Raquel Bouris is back on The Lazy CEO Podcast, and a lot has changed since her first appearance in 2023.

As the founder of WHO IS ELIJAH, Raquel has scaled her fragrance brand globally, built powerful creator partnerships, and leaned into being the face of her brand in an era where founder-led marketing matters more than ever.

But with rapid growth comes real challenges. From navigating the ever-changing influencer marketing landscape to building a personal brand while running a company alongside her husband, Raquel shares what it actually looks like behind the scenes.

She also reveals the incredible hustle story that unexpectedly landed her an invite to the home of Sofia Richie Grainge.

In this episode, you’ll learn:
• How to stand out in a crowded market and keep evolving as a brand
 • What’s actually working in influencer marketing right now
 • How to balance personal branding while leading a fast-growing company
 • Lessons from scaling a brand internationally and the challenges along the way

Listen to Raquel's founder story: #14 Who Is Elijah: How Raquel Bouris Built a Perfume Brand That's Worth $20 Million

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Raquel Bouris: @raaaquelbouris
Follow Who is Elijah: @whoiselijahparfum

See omnystudio.com/listener for privacy information.

This week on The Lazy CEO, Jane Lu sits down with Jeremy Cabral, co-founder of Finder, one of Australia’s biggest fintech success stories.

Jeremy spent 16 years growing Finder from a bootstrapped startup into a global brand trusted by millions, expanding into 23+ countries and surpassing $100M in revenue before ever raising external capital. When the company eventually raised, it did so at a $680M valuation.

He’s experienced every stage of the journey, from scrappy beginnings to international expansion. Today, Jeremy works with founders and leaders to scale smarter, navigate growth, and make sense of emerging shifts like AI.

In this episode, they cover:

• How to use scrappy, crazy PR stunts to get your business noticed
• How startups should actually use SEO
• The reality of expanding internationally and why you can’t just copy and paste what worked at home

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jeremy: @jeremyjcabral & LI: Jeremy Cabral
Follow Finder: @finder.au

See omnystudio.com/listener for privacy information.

In this episode of Help My Small Business, Jane is joined by Jessica Gordoun, co-founder and managing director of Ranged. Jess brings her expertise in retail strategy and brand growth to review COULEI, a low-tox skincare start-up founded by Elyssa.

By the end of the episode, you’ll learn:

• How to generate excitement and demand before your product even launches.
• How to convert a waitlist into loyal, paying customers.
• How to leverage early traction to open doors to retail opportunities.

This episode offers actionable insights for founders looking to validate demand, build momentum pre-launch, and position their brand for successful retail expansion.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jessica: LinkedIn
Follow Ranged Group: @ranged_group

See omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane sits down with Michael Ramsey, Co-founder and Co-Director of STRONG Pilates - the global fitness brand redefining the Pilates industry by combining low-impact movement with high-intensity strength and cardio.

Michael’s journey began as an early F45 franchisee in Australia, running six studios. A broken ankle led him to Pilates for rehab, an Instagram search introduced him to the Rowformer, and a single trip to the U.S. laid the foundation for what would become STRONG. Today, the brand boasts 100+ studios in 14 countries and is one of the fastest-growing fitness franchises in the world, generating $80M in annual revenue in just six years.

In this episode, you'll learn:

1. How to build a bold, timeless brand even when the industry pushes back
2. The systems and marketing levers that actually move the needle for service-based businesses
3. How to innovate and scale without burning out

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Michael: @ramslegit
Follow STRONG pilates: @strong

See omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane is joined by Jessica Gordoun, co founder and Managing Director of Ranged, a company helping consumer brands elevate their reach and break into traditional retail.

You’ll probably recognise some of the brands Ranged has helped scale, including FUNDAY Natural Sweets, Pistachio Papi, Muscle Nation, and Gem. Jessica is deep in the retail trenches, and in this episode Jane grills her on the question every consumer brand eventually asks.

How do you get onto shelves?

They dive into the retailer’s perspective as Jessica breaks down

1. What buyers actually want to see and what instantly turns them off
2. How to approach buyers and tailor your pitch so it lands
3. The real risks of launching into big supermarkets like coles and woolworths
4. When retail is not the right move and how to know if you are ready
5. How to set your brand up for sustainable growth instead of a short term spike

If you are a consumer brand thinking about retail or already exploring it, this episode will save you time, money, and a whole lot of pain.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jessica: LinkedIn
Follow Ranged Group: @ranged_group

See omnystudio.com/listener for privacy information.

Jake Snow joins The Lazy CEO Podcast to share how he turned social media fame into a profitable business model. From going viral with his wife Marie to building design-led hotels and lifestyle ventures through ventoré, Jake shows how content creation can evolve into profitable, purpose-driven ventures.

In this episode, you’ll learn:

• How viral content actually works
• How to turn social media into a real conversion funnel for business
• What “life design” really looks like behind the scenes - the work, the tension, and the payoff

For anyone looking to master social media and turn virality into financial freedom, this episode is a must-listen.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jake: @mariefeandjakesnow
Follow ventoré brands: @ventoregroup

See omnystudio.com/listener for privacy information.

In this episode, Jane is joined by Raquel Bouris, founder and creative director of WHO IS ELIJAH. Raquel brings her expertise in branding and marketing to review Props, the world’s first iPhone case with a fully tiltable stand, founded by Vicky.
By the end of the episode, you’ll learn:

• How to stand out in a crowded market.
• How to leverage social media, UGC, and creators to build trust and drive sales.
• How to run ads strategically to reach the right audience and scale effectively.

This episode offers actionable insights for founders looking to build stronger customer connections and scale with confidence.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Raquel Bouris: @raaaquelbouris
Check out Props: @getyourprops

See omnystudio.com/listener for privacy information.

This is a very special episode as it’s the first time a founder has come back to The Lazy CEO Podcast with a whole new business! Rachael Wilde joins us again, having first appeared in 2023 to share the launch of tbh Skincare and her founder journey. Today, we’re diving into her newest venture, Bouf, though if you want to hear the full tbh launch story, check out her previous episode HERE.We also catch up on the last two years of The Breakout Hack including the rebrand, team restructuring, and all the behind-the-scenes work that set the brand up for global expansion.

In this episode, you’ll learn:

• How influencer ambassadorships can turn into a $500K launch week.
• The bold marketing campaigns that fuel Bouf’s early success.
• How Rachael grew as a leader while navigating team restructuring and scaling multiple businesses.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Rachael: @rachhwilde
Follow Rachael's brands: @boufhaircare @thebreakouthack @boostlabco

See omnystudio.com/listener for privacy information.

Personal Branding Pt 5: 

How does a busy founder actually find the time to build a personal brand? In Part 5 of Jane Lu’s mini-series, she breaks it down with the 7-11-4 Rule, showing what it takes for someone to know you, trust you, and engage with your brand.

You will learn

• How the 7-11-4 Rule works: 7 hours of exposure, 11 touch points, and 4 locations to build trust and visibility
• How to turn your existing life into content and create mini-series moments your audience will follow
• How to batch content, plan weekly, rotate PR and outreach, and post consistently to grow your brand even with a busy schedule

There’s no perfect time to start, the hardest part is just showing up. Stay consistent, and two years from now, you’ll be grateful you started today.

Connect with us:
Follow The Lazy CEO Podcast:  @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo

See omnystudio.com/listener for privacy information.

Personal Branding Pt 4: 

Stop posting content like a fan account.

In Part 4 of Jane Lu’s mini-series, she explains why content is the lifeblood of any personal brand and why attention is the currency. 

You will learn

• Why content strategy is essential to grow your personal brand
• The 5 tiers of content and how each step turns posts into a real audience
• How to start one level at a time, practice storytelling, find your voice, and build a brand people genuinely care about

Tomorrow, we dive into Pt 5: How the Heck Does a Busy Founder Find the Time

Episodes referenced: #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026

#131 Eugene Healy: Why the Millennial Branding Playbook Is Dead and What Your Brand Should Do Instead

Connect with us:
Follow The Lazy CEO Podcast:  @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo

See omnystudio.com/listener for privacy information.