Online Store Success with Jodie Minto

109. What you wear is your business card. Why you should dress for confidence, success, and impact with Jane Mow


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If you’ve ever wondered whether your personal style really matters in business, the answer is a resounding yes. The way you present yourself speaks volumes before you even say a word—and in today’s digital world, first impressions happen faster than ever.

In this episode, I’m joined by Jane Mow, a leading Personal Brand Stylist and Style Coach who helps female entrepreneurs and business owners elevate their image, build authority, and confidently step into their next level of success. With 18 years of experience working with CEOs, keynote speakers, and high-achieving women, Jane knows that how you present yourself directly impacts how others perceive you—and whether they choose to work with you.

As the founder of What You Wear Is Your Business Card®, Jane has developed a signature framework designed to help women align their style with their brand and business goals. She works with clients worldwide, helping them create a wardrobe and presence that reflects their expertise, confidence, and ambition.

Most of us don’t realise that what we wear is sending a message—about our authority, our confidence, and even how much people trust us. Whether you’re stepping onto a stage, recording a video, or simply heading out for a coffee meeting, how you show up matters.

In this episode, we cover:

  •  Why first impressions are your business card and how to make yours count 
  • The psychology behind how clothing influences perception
  • The biggest style mistakes professionals make (and how to fix them)
  • How to build a capsule wardrobe that works for you
  • Jane’s tips for elevating your style without spending a fortune
  • If you’ve been feeling stuck in a style rut (or just wearing old samples from your fashion brand—guilty! 🙋‍♀️), this episode is packed with practical advice to help you step into the next level of your business with confidence. 🎧 Tune in now!

    Resources & Links:
    • Download Jane’s freebie: 100 Brands To Shop To Elevate Your Personal Brand
    • Work with Jane: www.janemow.com (currently in revamp)
    • Follow Jane on Instagram: @janemowstylist
    • Connect with Jane on LinkedIn: Jane Mow
    • Let’s Connect:

      💬 Loved this episode? Subscribe, leave a review, and tag me on Instagram @iamjodieminto with your biggest takeaway!

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      Online Store Success with Jodie MintoBy Jodie Minto

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