The Lazy CEO Podcast with Jane Lu

In this episode of Help My Small Business, Jane and Ethan Yong, founder of UmamiPapi, review Neon Goat, a natural deodorant brand for tween and teenage boys.
The challenge? Boys are the consumers, but Mum is the one buying it.

Jane and Ethan unpack how Neon Goat can appeal to both audiences, from branding and social to building trust with parents without losing its cool factor with kids.

By the end of this episode, you'll learn:

• How to build for both the buyer and the consumer
• How to make a brand feel cool while still building trust
• How to market to two very different audiences

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Ethan: @flavourenhancer621
Follow UmamiPapi!: @itsumamipapi

See omnystudio.com/listener for privacy information.

This week on The Lazy CEO, I’m joined by Ethan Yong, founder of UmamiPapi. Ethan started making chilli oil during COVID while working his first job as a graduate, spending his weekends cooking and packing orders before and after work.

A few years later, UmamiPapi is a 7-figure business, stocked in thousands of retailers including every Coles store nationally, exporting to Malaysia and the UAE. And if that wasn’t enough, Gordon Ramsay tasted the chilli oil and gave it his very own verdict: “absolutely fucking delicious.”

In this episode, we get into:
What it was actually like building a food business from scratch while working a full-time job.
The biggest mistakes Ethan made while scaling a bootstrapped business.
How to build a brand that stands out in such a competitive category.
What it was really like appearing on Gordon Ramsay’s Food Stars.

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Ethan: @flavourenhancer621
Follow UmamiPapi!: @itsumamipapi 

See omnystudio.com/listener for privacy information.

This week on The Lazy CEO, Jane is joined by the founder of Hairification, Jordan Mylius. Hairification has hit $20 million in turnover in just three years and expanded into some of the biggest retailers across Australia and overseas.

But getting onto retail shelves is only half the battle. The real challenge is proving your product works, staying ranged and turning that first retail opportunity into serious growth.

In this episode, we get into:

• What retailers actually look at once your product is on the shelves, and what good sell-through really looks like.
• How quickly retailers decide whether a product is working and what can make or break your relationship with them.
• The hidden costs of major retail that founders often don't see coming.

Listen to Jordan's founder story - Hairification: How Jordan Mylius Sold His Brand Nationwide Before Having a Product

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Jordan: @mistermylius
Follow Hairification! @hairification_haircare

See omnystudio.com/listener for privacy information.

This week on The Lazy CEO, Jane is joined by Renata Black, co-founder and CEO of EBY, the performance intimates brand that's grown from $10 million to $75 million in revenue in just 3 years, while competing against some of the biggest names in the industry.

What makes Renata's story so compelling is that this wasn't an overnight success. She spent years refining the business, received 436 investor nos, nearly lost the company, and even put her family's life savings on the line before everything finally clicked.

In this episode, we get into:

• Why the founders who make it aren't always the smartest, but the ones who can endure the most pain.
• How Renata built a category-defining product by obsessing over customer problems.
• Why she believes innovation is what separates market leaders from everyone else.
• The storytelling behind EBY's sold-out launches and the marketing strategy that's helped the brand stand out in a crowded category.

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Renata: @renatamblack
Check out EBY: @joineby

See omnystudio.com/listener for privacy information.

In this episode of Help My Small Business, Jane is joined by Gabrielle Requena, founder of Wrinkles Schminkles, to review Shay’s family-run Sydney salon, Blossom Hair and Beauty.

After rebranding from The Bridal Bar, Shay wants to attract more customers beyond the bridal market - but she’s struggling to shift how locals see the business. Jane and Gabrielle unpack how to make Blossom stand out, attract more busy mums and get the business in front of the right customers online.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Gabrielle: @gabriellereq
Check out Wrinkles Schminkles: @wrinklesschminkles
Follow Blossom Hair & Beauty: @blossomhairandbeautyco

See omnystudio.com/listener for privacy information.

This week's episode is a proper debrief with Jane on everything that's been happening lately, both in business and behind the scenes.
Jane goes down memory lane, reflecting on where Showpo started, how far the business has come and what it feels like to now be sitting in her 11th office.

She also chats through her new social strategy, what's changing about the way she's approaching content and why she's thinking differently about her personal brand.

And on the personal side, Jane gets into what's next for her, what growth looks like on the other side of 40 and the things she's thinking about as she heads into this next chapter.

Episodes mentioned: #141 Dr. Mathen’s Health Playbook for High Performers and What Most CEOs Get Wrong

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo

See omnystudio.com/listener for privacy information.

This week on The Lazy CEO, Jane is joined by Gabrielle Requena, founder of Wrinkles Schminkles, the beauty brand behind the reusable medical-grade silicone wrinkle patches that pioneered an entirely new skincare category. Gabrielle launched the business in 2014 with one hero product, bootstrapped it from day one, grew it to $20 million in annual revenue, expanded into 22 countries, and after 12 years, successfully exited the business.

In this episode, we get into:

• What it was really like to be on Shark Tank, and the rejection that followed.
• The TikTok that generated $11M in sales!  
• The actual cost of selling your business: the physical, mental and emotional toll.
• What life is like post-exit.

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Gabrielle: @gabriellereq
Check out Wrinkles Schminkles: @wrinklesschminkles

See omnystudio.com/listener for privacy information.

This week on The Lazy CEO podcast, Jane is joined again by Grace Garrick, founder of Movement Agency. After years of advising founders on how to build brands and show up publicly, Grace is back to break down the difference between building in public and founder-led branding, and how to know which is right for your business.

In this episode, we get into:

• The risks and rewards of becoming the face of your brand, and what happens when you eventually want to step away.
• How to build a personal brand that cuts through without chasing virality.

Whether you're building your personal brand or figuring out how much of yourself should sit at the centre of your business, Grace breaks down how to make it work for you.

If you haven't listened to Grace's first episode, catch up on The PR Playbook: What Will Actually Shift the Needle and Grow Your Business ft. Grace Garrick.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Grace: @gracegarrick
See what Movement Agency is up to: @mvmnt_agency

See omnystudio.com/listener for privacy information.

In this episode of Help My Small Business, Jane is joined by Kia Buckley, founder of Kikiva Collection, to review Wanda's business, Estetika, a beauty accessories brand known for its premium makeup bags.

After landing Nordstrom, Wanda's facing the realities of wholesale growth: pressure to expand her product range, trademark issues in the US, and whether wholesale is accelerating her business or distracting from it.

Jane and Kia unpack the realities of wholesale growth, why landing big retailers isn't always the win it seems, and how to scale without losing sight of your brand.

By the end of this episode, you'll learn:

• How to know if your business is actually ready for wholesale
• Why you shouldn't let retailers dictate your product strategy
• Why more stockists doesn't always mean a stronger business

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Kia: @kia_buckley
See what Kikiva is up to: @kikiva.collection

See omnystudio.com/listener for privacy information.

This week on The Lazy CEO podcast, I'm joined by Kia Buckley, founder and CEO of Kikiva Collection. Kia started the brand at 19 from her apartment garage with $10,000 she'd saved working three jobs. Four years later, Kikiva has become an eight-figure activewear brand, built alongside the loyal community she's grown by sharing the journey on TikTok.

In this episode, we get into:

• How Kia built an eight-figure brand before turning 24, and whether starting young was actually her biggest advantage.
• The cash flow realities of scaling fast, selling out launches, and growing a product business.
• Why documenting the journey on TikTok helped Kikiva build a genuine community, not just an audience.

Whether you're starting out or scaling a brand, Kia's story is a reminder that there's no perfect time to start, and the messy parts are often where the biggest lessons come from.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Kia: @kia_buckley
See what Kikiva is up to: @kikiva.collection

See omnystudio.com/listener for privacy information.