce Store
When an online store hits a plateau, the question most founders ask is simple.
What should I do next to grow sales?
Should you spend more on ads?
Should you focus on email marketing?
Or is it time to expand your product range?
The truth is, the right answer depends entirely on what is already happening inside your business.
In this episode, I share three real examples from a recent mastermind coaching call where founders were all trying to solve the same problem, scaling their sales.
But the strategy that made the most sense for each business was completely different.
By stepping back and analysing where their sales were actually coming from, we were able to identify the most logical lever to pull next.
If your store feels like it has hit a ceiling lately, this episode will help you step back, look at the numbers, and identify where the real growth opportunity may be sitting.
In this episode, we cover:
The three major growth levers available to most e-commerce businesses
How to analyse where your sales are actually coming from
Why different businesses require completely different scaling strategies
Three real case studies from inside my mastermind
How to identify the next lever that could unlock your growth
Resources mentioned in this episode
90-Minute e-Commerce Scale Intensive
https://www.jodieminto.com/ecomm-scale-intensive
7-Figure Scale Collective Mastermind
https://www.jodieminto.com/mastermind
Explore more podcast episodes
https://www.jodieminto.com/podcast
Enjoyed this episode?
If this episode was helpful, I would be so grateful if you could leave a review and a five star rating on Apple Podcasts or Spotify. It helps more product-based founders discover the show.
You can also share the episode on Instagram and tag me @iamjodieminto so I can say thank you.
21 min
February 16141. My customer service horror stories, and how you can handle complaints without losing your mind
Content warning: This episode mentions suicide. If you or someone you know has been affected by any of the issues raised in this episode, help is always available. Call Lifeline Australia on 13 11 14.
Customer service is part of building a business. It is also one of the fastest ways to test your patience, your boundaries, and your leadership.
In this episode, I share several real stories from my own journey, from scaling a 7-figure fashion brand to navigating the early days of my coaching business. Some of them are absurd. Some are terrifying. All of them taught me something important about policies, professionalism, and protecting your energy.
Because the complaint itself is rarely the hardest part. It is the emotional weight that comes with it. The back and forth. The temptation to defend yourself. The way one email can hijack your entire day if you let it.
Inside this conversation, I walk through how to handle difficult customers without reacting, oversharing, escalating the situation, or damaging your reputation.
We cover:
Why complaints can feel so personal
The importance of responding rather than reacting
How to remove emotion from difficult replies
When a refund can be a strategic decision
How to tighten policies after a challenging situation
Protecting your reputation in the age of screenshots
Guarding your energy as a founder
If you run an online store, sell digital products, or work closely with clients, this is a conversation worth having. Strong boundaries are not harsh. Clear policies are not unkind. Protecting your energy is not optional if you want to build something sustainable.
Running a business will expose you to all kinds of people. The goal is not to avoid complaints. The goal is to handle them in a way that protects your brand, your confidence, and your long-term vision.
If this episode resonated, I would love to hear your own lessons from the trenches. Send me a DM on Instagram at @iamjodieminto.
And if you found this helpful, please leave a review on Apple Podcasts. It genuinely helps more founders discover the show.
Links
Listen to the full episode:
https://www.jodieminto.com/podcast
Explore how we can work together:
https://www.jodieminto.com/work-with-me
Apply for the 7-Figure Scale Collective:
https://www.jodieminto.com/mastermind
20 min
February 03140. My e-commerce Meta Ad predictions for 2026
Meta ads are still one of the most powerful growth levers for e-commerce brands.
But the way they work, and the way you need to use them, has shifted again.
In this episode, I’m sharing my 2026 Meta ads predictions based on what I’m seeing right now inside real ad accounts, client results, and the wider e-commerce landscape.
This isn’t theory or trend-chasing.
It’s what’s actually working, what’s losing effectiveness, and where smart founders need to focus next if they want profitable, sustainable growth.
Inside this episode, we cover:
How Meta ads are evolving in 2026 and what that means for product-based brands
Why creative, messaging, and offer clarity matter more than ever
What Meta’s increasing automation really means for advertisers
Where founders are still wasting money (and how to stop)
How to think about ads as part of a wider sales and marketing system, not a standalone tactic
What I’d prioritise if I were starting or scaling ads this year
If you’re running ads now, or planning to this year, this episode will help you approach Meta with more clarity and confidence.
Ready to fix what’s not working in your ads?
I’m hosting a free, live training where I break down the 5 biggest Facebook ad mistakes I see e-commerce brands making right now, and what to do instead.
👉 Register your place at my free Masterclass
Want support beyond the podcast?
If you’re ready for strategic guidance across ads, marketing, and the bigger picture of scaling your business, you can explore how we can work together here.
👉 Learn how we can work together
🎧 See the full episode page
If this episode resonated, I’d love for you to share it with another founder who’s running ads this year.
And if you haven’t yet, make sure you’re subscribed so you don’t miss what’s coming next.
Jodie
🌸
25 min
January 14139. You are not your business -How to separate your business from your self-worth and stop beating yourself up when things don't go to plan
The first episode of 2026!
After a much-needed break, I’m back in your ears to kick off the year with a topic that’s been coming up a lot in my mastermind (and in my own experience too).
This week, we’re talking about something many e-commerce founders quietly struggle with:
Feeling like your business is you.
Your identity, your self-worth, your success – all tangled up in sales, social media engagement, and your Shopify dashboard.
In this episode, I unpack:
Why healthy detachment is actually a business strategy
The impact of tying your self-worth to your revenue
The nervous system toll of constantly checking your Shopify app
Real-life boundaries you can set to protect your energy and decision-making
Simple mindset shifts and physical routines to create separation
This is a vulnerable, honest conversation about what it really looks like to run a business without letting it run you. Especially if you’re a creative, a perfectionist, or someone who really cares.
🎧 Listen to the full episode here:
https://www.jodieminto.com/podcast
💻 Want help building a profitable online store that supports your life (not consumes it)?
Explore my programs and coaching:
https://www.jodieminto.com/work-with-me
🌿 Ready for high-level support in 2026?
Apply for my 7-Figure Scale Collective mastermind:
https://www.jodieminto.com/mastermind
Until next week,
Jodie
🌸
P.S.
If this episode resonated with you, I’d love for you to leave a review or share it with a friend who needs this reminder too.
17 min