This week on The Lazy CEO podcast, we're opening up the PR playbook with the person who lives and breathes it, and fair warning, this episode will crack everything you thought you knew about PR, have you re-evaluating your next six months, and set you up to do it better.

Grace Garrick founded Movement Agency at 24, entirely self-funded. Seven years on, it's one of Australia's most respected creative comms agencies, the one the biggest names in fashion, beauty and lifestyle call when they need to cut through. She built the business on the belief that attention is earned through ideas, not just exposure, and she knows exactly what gets a journalist's attention and exactly what brands are wasting their budget on.

In this episode, we get into:

• Why old-school PR alone no longer gets your brand noticed, and what to do instead.
• The biggest misconceptions founders have about PR, press, influencers, gifting and paid partnerships.
• How to make your brand PR-ready: the founder stories, thought leadership and counterintuitive angles journalists actually chase.
• Why authenticity, original experiences and real opinions are worth more than ever in the age of AI.

This is the modern PR playbook for founders who want to shift the needle, build real credibility and build a brand people can't stop talking about.

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Stay updated with Jane Lu: @thelazyceo

Connect with Grace: @gracegarrick 

See what Movement Agency is up to: @mvmnt_agency

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This week's episode is a very special one! Jane is marking a big milestone, her 40th birthday, with a tell-all letter to her younger self: the anxious version, the ambitious version, the broke version, the one who cared way too much about what people thought.

Joining her is her best friend Jude Batrac, a workplace culture and employee experience leader with experience across Coca-Cola, Google and News Corp. Jude has coached hundreds of leaders and brings a sharp lens on what actually shapes confidence, decision-making and resilience, both in life and at work.

They talk about why you don't need everyone to understand your decisions, how a lot of anxiety disappears after you make that one tough call, and why outgrowing people doesn't make you a bad person. They also get into why the life you're jealous of often comes with trade-offs you wouldn't choose, and the idea that your 20s are for trying things while your 30s are for figuring out what actually matters.

Links mentioned! 
40 Lessons I'd Tell My 20-Year-Old Self

Listen - Bali Buddies: Karlie Cummins on Creating the Ultimate Lifestyle Business

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Connect with Jude: @jude_batrac_mc

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In this episode of Help My Small Business, Jane is joined by Natassia Nicolao, founder of Conserving Beauty, the science-backed skincare brand she scaled to eight figures. With her experience building and growing a brand from the ground up, Natassia brings that hands-on expertise to review Amelia's business, Dulese, a natural refillable deodorant brought over from New Zealand to launch into the Australian market.

By the end of this episode, you'll learn:

• The costly mistake founders make treating Australia and New Zealand as one market
• How to build genuine relationships with influencers and media without a big budget
• Why a small, loyal audience always beats chasing reach

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Natassia: @natasssia@natassia__
Follow Conserving Beauty: @conservingbeauty @conservingbeauty

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This week on The Lazy CEO Podcast, Jane is back with Linda Hammond, co-founder of Quay Australia and founder of OTRA Eyewear, for part two of their conversation. If you haven't listened to PART 1 yet, start there - it's a MUST LISTEN.

In this episode, they get into the chapters most founders never talk about. Linda opens up about what it actually felt like to sell a nine-figure business to private equity, why the exit wasn't the finish line she expected, and how she's channelling everything she learned at Quay into building OTRA Eyewear.

In this episode, she dives into:

• The truth about selling a nine-figure business to private equity, and why it's more complicated than it looks from the outside.
• How the industry has shifted since 1999, and how she's approaching marketing and team building differently with OTRA.
• What it's really like to build a business with your partner.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Linda: @lindamhammond
Follow OTRA Eyewear: @otraeyewear

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This week on The Lazy CEO Podcast, Jane sits down with Linda Hammond, co-founder of Quay Australia and founder of OTRA Eyewear - the woman who quietly built one of the most recognisable eyewear brands in the world, sold it for nine figures, and is now doing it all over again.

Linda left school at 14 with no plan and no industry experience. What she built instead started with a market stall and a music festival in 1999, and grew into a brand stocked in 5,000 retailers globally, the first collab Kylie Jenner ever said yes to, and a Desi Perkins drop that sold 20,000 units and $7M in just 12 minutes. Now, with OTRA Eyewear scaling fast, Linda is proving the first time was no fluke.

In this episode, she dives into:

• The exact first steps that got Quay off the ground, and what actually moved the needle early on.
• How she cracked retail, from City Beach to Nasty Gal, and the decisions that changed the trajectory of the brand.
• The strategy behind landing some of the world's biggest names, including Shay Mitchell, Desi Perkins, and Kylie Jenner.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Linda: @lindamhammond
Follow OTRA Eyewear: @otraeyewear

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In this episode, Jane challenges the idea that stress is something to eliminate entirely, and calls out the rise and grind culture that has a lot of founders quietly exhausted. This one is for anyone who has ever felt guilty for sleeping in. In this episode, you'll learn:

• Why not all stress is bad, and how to tell the difference between pressure that sharpens you and pressure that is just noise
• Why the 5am club and hustle aesthetic is not a universal blueprint for success, and why so many founders are quietly exhausted from trying to fit the mould
• Jane's three-question framework for deciding which stress in your business is worth keeping and which to cut for good

This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
See what Xero can do for your business, by checking them out now!

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo

See omnystudio.com/listener for privacy information.

In this episode of Help My Small Business, Jane is joined by Hannah Vasicek, founder of Francesca Jewellery, to review Sylvie's business Unicorn Cart - a Shopify app that boosts average order value through personalised upsells, free gifts, and cart rewards.

By the end of this episode, you'll learn:

• Why doing one acquisition channel really well will always beat spreading yourself across five and how to figure out which one is yours.
• How to stop leads going cold by leading with value upfront
• Why speaking to everyone means converting no one and how you can niche down without burning your existing base.

This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
See what Xero can do for your business, by checking them out now! 

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Hannah: @hannah.vasicek
Follow Francesca Jewellery: @francescajewellery

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ICYMI: This week, Jane sits down with Eugene Healey, brand strategist, educator, and creator who has helped the likes of Google, Spotify, and Red Bull cut through the noise and actually stick in people's minds.

If you're still running the old influencer playbook, throwing product at lifestyle stars and hoping for the best, it's not going to cut it anymore. Eugene breaks down exactly why everything has changed, how to find and partner with creators who educate, entertain, and own niche communities, and what it actually takes to make your brand impossible to ignore.

Plus: how to set up your brand identity so your audience knows exactly who you are the second they land on your page, and why building consistent brand assets from day one is the difference between content that disappears and content that compounds.

The brands winning right now are playing by a completely different rulebook.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Follow Eugene Healy: @eugbrandstrat

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This week on The Lazy CEO Podcast, Jane sits down with Natassia Nicolao, founder of Conserving Beauty, the Australian skincare brand she built on a Bachelor of Science, a proprietary dissolving technology, and a refusal to take no for an answer. Natassia identified a genuine gap in the market: people with acne-prone and sensitive skin being failed by traditional beauty. She built clinically proven, water-free solutions around them, secured a world-first technology by out-pitching a major beauty conglomerate, and scaled to an eight-figure valuation with backing from top venture capital and shelf space across Australia and into the UK.

In this episode, they dive into:

• What product development and packaging iteration actually looks like in practice, and the costly mistakes worth avoiding.
• Why your customers are your best growth strategists, and how to build systems to actually hear them.
• How she beat a major beauty conglomerate to secure the technology behind her first product, and why a compelling story will always outperform a spreadsheet.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Natassia: @natasssia@natassia__
Follow Conserving Beauty: @conservingbeauty @conservingbeauty

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In this episode of Help My Small Business, Jane is joined by Michael Porter, founder of Skin Control, Australia's No.1 Acne Care Brand, which sold over 4.8 million pimple patch packets in 2025. With his experience scaling a small, niche skincare brand into a national success, Michael is bringing that hands-on expertise to review Melanie's business, Youth Skin - a safe, effective deodorant brand made for kids and teens.

By the end of this episode, you'll learn:

• How to use a personal brand to build trust, tell your story, and drive conversions
• The retail strategies that get your product into more stores and keep it selling
• Key lessons for early-stage brands - proving demand, boosting retailer confidence, and owning your niche

This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
See what Xero can do for your business, by checking them out now!

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Michael: @michaelwporter
Follow Skin Control: @skincontrolau

See omnystudio.com/listener for privacy information.