This week on The Lazy CEO, we’re joined by Corbin Halliday, the genius behind Three Warriors, to explore how to convert web traffic into sales.

In our Help My Small Business segment, we take a deep dive into Glam Theory, a sought-after makeup brush company. We discuss actionable ways to track web traffic, website usability, and how your product price point might be deterring that final sale or affecting basket size.

We’d love to feature your business on the podcast! Send us a 30-90 second video telling us about your brand and how we can help—you might just be spotlighted in an upcoming episode! Send your video to [email protected].

We want to hear from you! Let us know if you’re loving these episodes by leaving a comment or review.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Follow Corbin Halliday: @corbinhalliday

Follow Three Warriors: @threewarriors

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Welcome back to The Lazy CEO! Today, we’re diving into the incredible story of Corbin Halliday, the accidental entrepreneur behind Three Warriors—the world’s leading certified organic, non-toxic sunless tanning brand.

Corbin never set out to build a business. Struggling with chronic health issues, he created a clean self-tanner for himself, not realising it would spark a movement. While still bedridden, word-of-mouth spread, and Three Warriors started gaining traction. For the first three years, Corbin was selling the product from his sick bed, then walking into stores himself—sharing his story, convincing retailers, and proving there was a demand for high-quality, non-toxic tanning.

That relentless approach paid off. Without big budgets or flashy marketing, Three Warriors landed in 200–300 retailers purely through Corbin’s hustle and word-of-mouth buzz. But the real game-changer? Understanding his audience. Corbin initially thought his brand would resonate with teens and twenty-somethings, but he soon realised his biggest customers were actually 40+. That insight transformed the way he marketed and scaled the business.

Now, Three Warriors is a multi-million-dollar brand, with a best-selling product selling every 60 seconds, stocked by major retailers, and setting a new standard for clean beauty.

This is a story of resilience, purpose, and the power of knowing your audience. Tune in to hear how Corbin turned a personal struggle into a global brand.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Follow Corbin Halliday: @corbinhalliday

Follow Three Warriors: @threewarriors

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This week on The Lazy CEO, we’re joined by hospitality powerhouse Ibby Moubadder to answer a burning Help My Small Business question—how can a growing business streamline its booking system and engage prospective customers?

We take a deep dive into Sophie’s Slime Factory, a business expanding fast and looking for ways to refine its processes. Ibby shares expert insights on optimising bookings, using data to boost customer retention, and keeping customers coming back.

We’d love to feature your business on the podcast! Send us a 30-90 second video telling us about your brand and how we can help—we might just spotlight you in an upcoming episode! Send your video to [email protected].

Loving these episodes? Let us know by leaving a comment or review!

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Stay updated with Ibby: @ibby.moubadder

Follow The ESCA Group: @itsescagroup

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Hey Poddy Fam! Welcome back to The Lazy CEO!

In today’s episode, we’re sitting down with the incredible Ibby Moubadder, the Co-Founder and Creative Director of ESCA Group! From initially moving to Australia to study nursing to now leading one of the country’s most innovative restaurant groups, Ibby’s story is one of bold decisions, resilience, and trusting his intuition.

Ibby is the genius behind some of Sydney's most loved venues, including AALIA, Nour, Henrietta, Ito, Lilymu, and Joji. Since launching ESCA Group, he’s expanded to seven thriving restaurants, with four more on the way, won numerous industry awards, and built a team of 270 passionate people.

In this episode, Ibby dives deep into the importance of trusting your gut, the power of good food, and the role of PR in building a brand—especially in creating media stories that put your name on the map.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Stay updated with Ibby: @ibby.moubadder

Follow The ESCA Group: @itsescagroup

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We made it—100 episodes of The Lazy CEO! And to celebrate, we’re shaking things up. My good friend Jude Batrac is flipping the script and putting me in the hot seat.

In Part 1, we dived into shaking up the industry, the importance of cash flow (because let’s be real, it can make or break a business), and took a trip down memory lane where I shared my biggest fuck-ups and best successes.

Now, in Part 2, we’re keeping the conversation going. We get into the importance of organisation and time blocking—because running a business (and life) without structure is chaos. Plus, I respond to listener questions about dealing with trolling.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Stay updated with Jude: @jude_batrac_mc

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We made it—100 episodes of The Lazy CEO! And to celebrate, we’re shaking things up. My good friend Jude Batrac is flipping the script and putting me in the hot seat.

Last week, I asked you all to send in your burning business questions, and wow, you delivered. In this episode, we dive into shaking up the industry, the importance of cash flow (because let’s be real, it can make or break a business), and take a trip down memory lane where I share my biggest fuck-ups and my best successes.

So buckle up for Thursday's episode where Part 2 drops, and we keep the conversation going!

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Stay updated with Jude: @jude_batrac_mc

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This week on The Lazy CEO, we’re joined by Kyle Hunt from HCPA to explore how to get a seat at the table when launching a new brand.

We also dive into Help My Small Business, where we review Awaange Label, a DIY eyelash extension product, offering advice on how to stand out in a saturated market and build an emotional connection with future customers.

We’d love to feature your business on the podcast! Send us a 30-90 second video telling us about your brand and how we can help—we might just spotlight you in an upcoming episode! Send your video to [email protected].

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Follow Kyle Hunt: @kylehunt_

Stay updated with our host, Jane Lu: @thelazyceo

Let us know your biggest takeaways, and don’t forget to leave a review if you love the episode!

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Hey Poddy Fam!!

This week on The Lazy CEO, we’re joined by Kyle Hunt, the founder of HCPA, a leader in the healthcare and funding space.Kyle’s journey is nothing short of inspiring.

Growing up in foster care, he faced numerous challenges, but his determination to make a difference led him to build a company that has secured over $2 billion in funding for healthcare businesses and vulnerable individuals.

In this episode, Kyle explores his biggest challenge—staff retention. As a service-based business, employees would often leave once they gained valuable, highly poachable skills. Kyle shares how he reinvented his company culture to overcome this challenge, retain top talent, and foster an environment that drives excellence and growth.

He also dives into how he cracked the TikTok algorithm and offers valuable insights on how to structure your videos to create an emotional connection with your audience.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

 Follow Kyle Hunt: @kylehunt_

 Stay updated with our host, Jane Lu: @thelazyceo

Let us know your biggest takeaways, and don’t forget to leave a review if you love the episode!

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This week on The Lazy CEO, we’re joined by Dani Atkins & Alex Babich, the couple behind Kulani Kinis, to explore how to drive organic traffic to your website as a newly established brand.

We also dive into Help My Small Business, where we review Cuddl. Bub, a stylish toddler carrier for the Velcro baby, offering advice on how to build momentum and grow visibility.

We’d love to feature your business on the podcast! Send us a 30-90 second video telling us about your brand and how we can help—we might just spotlight you in an upcoming episode! Send your video to [email protected].

We want to hear from you! Let us know if you’re loving these episodes by leaving a comment or review.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Follow Kulani Kinis: @kulanikinis

Follow Alex Babich: @bikinibaron

Follow Dani Atkins: @daniatkins

Stay updated with our host, Jane Lu: @thelazyceo

Hosted on Acast. See acast.com/privacy for more information.

Hey Poddy Fam!!

This week on The Lazy CEO, we’re joined by Dani Atkins & Alex Babich, the couple behind Kulani Kinis, one of Australia’s most in-demand swimwear brands.

Back in 2015, Dani (an emergency psychologist) and Alex (a corporate accountant at EY) had zero experience in fashion, manufacturing, or e-commerce. But when a Hawaiian holiday exposed a gap in the market, they didn’t overthink it—they just went for it. With their vacation savings, they launched Kulani Kinis, creating swimwear that fit better, felt amazing, and stood out with bold, vibrant designs.

Rather than following the traditional path, they focused on organic growth, built a loyal community, and scaled the brand to $3–$4 million in revenue before even running social media ads. Their unconventional strategies helped them scale to be a $100M business, proving that thinking outside the box can be a major advantage. In this episode, they share why being naïve in business can be a superpower, the biggest risks they took, and what they would do differently.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Follow Kulani Kinis: @kulanikinis

Follow Alex Babich: @bikinibaron

Follow Dani Atkins: @daniatkins

Stay updated with our host, Jane Lu: @thelazyceo

Hosted on Acast. See acast.com/privacy for more information.