Would you believe you can scale a business without social content, influencers, or followers? Jeremy Levitt founder of Brunt Work, Baden Bower, and ServiceSeeking has done exactly that.

From being fired from a top lawfirm to building multiple businesses, Jeremy has scaled companies without social media- leaning on Google Ads, SEO, PR, and AI to grow smarter and faster.

We dive into the realities of scaling - how businesses can be tactical, leverage AI, and manipulate search engines to their advantage. Jeremy explains how to use the technology already at your fingertips to grow fast and efficiently.

He reveals how to stay focused on what matters, understand unit economics, and spot market opportunities. Jeremy also dives into risk, purpose, and feedback, explaining how running multiple ventures reduces single points of failure - and why the harshest, most valuable feedback is the kind that stings.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo

Follow Jeremy Levitt on LinkedIn: jeremy-levitt-entrepreneur

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Struggling with pricing and value perception? You’re not alone.

This episode of The Lazy CEO dives into the sales and marketing challenges faced by early-stage founders – through the lens of Lauren’s business, Colour Capsule, a colour analysis service helping women feel confident in what they wear.

Jane and Jack Delosa (founder of The Entourage, AFR Young Rich Lister, and one of Australia’s top business coaches) unpack the key levers to charge with confidence and attract the right customers. They explore why price objections often mean you’re targeting the wrong audience, how to position your service to high-value clients, and why before-and-afters, case studies, and success stories are essential for showing your worth. They also discuss building urgency through an appointment-style sales process and creating premium offerings for clients who want more than a one-off service.

Want your business featured on the pod?

Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to [email protected].

Connect with us:

Follow The Lazy CEO podcast: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo

Connect with Jack Delosa: @jackdelosa

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Stanley Henry didn’t build The Attention Seeker with big budgets - he built it from coffee catch-ups, LinkedIn posts, and relentless consistency.

Today, his agency has over a million followers, including 800k on TikTok, creating content people actually want to watch.

You’ve probably seen him as the grumpy boss on TikTok, constantly provoked by his Gen Z sidekick Jony. Behind the skits is a strategist who knows how to capture attention.

In this episode, Stanley shares how he turned daily LinkedIn posts into a seven-figure agency, breaks down the five stages of attention every brand needs to learn, and why everyday life often makes the most compelling content.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay up to with Jane: @thelazyceo

Connect with Stanley: @stanleychenry

Follow The Attention Seeker: TikTok | Instagram

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Jane teams up with STAX founders Don Robertson and Matilda Murray to break down the 8 fundamentals of building a brand that lasts.

Drawing on a decade of growing STAX from $80,000 in debt to an 8-figure activewear empire, Don and Matilda share the wins, mistakes, and turning points that shaped their business. From making inclusive sizing a non-negotiable from day one, to turning hype drops into a loyalty machine, to understanding the true difference between selling products and building a brand - this is real, actionable advice from founders who have lived it.

Whether you’re launching your first idea or scaling past seven figures, these fundamentals will change how you approach building something that stands the test of time.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay up to with Jane: @thelazyceo

Connect with Don & Matilda: @donnrobertson & @matilda_murrary_

Check out STAX: @staxoffical_

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How do you disrupt a heritage industry with no retail experience, no paid ads, and zero brand awareness? Just ask Annabelle and Thomas Burns.

These siblings are the founders of Femmé Organic, a brand that went from selling just seven products on launch day (mostly to family) to being stocked in every Priceline across Australia. With no retail background and no marketing budget, they relied on LinkedIn, sibling chaos, and a viral TikTok to break into a billion-dollar personal care market dominated by giants.

In this episode, they share the story of how a pre-meeting shot helped land their first retail deal, what happened when Woolworths dropped them, and how they recovered from printing 20,000 units with the wrong label. From walking the CBD in a tampon suit for content to building a brand entirely without paid ads or agencies, their journey is as chaotic as it is inspiring.

If you’re ready to hear how unpolished hustle and sibling teamwork can rewrite the rules, this episode is for you.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay up to with Jane: @thelazyceo

Connect with Anabelle & Thomas: @anabelleburns & @thomasburns__

Check out Femmé Organic: @femmeorganic_

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Struggling with your first hire? You’re not alone. This episode of The Lazy CEO dives into the hiring challenges faced by early-stage founders - through the lens of Sarah’s business, Pinc Wellness.

Jane is joined by entrepreneur Jeremy Levitt, founder of Brunt Work, Baden Bower, and ServiceSeeking. With a proven track record of building global businesses, Jeremy shares advice on how to hire smart, scale fast, and avoid the common traps founders fall into. They explore who your first hire should be and why getting it wrong can stall your growth, plus the difference between freelancers, outsourcing, and both offshore and onshore hires. Jeremy breaks down how to build a lean team that actually moves the needle, and where to find great talent - without blowing the budget.

Want your business featured on the pod?

Send us a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Email your video to [email protected].

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo

Follow Jeremy Levitt on LinkedIn: jeremy-levitt-entrepreneur

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In this episode of The Lazy CEO, Jane chats with Melanie Gleeson, founder of Endota Spa, Australia’s largest spa service provider. With over 110 locations, a skincare line, a training school, and more than 850,000 treatments performed each year, Endota Spa is a masterclass in building a franchise empire.

But it didn’t come without challenges. Melanie shares how her very first spa almost didn’t open after the council mistook it for a brothel. From there, she takes us through how she turned an unproven idea into a nationally recognised brand. They dive into what it really takes to scale through franchising, the importance of brand consistency, and why slowing down might actually be the most productive thing you can do - especially when leading a wellness business.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo

Follow @endotaspa

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This week, we’re diving into Labubu - the chaotic little toy that's outselling PlayStations, hanging off celebrity bags, and fuelling billion-dollar hype.

We unpack how a forest creature toy became a global status symbol - thanks to blind boxes, limited drops, and a business model built on FOMO.

Is this one of the smartest marketing strategies we’ve seen… or should brands be held accountable for selling dopamine disguised as collectables?

Plus, we break down the week that was, including Jane’s new Microsoft campaign and how it nailed authentic, reactive marketing. Watch it here

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo

Hosted on Acast. See acast.com/privacy for more information.

What do you do after seven years in high finance? If you're Julian Parisi, you trade the suits for fresh produce and step into a 70-year-old family business - only to rebuild it from the ground up.

In this episode of The Lazy CEO, Julian shares how one elevator pitch landed him a job at Goldman Sachs as a uni student… and how another brought him back to Parisi Australia - his family’s multi-million dollar produce business now supplying clients like Merivale.

We unpack the unique challenges of stepping into a legacy operation (and earning respect fast), the shift from retail to wholesale and catering, and why Julian sees the future of fruit and veg as a branding opportunity - not just a supply chain. From baby cherry truss tomatoes to export dreams and shutting down the eastern suburbs (literally), Julian proves there’s nothing “small” about the fruit and veg game.

Connect with us:

 Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

 Stay updated with Jane Lu: @thelazyceo

Check out Parisi Australia:

 Website: parisisydney.com

 Instagram: @parisiaustralia

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This week on Help My Small Business, Jane is joined by marketing guru and podcast queen Kelly McCarren to review Lucy’s business, Antico - a vintage-inspired homewares brand.

With just $500 and one hero product (the Fiore Vase), Lucy has already hit $54k in revenue. But now she’s stuck: Where should she invest her time and money next? Should she expand her range? Run ads? Fix her conversion issues in the US?

Jane and Kelly break it all down - from why having just one product might be holding her back, to how pricing and bundling could shift the game. They dive into website tweaks, TikTok strategy, and why Lucy’s founder story is her biggest asset.

If you’ve got a small business and you’re overwhelmed by all the things - this episode is a roadmap for making smarter, more strategic decisions with your limited resources.

Want your business featured on the pod?

Send us a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Email your video to [email protected].

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo

Follow Kelly McCarren: @kelly_mccarren

Check out Antico: @antico.home

Hosted on Acast. See acast.com/privacy for more information.