If you’re an e-commerce founder stuck in the “messy middle”, that space where you’ve moved beyond the start-up hustle, are making sales, but still not seeing the consistency or growth you want, this episode is for you.

I’m sharing five things I would NEVER ask you to do to grow your online store. These are the well-intended moves that often sound like the next logical step but can actually hold you back, drain your cash flow or put unnecessary pressure on your business.

They’re the kinds of decisions I’ve seen trip up so many founders over the years. Some of them even cost me time, money and freedom in my own journey building, scaling and eventually selling a seven-figure fashion brand.

Inside this episode, I walk you through:

• Why taking out loans or spending big on things like PR, rebrands or websites before you’re ready can create more stress than momentum

• The mistake of throwing more money into ads when your website isn’t converting

• Why constantly discounting or pricing too low from the start eats into your margins and positions your brand poorly

• The risk of investing heavily in a custom website before you’ve got the data and clarity to guide it

• The real cost of leasing a warehouse or office before your business actually needs it, and smarter alternatives that offer more freedom

This episode is a must-listen if you’re starting to feel stuck or scattered. It’s about simplifying your next move, protecting your profit, and building a business that works for your life, not the other way around.

🎧 Listen to the full episode here: jodieminto.com/podcast

✨ Ready to grow your store with smart, strategic support?

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