How do you turn a uni side hustle and a love of shoes into one of Australia’s biggest fashion empires?

In this episode, Susannah Khouzame shares how she built Billini, the iconic footwear brand that started in her garage, now stocked at over 500 stockists worldwide and of course the one you probably bought from first, Showpo!

With no background in footwear, Susannah taught herself everything from scratch, from sourcing in China to managing cash flow and designing runway-worthy styles at affordable prices.

She opens up about the early mould disasters, building a loyal team including her sister, scaling to 40 retail stores, juggling three kids, and why empowering her people to make decisions has been key to growing globally.

Susannah’s story is proof that you don’t need funding, connections, or a perfect plan.

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Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Follow Billini & Susannah: @billinishoes @skhouzame

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In this month’s Help My Small Business episode, Jane is joined by Anaita Sarkar, co-founder of Hero Packaging, to help Shakas from Billow Beach take her brand to the next level. Shakas is looking for advice on sourcing the right wholesalers and validating her product appeal.

Jane and Anaita share practical strategies to test product-market fit, identify ideal wholesale partners, and improve Billow Beach’s Instagram and website with honest feedback and actionable tips.

Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to [email protected].

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Anaita Sarkar: @sellanythingonline

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How do you turn a cheeky side hustle into one of Australia’s most recognisable swimwear brands?

In this episode, Adam Linforth shares exactly how he did it. From starting in a “safe” career in banking to buying Budgy Smuggler on a whim, Adam turned a hyper-seasonal, zero-order product into a global brand worn by tradies, footy players, and surf lifesavers alike.

He dives into why he’d rather fail at something he loves than chase someone else’s idea of success, how keeping it simple and fun built a cult following, the lessons learned from copycats and legal drama, and why nailing your backyard before taking on the world is the best business advice he’s ever received.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo 

Connect with Adam Linforth: LinkedIn

Follow Budgy Smuggler: @budgysmuggler

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Life isn’t about ticking boxes - it’s about defining what truly matters. In this episode, Jane sits down with her close friend Jude Batrac to explore 5 lessons for living intentionally.

They discuss how to stop living someone else’s vision of success, prioritise what’s important, express feelings, nurture meaningful friendships, and allow yourself to be happy. Jane and Jude share honest, actionable insights to help you live a life full of purpose.

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Jude Batrac: @jude_batrac_mc

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How do you move past busywork, tackle your biggest business constraints, and actually scale your company?

In this episode, Jack Delosa shares exactly how he did it. From starting in business at 17 to building The Entourage into Australia’s largest business coaching agency, Jack has helped clients generate over $1B in annual sales and supports a global network of nearly one million entrepreneurs.

He dives into why investing in yourself is the most important step in scaling, the power of asking “dumb questions,” how deep work and focus transform productivity, and why community and mindset are just as important as strategy when it comes to real growth.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jack Delosa: @jackdelosa

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In this month’s Help My Small Business episode, Jane is joined by Anaita Sarkar, co-founder of Hero Packaging, to help Bec from Glow by Becca get her business back on track after financial setbacks and product losses. As a mum juggling entrepreneurship, Bec faces the challenge of balancing family life while trying to grow her self-tanning brand.

 

Jane and Anaita explore practical ways to stabilise cash flow, make strategic financial decisions, and set up systems that allow for growth without burnout. They also discuss the importance of defining a unique selling proposition, leveraging founder-led storytelling, optimising websites and product pages, and using content-driven marketing strategies to attract the right customers.

 

Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to [email protected].

 

Connect with us:

Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod

Stay updated with Jane Lu: @thelazyceo

Connect with Anaita Sarkar: @sellanythingonline

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How do you actually get a buyer’s attention and convince them to put your brand on shelves nationwide?

 

In this episode, Jordan Mylius shares exactly how he did it. From buying a tanning salon at just 21, to helping Bondi Sands expand into thousands of doors, to launching Hairification, a haircare brand that landed in Coles, Woolworths, and Priceline in under two years and is on track to turn over $20M, Jordan knows what it takes to win in retail.

 

He dives into the sales tactics buyers cannot ignore, how to pitch a brand with zero product and still secure a national rollout, and why the hardest part is not getting stocked, it is selling through. Jordan also shares the story behind a viral TikTok campaign that took Hairification from a concept to a shelf favourite and why listening more than speaking can make all the difference in closing a deal.

 

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo

Stay updated with Jordan: @mistermylius

Follow Hairification! @hairification_haircare

 

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Leadership isn’t about doing it all yourself - it’s about building high-performing teams, protecting your vision, and knowing when to evolve. In this episode, Jane sits down with her close friend Jude, a keynote speaker and masterful moderator who knows how to shake up workplace culture and spark action through storytelling. Who better to put Jane in the hot seat than one of her closest mates?

 

They dive into the realities of building a business: hiring generalists before specialists, creating a culture of trust, fun, and psychological safety, and knowing when to outgrow people without guilt. Jane shares lessons from failure, feedback, and high-pressure growth moments, showing how optimism, authenticity, and clear vision are what really drive teams forward.

 

This is leadership unfiltered - the stumbles, the tough calls, and the resilience it takes to keep moving. Whether you’re building your first team or navigating the next stage of growth, Jane and Jude offer honest, actionable insights that will leave you thinking differently about what it takes to lead.

 

Connect with us:

 Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

 Stay updated with Jane Lu: @thelazyceo

 Stay updated with Jude: @jude_batrac_mc

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Would you believe you can scale a business without social content, influencers, or followers? Jeremy Levitt founder of Brunt Work, Baden Bower, and ServiceSeeking has done exactly that.

 

From being fired from a top lawfirm to building multiple businesses, Jeremy has scaled companies without social media- leaning on Google Ads, SEO, PR, and AI to grow smarter and faster.

 

We dive into the realities of scaling - how businesses can be tactical, leverage AI, and manipulate search engines to their advantage. Jeremy explains how to use the technology already at your fingertips to grow fast and efficiently.

 

He reveals how to stay focused on what matters, understand unit economics, and spot market opportunities. Jeremy also dives into risk, purpose, and feedback, explaining how running multiple ventures reduces single points of failure - and why the harshest, most valuable feedback is the kind that stings.

 

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo

Follow Jeremy Levitt on LinkedIn: jeremy-levitt-entrepreneur

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Struggling with pricing and value perception? You’re not alone.

 

This episode of The Lazy CEO dives into the sales and marketing challenges faced by early-stage founders – through the lens of Lauren’s business, Colour Capsule, a colour analysis service helping women feel confident in what they wear.

 

Jane and Jack Delosa (founder of The Entourage, AFR Young Rich Lister, and one of Australia’s top business coaches) unpack the key levers to charge with confidence and attract the right customers. They explore why price objections often mean you’re targeting the wrong audience, how to position your service to high-value clients, and why before-and-afters, case studies, and success stories are essential for showing your worth. They also discuss building urgency through an appointment-style sales process and creating premium offerings for clients who want more than a one-off service.

 

Want your business featured on the pod?

Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to [email protected].

 

Connect with us:

Follow The Lazy CEO podcast: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo

Connect with Jack Delosa: @jackdelosa

See omnystudio.com/listener for privacy information.