Ever wonder how to build a strong, engaged community—without showing your face or having a big following? You’re not alone.

In this Help My Small Business episode, Jane is joined by Chebbo, founder of Chebbo’s Burgers, to offer advice to Bec, the founder of The Food Design Studio, a creative studio that helps food brands stand out.

Bec’s challenge? She wants to grow her audience and build a genuine community, but she’s not comfortable being the face of her brand. Jane and Chebbo talk through the reality of going faceless—why it’s possible, but why it also means you have to try 10x harder to stand out. They share tips on how to use voiceovers, storytelling, and tone of voice as powerful tools to create connection without being on camera.

If you’d love your business featured on the podcast, send in a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Send your video to [email protected].

Connect with us:

Follow The Lazy CEO on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Connect with Chebbo: @itschebbo

Check out Chebbo’s Burgers

Follow Bec’s work: @fooddesignstudio

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In this episode, Chebbo, the founder of Chebbo’s Burgers, shares how a viral TikTok series took him from a backyard BBQ setup to a booming burger business with a cult following.

Chebbo dives into the power of content—how being consistent, building a community, and leaning into storytelling helped him create a brand that people don’t just love, but line up for. He opens up about his early missteps, including an underestimation of his own popularity that led to a chaotic (but unforgettable) first food truck pop-up.

From those lessons came key insights on what really matters when growing a service-based business—like personally knowing your customer and creating an experience that keeps them coming back.

This episode is packed with real talk, behind-the-scenes moments, and practical takeaways for anyone wanting to turn their content into a community and their side hustle into a full-blown business.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Connect with Chebbo: @itschebbo

Follow Chebbo’s Burgers: @chebbosburgers

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Ever feel like you're just winging it, even when your business is thriving? You're not alone.

In this Help My Small Business episode, Jane and Anaita Sarkar dive into the all-too-common feeling of imposter syndrome among founders. The conversation kicks off with the story of Cindy Lim, founder of Koko & Kush, who made the bold decision to sell her house and move in with her parents to fund her hemp-based skincare brand during the pandemic. Her journey of taking massive risks while battling self-doubt resonates deeply with many entrepreneurs.

Jane and Anaita discuss how imposter syndrome manifests at different stages of business, the pressures of leadership, and strategies to overcome those nagging feelings of inadequacy.

If you’d love your business featured on the podcast, send in a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Send your video to [email protected].

Connect with us:

Follow The Lazy CEO on Instagram: @thelazyceo_podcast

Follow Anaita Sarkar: @sellanythingonline

Stay updated with our host, Jane Lu: @thelazyceo

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Anaita Sarkar—founder of Hero Packaging and the voice behind Sell Anything Online—joins Jane to talk about what’s working in marketing right now, how she’s handling unexpected US tariffs, and the real, not-so-glam side of running a business.

They get personal about the stuff people don’t usually say out loud—like the loneliness that can come with being a founder and the pressure to always look like you’ve got it together.This one’s real, raw, and packed with insights for anyone building something of their own.

Connect With Us:

Follow The Lazy CEO on Instagram: @thelazyceo_podcast

Follow Anaita Sarkar: @sellanythingonline

Stay updated with our host, Jane Lu: @thelazyceo

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This week on The Lazy CEO, Jane is joined by Adam Schwab, founder of Luxury Escapes, one of the world’s most trusted travel brands. They chat about how service businesses can position themselves as the go-to experts in their space, justify premium pricing during tough economic times, and build loyalty that keeps customers coming back.

They also dive into Julia’s business, Highlight Brows and Beauty—a cosmetic tattooing studio based in Perth. With cheaper technicians entering the market, Julia wants to know how to maintain her premium positioning. Adam and Jane share practical advice on refining her marketing and creating stronger customer loyalty.

If you’d love your business featured on the podcast, send in a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Send your video to [email protected].

Loving these episodes? Let us know by leaving a comment or review.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Connect with Adam Schwab: @adamjschwab

Follow Luxury Escapes: @luxury.escapes

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Adam Schwab, co-founder of Luxury Escapes, shares powerful insights on building a successful business. He explains how combining brand and scale is a company’s superpower, and why having a “cornered resource” — like exclusive hotel deals — gives you a major competitive advantage.

Adam also dives into the importance of building switching costs into your brand to keep customers loyal, especially when facing major competitors. He talks about the challenge of winning customers over and the strategy needed to retain them in a crowded market.

Finally, Adam shares how stepping away from the business as a founder can give you the perspective needed to come back with fresh eyes and take your company to the next level.

This episode is packed with actionable insights for anyone looking to scale their business and build a brand that stands out.

Connect with us:

 Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Connect with Adam Schwab: @adamjschwab

Follow Luxury Escapes: @luxury.escapes

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This week on The Lazy CEO, we’re joined by Corbin Halliday, the genius behind Three Warriors, to explore how to convert web traffic into sales.

In our Help My Small Business segment, we take a deep dive into Glam Theory, a sought-after makeup brush company. We discuss actionable ways to track web traffic, website usability, and how your product price point might be deterring that final sale or affecting basket size.

We’d love to feature your business on the podcast! Send us a 30-90 second video telling us about your brand and how we can help—you might just be spotlighted in an upcoming episode! Send your video to [email protected].

We want to hear from you! Let us know if you’re loving these episodes by leaving a comment or review.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Follow Corbin Halliday: @corbinhalliday

Follow Three Warriors: @threewarriors

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Welcome back to The Lazy CEO! Today, we’re diving into the incredible story of Corbin Halliday, the accidental entrepreneur behind Three Warriors—the world’s leading certified organic, non-toxic sunless tanning brand.

Corbin never set out to build a business. Struggling with chronic health issues, he created a clean self-tanner for himself, not realising it would spark a movement. While still bedridden, word-of-mouth spread, and Three Warriors started gaining traction. For the first three years, Corbin was selling the product from his sick bed, then walking into stores himself—sharing his story, convincing retailers, and proving there was a demand for high-quality, non-toxic tanning.

That relentless approach paid off. Without big budgets or flashy marketing, Three Warriors landed in 200–300 retailers purely through Corbin’s hustle and word-of-mouth buzz. But the real game-changer? Understanding his audience. Corbin initially thought his brand would resonate with teens and twenty-somethings, but he soon realised his biggest customers were actually 40+. That insight transformed the way he marketed and scaled the business.

Now, Three Warriors is a multi-million-dollar brand, with a best-selling product selling every 60 seconds, stocked by major retailers, and setting a new standard for clean beauty.

This is a story of resilience, purpose, and the power of knowing your audience. Tune in to hear how Corbin turned a personal struggle into a global brand.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Follow Corbin Halliday: @corbinhalliday

Follow Three Warriors: @threewarriors

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This week on The Lazy CEO, we’re joined by hospitality powerhouse Ibby Moubadder to answer a burning Help My Small Business question—how can a growing business streamline its booking system and engage prospective customers?

We take a deep dive into Sophie’s Slime Factory, a business expanding fast and looking for ways to refine its processes. Ibby shares expert insights on optimising bookings, using data to boost customer retention, and keeping customers coming back.

We’d love to feature your business on the podcast! Send us a 30-90 second video telling us about your brand and how we can help—we might just spotlight you in an upcoming episode! Send your video to [email protected].

Loving these episodes? Let us know by leaving a comment or review!

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Stay updated with Ibby: @ibby.moubadder

Follow The ESCA Group: @itsescagroup

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Hey Poddy Fam! Welcome back to The Lazy CEO!

In today’s episode, we’re sitting down with the incredible Ibby Moubadder, the Co-Founder and Creative Director of ESCA Group! From initially moving to Australia to study nursing to now leading one of the country’s most innovative restaurant groups, Ibby’s story is one of bold decisions, resilience, and trusting his intuition.

Ibby is the genius behind some of Sydney's most loved venues, including AALIA, Nour, Henrietta, Ito, Lilymu, and Joji. Since launching ESCA Group, he’s expanded to seven thriving restaurants, with four more on the way, won numerous industry awards, and built a team of 270 passionate people.

In this episode, Ibby dives deep into the importance of trusting your gut, the power of good food, and the role of PR in building a brand—especially in creating media stories that put your name on the map.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Stay updated with Ibby: @ibby.moubadder

Follow The ESCA Group: @itsescagroup

Hosted on Acast. See acast.com/privacy for more information.