Jane teams up with STAX founders Don Robertson and Matilda Murray to break down the 8 fundamentals of building a brand that lasts.

Drawing on a decade of growing STAX from $80,000 in debt to an 8-figure activewear empire, Don and Matilda share the wins, mistakes, and turning points that shaped their business. From making inclusive sizing a non-negotiable from day one, to turning hype drops into a loyalty machine, to understanding the true difference between selling products and building a brand - this is real, actionable advice from founders who have lived it.

Whether you’re launching your first idea or scaling past seven figures, these fundamentals will change how you approach building something that stands the test of time.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay up to with Jane: @thelazyceo

Connect with Don & Matilda: @donnrobertson & @matilda_murrary_

Check out STAX: @staxoffical_

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