Feeling like you're doing everything and still getting nowhere? In this solo episode of The Lazy CEO, Jane shares 9 time-saving habits that actually help when you're overworked, overwhelmed, and barely keeping up. These habits are all about working smarter, not harder - because no one has time for burnout.

Jane breaks down how she structures her day to avoid falling into reactive mode, the mindset shift that helped her stop glorifying being busy, and how she approaches her to-do list to get real results without the fluff. You'll hear how multitasking might be killing your focus and what to do instead, and the underrated trick that helps protect your time when everything feels urgent.

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Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu:  @thelazyceo_

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Ever feel like your product is great, but no one’s seeing it? You’re not alone.

In this Help My Small Business episode, Jane is joined by James Thornton, CEO of Intrepid Travel, to help Tormina - founder of Lucie & Co, a sustainable pet accessories brand - figure out how to actually stand out online.

From learning how to make Meta ads work without blowing your budget, to understanding how to increase your profit margin so you can afford to reinvest in growth, this episode is packed with real advice for small businesses trying to break through the noise.

If you’d love your business featured on the podcast, send in a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Send your video to [email protected].

Connect with us:

 Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

 Stay updated with our host, Jane Lu: @thelazyceo

 Follow James on LinkedIn: James Thornton

 Follow Intrepid Travel on Instagram: @intrepidtravel

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Most people think being CEO means having all the answers. James Thornton would say it means knowing when to shut up and listen.

James is the CEO of Intrepid Travel – the world’s largest adventure travel company and a certified B Corp that’s been walking the talk for decades – but he didn’t start at the top. Nearly 20 years ago, he applied for a job at Intrepid, got rejected, and eventually got his foot in the door as a sales rep. Since then, he’s worked his way up to the CEO role, crediting his rise to listening, learning, and communicating even when it’s uncomfortable. Now, under his leadership, Intrepid is on track to hit $800 million in revenue, but James believes the real key to leading a business across seven continents isn’t just strategy – it’s communication.

In this episode, we dive into what it’s like leading a company you didn’t found, why purpose and profit aren’t mutually exclusive, and the leadership style James calls “casual intensity.”

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 Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

 Stay updated with our host, Jane Lu: @thelazyceo

 Follow James on LinkedIn: James Thornton

 Follow Intrepid Travel on Instagram: @intrepidtravel

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This week on Help My Small Business, Jane is joined by Sophie Hood, founder of Seoul Tonic, to review Glydelle—an anti-chafing brand created by Kristy.

Right now, Kristy's content is resonating more with other small business owners than with the customers she's actually trying to reach. Jane and Sophie dive into how she can shift gears and build a community that buys, not just supports.

They unpack the importance of brand equity—and how it starts with packaging that makes people feel something. From there, it’s all about getting the product into people’s hands—using strategies like mass gifting, user-generated content, and real, organic reviews to build buzz. Sophie and Jane also talk about the importance of making your content work hard—leaning into humour, strong visual hooks, and relatable use-cases to stop the scroll and actually drive action.

They explore why having a clear expansion roadmap is crucial, even in the early stages—and how to learn from what your competitors are doing right (and wrong). Because it’s not just about the next product, it’s about building a brand that can grow with purpose.

If you’ve got a good product but it’s not gaining traction yet, this episode is packed with practical, founder-tested strategies to try today.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Follow Sophie Hood: @sophiehood1

Follow Seoul Tonic: @seoul.tonic

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Sometimes being naive is the superpower. Just ask Sophie Hood.

This week on The Lazy CEO, Sophie—founder of Seoul Tonic—shares how she turned a side hustle into one of Australia’s most innovative beverage brands, now stocked in Woolies, BWS, Dan Murphy’s, and over 2,000 independents—all without a single full-time employee.

With a background in finance and strategy at EY, LVMH, and Red Bull, Sophie had the big-brand experience—but it was her gut instinct, bold thinking, and scrappy execution that set Seoul Tonic apart. She and Jane talk about trusting your gut, getting to market quickly, and why waiting for perfection is often just fear in disguise.

Sophie and Jane also dive into the advantages of launching in Australia—why it's a slower, more forgiving market that gives founders the space to test, learn, and pivot on the go. Sophie shares how working full-time allowed her to reinvest every dollar back into the business, how she took calls from the Red Bull office to build credibility, and why prime checkout placement can be more valuable than shelf space.

From bootstrapping to winning Food Stars with Gordon Ramsay and Janine Allis, to expanding, this is a crash course in starting scrappy and scaling smart.

Note: This episode was recorded at the start of April. Any discussion around tariffs is now outdated and should not be taken as current or applicable business advice.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Follow Sophie Hood: @sophiehood1

Follow Seoul Tonic: @seoul.tonic

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Ever wonder how to build a strong, engaged community—without showing your face or having a big following? You’re not alone.

In this Help My Small Business episode, Jane is joined by Chebbo, founder of Chebbo’s Burgers, to offer advice to Bec, the founder of The Food Design Studio, a creative studio that helps food brands stand out.

Bec’s challenge? She wants to grow her audience and build a genuine community, but she’s not comfortable being the face of her brand. Jane and Chebbo talk through the reality of going faceless—why it’s possible, but why it also means you have to try 10x harder to stand out. They share tips on how to use voiceovers, storytelling, and tone of voice as powerful tools to create connection without being on camera.

If you’d love your business featured on the podcast, send in a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Send your video to [email protected].

Connect with us:

Follow The Lazy CEO on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Connect with Chebbo: @itschebbo

Check out Chebbo’s Burgers

Follow Bec’s work: @fooddesignstudio

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In this episode, Chebbo, the founder of Chebbo’s Burgers, shares how a viral TikTok series took him from a backyard BBQ setup to a booming burger business with a cult following.

Chebbo dives into the power of content—how being consistent, building a community, and leaning into storytelling helped him create a brand that people don’t just love, but line up for. He opens up about his early missteps, including an underestimation of his own popularity that led to a chaotic (but unforgettable) first food truck pop-up.

From those lessons came key insights on what really matters when growing a service-based business—like personally knowing your customer and creating an experience that keeps them coming back.

This episode is packed with real talk, behind-the-scenes moments, and practical takeaways for anyone wanting to turn their content into a community and their side hustle into a full-blown business.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Connect with Chebbo: @itschebbo

Follow Chebbo’s Burgers: @chebbosburgers

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Ever feel like you're just winging it, even when your business is thriving? You're not alone.

In this Help My Small Business episode, Jane and Anaita Sarkar dive into the all-too-common feeling of imposter syndrome among founders. The conversation kicks off with the story of Cindy Lim, founder of Koko & Kush, who made the bold decision to sell her house and move in with her parents to fund her hemp-based skincare brand during the pandemic. Her journey of taking massive risks while battling self-doubt resonates deeply with many entrepreneurs.

Jane and Anaita discuss how imposter syndrome manifests at different stages of business, the pressures of leadership, and strategies to overcome those nagging feelings of inadequacy.

If you’d love your business featured on the podcast, send in a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Send your video to [email protected].

Connect with us:

Follow The Lazy CEO on Instagram: @thelazyceo_podcast

Follow Anaita Sarkar: @sellanythingonline

Stay updated with our host, Jane Lu: @thelazyceo

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Anaita Sarkar—founder of Hero Packaging and the voice behind Sell Anything Online—joins Jane to talk about what’s working in marketing right now, how she’s handling unexpected US tariffs, and the real, not-so-glam side of running a business.

They get personal about the stuff people don’t usually say out loud—like the loneliness that can come with being a founder and the pressure to always look like you’ve got it together.This one’s real, raw, and packed with insights for anyone building something of their own.

Connect With Us:

Follow The Lazy CEO on Instagram: @thelazyceo_podcast

Follow Anaita Sarkar: @sellanythingonline

Stay updated with our host, Jane Lu: @thelazyceo

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This week on The Lazy CEO, Jane is joined by Adam Schwab, founder of Luxury Escapes, one of the world’s most trusted travel brands. They chat about how service businesses can position themselves as the go-to experts in their space, justify premium pricing during tough economic times, and build loyalty that keeps customers coming back.

They also dive into Julia’s business, Highlight Brows and Beauty—a cosmetic tattooing studio based in Perth. With cheaper technicians entering the market, Julia wants to know how to maintain her premium positioning. Adam and Jane share practical advice on refining her marketing and creating stronger customer loyalty.

If you’d love your business featured on the podcast, send in a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Send your video to [email protected].

Loving these episodes? Let us know by leaving a comment or review.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Connect with Adam Schwab: @adamjschwab

Follow Luxury Escapes: @luxury.escapes

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