eCommerce Scale Collective with Jodie Minto

When I grew my fashion business from $350K a year to $1.3M in just 12 months, it wasn’t because I suddenly worked harder, launched dozens of new products, or threw endless money at ads.

It was because I made three very specific shifts that changed everything.

In this episode, I’m pulling back the curtain on what really worked to create consistent, profitable growth. Not the shiny version, but the practical, sometimes unglamorous moves that turned a business into a reliable 7-figure success.

Here’s what we cover:

Why focusing on best sellers and letting go of the rest freed up cash, energy and headspace

How creating a marketing rhythm with campaigns, creators and email made sales predictable instead of patchy

The back-end systems that kept growth sustainable and gave me the space to step into my CEO role

What I’d do differently if I was starting over, from finances to photography to getting support sooner

The lessons every founder should know before trying to scale too fast

This isn’t about doing more. It’s about identifying what’s already working, doubling down, and building structure around it so your business can grow without taking over your life.

If you’re currently sitting at inconsistent $10K months and dreaming of more, this episode will help you see which levers to pull first so you can scale profitably and sustainably.

✨ Want the step-by-step breakdown? Grab my free guide Deconstructing a Million-Dollar-a-Year Online Fashion Store at jodieminto.com

Links & resources:

🎧 Full episode page 

🌐 Visit my website 

📸 Connect on Instagram

Links & Resources:

📥 Download the free guide – Deconstructing a Million-Dollar-a-Year Online Fashion Store: jodieminto.com/million

💼 Learn more about my high-touch mastermind – The 7-Figure Scale Collective: jodieminto.com/mastermind

Thinking about running ads for your online store but not sure if you’re ready?

In this episode, I’m sharing a recent conversation from The Product Based Business Podcast with Madison Pagie where we unpack what you need to know before you spend a cent on Meta Ads.

This isn’t about throwing spaghetti at the wall, boosting random posts or hoping something sticks. We talk about what it really takes to make ads work, when it’s worth starting and how to test small budgets without wasting money.

We cover:

Why a 1% conversion rate is a key benchmark before running ads

The biggest mistakes founders make when jumping in too soon

Why creative and messaging do the heavy lifting in 2025

How to test ads smartly (even on a $10/day budget)

A clever way to boost Instagram followers cheaply and effectively

How your organic content and socials impact ad performance

If you’ve been feeling unsure about when to start with Meta Ads, this episode will give you clarity and confidence.

Want to connect?

Visit my website for more resources: jodieminto.com

Find me on Instagram: @jodieminto

Ready to confidently set up your first high-converting ad campaign?

✨ My totally updated One Ad Wonder mini-course will walk you through creating, setting up and installing your hero ad system that drives traffic and sales on autopilot (in just 90 minutes).

Enrol now and get instant access:

Links & resources:

🎧 Full episode page
🌐 Visit my website
📸 Connect on Instagram

Have you ever seen your own Meta ad and thought, "That’s not the copy I wrote… and what’s with the strange music and brown text box?"

Then this episode is for you.

In today’s Online Store Success Podcast, I’m unpacking one of Meta’s sneakiest ad features (Advantage+ Creative Enhancements) and showing you exactly what to look out for before your beautiful ads get butchered by automatic AI settings.

If you’re a fashion, lifestyle or baby brand founder using Meta Ads to grow your online store, understanding how these enhancements work is essential.

You’ll learn:

I’ve seen too many good ads ruined by these auto-settings, and I don’t want that for you.

📣 If you want a clean, proven setup that doesn’t rely on Meta’s mystery toggles, my One Ad Wonder mini-course walks you through the exact steps to create a high-converting ad for your online store. It’s just $97 and updated for 2025.

🎧 Listen to the full episode now and take back control of your Meta ad creative.

👇 Visit the episode archive here:
https://www.jodieminto.com/podcast

👇 Grab the mini-course here:
https://www.jodieminto.com/oneadwonder

If you’re an e-commerce founder stuck in the “messy middle”, that space where you’ve moved beyond the start-up hustle, are making sales, but still not seeing the consistency or growth you want, this episode is for you.

I’m sharing five things I would NEVER ask you to do to grow your online store. These are the well-intended moves that often sound like the next logical step but can actually hold you back, drain your cash flow or put unnecessary pressure on your business.

They’re the kinds of decisions I’ve seen trip up so many founders over the years. Some of them even cost me time, money and freedom in my own journey building, scaling and eventually selling a seven-figure fashion brand.

Inside this episode, I walk you through:

• Why taking out loans or spending big on things like PR, rebrands or websites before you’re ready can create more stress than momentum

• The mistake of throwing more money into ads when your website isn’t converting

• Why constantly discounting or pricing too low from the start eats into your margins and positions your brand poorly

• The risk of investing heavily in a custom website before you’ve got the data and clarity to guide it

• The real cost of leasing a warehouse or office before your business actually needs it, and smarter alternatives that offer more freedom

This episode is a must-listen if you’re starting to feel stuck or scattered. It’s about simplifying your next move, protecting your profit, and building a business that works for your life, not the other way around.

🎧 Listen to the full episode here: jodieminto.com/podcast

✨ Ready to grow your store with smart, strategic support?

Explore ways we can work together: jodieminto.com/work-with-me

How Louise from Baby Luno Built a Lean, Million-Dollar Brand from Home (During School Hours)

In this episode of Online Store Success, I’m chatting with the incredible Louise Carter, founder of Baby Luno and one of the coaching clients inside my mastermind, The 7-Figure Scale Collective.

Louise has built something pretty special. She’s scaled Baby Luno into a lean, profitable, million-dollar a year e-commerce brand while working from home, in school hours, without a big team or expensive warehouse setup.

We talk about what it really takes to create that kind of growth without the chaos. Louise shares so openly about the ups, the pivots, and how the right support changed everything.

In this episode, we cover:

- The moment she nearly walked away from it all, and what helped her keep going
• How simplifying her range and focusing on bestsellers unlocked huge momentum
• The systems and structure that let her grow without burning out
• What it’s really like inside the mastermind as a busy mum and founder
• How she now gets more done in a week than she used to in a month

It’s a juicy one, especially if you’re in the thick of building and wondering if there’s a simpler, more sustainable way to scale.

Go give Baby Luno some love:

Visit the shop

Follow on Instagram

And if you’re ready to build your own version of a lean, million-dollar brand?

I’ve got one spot opening in The 7-Figure Scale Collective this July.
 

This is my high-touch mastermind where we create consistent, profitable growth in school hours, without the grind.

Here’s where you can learn more or apply.

Links & Resources

🎧 Full Episode Page

🌐 Visit My Website

📸 Connect on Instagram

If one platform disappeared tomorrow… would your business be okay?

In this episode of Online Store Success, I’m diving into five key areas where many e-commerce brands are unintentionally putting themselves at risk.

From over-relying on Meta Ads to depending on one supplier, country, or sales channel, these are the silent stress points that can unravel your business fast if you’re not careful.

We’ll chat through:

The dangers of platform dependency (and how to protect your Instagram and Ads accounts)

Why single-channel marketing is risky (and how to diversify without spreading yourself too thin)

What to do if your manufacturer suddenly ghosts you

How to untangle your personal finances from your business cash flow

What the recent US tariffs are teaching us about regional and supply chain risk

If you’ve ever felt like things are working, but only just, this one’s for you.

Want personalised support to build a lean, profitable, de-risked business?

Apply now for the 7-Figure Scale Collective Mastermind. This is my high-touch program for established fashion and lifestyle e-commerce founders who are ready to scale without chaos or burnout.

Visit the full episode page here. 

 This week on Online Store Success, I’m joined by the brilliant Madison Paige – business growth specialist, TEDx speaker, and host of the Small Business Growth Podcast.

Madison has spent the last nine years helping product-based brands create ride-or-die online communities that actually drive sales. In this episode, we dive into what’s working right now on organic social media, and how e-commerce founders can show up online in a way that feels purposeful, profitable and sustainable.

If you’ve been posting regularly but still feel like it’s not clicking, this conversation is for you.

Madison walks us through her 4 content pillars that help product-based businesses grow without burnout:

Connection content

Expertise content

Engagement content

Promotional content

Whether you’re just starting out or rebuilding your strategy, you’ll walk away with fresh ideas and practical ways to show up for your audience in 2025.

We chat about:

What community means for e-commerce brands today (and why it matters more than ever)

The difference between visibility and actual connection

How to create content that encourages real conversation and trust

Tips to sell in your content without feeling pushy

Signs your community is working (even if you’re not viral)

What to focus on if you’re feeling stuck or burnt out with socials

This is a grounded, energising listen full of smart strategy and doable shifts.

🎧 Listen to Madison’s podcast:
Small Business Growth Podcast on Spotify

📲 Connect with Madison Paige:
Instagram – @thisismadisonpaige
Madison's Website

Grab your ticket for Retail Fest 2026 here.

💡 Want help growing your e-commerce brand sustainably?
Check out how we can work together

Until next week,
Jodie
🌸

P.S.
If you loved this chat, a quick rating or review helps more founders find us and grow their business with clarity and confidence.

 🎙️ Episode 121: How Much Is Outsourcing Your Ads Management Really Costing You?

If you’re currently paying someone to run your Meta Ads, or considering it, this episode is a must-listen.

Jodie breaks down a real client case study and the numbers behind why outsourcing often costs e-commerce founders more than they realise. It’s not just the monthly fee. It’s the profit you’re handing over… and the control you’re giving up.

📌 In this episode, we cover:

Why outsourcing your Meta Ads can quietly drain your profits

A real example: $2K ad spend + $2K agency fee + 25% cost of goods = a net loss

The hard truth about ROAS (and why 2.5x still might not be enough)

Why most small brands don’t need an agency, they need strategy, support, and confidence

The simple reason you should never outsource the biggest revenue driver in your business

Why managing your own ads isn’t as scary (or as hard) as you think

What to do instead if you want profitable, consistent results

💡 Key takeaway:

Outsourcing sounds appealing, but for most e-commerce founders, it’s a profit leak. Ads are too important to hand over, especially when they drive up to 80% of your sales.

🔗 Want to learn how to confidently manage your own ads?

Join eComm Ads Academy

Doors are open now and the next live round starts 2 June 2025.

Inside, you’ll get:

8 weeks of coaching and ad account support

Lifetime access to 50+ bite-sized video lessons

Real-time campaign reviews and feedback

Plug-and-play templates and a custom ChatGPT ad-writing tool

📲 Got questions? DM Jodie on Instagram @iamjodieminto

Visit the full episode page here. www.jodieminto.com/podcast

If you're feeling overwhelmed by all the recent changes in Meta Ads, you're not alone.

This week, we're diving into what's actually working right now to help e-commerce founders (just like you) scale your sales without the constant stress of figuring it all out yourself.

In this episode, I’m sharing exactly what's getting results for my clients and my own ads:

Here's a quick look at what you'll learn:

Why Advantage+ Sales campaigns (formerly Advantage+ Shopping) are the clear winners right now and how to adapt your strategy to leverage them.

The truth about broad audiences and why they continue to outperform interest-based and lookalike audiences (spoiler alert: simpler really is better!).

How using your existing Facebook and Instagram posts as ads can give your campaigns a head start, boost engagement, and improve your return on ad spend.

The common pitfalls of relying too heavily on granular targeting, lookalike, and retargeting audiences, and why simplifying your approach leads to more sustainable growth.

Forget complicated hacks and constant algorithm chasing, this episode is all about clear, practical strategies you can implement straight away.

Ready to dive deeper and get personalised support?

Doors are currently open to eComm Ads Academy, my intimate, 8-week coaching program designed specifically for e-commerce founders. Inside, you'll gain the confidence and skills to manage your own Meta Ads profitably, with weekly live calls, expert ad account reviews, and lifetime access to a comprehensive learning hub.

Links mentioned in this episode:

View the episode page here: https://www.jodieminto.com/podcast

Register for my free masterclass here: https://www.jodieminto.com/Facebook-Ads-4-day-challenge

Learn more about eComm Ads Academy here: https://www.jodieminto.com/eaa

Thanks for listening!

Jodie 🌸

 If your Meta Ads have been underperforming for months, you're not alone.

February, March and April were rough across the board. High costs. Low returns. And plenty of head-scratching.

But something’s shifted.

In May, we’ve seen a dramatic turnaround, some clients are getting the best results they’ve seen in six months. And it’s not just luck.

Meta has been quietly rolling out major changes behind the scenes. Some ad accounts have been switched over, others haven’t. And that’s exactly what we’re diving into in today’s episode.

Inside this episode, I’ll walk you through:

What’s changed with the removal of Advantage+ Shopping and the move to Advantage+ Sales campaigns

Why only some accounts have been affected so far (and what to look for)

What’s different with the new campaign structure, more control, more automation, and fewer manual options

Why detailed targeting, custom audiences and retargeting are fading fast

What to do now to make sure your ads stay profitable as Meta continues to evolve

If your ads have been expensive, inconsistent or just plain confusing this year, this episode will give you clarity and confidence moving forward.

👋 Want support getting your Meta Ads working properly again?

Come join me for Ads Boost Bootcamp, a free 4-part live training series for e-commerce business owners.

We kick off Wednesday, 14 May at 10am AEST.

Inside, we’ll cover:

How to structure your ad campaigns for profit in 2025

Whether you’re truly ready to scale with ads (and what to fix if not)

How to use Meta’s new tools without relying on outdated strategies

What’s actually working right now across dozens of client accounts

This is hands-on training delivered live across 7 days (with all replays available).

👉 Click here to register for free

If the bootcamp has already started, don’t stress, you’ll still get access to all the sessions inside the private Facebook group.

Links & Resources

Join Ads Boost Bootcamp: https://www.jodieminto.com/Facebook-Ads-4-day-challenge

Follow me on Instagram: @iamjodieminto

Explore my courses and programs: jodieminto.com