eCommerce Scale Collective with Jodie Minto

Ever wondered what it's really like inside my mastermind, The 7-Figure Scale Collective? Well, today you're getting a front-row seat!

In this special "behind-the-scenes" episode, I'm joined by my incredible mastermind clients and expert coaches who are pulling back the curtain on their biggest breakthroughs, strategic wins, and exactly how their businesses have changed since joining the collective.

Listen in as we cover:

Powerful strategies that have made the biggest impact for their growth.

How email marketing (especially with Klaviyo) can drive significant, consistent revenue.

Real-life examples of what's possible when you get clear, strategic support.

The transformative power of community and coaching.

If you've been curious about what it takes to scale profitably, without burnout, this honest, open, and action-packed conversation is exactly what you need.

Tune in now to hear directly from ambitious founders just like you who are turning their big business dreams into reality.

Connect with our experts and panel guests here:

Lisa Davey from Wild Mustard

Louise from Baby Luno

Gemma from Confetti Kidz

Allyson from Sweet June

Enjoy!

Jodie
🌸

P.S. Want in? Applications for The 7-Figure Scale Collective are now open—head to jodieminto.com/mastermind to learn more. ​ ​

 Let’s be honest—the current e-commerce landscape can feel like a bit of a rollercoaster. Between rising ad costs, shifting Meta campaign structures, and US tariff shocks that are impacting all of us selling into the States… it’s a lot.

But amidst all that, I’m seeing some brands absolutely thrive—and in today’s episode, I’m walking you through exactlywhat they’re doing differently.

These aren’t theories or “trends” pulled from a blog post. This is what I’m seeing first-hand from the women inside my mastermind—founders who are scaling right now and, in many cases, hitting their biggest months ever.

Inside this episode, I share:

💡 Why baby and children’s product brands are holding strong and even growing

🛍️ How one women’s accessories brand launched a single printed tee and sold out in days

⚙️ What’s working with Meta’s new Advantage+ Sales campaigns (formerly Advantage+ Shopping)

💻 The growing importance of founder-led content, beautiful branding, and high-converting websites

📈 The key traits I’m seeing across the businesses that are growing fast right now

If you’ve been wondering where to focus—or what’s actually working in 2025—this episode will give you the clarity and direction you need.

Want to hear straight from the women behind these results?

You’re invited to my free Open House—a behind-the-scenes peek into my high-touch mastermind, The 7-Figure Scale Collective.

You’ll hear directly from current and past members who are scaling their brands (many to $100K+ months)—sharing exactly what’s working for them, how they’re navigating challenges like tariffs and ad shifts, and the moves that are really moving the needle.

This isn’t a webinar or a sales pitch. It’s a real, transparent conversation with product-based founders who are doing the work and getting the result

Save your spot now:

Heading to the Gold Coast for Retail Fest? Or want to?

I’ve got TWO free Retail Fest tickets (valued at $997 each!) up for grabs—and entering is super simple.

Here’s how to enter:

1️⃣ Follow me on Instagram @jodieminto

2️⃣ Follow @retail_global

3️⃣ Head to https://www.jodieminto.com/retailfest and submit your details

🎉 Winners will be announced Friday, 16th May 2025

Check out the full episode page:
www.jodieminto.com/podcast

Follow me on Instagram:
@iamjodieminto

 Explore how we can work together:
www.jodieminto.com/work-with-me

If you’ve ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again.

This week, I’m chatting with the incredible Gloria Chou, PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies.

She breaks down her simple “CPR Method™” (no, not that kind of CPR!) that thousands of founders have used to land press—many on their very first pitch.

If you’re a product-based founder who wants to get seen, heard, and remembered—without shouting into the social media void—this conversation is for you.

Why PR is totally doable for e-commerce brands (even if you’ve never pitched before)

The biggest myths that stop founders from getting visible

What makes a product pitch-worthy—and how to find your unique angle

Gift guide pitching tips (and when to start)

Gloria’s CPR Method™ for writing non-sleazy, cold pitches that actually get replies

Easy, low-lift ways to start getting media-ready this month

👉 Watch Gloria’s free masterclass: learn.gloriachoupr.com/masterclassbygloria

📲 Want Gloria’s free PR pitch templates and starter tools?
DM “JODIE” to @gloriachoupr on Instagram and she’ll send them straight to your inbox!

Whether you’re just getting started or looking to amplify your brand beyond ads and socials, this episode will show you how to make your business press-worthy—on your own terms.

HARO (Help A Reporter Out) – respond to real journalist requests

Google Alerts – get pinged when someone writes about your niche

Perplexity AI – research journalists and publications quickly

Substack – follow freelance journalists and see what stories they’re working on

Source of Sources – an alternative to HARO that compiles journalist requests

Bonus: LinkedIn & Google – for building a DIY media list (yes, the old-school way still works!)

🎧 Tune in now and let us know your biggest takeaway!

Listen to the full episode here: www.jodieminto.com/podcast

 ✨ Episode Summary:

The U.S. has just introduced a 125% tariff on Chinese-made imports, and while increases for other countries have been paused for 90 days, the message is clear: it’s time for e-commerce founders to get strategic.

In this episode, I break down the latest tariff news as of April 10th, what it means for your pricing, supply chain and profit margins—and how to use this window of time to build more resilience into your business.

We’ll also talk through ways to reduce risk by diversifying where you manufacture, where you sell, and how you market.

Whether you’re directly affected or watching from the sidelines—this is the time to take action, not sit in stress.

What’s changed with U.S. tariffs and what’s still to come

The exact tariff rates now in place for key manufacturing countries

What the 90-day pause covers—and what it doesn’t

How to check your product classification (HTS codes)

Why resilience matters: diversifying supply chains, markets, and marketing

Action steps you can take now to protect your profit and growth

How to work with me 1:1 to get clear on your best next move

These rates are applied based on country of origin—where your products are manufactured, not shipped from.

China: 125% (in effect now)

Vietnam: 46% (paused for 90 days)

Indonesia: 32% (paused for 90 days)

India: 27% (paused for 90 days)

Australia: 10% (paused for 90 days)

If you're manufacturing in China, these tariff changes are active and should be factored into your pricing and fulfilment strategy immediately.

🛃 Check your U.S. HTS (Harmonized Tariff Schedule) Code
→ https://hts.usitc.gov

🔍 Find a Licensed Customs Broker

United States:
CBP Broker Directory
→ https://www.cbp.gov/about/contact/brokers-listing

Australia:
Ignite Council (formerly CBFCA)
→ https://www.ignitecouncil.com.au

United Kingdom:
British International Freight Association (BIFA)
→ https://www.bifa.org

Canada:
Canadian Society of Customs Brokers (CSCB)
→ https://www.cscb.ca

If these tariff changes have you second-guessing your next move—whether it’s around pricing, fulfilment, or whether the U.S. should even remain a core part of your strategy—you don’t need to figure it all out on your own.

This is exactly what I help e-commerce founders with in my 90-Day E-Comm Scaling Strategy Sessions.

Together, we’ll:

Unpack how these tariff changes affect your specific business model

Pressure-test your current fulfilment and supply chain setup

Explore ways to absorb or offset increased costs—through pricing, offers, or marketing

Look at alternative manufacturing regions or new sales markets

And most importantly—build a calm, focused, and profitable plan for the next 90 days

You’ll walk away with a personalised roadmap, a full session recording, and 7 days of email support while you implement.

If you’ve been spiralling or sitting in uncertainty, this is your chance to move forward with clarity and confidence.

👉 Click here to book your 1:1 Strategy Session

Ever feel stuck wondering how much inventory you should order for your e-commerce store?

You’re not alone!

Inventory decisions can feel overwhelming—especially when you're just starting out and still figuring out exactly which products your customers will love. The pressure of investing your cash into stock without knowing if it’ll sell can lead to stress and uncertainty.

In this episode, I’m diving deep into practical inventory strategies to help you make confident decisions without tying up all your precious cash flow. Drawing on my experience scaling a seven-figure fashion brand and helping countless clients navigate this challenge, I’ll walk you through the key steps to get it right.

By the end of this episode, you’ll feel clearer, more confident, and better equipped to handle your inventory strategy wisely—setting your e-commerce business up for sustainable, profitable growth.

Let’s Connect:

📲 Follow me on Instagram: @iamjodieminto
🌐 Work with me: www.jodieminto.com

💡 Loved this episode?
Subscribe and leave a review! Tag me on Instagram and let me know your biggest takeaway! 🚀

Every e-commerce business experiences slow months—but they don’t have to stay that way.

On this week's episode, I’m sharing exactly how one small, strategically timed offer helped my Mastermind client achieve an incredible 398% sales increase—without deep discounts or devaluing her brand.

Listen in to discover:

If you're feeling the pinch and need a smart strategy to get back on track, this episode will give you exactly what you need.

Let’s Connect:

📲 Follow me on Instagram: @iamjodieminto
🌐 Work with me: www.jodieminto.com

💡 Loved this episode?

Subscribe and leave a review! Tag me on Instagram and let me know your biggest takeaway! 

Money isn’t just about numbers in your bank account—it’s about how you think, feel, and act around it.

In this episode, I’m joined by Denise Duffield-Thomas, money mindset mentor and bestselling author, to talk about the biggest shifts that separate struggling entrepreneurs from those making million-dollar moves.

Denise is all about helping women break free from money blocks, let go of guilt, and build a business that works for them—without overworking, undercharging, or burning out.

Inside this episode, we cover:

This conversation is full of practical strategies, mindset shifts, and straight-talking advice to help you step into the next level of success—without the stress. 🎧 Listen now 

About Denise Duffield-Thomas

Denise Duffield-Thomas is a money mindset mentor, bestselling author, and business coach who helps entrepreneurs break through money blocks and build wealth with ease. She’s passionate about helping women ditch undercharging, self-sabotage, and guilt around making money so they can create financial freedom—without the burnout.

Resources & Links
📖 Get Denise’s books: Lucky Bitch, Get Rich, Lucky Bitch, and Chill & Prosper
🎧 Join Denise’s Money Bootcamp: Learn more here
📲 Follow Denise on Instagram: @denisedt

Let’s Connect:
Loved this episode? Subscribe and leave a review! Tag me on Instagram @iamjodieminto and let me know your biggest takeaway! 🚀

If you’ve ever felt exhausted, overwhelmed, or disconnected from your business, you’re not alone. Burnout is more common than you think—especially for women juggling business, family, and life.

This week, I’m joined by Dr. Hayley D Quinn, an anti-burnout business coach, speaker, and former clinical psychologist, who helps women entrepreneurs build thriving businesses without sacrificing their wellbeing.

Many business owners push through exhaustion, thinking they’ll rest once they reach their next goal. But burnout doesn’t just drain your energy—it impacts your decision-making, motivation, and even revenue. In this episode, Dr. Hayley shares how to recognise burnout before it takes over, set boundaries without guilt, and create a business that supports your wellbeing.

At its core, sustainable success starts with your wellbeing. If you’re constantly feeling overwhelmed, this episode is a must-listen.

📖 Download Dr. Hayley’s Free Boundaries Guide: drhayleydquinn.com/resources
🌟 Join the Time to Thrive Group Coaching: drhayleydquinn.myflodesk.com/timetothrivewaitlist
🎙️ Listen to the Welcome to Self® Podcast: drhayleydquinn.com/podcast
📲 Follow Dr. Hayley on Instagram: @drhayleydquinn

Dr. Hayley D Quinn is an anti-burnout business coach, speaker, trainer, and former clinical psychologist. As the founder of Welcome to Self®, she helps women entrepreneurs transform their relationship with themselves and their businesses so they can succeed without compromising their wellbeing.

After experiencing burnout herself, Hayley discovered the power of compassionate and sustainable ways of working. She now empowers women to step out of the shadows, embrace their authenticity, and build thriving businesses aligned with their values.

Loved this episode? Be sure to subscribe and leave a review! Tag me on Instagram @iamjodieminto and let me know your biggest takeaway!

If you’ve ever thought, “If I could just get my ads to work… land that one big influencer… launch that perfect collection—THEN my business would take off”—this episode is for you.

Success isn’t about one big move. It’s about layering small, strategic improvements over time.

After more than 10 years in e-commerce, I’ve learnt that real growth comes from consistent, incremental changes—not one magic bullet. In this episode, I’m sharing how to stop chasing that one big win and start focusing on the small, repeatable actions that truly move the needle. 

In this episode, I cover:

⚡ Why one big move (like ads, a rebrand, or influencer collabs) won’t magically fix your business
🛒 The small, consistent improvements that actually increase sales and growth
📊 How to track your numbers, optimise strategies, and double down on what works
💡 Why boring, repetitive tasks are often the key to scaling success
🚀 How to shift your mindset from overnight success to sustainable, profitable growth 

Small tweaks lead to big results. If you’re ready to stop guessing and start seeing real progress, this episode is a must-listen.

Resources & Links:

📖 Grab my free guide: The 5 Major Online Store Mistakes Costing You Sales
🚀 Join my Mastermind – The 7-Figure Scale Collective: Apply here
📲 Follow me on Instagram: @iamjodieminto

If you’ve ever wondered whether your personal style really matters in business, the answer is a resounding yes. The way you present yourself speaks volumes before you even say a word—and in today’s digital world, first impressions happen faster than ever.

In this episode, I’m joined by Jane Mow, a leading Personal Brand Stylist and Style Coach who helps female entrepreneurs and business owners elevate their image, build authority, and confidently step into their next level of success. With 18 years of experience working with CEOs, keynote speakers, and high-achieving women, Jane knows that how you present yourself directly impacts how others perceive you—and whether they choose to work with you.

As the founder of What You Wear Is Your Business Card®, Jane has developed a signature framework designed to help women align their style with their brand and business goals. She works with clients worldwide, helping them create a wardrobe and presence that reflects their expertise, confidence, and ambition.

Most of us don’t realise that what we wear is sending a message—about our authority, our confidence, and even how much people trust us. Whether you’re stepping onto a stage, recording a video, or simply heading out for a coffee meeting, how you show up matters.

In this episode, we cover:

If you’ve been feeling stuck in a style rut (or just wearing old samples from your fashion brand—guilty! 🙋‍♀️), this episode is packed with practical advice to help you step into the next level of your business with confidence. 🎧 Tune in now!

💬 Loved this episode? Subscribe, leave a review, and tag me on Instagram @iamjodieminto with your biggest takeaway!