🎙️ Episode 121: How Much Is Outsourcing Your Ads Management Really Costing You?

If you’re currently paying someone to run your Meta Ads, or considering it, this episode is a must-listen.

Jodie breaks down a real client case study and the numbers behind why outsourcing often costs e-commerce founders more than they realise. It’s not just the monthly fee. It’s the profit you’re handing over… and the control you’re giving up.

📌 In this episode, we cover:

Why outsourcing your Meta Ads can quietly drain your profits

A real example: $2K ad spend + $2K agency fee + 25% cost of goods = a net loss

The hard truth about ROAS (and why 2.5x still might not be enough)

Why most small brands don’t need an agency, they need strategy, support, and confidence

The simple reason you should never outsource the biggest revenue driver in your business

Why managing your own ads isn’t as scary (or as hard) as you think

What to do instead if you want profitable, consistent results

💡 Key takeaway:

Outsourcing sounds appealing, but for most e-commerce founders, it’s a profit leak. Ads are too important to hand over, especially when they drive up to 80% of your sales.

🔗 Want to learn how to confidently manage your own ads?

Join eComm Ads Academy

Doors are open now and the next live round starts 2 June 2025.

Inside, you’ll get:

8 weeks of coaching and ad account support

Lifetime access to 50+ bite-sized video lessons

Real-time campaign reviews and feedback

Plug-and-play templates and a custom ChatGPT ad-writing tool

📲 Got questions? DM Jodie on Instagram @iamjodieminto

Visit the full episode page here. www.jodieminto.com/podcast